BOXXER
BOXXER is a UK-based boxing promotion company that organizes professional fight events at major UK and international arenas, distributing via BBC free-to-air and DAZN global streaming, and monetizing through ticketing, broadcast rights, corporate sponsorships, and merchandise.
- Company typePrivate
- Founded2018
- HeadquartersManchester, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
What BOXXER does
BOXXER is a UK-based boxing promotion company founded by Ben Shalom in 2018 and operating as Boxxer Limited, headquartered in London. The company organizes and promotes professional boxing events across major UK arenas (Tottenham Hotspur Stadium, OVO Arena Wembley, First Direct Bank Arena Leeds) and select international venues in the Netherlands, France, Poland, Albania, and Saudi Arabia. Its core product is the BOXXER Series (formerly Ultimate Boxxer) tournament format alongside marquee pay-per-view fight cards, with broadcast distribution split between the BBC (free-to-air in the UK) and DAZN (global streaming and PPV across 200+ territories).
The company operates a multi-revenue-stream business model: ticket sales (via ticketing partner Tixr, with tickets starting from £40), broadcast rights and PPV fees (DAZN global, BBC UK), corporate sponsorships (Betfred, Riyadh Season, Champion apparel, IFX Payments, That Prize Guy, Pepe's Piri Piri, Aqua Training Bag), and merchandise through shop.boxxer.com and championstore.com. Underlying technology is non-proprietary; operations rely on third-party platforms for ticketing (Tixr), broadcast (DAZN, BBC), and e-commerce (WooCommerce-style storefront).
BOXXER serves three primary customer segments: sports fans and boxing enthusiasts (mass consumer audience for live events and broadcast); broadcast partners (BBC, DAZN seeking premium sports content); corporate sponsors and venue operators (Tottenham Hotspur Stadium, OVO Arena Wembley, First Direct Bank Arena). The company's go-to-market is event-driven — promoting recurring fight nights at arena venues and monetizing through ticketing, broadcast, and sponsorship. The company employs 11–50 staff and is privately held, with no disclosed institutional investors.
BOXXER firmographics
Firmographics- Name
- BOXXER
- Legal name
- Boxxer Limited
- Website
- https://boxxer.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- BOXXER is a UK-based boxing promotion company that organizes professional fight events at major UK and international arenas, distributing via BBC free-to-air and DAZN global streaming, and monetizing through ticketing, broadcast rights, corporate sponsorships, and merchandise.
- Ownership category
- akta.pro rank
BOXXER industry classification
Industry- Product category
- Sports Promotion (Boxing)
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114)
- akta.pro primary industry
- Professional Boxing Promotions (MPAKAHAA)
- akta.pro secondary industries
- Combat Sports Event Promoters (Boxing, MMA, Wrestling) (MPAKADAF), Combat Sports Pay-Per-View (PPV) & Premium Fight Event Promoters (MPAKAHAK), Combat Sports Event Series & Tournament Operators (Grand Prix, leagues) (MPAKAHAI)
Keywords
Where BOXXER is headquartered
LocationHeadquarters
- HQ city
- Manchester
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
BOXXER business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Event ticketing: BOXXER sells tickets to live boxing events at arena venues, with primary ticketing through Tixr platform. Events range from intimate venue fights to stadium shows at Tottenham Hotspur Stadium.
- Broadcast rights and pay-per-view: BOXXER generates revenue through broadcast agreements with DAZN (global streaming partner) and BBC (free-to-air UK broadcaster), including pay-per-view events for major fight cards.
- Sponsorships and partnerships: Corporate sponsors including Betfred, Riyadh Season, Champion (apparel), IFX Payments, and That Prize Guy provide sponsorship revenue in exchange for event branding and marketing integration.
- Merchandise: BOXXER operates an online shop selling branded apparel including caps, hoodies, and t-shirts through shop.boxxer.com and championstore.com.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | General admission tickets from £40 |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
BOXXER product offering
Product offeringCore offering
BOXXER is a UK boxing promotion company that stages, markets, and broadcasts professional boxing events, manages a roster of professional fighters, and runs the Tournament Series — a season-long competitive format crowning champions across multiple weight classes. The company sells tickets to live events through a partnership with Tixr and distributes fights via broadcast deals with the BBC and DAZN. It also sells BOXXER-branded merchandise directly to consumers.
Product overview
BOXXER is a UK-based boxing promotion company operating as a next-generation promoter. The company offers a unified platform centered on organizing and promoting professional boxing events, managing a roster of fighters, and delivering live boxing entertainment through multiple distribution channels. Core offerings include major event promotion (such as BOXXER Pay-Per-View Events), the BOXXER Tournament Series (format knockout competitions), and integrated ticketing via the Tixr platform. Events are distributed through broadcast partnerships with DAZN, BBC (free-to-air), and other platforms. The company was founded by Ben Shalom, the youngest promoter in the UK, and focuses on bringing inclusivity, innovation and entertainment to boxing.
Differentiator
Problem solved
Functional benefit
Brands
- Ultimate Boxxer: Tournament series featuring knockout competitions across different weight divisions
- BOXXER Series
- Betfred Fight Night
Products and services
- Tournament Series A season-long boxing tournament format developed by BOXXER in which professional boxers compete across multiple weight classes to be crowned champions, providing a structured league-style alternative to traditional standalone fights. Targeted at boxing fans seeking competitive continuity and UK broadcast audiences.
- Live Boxing Events Professional boxing events staged live across UK venues as part of BOXXER's touring calendar, with tickets sold directly to boxing fans through the Tixr platform. Each event showcases BOXXER-managed fighters in sanctioned professional bouts.
- BOXXER Branded Merchandise BOXXER-branded apparel and merchandise products sold directly to boxing fans and brand supporters via the company website store.
Quantifiable outcome
- Multiple major arena events annually at venues including Tottenham Hotspur Stadium (50,000+ capacity)
- +1 more outcomes
Companies that use BOXXER
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles2 records
BOXXER technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
BOXXER partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core, minor and major.
- DAZNcoreGlobal streaming partnership with DAZN as worldwide broadcast partner for BOXXER events. Includes premium pay-per-view events and regular fight night programming. Multi-fight deal covering major events including Troy Williamson vs Callum Simpson II and future PPV events.
- Pepe's Piri PiriminorRestaurant chain partner with 255+ UK locations. Partnership includes arena branding, digital asset integration, and fight week activations. Brand matching for explosive boxing entertainment positioning.
- Rugby Football League (RFL)minorPartnership to deliver combined sports days featuring Betfred Challenge Cup Finals at Wembley followed by BOXXER boxing events. Creates full-day sports experience connecting rugby league and boxing audiences.
- Boxing GladiatorsminorDutch promotion partner for BOXXER's first event in the Netherlands at Topsportcentrum Rotterdam. Co-promotion of events with local Dutch promoter.
- TixrcoreOfficial ticketing and experience partner providing next-generation ticketing platform with gamified peer-to-peer rewards programme and seamless upgrade options. Primary ticket destination for all BOXXER events.
- Aqua Training BagminorOfficial equipment partner providing water-filled training bags for BOXXER fighter training and promotional shoot days.
- BBCcoreFree-to-air broadcast partnership returning world-class professional boxing to Saturday night primetime BBC television and BBC iPlayer. Provides national reach without subscription requirement.
- BetfredmajorOfficial partner and sponsor of Betfred Fight Night events. Betfred boss Fred Done has been described as a great supporter of British boxing with continued backing for BOXXER events.
- Riyadh SeasonmajorOfficial partner providing association with major Saudi Arabian boxing events and Riyadh Season brand. Partnership enables international event opportunities.
- ChampionmajorOfficial apparel partner providing branded merchandise partnership. Champion store integration and co-branded product offerings.
- IFX PaymentsminorOfficial FX and payments partner handling international payment processing for BOXXER's global operations.
- That Prize GuyminorOfficial competition and prizes partner providing promotional prizes and contest functionality for BOXXER events and promotions.
Scale indicators4 records
Recent moves7 records
Expansion highlights5 records
BOXXER competitors and assessment
Company assessmentDirect peers
- Matchroom Sport: Eddie Hearn's Matchroom is the dominant UK boxing promoter and the direct competitor against whom BOXXER measures itself — Matchroom is the entity BOXXER lost Ben Whittaker to and which contests the same arena venues, Sky Sports ecosystem and UK fighter talent pool.
- Queensberry Promotions: Frank Warren's Queensberry is one of the two legacy UK boxing promoters alongside Matchroom; it promotes world-title fights, stages arena events and signs fighters from the same UK talent pool that BOXXER targets, making it a direct head-to-head competitor.
- K2 Promotions: K2 Promotions (Klitschko brothers' outfit) is a European boxing promoter with comparable scale to BOXXER, focused on heavyweight and major-event matchmaking; it provides a useful benchmark for promoter economics in the European heavyweight/arena segment BOXXER operates in.
Broad incumbents
- Top Rank: Bob Arum's Top Rank is a long-established US boxing promoter with global reach; it is comparable to BOXXER as a promoter of professional boxing cards but operates at much greater scale and on different broadcast platforms (historically ESPN), making it a broader incumbent in the same category.
- Golden Boy Promotions: Oscar De La Hoya's Golden Boy Promotions is a major US boxing promoter with a comparable business model — signing fighters, promoting arena cards and monetising via broadcast deals (historically DAZN/Showtime) — and competes for the same international promotional economics as BOXXER.
- Premier Boxing Champions (PBC): PBC is a US-focused boxing promotional platform built around broadcast partnerships and stadium events; it shares BOXXER's reliance on a small number of premium broadcasters (historically Fox/Showtime) and high-profile arena cards, but at significantly larger US scale.
Emerging players
- Zuffa Boxing: Zuffa Boxing (the TKO Group boxing venture) is the entrant that displaced BOXXER from Sky Sports and is now the subject of BOXXER's lawsuit; it operates with far greater capital backing but is itself still an emerging player in boxing, making it a directly comparable but better-funded competitor.
Regional players
- Sauerland Event: Sauerland Event is a German/European boxing promotion that operates in adjacent Continental European markets to BOXXER's recent Netherlands/France/Poland expansion; it is comparable as a mid-sized European promoter competing for the same cross-border broadcast and venue economics.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
BOXXER social profiles
Digital presenceBOXXER financial estimates
Financial estimateRevenue estimate
Valuation estimate
BOXXER leadership team
Management profileNumber of profiles
Profiles2 records
BOXXER funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BOXXER M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BOXXER
What does BOXXER do?
BOXXER is a UK boxing promotion company that stages, markets, and broadcasts professional boxing events, manages a roster of professional fighters, and runs the Tournament Series — a season-long competitive format crowning champions across multiple weight classes. The company sells tickets to live events through a partnership with Tixr and distributes fights via broadcast deals with the BBC and DAZN. It also sells BOXXER-branded merchandise directly to consumers.
Is BOXXER a public or private company?
BOXXER is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was BOXXER founded?
BOXXER was founded in 2018. It employs 11 to 50 people.
Where is BOXXER based?
BOXXER is headquartered in Manchester, United Kingdom, in the Europe region.
How does BOXXER make money?
Four revenue lines are on record. Event ticketing is the primary driver. The others are broadcast rights and pay-per-view, sponsorships and partnerships and merchandise.
Who are BOXXER's main competitors?
Direct peers on record are Matchroom Sport, Queensberry Promotions and K2 Promotions. Broad incumbents are Top Rank, Golden Boy Promotions and Premier Boxing Champions (PBC). Zuffa Boxing is listed as an emerging player. Sauerland Event is listed as a regional player.
Does BOXXER have an API?
No public API is recorded for BOXXER.
What industry is BOXXER in?
BOXXER's product category is Sports Promotion (Boxing). Its primary akta.pro industry code is MPAKAHAA, Professional Boxing Promotions, with a secondary code of MPAKADAF, Combat Sports Event Promoters (Boxing, MMA, Wrestling). Its NAICS code is 711320.