Landscape Forms
Landscape Forms is a privately held, family-owned designer and manufacturer founded in 1969 in Kalamazoo, Michigan, producing premium outdoor site furniture, advanced LED lighting, architectural structures, and custom environments for enterprise, municipal, education, healthcare, recreation, and transit projects worldwide through a direct specification sales network.
- Company typePrivate
- Founded1969
- HeadquartersKalamazoo, United States
- Headcount251–500
- GTM typeB2B
- OfferingHardware or Manufacturing
What Landscape Forms does
Landscape Forms, Inc. is a privately held, family-owned designer and manufacturer of premium outdoor site furniture, advanced LED lighting, architectural structures, and custom environments, headquartered in Kalamazoo, Michigan and founded in 1969. The company operates four core product categories — Furniture (benches, chairs, tables, bike racks, bollards, planters, shelters, sofas, lounges, accessories), Lighting (area, accent, bollard, catenary, pendant, pole-mounted, wall mount, smart city, solar), Structure (architectural elements, shelters, space definition), and the Studio 431 custom-manufacturing division — alongside a portfolio of owned sub-brands (Loll Designs, Kornegay Design, Summit Furniture) and North American distribution partnerships with Escofet, Urbidermis, and Tuuci. Underlying technology spans rotomolded high-density polyethylene (HDPE), cast concrete, wood, steel, and advanced LED systems with reserved space for sensors and controls; flagship product lines include the Typology Collection co-developed with Designworks (BMW Group), the Air Collection, Torres, Tumbler, Slope, Ashbery, Arne, Rama, Harpo, Bancal, and Wave benches.
The company makes money by designing, manufacturing, and selling specification-grade hardware products to enterprise and government customers — corporate campuses, universities, healthcare facilities, municipal parks and trails, transit hubs, and mixed-use developments — through a direct sales representative network covering North America, South America, the UK, Australia, the UAE, and Asia. Pricing is quote-based and project-driven rather than publicly disclosed; revenue also flows from Studio 431 bespoke manufacturing and from the standalone subsidiary brands. Marketing relies on specification-channel engagement (ASLA partnerships, Xtreme LA design charrettes, continuing education programs, trade shows such as LightFair) and content on the company website and social channels.
Customers include Crystal Bridges Museum of American Art, Hillsdale Shopping Center, the City of Greer (SC), Warner Building/Haymarket Plaza, Vaughan Metropolitan Centre, and the Nickel Plate Trail. The company is led by CEO Marjorie Simmons with a leadership team including Chief Creative Officer Kirt Martin, Presidents of Site Furnishings & Structure and of Lighting, and a Board that includes Asha Chaudhary; it has earned recognitions including Michigan Manufacturer of the Year (2020), multiple Fortune Best Workplaces in Manufacturing & Production rankings, four-time Great Place to Work Certification (2019–2022), 55 product design awards in 2021, Red Dot Awards (Torres, Tumbler), a Spark Award, and an EdisonReport Top 10 MUST SEE product (Typology Ring Light, 2023).
Landscape Forms firmographics
Firmographics- Name
- Landscape Forms
- Legal name
- Landscape Forms, Inc.
- Website
- https://landscapeforms.com
- Company type
- Private
- Founded year
- 1969
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Landscape Forms is a privately held, family-owned designer and manufacturer founded in 1969 in Kalamazoo, Michigan, producing premium outdoor site furniture, advanced LED lighting, architectural structures, and custom environments for enterprise, municipal, education, healthcare, recreation, and transit projects worldwide through a direct specification sales network.
- Ownership category
- akta.pro rank
Landscape Forms industry classification
Industry- Product category
- Outdoor Site Furniture and Lighting
- NAICS
- Household and Institutional Furniture Manufacturing (33712)
- SIC
- Miscellaneous Furniture & Fixtures (2590), Public Bldg & Related Furniture (2531)
- akta.pro primary industry
- Commercial Landscape Design & Installation (HSAIABAJ)
- akta.pro secondary industry
- Industrial/Product & Furniture Design (BPAHAKAM)
Keywords
Where Landscape Forms is headquartered
LocationHeadquarters
- HQ city
- Kalamazoo
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Landscape Forms business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Outdoor site furniture and lighting product sales: Core revenue from designing, manufacturing, and selling premium outdoor site furniture, advanced LED lighting, structures, and accessories. Products sold through a direct sales network of representatives.
- Custom manufacturing (Studio 431): Custom product manufacturing through Studio 431 for bespoke environments, including custom seating, precast concrete, planters, structures, and transit installations.
- Brand portfolio sales: Revenue from subsidiary brands including Loll Designs, Kornegay Design, and Summit Furniture, each operating as standalone businesses within the portfolio.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels8 records
Landscape Forms product offering
Product offeringCore offering
Landscape Forms designs, manufactures, and sells high-design outdoor site furniture (benches, chairs, tables, bike racks, bollards, planters, shelters, sun shades), advanced LED outdoor lighting (area, accent, bollard, catenary, pendant, pole-mounted, wall-mount, smart city), and architectural structures for commercial, institutional, municipal, and public-realm projects. The company offers custom design and manufacturing through its Studio 431 division and sells across multiple owned and partner brands including Loll Designs, Kornegay Design, Summit Furniture, Urbidermis, Escofet, and Tuuci.
Product overview
Landscape Forms is an industry leader in integrated collections of high-design site furniture, advanced LED lighting, structures, and custom environments. The company operates with four core product categories: Furniture (benches, chairs, tables, bike racks, bollards, planters, shelters, sofas, lounges, accessories), Lighting (area lights, accent lights, bollards, catenary lights, pendants, wall mounts, smart city lighting), Structure (architectural elements, shelters, space definition), and Studio 431 (custom design division). The portfolio includes owned brands Loll Designs, Summit Furniture, and Kornegay Design, plus global marketing partnerships with Escofet (Barcelona-based cast concrete and HDPE furnishings), Urbidermis (Barcelona-based urban lighting and street furniture), and Tuuci (Miami-based parasols and shade structures). Key product collections include the Typology Collection (designed with Designworks/BMW Group featuring integrated lighting benches and ring/stick lights), Air Collection (Escofet HDPE rotomolded seating), Torres Lighting (Red Dot Award winner by Rodrigo Torres), Ashbery Lighting (by Robert A.M. Stern Architects), and Arne/Rama lighting systems (by Urbidermis). Notable products include Wave bench (Escofet, cast concrete with LED options), Harpo seating/tables, and Bancal tables (Urbidermis).
Differentiator
Problem solved
Functional benefit
Brands
- Studio 431: Custom design and manufacturing division for custom and branded environments
- Tuuci
- Escofet
- Urbidermis
Products and services
- Outdoor Site Furniture Outdoor site furniture including benches, chairs, tables, bike racks, bollards, planters, shelters, sofas, lounges, sun shades/umbrellas, litters and recycling, and accessories for commercial and public spaces.
- Outdoor LED Lighting Advanced LED outdoor lighting including area, accent, bollards/path, catenary, column, pendant, pole-mounted, wall mount, smart city, solar, and outdoor power products for streetscapes, plazas, campuses, and public infrastructure.
- Architectural Structure Architectural structures, shelters, and space-definition elements for outdoor environments including architectural forms, shelters, and space-division products.
- Studio 431 Custom Design and Manufacturing Custom design and manufacturing division offering bespoke seating, precast concrete, planters, structures, and transit solutions tailored to specific project requirements.
- Loll Designs Sustainable outdoor furniture brand featuring modern designs made from recycled materials, distributed in North America, manufactured in Duluth, Minnesota.
- Summit Furniture Handcrafted, sustainable outdoor teak furnishings acquired in 2023, operating as a standalone business within the Landscape Forms brand portfolio.
- Kornegay Design Site furniture design brand specializing in cast concrete and architectural outdoor furnishings, located in Phoenix, Arizona, operating as a wholly owned subsidiary.
- Tuuci Parasols and Shade Structures Miami-based partner brand founded in 1998 by Dougan Clarke, creating premier parasols and shade structures with contemporary form and versatile application for demanding environments.
- Escofet Site Furnishings Barcelona-based partner design firm and international leader in luxury site furnishings and urban elements, known for mastery in cast concrete, HDPE rotational molding, wood, and metal products.
- Urbidermis Urban Lighting and Street Furniture Barcelona-based partner company committed to improving urbanity through socially responsible and environmentally conscious design, specializing in urban lighting, street furniture, micro-architecture, and urban landscaping products since 1987.
- Typology Collection Innovative seating and lighting system designed in partnership with Designworks (BMW Group), featuring ribbon benches with integral downward-facing lighting, ring lights with circular LED halo effects, and stick lights that are themselves solid light sources. Typology Ring Light named Top 10 MUST SEE product at LightFair 2023.
- Tumbler Lighting Refined luminaire designed by Industrial Facility (Kim Colin and Sam Hecht) featuring a silhouette angled nine degrees with hidden connection points. Winner of the 2020 Red Dot Award for Urban Design.
- Slope Lighting Wall-mount luminaire designed by Industrial Facility with a silhouette subtly angled nine degrees, echoing the topography of an urban landscape.
- Torres Lighting Graceful, minimalist lighting line designed by Rodrigo Torres in collaboration with Chip Israel, winning the Red Dot Award and Spark Award for Product Design.
- Air Collection Family of Escofet site furnishings constructed of rotomolded high-density polyethylene (HDPE) with hollow interiors, including five seating elements: Extasi Air, Fortunato Air, Starfish Air, Stul Air, and Twig Air. 100% recyclable mono-material construction.
- Ashbery Lighting Modern traditional area lights designed by Robert A.M. Stern Architects, offering a modern interpretation of historic forms. Available in area light and wall-mounted configurations.
- Rama Area Light Minimalist area light designed by Gonzalo Mila offering a distinctive linear form with universal aesthetic and broad versatility, reengineered with expanded distributions and reserved space for sensors and controls.
- Arne Lighting Formal simplicity with international appeal complementing both traditional and contemporary architecture. Features multiple functions including pole-mounted, wall mount, catenary, and accent options.
- Harpo Collection Outdoor furniture collection designed by Miguel Milá for Urbidermis, featuring clean architectural form with aluminum or wood slats, including benches, tables, lounge chairs, and chaise lounges.
- Bancal Collection Outdoor furniture collection designed by Espinás and Tarrasó for Urbidermis, featuring a folded steel understructure with slatted wood tabletop and including benches and tables.
- Wave Modular Platform Modular platform designed by Paul Koenen for Escofet with undulating organic form ideal for sitting and reclining. Crafted from etched and waterproofed concrete with Environmental Product Declaration (EPD) and optional integrated LED lighting.
Quantifiable outcome
- 55 product design awards in 2021 alone, demonstrating industry-leading design recognition
- +1 more outcomes
Companies that use Landscape Forms
Customer profileNamed customers6 records
Segments6 records
Ideal customer profiles3 records
Landscape Forms technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature4 records
Landscape Forms partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and flagship.
- Summit FurniturecoreLandscape Forms acquired Summit Furniture, a leading brand of handcrafted, sustainable outdoor teak furnishings. Summit remains a standalone business and becomes part of Landscape Forms' portfolio of brands, which include Loll Designs and Kornegay Design.
- Urbidermis (Santa & Cole)coreBarcelona-based Urbidermis is a design firm committed to improving urbanity through beautiful, socially responsible and environmentally conscious design. Partnership has grown since 2006 to include high-quality European outdoor products for North American markets, including lighting, street furniture, micro-architecture and urban landscaping products.
- EscofetcoreBarcelona-based Escofet is an international leader in design firm creating luxury site furnishings and urban elements. Known for mastery in cast concrete and other materials, Escofet collaborates with architects and artists worldwide to produce large-scale organic forms and geometric pieces.
- TuucicoreMiami-based creator of premier parasols and shade structures, founded in 1998 as The Ultimate Umbrella Company. Born from the marine industry, Tuuci products are meticulously engineered for demanding environments with contemporary form and versatile application.
- Designworks (BMW Group)flagshipCollaboration with Designworks, a BMW Group company, to create the Typology Collection - an innovative seating and lighting system that adds dynamic dimensions to outdoor spaces with immersive design experiences.
- Industrial FacilitycoreLondon-based design studio (formed 2002) by Kim Colin and Sam Hecht. Partnered with Santa & Cole Urbidermis to design Slope and Tumbler lights. Tumbler received 2020 Red Dot Award for Urban Design.
- Rodrigo TorrescoreIndustrial designer Rodrigo Torres collaborated with lighting designer Chip Israel to create Torres lighting line. Torres received Red Dot Award and Spark Award for Product Design.
- Robert A.M. Stern ArchitectscoreRenowned architecture firm that designed the Ashbery lighting family for Landscape Forms - a modern interpretation of historic forms.
- Gonzalo MilacoreDesigner who created Rama lighting - offering minimalist design, universal aesthetic, and broad versatility.
- Miguel MilácoreDesigner who created the Harpo collection for Urbidermis/Landscape Forms - sharing international design and clean architectural structure.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Landscape Forms competitors and assessment
Company assessmentRegional players
- Landscape Structures: U.S. designer and manufacturer of playground and park structures. Adjacent competitor in the parks and recreation specification market where Landscape Forms also sells benches, lighting, and shelters.
Direct peers
- Streetlife: Dutch designer and manufacturer of high-design outdoor street furniture, planters, and tree products. Directly comparable premium, design-led positioning targeting landscape architects in Europe and North America.
- Selux: European manufacturer of architectural outdoor and indoor luminaires for urban, campus, and commercial projects. Directly comparable in the LED lighting category that Landscape Forms sells alongside its furniture.
- Forms+Surfaces: Designs and manufactures architectural site furnishings, lighting, and surface products for public spaces, transit, and commercial developments — a direct overlap with Landscape Forms' integrated furniture, lighting, and structures portfolio.
- TUUCI: Miami-based manufacturer of premium parasols and shade structures. Already a Landscape Forms partner brand, it is also an independent competitor in the commercial outdoor shade and structure category.
- Vestre: Norwegian outdoor furniture and urban space manufacturer known for sustainable, design-forward site furniture with strong public-sector references. Comparable Scandinavian design heritage and sustainability positioning.
- Hess AG: German manufacturer of outdoor luminaires and city furniture for public spaces. Closely comparable in the integrated lighting-plus-site-furnishings product strategy Landscape Forms pursues.
- Maglin Furniture: Designs and manufactures site furniture (benches, chairs, tables, litter/recycling, planters) for commercial, education, and municipal customers. Competes head-to-head on many of the same specification-driven projects as Landscape Forms.
- Santa & Cole (Urbidermis parent): Barcelona-based Urbidermis/Santa & Cole designs and manufactures urban lighting, street furniture, and micro-architecture. Already a Landscape Forms partner brand (since 2006), it is also an independent competitor in European public-realm projects.
- Victor Stanley: Manufacturer of steel site furnishings (benches, tables, litter receptacles, bike racks) for streetscapes, parks, and campuses. Most direct U.S. competitor in the commercial outdoor site furniture category Landscape Forms dominates.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Landscape Forms social profiles
Digital presenceLandscape Forms financial estimates
Financial estimateRevenue estimate
Valuation estimate
Landscape Forms leadership team
Management profileNumber of profiles
Profiles9 records
Landscape Forms subsidiaries and ownership
Company hierarchySubsidiaries3 records
Landscape Forms funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Landscape Forms M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Landscape Forms
What does Landscape Forms do?
Landscape Forms designs, manufactures, and sells high-design outdoor site furniture (benches, chairs, tables, bike racks, bollards, planters, shelters, sun shades), advanced LED outdoor lighting (area, accent, bollard, catenary, pendant, pole-mounted, wall-mount, smart city), and architectural structures for commercial, institutional, municipal, and public-realm projects. The company offers custom design and manufacturing through its Studio 431 division and sells across multiple owned and partner brands including Loll Designs, Kornegay Design, Summit Furniture, Urbidermis, Escofet, and Tuuci.
Is Landscape Forms a public or private company?
Landscape Forms is a private company. It is classified as family owned and is currently operating.
When was Landscape Forms founded?
Landscape Forms was founded in 1969. It employs 251 to 500 people.
Where is Landscape Forms based?
Landscape Forms is headquartered in Kalamazoo, United States, in the North America region.
How does Landscape Forms make money?
Three revenue lines are on record. Outdoor site furniture and lighting product sales are the primary driver. The others are custom manufacturing (Studio 431) and brand portfolio sales.
Who are Landscape Forms's main competitors?
Landscape Structures is listed as a regional player. Direct peers are Streetlife, Selux, Forms+Surfaces, TUUCI, Vestre, Hess AG, Maglin Furniture, Santa & Cole (Urbidermis parent) and Victor Stanley.
Does Landscape Forms have an API?
No public API is recorded for Landscape Forms.
What industry is Landscape Forms in?
Landscape Forms's product category is Outdoor Site Furniture and Lighting. Its primary akta.pro industry code is HSAIABAJ, Commercial Landscape Design & Installation, with a secondary code of BPAHAKAM, Industrial/Product & Furniture Design. Its NAICS code is 33712 and its SIC code is 2590.