What Moda in Pelle does

Moda in Pelle is a UK-based designer and retailer of women's footwear, bags, and accessories, founded in 1975 and headquartered in Leeds. The company sells through an owned e-commerce storefront and 40+ physical retail stores and concessions across the United Kingdom, targeting women consumers seeking accessible luxury footwear that combines British design with Italian-sourced premium materials (Italian leather, suede, Alcantara, and the proprietary Porvair material). Its core product categories span trainers, sandals, shoes, and boots, with extended ranges in bags (tote, shoulder, clutch, crossbody, luggage) and fashion accessories (scarves, hats, gloves, slippers, shoe care). The portfolio includes the 'Shoon' sub-brand (fashion-forward styles) and curated collections such as 'Comfort By Design', 'Occasionwear', 'Metallics', 'Animal Print', 'Western', and 'Patent', with product prices ranging from approximately £20 to £200+.

The business operates an asset-light D2C and physical retail model with no disclosed proprietary technology, recurring subscription component, or wholesale channel of significance. Revenue is generated through one-time unit purchases, supported by flexible payment integrations (Klarna, Amazon Pay, PayPal), multi-currency checkout (GBP, EUR, USD, AUD), click-and-collect, and next-day delivery. Marketing is executed through organic social (Facebook, Instagram, Twitter, Pinterest), an editorial blog ('Be Inspired'), email newsletters, and affiliate/influencer programs, with seasonal promotional events (3-for-2, up to 60% off) used to drive traffic. E-commerce runs on the Visualsoft/Shopify Premier platform.

In December 2025, GlobalTech Corporation, a U.S.-based technology holding company, acquired a 51% controlling interest in Moda in Pelle, with D. Boral Capital LLC acting as strategic advisor. GlobalTech has publicly stated plans to integrate its AI platform into MIP's ecosystem and expand its UK market footprint through the asset. The company has 101-250 employees, previously received growth funding from the Business Growth Fund in 2014, and continues to operate under its existing brand and management structure post-transaction.

Name

Moda in Pelle

Legal name

MIP Online 1975 Ltd T/A Moda in Pelle

Website

https://modainpelle.com

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

101–250 employees

Short description

Moda in Pelle is a UK-based women's footwear, bags, and accessories retailer founded in 1975, operating 40+ owned UK stores and concessions alongside an owned e-commerce platform, serving women seeking accessible luxury footwear combining British design with Italian materials.

Ownership category

akta.pro rank

Product category

Women's Footwear Retail

NAICS

Shoe Retailers (45821), Footwear Manufacturing (3162), Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458)

SIC

Footwear, (No Rubber) (3140), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Casual & Lifestyle Footwear (CRAAACAB)

akta.pro secondary industries

Luxury & Designer Footwear (CRAAACAI), Luxury Handbags & Leather Goods (CRAAAFAD), Handbags & Fashion Bags Manufacturing (IMAOAHAA)

Keywords

• Women's footwear retail
• Handbags and accessories
• Italian leather shoes
• UK fashion retail
• Comfort footwear

Headquarters

HQ city

Leeds

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Retail Sales (Direct-to-Consumer): Direct retail sales of footwear, boots, sandals, shoes, bags and accessories to consumers through owned e-commerce platform and physical retail stores/concessions. Revenue is generated through one-time product purchases with no recurring subscription component.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Moda in Pelle designs, sources and retails women's footwear (trainers, sandals, shoes and boots) plus bags, purses and fashion accessories under its own brand and sub-brands such as Shoon. Products are made with Italian leathers, suede, Porvair and Alcantara, and are sold direct-to-consumer through the modainpelle.com e-commerce site and 40+ UK retail stores and concessions.

Product overview

Moda in Pelle is a UK-based women's footwear and accessories brand founded in 1975, operating over 40 retail stores and concessions across the UK. The company offers a unified product portfolio centered on women's footwear (trainers, sandals, shoes, boots) and bags & accessories (tote bags, shoulder bags, clutches, luggage, fashion accessories). The core offering combines British sophistication with Italian quality and premium leathers, emphasizing affordable luxury, design, and comfort. A notable sub-brand, Shoon, provides contemporary fashion-forward styles. The company was recently acquired by GlobalTech Corporation (51% stake), which plans to integrate its AI platform into the Moda in Pelle ecosystem. The product line spans multiple categories including Comfort By Design (comfort-focused), Occasionwear (formal events), Metallics, Animal Print, Western, and Patent collections.

Differentiator

Problem solved

Functional benefit

Brands

• Shoon: A sub-brand of Moda in Pelle featuring footwear styles, mentioned as 'Shoon - Untamed AW 25' with dedicated collections.

Products and services

• Women's Footwear Moda in Pelle's primary product category of women's shoes, boots, trainers and sandals combining British sophistication with Italian-quality premium leathers, suede, Porvair and Alcantara, marketed as affordable luxury with a comfort focus.
• Bags & Accessories Range of women's bags (tote, shoulder, clutch, crossbody) and luggage, together with accessories such as purses, scarves, gloves, hats and shoe-care products, designed to complement the footwear line.
• Shoon (sub-brand) Sub-brand under Moda in Pelle offering contemporary, fashion-forward women's footwear styles across sandals, trainers, shoes and boots.
• Comfort By Design collection Branded footwear collection within Moda in Pelle emphasising comfort-focused designs targeted at customers who want style without sacrificing wearability.
• Tote Bags Classic leather and fashion tote bags designed for day-to-night use, featuring parallel handles and spacious designs across leather, suede, Porvair, faux fur and raffia materials.
• Shoulder Bags Women's shoulder bags in soft suede and leather finishes with hardware options ranging from bold chains to subtle detailing, spanning 28 styles across different materials.
• Fashion Accessories Women's fashion accessories — scarves, hats, ponchos, gloves and shoe-care products — curated to complement footwear purchases, comprising roughly 57 items.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Two partnerships are on record, tiered core and supporting.

• VisualsoftcoreTechnology or IntegrationVisualsoft is the e-commerce platform provider powering the Moda in Pelle website. They are described as a Shopify Premier Partner, providing the technical infrastructure for the online retail operation.
• KlarnasupportingTechnology or IntegrationKlarna provides buy-now-pay-later payment services integrated into the Moda in Pelle checkout, allowing customers to pay in installments.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Radley London: British heritage brand focused on women's handbags, small leather goods, and accessories with a comparable affordable-luxury positioning and UK retail footprint; overlaps directly with Moda in Pelle's bags category.
• Office (Office Shoes): UK footwear retailer with similar price-band positioning, broad women's assortment, and a comparable high-street and digital mix; also a direct competitor in the accessible-luxury footwear niche.
• L.K. Bennett: British heritage footwear and womenswear brand with strong occasionwear and craftsmanship positioning, overlapping directly with Moda in Pelle's Italian leather, occasionwear, and comfort-luxury mix.
• Dune London: British footwear and accessories brand operating own retail stores and concessions in the UK with comparable price points (£30-£250), product breadth (shoes, bags), and demographic focus on women.
• Kurt Geiger: UK-based designer footwear and accessories retailer with a similar affordable-luxury positioning, multiple own-brand and third-party brands, and a comparable mix of high-street concessions and e-commerce.
• Russell & Bromley: Long-established UK footwear retailer specializing in premium leather shoes and accessories with a high-street store footprint and direct competition for the same women-customer base.

Broad incumbents

• Clarks: Iconic British footwear manufacturer and retailer with deep UK heritage and a global store footprint; while broader in scope (family and unisex footwear), it competes for the same UK footwear wallet share.
• Aldo: International footwear and accessories retailer offering trend-led women's shoes and bags at similar accessible price points; competes for the same younger and mid-market customer across multi-channel retail.
• Jimmy Choo: Global luxury footwear and accessories house that operates above Moda in Pelle's price band but competes for the same occasionwear and luxury-leather footwear occasions among aspirational UK consumers.
• Steve Madden: US-headquartered fashion footwear and accessories brand with a similar breadth of women's categories (boots, sandals, trainers, bags) and comparable price-band positioning, increasingly active in the UK and EU.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Moda_Shoes
• Facebookfacebook.com/info
• Instagraminstagram.com/modainpelle
• Pinterestpinterest.com/modainpelle
• LinkedInlinkedin.com/company/moda-in-pelle

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Moda in Pelle