Street Smart Rental
Street Smart Rental is a US provider of traffic safety equipment, mobile surveillance trailers, and Smart Work Zone technology, serving traffic control firms, contractors, DOTs, and security integrators across all 50 states via its proprietary Vision Suite platform.
- Company typePrivate
- Founded1999
- HeadquartersAnoka, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Street Smart Rental does
Street Smart Rental is a US-based provider of traffic safety equipment, mobile surveillance solutions, and Smart Work Zone technology, founded in 1999 by Mike Granger and headquartered in Columbus, Ohio (with historical roots in Anoka, Minnesota) following the 2023 acquisition of Superior Traffic Services. The company rents and sells portable traffic signals, mobile surveillance camera trailers, changeable message signs, automated flaggers, attenuators, radar speed trailers, and integrated Smart Work Zone systems (queue warning, dynamic lane merge, trucks entering/exiting, wrong-way detection) serving traffic control firms, general contractors, state DOTs and municipalities, security integrators, and property managers across all 50 US states and Canada.
The company's proprietary technology stack is centered on the Vision Suite platform launched in February 2026, which unifies signals, smart work zones, fleet management, and site security under discrete modules (Vision.Fleet, Vision.SWZ, Vision.Signals, Vision.Security). The stack incorporates the STS Triple Redundant Wireless Controller (900 MHz radio, 2.4 GHz WiFi, and 3G/4G LTE cellular simultaneously), which was acquired through Superior Traffic Services and is described as patented. Vision.Security was launched as a standalone SaaS-style platform in April 2026, extending the company's reach into the security integrator channel with computer-vision features including license plate recognition, motion and loitering detection, and automated talkdown. The platform integrates with WAZE, Google Maps, DOT 511 systems, and the US DOT Work Zone Data Exchange (WZDx) standard.
The business model combines recurring equipment rentals (monthly to multi-year terms with next-day delivery nationwide), equipment sales, subscription-based 24/7 monitoring services (self-monitoring or central monitoring station with emergency dispatch), and project-based Smart Work Zone integration services. Go-to-market is sales-led, with field representatives across all 50 states, supplemented by a Security Integrator Dealer Program, a multi-vendor Technology Partner Program, and cooperative state purchasing contracts for government procurement. The company reports 5,800+ customers, a Net Promoter Score of 96%, and 'largest fleet' positioning for connected traffic safety equipment in North America. The company is private, founder-led, and does not have disclosed institutional VC or PE control apart from a 2020 investment by Carlson Private Capital Partners.
Street Smart Rental firmographics
Firmographics- Name
- Street Smart Rental
- Legal name
- Street Smart Rental
- Website
- https://streetsmartrental.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Street Smart Rental is a US provider of traffic safety equipment, mobile surveillance trailers, and Smart Work Zone technology, serving traffic control firms, contractors, DOTs, and security integrators across all 50 states via its proprietary Vision Suite platform.
- Ownership category
- akta.pro rank
Street Smart Rental industry classification
Industry- Product category
- Traffic Safety Equipment Rental & Technology
- NAICS
- Commercial and Industrial Machinery and Equipment Rental and Leasing (5324), Other Commercial and Industrial Machinery and Equipment Rental and Leasing (53249), Automotive Equipment Rental and Leasing (5321)
- SIC
- Services-Miscellaneous Equipment Rental & Leasing (7350), Services-Auto Rental & Leasing (No Drivers) (7510)
- akta.pro primary industry
- Specialty Work Truck Rentals (e.g., tow, bucket, street sweeper) (THADAJAI)
- akta.pro secondary industries
- Street Sweeper & Municipal Service Vehicles Leasing & Rental (TLABAEAK), Toll Plaza / Lane Equipment & Field Systems (Gantry, Sensors, Cameras, AVC) (TLAJABAH)
Keywords
Where Street Smart Rental is headquartered
LocationHeadquarters
- HQ city
- Anoka
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Street Smart Rental business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Personnel, Supply Chain, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Equipment Rental: Largest fleet of rental equipment for traffic safety and security including portable signals, surveillance trailers, message boards, arrow boards, and attenuators. Rental periods range from weekly to multi-year contracts. Equipment is available for rent or purchase.
- Equipment Sales: Direct sales of traffic safety equipment and components. Includes replacement parts for truck/trailer-mounted attenuators. Brand-agnostic approach offers equipment from multiple manufacturers.
- Monitoring Services: 24/7 monitoring services including self-monitoring (access to live feeds and zone-based alerting included with rental), central monitoring station with video verification and emergency responder dispatch (additional cost per camera feed). Street Smart's Monitoring & Control Center provides human-verified oversight.
- Smart Work Zone Integration Services: Full-solution design, specification, and implementation of smart work zone systems including custom engineering, configuration, deployment, and ongoing technical support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Mobile Surveillance Unit Rentals |
| Subscription | Multi-year contract | Rental Period Options |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Street Smart Rental product offering
Product offeringCore offering
Street Smart Rental rents, sells, and services the largest, youngest fleet of connected traffic safety and site security equipment in North America, covering all 50 states and Canada. The company combines portable traffic signals, mobile surveillance camera trailers, changeable message signs, attenuators, automated flaggers, and radar speed trailers with its proprietary Vision Suite™ software platform for real-time monitoring, remote control, and automation of work zones and job sites.
Product overview
Street Smart Rental offers a comprehensive portfolio of traffic safety equipment rentals, sales, and technology solutions. The core offering includes portable traffic signals, mobile surveillance camera trailers, changeable message signs, trailer/truck-mounted attenuators, automated flaggers, radar speed trailers, arrow boards, and various Smart Work Zone systems. The company operates two integrated platforms: Vision Suite™ (an integrated traffic control technology platform unifying signals, smart work zones, fleet management, and site security, with modules Vision.Fleet, Vision.SWZ, Vision.Signals, and Vision.Security) and Vision.Security as a standalone platform for security integrators. Smart Work Zone solutions include Queue Warning Systems, Dynamic Lane Merge, Trucks Entering/Exiting System, and Wrong-Way Detection System. The company also provides 24/7 monitoring services with human-verified oversight. Products are available for rent or purchase with nationwide delivery across all 50 states and Canada.
Differentiator
Problem solved
Functional benefit
Brands
- Vision Suite: Integrated technology platform unifying signals, work zones, fleets, and site security into a single system with real-time visibility and remote control capabilities.
- Vision.Security
- Smart Work Zones
- Vision.Fleet
- Vision.SWZ
- Vision.Signals
Products and services
- Vision Suite™ A fully integrated traffic control technology platform unifying signals, smart work zones, fleet management, and site security with intelligent automation, real-time insights, and remote control capabilities for contractors, DOTs, utilities, and traffic control companies.
- Vision.Security (Standalone Platform) Centralized software platform for security integrators and guard companies to efficiently plan, deploy, and manage mobile surveillance operations at scale, featuring AI-enabled monitoring, license plate recognition, live response, and multi-site dashboards.
- Portable Traffic Signals Temporary traffic signal equipment on trailers enabling traffic control without traditional pole-mounted signals, reducing the need for span wire signals and removing human flaggers from harm's way. Available for rent or purchase.
- Mobile Surveillance Camera Trailers Solar-powered, trailer-based security cameras with 24/7 recording, motion detection, automated alerts, PTZ/bullet/panoramic cameras, strobe lights, and talk-down speakers. Available with 20' or 30' mast for rent or purchase.
- Changeable Message Signs Portable changeable message signs (PCMS) displaying traffic information on a large screen mounted on a trailer, programmable from phone, computer, or onboard touchscreen controller.
- Automated Flaggers (AFADs) Automated Flagger Assistance Devices for temporary traffic control in single-lane closures, operated remotely by one individual keeping personnel safely off the road, with setup in 12 minutes or less.
- Trailer Attenuators Crash attenuators mounted on trailers designed to absorb impact force in vehicle collisions, connectable to host vehicles with 12,000 lbs or more curb weight.
- Truck Mounted Attenuators Impact attenuators mounted on dedicated trucks designed to be struck from behind and absorb vehicle impact, including Scorpion and Scorpion II METRO models with fast-track connection option.
- Radar Speed Limit Trailers Mobile radar trailers displaying driver speed to encourage speed limit compliance, solar-powered for remote use and easily towed to different locations.
- Arrow Boards Trailer-mounted arrow boards for traffic direction and lane closure indication, visible from a distance to alert drivers of lane shifts or closures ahead.
- Speed Wizard (Variable Speed Limit Trailers) Variable speed limit trailer system allowing speed limits to be adjusted remotely via software and set on a schedule aligned with construction activities.
- Traffic Detection Devices Devices for detecting traffic conditions including presence, speed, and volume, used in Queue Warning Systems and Smart Work Zone applications for real-time traffic monitoring.
- Temporary Pedestrian Crosswalk Systems Temporary pedestrian crossing signal systems for work zones, maintaining safe pedestrian flow during construction or road work.
- PTS-1000A Portable Traffic Signal System Fully engineered temporary signalization system including left turn head configurations, using STS Triple Redundant Wireless Controller with dual radar and video detection and MUTCDC-compliant signal housing.
- Monitoring & Response Service 24/7 human-verified monitoring with trained analysts who can promptly dispatch emergency responders, including video verification and response protocol. Options include self-monitoring or Central Monitoring Station with active deterrence and law enforcement notification.
- Smart Work Zone Solutions Suite of Smart Work Zone solutions including Queue Warning Systems, Dynamic Lane Merge, Trucks Entering/Exiting System, and Wrong-Way Detection System, integrating with Waze, Google Maps, DOT 511 Systems, and WZDx for standardized work zone data sharing.
Quantifiable outcome
- Net Promoter Score of 96%, rated world-class (above 80% per Bain & Company)
- +3 more outcomes
Companies that use Street Smart Rental
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles4 records
Street Smart Rental technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability8 records
Feature5 records
Street Smart Rental partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core, major and supporting.
- ATS TrafficcorePartnership with ATS Traffic for deployment of full temporary signalization systems, including major intersection projects in Saskatoon, Saskatchewan. ATS Traffic serves as on-site coordinator while Street Smart provides equipment and technical support.
- Axis CommunicationscoreStandard hardware provider for surveillance camera trailers. Axis provides cameras integrated into Street Smart's mobile surveillance solutions. Customized solutions also available.
- WancomajorEquipment manufacturer partner providing radar speed trailers and related traffic safety equipment. Wanco brand products offered through Street Smart's rental fleet.
- North American TrafficmajorEquipment manufacturer partner for traffic control solutions integrated into Street Smart's rental and sales offerings.
- SolarTechmajorSolar technology partner providing solar-powered solutions for traffic safety equipment and surveillance trailers.
- Superior Traffic ServicescoreAcquired in 2023, Superior Traffic Services brought proprietary STS Triple Redundant communication technology, monitoring capabilities, and communications hardware. Now integrated as Street Smart's technology division.
- TrueLooksupportingTechnology partner providing construction camera solutions integrated into Street Smart's mobile surveillance offerings.
- TraffFix DevicesmajorEquipment manufacturer partner for attenuator products including Scorpion truck-mounted and trailer-mounted attenuators.
- VermacsupportingEquipment manufacturer partner for traffic control equipment integrated into Street Smart's solutions.
- ViewScansupportingTechnology partner for scanning/detection equipment integrated into traffic management solutions.
Scale indicators7 records
Recent moves7 records
Expansion highlights6 records
Street Smart Rental competitors and assessment
Company assessmentDirect peers
- AWP Safety (formerly Area Wide Protective): North America's largest traffic safety services provider, offering flagging, equipment rental, and smart work zone solutions to DOTs, utilities, and contractors. Most directly comparable to Street Smart on customer base, services scope, and nationwide rental fleet positioning.
- WCCTV (Wireless CCTV): Specialist in mobile surveillance trailer rentals with solar-powered, self-contained units, video monitoring, and LPR. Directly comparable to Street Smart's mobile surveillance camera trailer rental business and overlapping security integrator channel.
- Highway Technologies (Quinn Group): Traffic control equipment rental and services company serving DOTs and contractors across multiple U.S. regions. Overlaps with Street Smart on portable signals, message signs, attenuators, and Smart Work Zone deployments.
- LiveView Technologies: Provider of mobile, solar-powered surveillance units with AI-enabled monitoring, license plate recognition, and remote video for construction, law enforcement, and property management. Direct overlap with Street Smart's Vision.Security and mobile surveillance trailer offering.
Broad incumbents
- Hill & Smith Holdings: International infrastructure group with U.S. traffic safety product subsidiaries (e.g., Ver-Mac, Traffic Logix). Competes broadly in portable traffic signals, message signs, and work zone safety — overlapping with Street Smart's rental fleet offerings.
- United Rentals: Largest equipment rental company in the world with a specialty solutions segment that includes traffic safety equipment, power, and climate control. Competes with Street Smart for general contractor traffic-control rentals and has the scale to acquire regional specialists.
- Herc Rentals: Full-line equipment rental provider with a specialty rental portfolio serving industrial and infrastructure customers. Adjacent competitor for general contractor traffic-safety rental contracts and a potential consolidator if it chooses to deepen its traffic-control vertical.
Emerging players
- Iteris: Provider of smart mobility infrastructure management, including ClearMobility Platform and work zone data exchange solutions. Overlaps with Street Smart's Smart Work Zone and Vision.SWZ technology layer and integrates with similar DOT customer ecosystems.
Others
- Wanco Inc. Manufacturer of portable message signs, radar speed trailers, arrow boards, and traffic safety equipment. Functions as both a partner supplier to Street Smart and a potential vertical competitor if it expands into direct rental.
Regional players
- Traffic Control Devices Inc. Florida-based traffic control equipment supplier and rental provider serving the Southeastern U.S. market. Comparable to Street Smart's product portfolio (signs, signals, attenuators) but operates on a regional rather than nationwide scale.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Street Smart Rental social profiles
Digital presenceStreet Smart Rental financial estimates
Financial estimateRevenue estimate
Valuation estimate
Street Smart Rental leadership team
Management profileNumber of profiles
Profiles3 records
Street Smart Rental subsidiaries and ownership
Company hierarchySubsidiaries1 record
Street Smart Rental funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Street Smart Rental M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Street Smart Rental
What does Street Smart Rental do?
Street Smart Rental rents, sells, and services the largest, youngest fleet of connected traffic safety and site security equipment in North America, covering all 50 states and Canada. The company combines portable traffic signals, mobile surveillance camera trailers, changeable message signs, attenuators, automated flaggers, and radar speed trailers with its proprietary Vision Suite™ software platform for real-time monitoring, remote control, and automation of work zones and job sites.
Is Street Smart Rental a public or private company?
Street Smart Rental is a private company. It is classified as private equity controlled and is currently operating.
When was Street Smart Rental founded?
Street Smart Rental was founded in 1999. It employs 11 to 50 people.
Where is Street Smart Rental based?
Street Smart Rental is headquartered in Anoka, United States, in the North America region.
How does Street Smart Rental make money?
Four revenue lines are on record. Equipment Rental is the primary driver. The others are equipment Sales, monitoring Services and smart Work Zone Integration Services.
Who are Street Smart Rental's main competitors?
Direct peers on record are AWP Safety (formerly Area Wide Protective), WCCTV (Wireless CCTV), Highway Technologies (Quinn Group) and LiveView Technologies. Broad incumbents are Hill & Smith Holdings, United Rentals and Herc Rentals. Iteris is listed as an emerging player. Wanco Inc. is listed as an others. Traffic Control Devices Inc. is listed as a regional player.
Does Street Smart Rental have an API?
No public API is recorded for Street Smart Rental.
What industry is Street Smart Rental in?
Street Smart Rental's product category is Traffic Safety Equipment Rental & Technology. Its primary akta.pro industry code is THADAJAI, Specialty Work Truck Rentals (e.g., tow, bucket, street sweeper), with a secondary code of TLABAEAK, Street Sweeper & Municipal Service Vehicles Leasing & Rental. Its NAICS code is 5324 and its SIC code is 7350.