New Context
New Context is a privately held San Francisco-based company founded in 2013 that provides multi-cloud DevSecOps services to large enterprise, infrastructure, and government cloud customers, operating with 51–100 employees.
- Company typePrivate
- Founded2013
- HeadquartersSan Francisco, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What New Context does
New Context is a privately held, San Francisco-based company founded in 2013 that delivers multi-cloud DevSecOps services to large enterprise, infrastructure, and government cloud customers. According to the firmographic record, the firm operates with 51–100 employees and maintains its headquarters in San Francisco, California; its public website is newcontext.com. The company's go-to-market is structured around services engagements rather than self-serve software consumption, targeting buyers in regulated and mission-critical environments where security and compliance are first-order requirements.
The leadership composition — two CTO-equivalent executives (Justin Dossey and Herb Kelsey), a VP of Finance and Accounting (Jeff Campbell), and a VP of Client Solutions (Nathan Shimek) — is consistent with a services firm that pairs deep technical leadership with client delivery and financial discipline. No additional operational detail (customer logos, contract structure, pricing, revenue mix, or technology stack) is disclosed in the available source material, so the company's underlying delivery model, tooling IP, and service portfolio cannot be characterized beyond the firmographic DevSecOps positioning.
A significant data quality caveat applies: the bulk of the aggregated input describes an unrelated Indonesian online lottery and gambling platform ("ALEXISTOGEL"), which is inconsistent with New Context's stated DevSecOps services identity. That material has been treated as mis-scraped noise and is not reflected in this analysis. As a result, several analytical dimensions — including revenue, customer concentration, AI capability, moat depth, and growth trajectory — are necessarily inferred from thin firmographic and leadership signals rather than substantiated operational data.
New Context firmographics
Firmographics- Name
- New Context
- Legal name
- ALEXISTOGEL
- Website
- https://newcontext.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- New Context is a privately held San Francisco-based company founded in 2013 that provides multi-cloud DevSecOps services to large enterprise, infrastructure, and government cloud customers, operating with 51–100 employees.
- Ownership category
- akta.pro rank
New Context industry classification
Industry- Product category
- Cloud Infrastructure Services
- NAICS
- Computer Systems Design and Related Services (54151), Computer Systems Design Services (541512), Custom Computer Programming Services (541511), Computer Facilities Management Services (541513)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373), Services-Computer Programming Services (7371)
- akta.pro primary industry
- Cloud-Native Enablement (Containers, Kubernetes, Service Mesh) (BPAEAKAE)
- akta.pro secondary industries
- Cloud-Native Development (Containers, Kubernetes, Microservices) (BPAEACAD), Developer Tools & DevOps Platform Services (CI/CD, Artifacts, IaC) (HDABAAAI), Infrastructure Automation & Configuration Management (IaC) (HDABABAF)
Keywords
Where New Context is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Markets served
New Context business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Betting Transaction Fees: Platform generates revenue from player bets placed on various lottery games (2D, 3D, 4D) and slot games. Revenue is generated through the spread/margin on betting outcomes.
- Slot Game Revenue: Revenue from slot game betting including Toto Slot and Slot Gacor variations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Minimum bet: Rp 100 perak |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
New Context product offering
Product offeringCore offering
New Context provides multi-cloud DevSecOps services to large enterprise customers, infrastructure operators, and government agencies. The firm's delivery spans cloud security, infrastructure automation, and cloud-native engineering across multiple cloud platforms, with engagements aimed at maturing security and DevOps practices in regulated, multi-cloud environments.
Differentiator
Problem solved
Functional benefit
Products and services
- Multi-cloud DevSecOps Services Professional services spanning cloud security, infrastructure automation, and cloud-native engineering delivery across multiple cloud platforms, sold to large enterprise customers, infrastructure operators, and government cloud customers.
Quantifiable outcome
- Minimum bet of 100 perak (Rp 100)
- +2 more outcomes
Companies that use New Context
Customer profileNamed customers6 records
Segments1 record
Ideal customer profiles1 record
New Context technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
New Context partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- KredivominorPayment integration partner providing installment payment options for customers. Allows buyers to pay for purchases in installments through the Kredivo platform.
Scale indicators2 records
Recent moves2 records
Expansion highlights2 records
New Context competitors and assessment
Company assessmentEmerging players
- Aqua Security: Container and cloud-native application protection platform serving enterprise DevSecOps teams. Comparable buyer and problem space, but product-centric versus New Context's services-led model.
- CloudBees: CI/CD and DevOps platform with strong enterprise and regulated-industry penetration. Comparable as a cloud-native enablement vendor for enterprise/government developers, though more platform- than services-oriented.
- Sysdig: Cloud-native security and monitoring company with deep Kubernetes and container expertise. Comparable as a specialist addressing the same multi-cloud DevSecOps buyer, but selling a SaaS platform rather than professional services.
Broad incumbents
- Snyk: Developer security platform with a strong DevSecOps positioning across multiple cloud environments. Comparable because it serves the same enterprise buyer persona pursuing cloud-native security, though Snyk is product-led rather than a services firm.
- HashiCorp: Multi-cloud infrastructure automation tooling (Terraform, Vault, Consul) widely used in DevSecOps pipelines. Comparable because it sits in the same multi-cloud automation stack, and its enterprise go-to-market overlaps with New Context's customer base.
- Pivotal / VMware Tanzu: Enterprise application and Kubernetes platform with significant professional services attached. Comparable as a broader multi-cloud DevSecOps player addressing large enterprise and government, though at much larger scale.
- Booz Allen Hamilton: Large federal and government IT services contractor with a growing cloud and DevSecOps practice. Comparable as a competitor for the same government cloud security and modernization RFPs, but with vastly greater scale and contract vehicles.
- GitLab: End-to-end DevSecOps platform with integrated CI/CD, security, and compliance. Comparable buyer and category, with an enterprise and public-sector focus that overlaps New Context's positioning.
- Accenture Federal Services: Federal IT services arm of Accenture with deep cloud, security, and DevSecOps capabilities. Comparable as a direct competitor for enterprise and government cloud programs, but with substantially larger bench and delivery capacity.
Direct peers
- Stackable (or comparable independent cloud-native services boutique): Independent vendor-neutral cloud-native and Kubernetes services and platform firm serving large enterprise customers. Comparable as a closest direct peer — similar size, services-led, multi-cloud neutral, and enterprise/government oriented.
Market position
Strengths3 records
Weaknesses3 records
Competitive moat3 records
Key risks4 records
Key highlights4 records
Customer concentration
New Context social profiles
Digital presenceNew Context financial estimates
Financial estimateRevenue estimate
Valuation estimate
New Context leadership team
Management profileNumber of profiles
Profiles4 records
New Context funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
New Context M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about New Context
What does New Context do?
New Context provides multi-cloud DevSecOps services to large enterprise customers, infrastructure operators, and government agencies. The firm's delivery spans cloud security, infrastructure automation, and cloud-native engineering across multiple cloud platforms, with engagements aimed at maturing security and DevOps practices in regulated, multi-cloud environments.
Is New Context a public or private company?
New Context is a private company. It is classified as unknown and is currently operating.
When was New Context founded?
New Context was founded in 2013. It employs 51 to 100 people.
Where is New Context based?
New Context is headquartered in San Francisco, United States, in the North America region.
How does New Context make money?
Two revenue lines are on record. Betting Transaction Fees are the primary driver. The others are slot Game Revenue.
Who are New Context's main competitors?
Emerging players on record are Aqua Security, CloudBees and Sysdig. Broad incumbents are Snyk, HashiCorp, Pivotal / VMware Tanzu, Booz Allen Hamilton, GitLab and Accenture Federal Services. Stackable (or comparable independent cloud-native services boutique) is listed as a direct peer.
Does New Context have an API?
No public API is recorded for New Context.
What industry is New Context in?
New Context's product category is Cloud Infrastructure Services. Its primary akta.pro industry code is BPAEAKAE, Cloud-Native Enablement (Containers, Kubernetes, Service Mesh), with a secondary code of BPAEACAD, Cloud-Native Development (Containers, Kubernetes, Microservices). Its NAICS code is 54151 and its SIC code is 7370.