What Rodrigo Tekstil does

Rodrigo Tekstil Sanayi ve Ticaret Anonim Şirketi, operating commercially as Rodrigo / Rodrigo Classy, is a Turkish premium menswear brand founded in 1993 and headquartered at the Beylikdüzü Organized Industrial Zone in Istanbul. The company manufactures and sells denim jeans, t-shirts, polo shirts, and jogger pants under a single direct-to-consumer brand, with a stated positioning that combines Italian tailoring discipline with Japanese denim fabric quality. Its product catalog is concentrated — 83 SKUs across nine sub-collections spanning slim, comfort, loose, and regular-fit jeans plus knit tops and joggers — with pricing set in Turkish Lira (tees at ~899 TL, polos at ~1,199 TL, jeans and joggers at ~1,699 TL, regular-fit jeans up to ~1,999 TL).

The commercial operation runs end-to-end on a Shopify-hosted storefront at rodrigo.com, with PayTR handling payment processing under Shopify's security standards; there are no third-party retail, wholesale, or marketplace channels. Marketing is concentrated on the e-commerce site (outfit recommendations, editor's picks, seasonal lookbooks) supplemented by the Rodrigo Club email newsletter; no paid advertising or content marketing was disclosed. Production emphasizes craftsmanship (40+ hand operations per garment, 45+ QC checks), 100% organic cotton, and a reported 40% reduction in water consumption versus conventional processes.

The company is publicly listed on Borsa Istanbul (ist:RODRG) as a Turkish Anonim Şirketi, with full KAP investor relations disclosures including annual reports for 2020-2025, financial statements, and shareholder governance documents. It employs 51-100 people and serves a single customer persona — young Turkish men seeking premium, durable, timeless denim and casual apparel — within Turkey only. No AI/ML capabilities, international expansion, enterprise customers, or disclosed revenue figures were surfaced in the available data.

Name

Rodrigo Tekstil

Legal name

Rodrigo Tekstil Sanayi ve Ticaret Anonim Şirketi

Website

https://rodrigo.com

Company type

Public

Founded year

1993

Operating status

Operating

Headcount range

51–100 employees

Short description

Rodrigo Tekstil is a Turkish public apparel company (est. 1993) that manufactures premium menswear — denim jeans, polos, tees, and joggers — and sells exclusively direct-to-consumer through its Shopify-powered rodrigo.com store to young Turkish men.

Ownership category

akta.pro rank

Product category

Premium Denim & Menswear Apparel

NAICS

Apparel Manufacturing (315), Cut and Sew Apparel Manufacturing (3152), Cut and Sew Apparel Manufacturing (except Contractors) (31525)

SIC

Men's & Boys' Furnishgs, Work Clothg, & Allied Garments (2320), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Denim & Casualwear Brands (CRAAAAAE)

akta.pro secondary industries

Denim & Bottoms Cut & Sew (Jeans/Trousers/Shorts) (IMAOAEAD), Denim & Casualwear Specialty Retail (CRAAABAN), Luxury Denim & Premium Casualwear (CRAAAFAK)

Keywords

• Denim jeans
• Mens apparel
• Polo shirts
• Casual wear
• Jogger pants

Headquarters

HQ city

Istanbul

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Direct Product Sales: Rodrigo generates revenue through direct-to-consumer sales of denim jeans, t-shirts, polo shirts, and jogger pants via its Shopify-powered e-commerce website. All products are one-time purchases with no subscription component. Cross-selling is encouraged through outfit recommendation features on product pages.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Rodrigo Tekstil manufactures and sells premium denim jeans and casual menswear — including t-shirts, polo shirts, and jogger pants — directly to Turkish consumers through its own Shopify-powered online store. Products combine Italian tailoring discipline with Japanese denim fabric quality, are made from 100% organic cotton, and undergo 40+ handcrafted operations and 45+ quality control checks per garment under a sustainable production process that has reduced water consumption by 40%.

Product overview

Rodrigo Tekstil (Rodrigo Classy) is a Turkish menswear brand founded in 1993, specializing in premium denim and casual clothing. The company combines Italian tailoring discipline with Japanese denim quality. The product portfolio includes upper garments (T-shirts and Polo shirts in various fits: Slim, Classic, Oversize) and lower garments (Jeans in Slim Fit 404, Comfort Fit 117, Loose Fit 618, Regular Fit 305, and Jogger pants). Products feature 100% organic cotton, traditional weaving techniques, and sustainable manufacturing with 40% reduced water consumption. The brand operates on Shopify e-commerce platform with PayTR payment processing.

Differentiator

Problem solved

Functional benefit

Products and services

• Slim Fit T-shirt (3002) Slim fit crew-neck (bisiklet yaka) t-shirts made from 67% cotton and 33% double-face fabric. Available in 8 colors including Lacivert, Nefti, Beyaz, Gri, Haki, Siyah, Indigo, Kahverengi. Targeted at men seeking premium everyday casual wear.
• Oversize T-shirt (3003) Oversize fit crew-neck t-shirts (bisiklet yaka). Available in 7 colors including Indigo, Siyah, Kahverengi, Nefti, Haki, Beyaz, Lacivert. Designed for men who prefer a relaxed, oversized silhouette.
• Polo Classic Classic fit polo shirts. Available in 11 colors including Mavi, Nefti, Vizon, Indigo, Siyah, Açı Kahve, Bordo, Mor, Beyaz, Turkuaz. Targeted at men seeking a timeless casual/business-casual polo.
• Polo Slim Slim fit polo shirts made from 100% cotton piqué fabric. Available in 9 colors including Siyah, Mavi, Indigo, Mor, Lacivert, Kırmızı, Nefti, Kahverengi, Vizon. Targeted at men seeking a tailored slim-fit polo.
• Slim Fit Jean Pantolon (404) Slim fit jeans with normal waist, narrow cut, narrow leg. Available in Antrasit and Siyah variants. Engineered as a formal/business-casual garment combining Italian tailoring with Japanese denim quality.
• Comfort Fit Jean Pantolon (117) Comfort fit jeans with normal waist, regular cut, straight leg. Made from 98% cotton and 2% lycra denim fabric. Available in 15+ color variants including A.YEŞİL, ANTRASİT, Koyu Mavi, MAVİ, YEŞİL, SİYAH, VİNTAGE MAVİ, İNDİGO MAVİ, KAHVE TİNT.
• Loose Fit Jean Pantolon (618) Loose fit jeans with normal waist, wide cut, wide leg. Available in Buz Mavi color. Targeted at men who prefer a relaxed, wide-leg silhouette.
• Regular Fit Jean Pantolon (305) Regular fit jeans with high waist, relaxed cut, tapered leg. Available in Koyu Gri, Açık Mavi, Mavi, Siyah variants. Combines a relaxed waist with a tapered leg for a contemporary silhouette.
• Jogger Pantolon Casual jogger pants made from muslin linen (100% cotton or cotton-linen blend). Includes B716 Seymen, B717 Müslin, and B718 Tulip models. Available in 21 color variants. Targeted at men seeking comfortable, breathable everyday pants.

Quantifiable outcome

• 40% reduction in water consumption in production processes
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• ShopifycoreTechnology or IntegrationShopify provides the e-commerce platform infrastructure for rodrigo.com, hosting the online store, managing product listings, processing orders, and enabling the direct-to-consumer sales model. The entire online retail operation runs on Shopify.
• PayTRcoreTechnology or IntegrationPayTR is the payment processing partner enabling secure, end-to-end protected transactions on rodrigo.com. All payments are processed through PayTR under global Shopify standards, ensuring secure checkout for customers.

Scale indicators5 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• Diesel: Diesel is a premium Italian denim and casualwear brand, directly comparable to Rodrigo's positioning of denim as engineered/lifestyle apparel rather than workwear. Both target fashion-conscious male consumers seeking premium denim with distinctive finishing and design.
• AG Jeans: AG Jeans is a premium Los Angeles denim brand specializing in fit innovation and elevated everyday jeans. Comparable to Rodrigo in the premium denim segment with a focus on craftsmanship and timeless style rather than trend-driven design.
• Mavi: Mavi is Turkey's flagship denim and casualwear brand, founded in 1991 and publicly listed. Like Rodrigo, it sells premium denim jeans and casual apparel to a similar male Turkish consumer base, making it the closest direct competitor in geography and category.
• Citizens of Humanity: Citizens of Humanity is a premium US denim brand focused on craftsmanship, sustainable manufacturing, and elevated everyday denim — closely aligned with Rodrigo's positioning of jeans as 'engineering marvels' with premium finishing and Italian tailoring cues.
• 7 For All Mankind: 7 For All Mankind is a premium denim brand known for elevated fits, premium fabrics, and lifestyle positioning. Comparable to Rodrigo in the premium-casual denim segment targeting style-conscious men seeking quality construction over fast fashion.
• Koton: Koton is a major Turkish fast-fashion apparel brand selling to similar mass-premium consumers as Rodrigo but at lower price points and with broader category coverage. Represents the value-end competitive threat for trade-down during macro stress.
• DeFacto: DeFacto is a Turkish apparel retailer with broad family-focused offerings and competitive pricing in the casualwear segment. Operates as another domestic competitor targeting similar Turkish male consumers in the value-to-mid-premium tier.

Broad incumbents

• Levi Strauss & Co. Levi Strauss is the global denim category leader with broad premium and mass distribution. It competes with Rodrigo in the men's denim and casualwear space but at vastly larger scale, serving as the broad incumbent benchmark for denim brand economics.
• Tommy Hilfiger: Tommy Hilfiger is a global premium casualwear brand competing in the same timeless-denim-and-polos category as Rodrigo. Broader scale and global distribution but comparable consumer targeting of style-conscious men seeking classic Americana-inspired apparel.
• LC Waikiki: LC Waikiki is Turkey's largest apparel retailer by volume with broad international operations. Competes with Rodrigo in the men's denim and casualwear space but at mass-market scale, representing the dominant volume incumbent in Turkey.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/rodrigotekstil

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rodrigo Tekstil