Anderson & Vreeland

What Anderson & Vreeland does

Anderson & Vreeland is a privately-held, US-headquartered industrial distributor and manufacturer serving the North American flexographic printing industry. Founded in 1961 in Bryan, Ohio, and now operating through a corporate office in Fairfield, New Jersey and eight warehouses across the US and Canada, the company offers a vertically integrated portfolio spanning three production stages: Pre-Press (digital imagers, platemaking equipment, color management tools), Plateroom (photopolymer plates, mounting solutions, washout systems), and Pressroom (mounting equipment, consumables, doctor blades, RFID asset tracking). Its proprietary AVantage liquid photopolymer plate system is manufactured in-house, while it simultaneously serves as an authorized distributor for partner brands including 3M, Toyobo, XSYS, Tesa, Provident, and X-Rite.

The company monetizes primarily through direct hardware and consumables sales via regional account managers covering defined US and Canadian territories, supplemented by quote-based pricing, an online customer portal (orders.andvre.com), and fee-based technical consultation, training, and field service engagements. Revenue is generated from a diversified customer base across Labels & Flexible Packaging, Corrugated & Pre-Print, and Letterpress & Pad Printing verticals, with no public customer concentration disclosed. Growth has historically been driven by five strategic acquisitions, most recently Adheso-Graphics in May 2024 and Grimco's flexographic division in 2023, expanding owned-product depth and US-manufacturing capability. The firm is family-influenced (Vreeland/Anderson ownership with a professional CEO), bootstrapped with no external funding rounds, and operates with 101-250 employees under President & CEO Darin Lyon and Chairman Howard Vreeland Jr.

Name

Anderson & Vreeland

Legal name

Anderson & Vreeland, Inc.

Website

https://andersonvreeland.com

Company type

Private

Founded year

1961

Operating status

Operating

Headcount range

101–250 employees

Short description

Anderson & Vreeland is a privately-held North American distributor and manufacturer of flexographic printing solutions, serving label, packaging, and corrugated printers with proprietary photopolymer plates, equipment, consumables, and technical services across eight warehouses in the US and Canada.

Ownership category

akta.pro rank

Headquarters

HQ city

Fairfield

HQ country

United States

HQ region

North America

Offices9 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Flexographic Printing Equipment & Supplies: Sale of equipment, software, photopolymer plates, printing supplies, and ancillary products for flexographic printing operations. Product categories include digital imagers, platemaking equipment, mounters/demounters, mounting tapes, doctor blades, cleaners, chemicals, and consumables. Revenue is generated through direct sales via account managers and the company's online ordering portal.
2. AVantage Liquid Photopolymer Manufacturing: Anderson & Vreeland manufactures AVantage liquid photopolymer plates in-house at their state-of-the-art facility, providing a vertically integrated product line alongside distributed brand products.
3. Technical Consultation & Training Services: Fee-based technical training and consulting services for press operations, prepress workflow, color management, and process improvement. Services include press characterization seminars, operator training, and company-wide color control initiatives. Training can be modeled around FTA and NCSS Press Operator Certifications.
4. Field Service & Technical Support: On-site field service and technical support for equipment installation, optimization, calibration, and troubleshooting. Includes basic training for new equipment within customer production environments.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Anderson & Vreeland manufactures and distributes a complete line of flexographic printing technologies across three production stages — Pre-Press, Plateroom, and Pressroom — including proprietary AVantage liquid photopolymer plates, platemaking equipment, digital imagers, mounting/demounting equipment, RFID asset tracking systems, printing consumables, and distributed partner-brand products (3M, Toyobo, XSYS, Tesa, X-Rite, Provident, Kongsberg). The company sells directly through regional account managers and a customer portal, serving label, flexible packaging, corrugated, and letterpress/pad printing operations across North America.

Product overview

Anderson & Vreeland is a manufacturer and distributor of flexographic printing technologies offering a comprehensive portfolio of products across three production stages: Pre-Press, Plateroom, and Pressroom. The company operates as both a manufacturer of proprietary products (AVantage liquid photopolymer, Adheso-Graphics pressure-sensitive tapes) and a distributor of leading third-party brands. The product ecosystem includes photopolymer plates in multiple formats (liquid, sheet, solvent, thermal, waterwash), platemaking equipment (exposure units, washout systems, processors), digital imagers, plate mounters/demounters, RFID tracking systems (AVMI), and printing consumables (cleaners, chemicals, mounting tapes, doctor blades). The portfolio also features extensive color management solutions (X-Rite, GMG) and cutting/finishing equipment (Kongsberg). Beyond product sales, Anderson & Vreeland provides consultation services, technical training, field support, and polymer plate trial programs to help customers optimize their flexographic operations.

Differentiator

Problem solved

Functional benefit

Brands

• AVantage Liquid Photopolymer: Manufactured in state-of-the-art facility; liquid photopolymer plates for flexographic printing.
• Adheso-Graphics
• Provident Doctor Blades & End Seals
• AVMI RFID Systems

Products and services

• Photopolymer Plates High-resolution photopolymer printing plates designed for durability and precision in flexographic printing, available in multiple formats including liquid, sheet, solvent, thermal, and waterwash variants for flexographic converter customers.
• AVantage Liquid Photopolymer Proprietary liquid photopolymer plate manufactured in-house at Anderson & Vreeland's state-of-the-art facility, providing flexible plate-making solutions with sustainable processes including reduced emissions and water-wash processing.
• Adheso-Graphics Pressure-Sensitive Adhesive Tapes Pressure-sensitive adhesive tapes including polyurethane mounting foam for flexographic printing, manufactured domestically in Virginia, offering sustainable alternatives to imported products.
• Platemaking Equipment Equipment for accurate and efficient flexographic plate production including exposure units, washout systems, and processors, encompassing solvent, thermal, and waterwash plate-making technologies.
• Digital Imagers Cutting-edge digital imaging devices for high-definition flexographic printing, enabling superior detail and clarity.
• Mounters & Demounters Equipment for quick and precise mounting and demounting of flexographic plates to cylinders and sleeves, simplifying printing processes.
• AVMI RFID Systems RFID-based tracking and asset management systems for flexographic operations, providing real-time data and increased efficiency for inventory and asset tracking.
• Cleaners & Chemicals Specialized cleaners and chemicals formulated for optimal equipment cleaning and maintenance, including plate cleaners, anilox cleaners, and solvents.
• Toyobo Cosmolight Plates Water-washable photopolymer plate technology that can reduce emissions by 70% compared to traditional plates, eliminating hazardous washout solvents with tap water and mild detergent.
• XSYS Printing Plates Complete line of digital photopolymer plates including flat-top and round-top options, compatible with the award-winning LUX lamination system for print consistency.
• 3M Mounting Tapes High-speed flexographic printing mounting tapes with multiple adhesive systems, including Cushion-Mount and Pro-Series options engineered for compression, recovery, and vibration absorption.
• Tesa Specialty Tapes Industrial adhesive tapes for printing and packaging, including plate mounting tapes (Softprint), film splicing tapes, and specialty solutions.
• Provident Doctor Blades & End Seals High-quality doctor blades and end seals for precise ink metering and control, reducing ink waste and improving print quality in flexographic operations.
• X-Rite Color Management Solutions Color measurement and management solutions including spectrophotometers, densitometers, light booths (SpectraLight QC, Judge LED), and automated scanning systems (i1iO).
• Kongsberg Cutting Tables Versatile digital finishing devices for cutting flexo plates and patches with modular design that allows upgrades as business grows.
• Consultation Service Technical training and consulting services for press operations including prepress workflow, color management, process improvement, and company-wide color control initiatives; training can be modeled around FTA and NCSS Press Operator Certifications.
• Field Service & Tech Support On-site field service and technical support for equipment installation, optimization, calibration, and troubleshooting, with a team experienced in design, color management, plate processing, proofing, and press applications.
• Polymer Plate Trial Trial service helping customers select optimal polymer plate solutions, including personalized consultation and financing options for plate-making equipment bundles.

Quantifiable outcome

• Up to 78% easier plate removal with 3M Pro-Series mounting tape compared to standard options
• +3 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Phoenix Challenge FoundationminorOthers · 1 January 2026Anderson & Vreeland is a sponsor of the Phoenix Challenge Foundation and actively contributes to youth education in flexography. Through donations of flexographic equipment and supplies, the company helps empower high schools and colleges with resources for training the next generation of flexo professionals. Howard Vreeland Jr. is a strong advocate for supporting these educational programs.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Bobst Group: Bobst is a global supplier of equipment and services for packaging printing and converting, including flexographic presses and workflow solutions. Larger incumbent serving the same labels, flexible packaging, and corrugated markets A&V addresses.
• Mark Andy: Mark Andy is a major manufacturer of flexographic and hybrid printing presses for label and packaging converters. While focused on press manufacturing rather than supplies, it serves the same flexographic printing end customers and competes for share-of-wallet.
• Sun Chemical: Sun Chemical is one of the largest global suppliers of printing inks and pigments, including flexographic applications. While focused on inks rather than plates and equipment, it competes for share of flexographic converter wallet.
• Heidelberger Druckmaschinen (Heidelberg): Heidelberg is a global printing press manufacturer with growing flexographic and packaging printing exposure. A large incumbent that competes for the same converter capital budgets and service contracts that A&V supports.
• Wikoff Color Corporation: Wikoff Color is a manufacturer and distributor of printing inks and coatings, including flexographic inks. Serves similar flexographic converter customers and overlaps with A&V's pressroom consumables portfolio.

Direct peers

• Esko (Veralto): Esko provides prepress workflow software, digital imaging, and plate-making equipment for flexographic and packaging printing. Overlaps with A&V's prepress and digital imager offerings, serving the same flexographic converter customer base.
• XSYS (formerly Flint Group Flexographic): XSYS is a leading global manufacturer of flexographic printing plates, sleeves, and related equipment. Direct competitor to Anderson & Vreeland's plate and pressroom product lines, particularly overlapping on photopolymer plates and flexo consumables.
• Miraclon (formerly Kodak Flexcel Solutions): Miraclon's Flexcel NX system is a leading digital flexographic plate-making technology. Competes with A&V's distributed digital imagers and plate systems, particularly for high-quality flexo plate production.
• DuPont Cyrel Solutions: DuPont's Cyrel brand is one of the most established flexographic photopolymer plate systems globally. Competes directly with AVantage and the third-party plate brands A&V distributes, targeting the same flexographic prepress and plateroom customers.

Emerging players

• Techkon: Techkon specializes in color measurement and densitometry solutions for printing, including flexographic applications. Competes with X-Rite products distributed by A&V, targeting the same color management workflow used by flexo printers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/andvre
• YouTubeyoutube.com/c/AndersonVreeland
• Facebookfacebook.com/anderson-vreeland-114935855251607
• LinkedInlinkedin.com/company/403271
• Instagraminstagram.com/andersonvreelandinc

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Anderson & Vreeland