What Scooto does

Scooto is a Brazilian customer experience Business Process Outsourcing (BPO) company founded in 2017 in São Paulo and headquartered in Barueri (Alphaville). The company provides outsourced customer service, sales, and lead generation delivered by a 100% remote, all-female workforce branded as "Scooteiras," with an average team age of 35 and 46% Black women representation. Its commercial offering spans three product lines: Scooto for Sales (SDR, omnichannel sales, 24/7 retention), Scooto Support/Engage (customer support and retention), and Scooto Lab (training and development, which includes the Simoola AI-powered sales and customer service simulator and the Scooto Academy course platform).

The underlying operating model is a hybrid human-plus-AI delivery stack: Simoola provides generative-AI-driven training and evaluation; process automation filters repetitive queries; and CRM/omnichannel dashboards (WhatsApp, chat, email, phone) give clients a 360-degree view of operations. Scooto adapts to clients' existing CRMs and tool stacks rather than requiring platform migration. The business sells directly to clients from startups to large enterprises (named logos include Ambev, Decathlon, Alura, Banco BMG, TBWAChiatDay, Biscoint, Fatorial, Atitus, and E-commerce na Prática), with 45–48% of clients starting with a single 4-hour service point (PA) and scaling into larger squads.

Scooto monetizes primarily through managed-service hourly pricing on a "value hour" model with custom proposals and monthly billing, supplemented by training and professional services revenue from Scooto Lab. It reported R$18–20M (approximately $3.3–3.7M USD) in 2024 annual revenue across a headcount of 51–100, with a stated plan to double in size and reach 1,000 women on the team by end of 2025. The company is privately held, founder-controlled (CEO Marina Vaz, co-founder Diego Locci), and has one disclosed institutional capital event: an undisclosed-amount round led by Bossa Invest in March 2021.

Name

Scooto

Legal name

SCOOTO LTDA

Website

https://scooto.co

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

51–100 employees

Short description

Scooto is a Brazilian BPO providing outsourced customer service, sales, and lead generation through a 100% remote, all-female workforce (Scooteiras), serving SMB to enterprise clients including Ambev, Decathlon, and Banco BMG via hourly managed services and an AI-assisted training product (Simoola).

Ownership category

akta.pro rank

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. BPO Services (Managed Services): Full-service BPO offering customer service, sales, support, and lead generation. Priced on hourly basis with value hour model. Revenue generated from service fees based on hours of operation and team size.
2. Training and Development (Scooto Lab): Training services including Simoola simulator, Scooto Academy courses, and personalized team training. Revenue from training programs and talent development services.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Scooto is a 100% remote, female-only Customer Experience BPO (Business Process Outsourcing) ecosystem that provides outsourced sales (SDR), customer service/support, and training services to businesses. The company operates a decentralized model with an all-female workforce (called Scooteiras) delivering omnichannel sales, 24/7 customer support, and lead generation on a hourly-based managed service model. Scooto combines human empathy with proprietary AI tools (Simoola simulator) to deliver customer interactions at scale for clients ranging from startups to large enterprises.

Product overview

Scooto is a Customer Experience BPO (Business Process Outsourcing) ecosystem offering a portfolio of three main product lines: Scooto for Sales (pre-sales, omnichannel sales, and 24h support), Scooto Support/Engage (customer support and retention), and Scooto Lab (professional development with Simoola AI simulator and Scooto Academy training platform). The company specializes in combining human intelligence with technology to deliver differentiated customer service and sales operations.

Differentiator

Problem solved

Functional benefit

Brands

• Simoola: AI-powered intelligent simulator that trains and evaluates sales and customer service professionals in real-time with realistic negotiation scenarios and instant feedback.
• Scooto Academy
• Scooto for Sales
• Scooto Support / Scooto Engage
• Scooto Lab

Products and services

• Scooto for Sales A commercial operations solution for companies needing consistent sales performance. Offers SDR services with consultative approach, omnichannel real-time sales, 24h support for retention, and LDR for lead generation list creation. Designed for B2B and B2C companies struggling with prospecting and follow-up consistency.
• Scooto Support (Scooto Engage) Customer support and retention solution that scales with business speed, combining operational agility with strategic Customer Experience (CX) vision. Features 24-hour onboarding, omnichannel presence across WhatsApp, chat, email, and phone, and ROI-focused goals. Used by retail, education, beverage, and banking clients.
• Scooto Lab Professional development platform that combines cutting-edge technology and innovative methodologies to accelerate performance in sales, customer service, and remote work careers. Includes the Simoola AI simulator, Scooto Academy courses, and personalized team training using Scooto's exclusive methodology.
• Simoola An AI-powered intelligent simulator that trains and evaluates sales and customer service professionals in real-time. Offers realistic negotiation scenarios with instant feedback and strategic insights for improving persuasion and argumentation techniques. Used for both internal team training/recruitment and external client training services.
• Scooto Academy An online course platform focused on sales, customer service, and remote career development. Provides practical knowledge, updated tools, and market-validated strategies for professionals in CX and sales roles.

Quantifiable outcome

• 40% above-average results compared to traditional call center performance
• +4 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability4 records

Feature3 records

Scale indicators12 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• TaskUs: Tech-enabled outsourcing specialist focused on customer experience, content moderation, and sales operations. Closest peer in terms of mid-market/enterprise CX BPO positioning with similar AI-augmentation thesis and Latin American delivery centers.

Regional players

• Alelo (Elo Participações): Brazilian BPO/back-office services provider focused on corporate clients in Brazil. Competes in the same domestic BPO market with similar SMB-to-enterprise customer service offerings.
• CI&T: Brazilian-founded digital and IT services firm operating across Latin America with CX consulting and AI delivery practices. Adjacent peer — competes for similar enterprise digital transformation budgets in Brazil, with overlapping AI-augmentation narrative.
• Movile (now Zé Delivery/Mercado Livre): Brazilian mobile-tech ecosystem player with internal BPO-style operations for food delivery and digital services. Compares as a regional Brazilian CX/sales operator using tech-enabled distributed workforces, similar concept to Scooto's remote female workforce.

Broad incumbents

• Cognizant: Global IT and BPO services giant with significant Latin American delivery. Provides outsourced customer service and digital transformation for large enterprises — overlapping with Scooto's enterprise ambitions at much larger scale.
• Teleperformance: Global leader in outsourced customer experience management with massive Brazilian operations. Competes directly for enterprise BPO contracts that Scooto targets, but operates at vastly larger scale across multiple geographies and verticals.
• Foundever (formerly Sitel Group): Global CX/BPO provider operating across Brazil and Latin America. Competes for similar enterprise customer service contracts, with stronger scale and brand recognition but less differentiated social-impact positioning.
• Concentrix: Large global CX/BPO player with significant presence in Brazil serving enterprise customers in financial services, retail, and tech — the same verticals Scooto targets. Provides similar omnichannel customer service and sales support at much larger scale.
• TTEC Holdings: Large customer experience technology and services company with CX BPO operations globally including Brazil. Offers similar outsourced customer support and sales services, but as part of broader CX technology portfolio.

Others

• Genesys: Cloud CX platform provider whose technology stack (CRM, omnichannel routing, AI) underpins many BPO operations including Scooto's. Adjacent rather than competitive — Scooto integrates with similar platforms to deliver managed services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@scootooficial
• Facebookm.facebook.com/scooto.co
• LinkedInlinkedin.com/company/scooto
• Instagraminstagram.com/scooto.co
• TikToktiktok.com/@scooto.co

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Scooto