What Conversion Company does

The Conversion Company is a California-based, privately-held B2B consulting firm founded in 2010 by Susan Tatum that helps professional services experts and small B2B firms build predictable client pipelines through human-conducted LinkedIn outreach. Its core offering is the proprietary Conversion Pipeline Methodology, a four-part process (Ideal Prospects, Irresistible Brand, Reason to Talk, Profitable Opportunities) delivered as a three-month engagement program designed to develop, test, and refine a customized pipeline-filling system for each client. The firm explicitly rejects automation, positioning its anti-bot, brain-science-driven, one-to-one human outreach as its primary differentiator, and markets the methodology as producing client conversations within the first month of engagement.

Underlying delivery is labor-intensive rather than technology-intensive: research, outreach, and engagement are performed by human specialists, supported by content assets including The Conversation Blog and the Stop the Noise Podcast. The team is small (1-10 employees, with founder Susan Tatum and Pipeline Specialist Karen Jakobsen as the primary named practitioners since founding). The firm operates as a founder-owned independent business with no disclosed funding rounds, institutional investors, or parent company, and its GTM motion is relationship-led via LinkedIn content and Calendly-booked discovery calls.

The business model is professional services consulting priced via undisclosed multi-month engagements (the standard program is a three-month pipeline build), targeting well-differentiated B2B firms and solo consultants who rely on relationship selling. Pricing is not publicly disclosed, and revenue figures are not available; aggregate scale is described as 'hundreds of pipeline generation programs' delivered over 13+ years, with case-study evidence of 140 conversations, 23 new clients, and 29 referral sources from a single engagement, and a 37% conversation-to-revenue conversion rate per client testimonial. Customer segments span productized consulting, business consulting, software/CRM, brand strategy, and marketing services.

Name

Conversion Company

Legal name

The Conversion Company

Website

https://theconversioncompany.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

The Conversion Company is a California-based B2B consulting firm, founded in 2010, that helps professional services experts build client pipelines through human-conducted LinkedIn outreach using its proprietary four-part Conversion Pipeline Methodology, delivered via three-month engagement programs.

Ownership category

akta.pro rank

Product category

B2B Sales Pipeline Consulting

akta.pro primary industry

B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA)

akta.pro secondary industry

B2B Appointment Setting & SDR/BDR Outsourcing (BPAAADAA)

Keywords

• LinkedIn prospecting services
• B2B pipeline consulting
• Sales pipeline generation
• Business development services
• Professional services marketing

Headquarters

HQ city

California

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Pipeline Generation Consulting Services: Three-month program to build complete, hyper-focused programs to find qualified business opportunities for professional services firms and experts. Includes research, outreach, and engagement services using human-conducted methods.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

The Conversion Company delivers a three-month Pipeline Filling Program for B2B professional services experts and firms. The engagement applies a proprietary four-part Conversion Pipeline Methodology—Ideal Prospects, Irresistible Brand, Reason to Talk, Profitable Opportunities—using human-conducted LinkedIn research and brain science-based outreach (no automation) to discover, engage, and nurture ideal clients.

Product overview

The Conversion Company offers a unified LinkedIn-based business development service centered on its proprietary Conversion Pipeline Methodology. The core offering is a Pipeline Filling Program—a three-month engagement that uses a four-part proprietary process combining human-conducted research and science-driven insights. The company does not use automation, emphasizing relationship-building between humans rather than automated outreach. Additional content resources include the Conversations Starters Blog and the STOP THE NOISE Podcast, which support the core service by educating B2B consultants on prospecting and client acquisition strategies.

Differentiator

Problem solved

Functional benefit

Products and services

• Pipeline Filling Program A three-month, hyper-focused engagement program that develops, tests, and refines a customized system for discovering and nurturing ideal clients via human-conducted LinkedIn research and outreach. Targets B2B professional services experts, consultants, coaches, and small firms seeking predictable pipeline.

Quantifiable outcome

• 37% of conversations turn into revenue for clients (testimonial from Max Traylor)
• +1 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Cognism: Cognism is a B2B sales intelligence and data platform that supports prospecting at scale. Adjacent in the B2B pipeline-building ecosystem but provides data/tools rather than done-for-you prospecting services; competes for the same prospecting budget.
• Sales Hacker (community/media): Sales Hacker is a sales training community and content platform serving B2B sales professionals. Comparable indirectly via its audience of B2B sales leaders and demand gen practitioners; competes for attention with The Conversion Company's podcast and blog.

Regional players

• Belay: Belay is a US-based virtual staffing and outsourced services firm serving small businesses and entrepreneurs. Adjacent comparison point for engagement-based professional services revenue model, but focused on executive assistant and bookkeeping outsourcing rather than B2B pipeline.

Direct peers

• KlientBoost: KlientBoost is a B2B performance marketing and lead generation agency focused on SaaS and service businesses. Comparable in offering done-for-you demand generation and paid demand gen services to B2B clients, though typically using paid channels rather than exclusively LinkedIn.
• Vengreso: Vengreso is a B2B sales training and prospecting company focused on LinkedIn-based outbound for sales teams. Directly comparable to The Conversion Company in using LinkedIn as the primary channel and offering training/programs to professional services and B2B sales organizations.
• Smith.ai: Smith.ai provides outsourced B2B sales and lead response services, including outbound calling and lead qualification. Comparable as an outsourced sales development / SDR-style service aimed at SMB and mid-market B2B clients, though via phone/web rather than LinkedIn.
• Directive: Directive is a B2B marketing agency specializing in demand generation for SaaS and enterprise tech clients. Comparable as a performance-focused demand gen consultancy serving B2B clients; competing for similar pipeline-generation budget.
• JBarrows: JBarrows is a B2B sales training and consulting firm focused on outbound prospecting, sales process and pipeline generation. Directly comparable in serving sales-led organizations with relationship-based outreach training and consulting programs.
• Belmar Consulting: Belmar Consulting is a boutique B2B marketing strategy and demand generation consultancy for service-based businesses. Comparable in targeting professional services firms and offering engagement-based pipeline and lead generation consulting.
• HeadLinx: HeadLinx is a B2B cold email and LinkedIn lead generation agency. Comparable in offering done-for-you outreach campaign management aimed at B2B clients needing pipeline; uses a more automation-heavy approach than The Conversion Company.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/conversionco

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Conversion Company