What Visualsoft does

Visualsoft Limited is a UK-headquartered unified commerce agency founded in 1998, operating from Stockton-on-Tees with additional offices in Manchester, London, and Newcastle and a workforce in the 101-250 range. It sells to UK high street and multi-location retailers — particularly fashion, footwear, home, lighting, sport, and food/beverage brands — through two reinforcing go-to-markets: (1) a proprietary Visualsoft eCommerce platform offered as a monthly subscription with bundled hosting, design, support, and integrated tools, and (2) Shopify Plus agency services delivered under Premier Partner status, covering builds, migrations, POS deployment, app development, CRO, design, SEO, and ongoing support.

Underlying technology includes the proprietary Visualsoft platform (25+ years of refinement, claimed Google Lighthouse score of 92, built-in GDPR/PECR/PCI DSS Level 1 compliance, and carbon-neutral hosting), VS Pay (a Stripe-powered end-to-end payment processor supporting 40+ payment methods and 135+ currencies with local acquiring in 30+ countries), and VS Labs (a 2026-launched innovation studio publishing Shopify apps to the Shopify App Store). A proprietary differentiator is Visualsoft's certified ability to connect Shopify POS with non-Shopify online storefronts, an integration few agencies execute.

The business model blends subscription platform licensing, professional services for Shopify implementations and digital marketing (paid search, paid social, SEO, CRO, affiliates, email/SMS), and transaction-based payment processing through VS Pay. Revenue and contract values are not publicly disclosed. Visualsoft is privately held, founder-influenced, and reported 800+ active clients powering 850+ sites; it received growth investment from Livingbridge in November 2020 and has since elevated to Shopify Premier Partner status (March 2026) and launched VS Labs (April 2026).

Name

Visualsoft

Legal name

Visualsoft Limited

Website

https://visualsoft.co.uk

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

101–250 employees

Short description

Visualsoft is a UK-based unified commerce agency that sells a proprietary eCommerce platform and Shopify Plus implementation services — including VS Pay payments and VS Labs innovation — to 800+ UK high street and multi-location retailers across fashion, footwear, home, and sport verticals.

Ownership category

akta.pro rank

Product category

E-commerce Platform Software

akta.pro primary industry

Digital Game Distribution Platforms & Storefronts (PC/Mobile/Console) (MPAFABAB)

akta.pro secondary industry

Merchandise & Commerce Enablement for Creators (Merch, Shops, Drops, Affiliates) (MPAFAEAM)

Keywords

• ECommerce platform
• Unified commerce
• Shopify agency
• Payment processing
• Digital marketing services

Headquarters

HQ city

Stockton-on-tees

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. eCommerce Platform Licensing: Visualsoft's proprietary eCommerce platform operates on a transparent monthly pricing model with hosting, design, support, and integrated tools included. The fee covers platform access, hosting, and embedded features without large upfront costs.
2. Shopify Agency Services: Professional services including Shopify builds, migrations, design, CRO, SEO, and support. Delivered as a Shopify Plus Partner and Premier Partner.
3. VS Pay Payment Processing: End-to-end payment solution powered by Stripe. Supports 40+ payment methods and 135+ currencies. Features no setup, monthly, or hidden fees, with transaction-based revenue from payment processing.
4. Digital Marketing Services: In-house marketing services including affiliates, Amazon Marketplace, CRO, customer engagement, design, paid search, paid social, and SEO.
5. VS Labs Innovation Studio: Product and innovation studio building Shopify apps and in-store technology. Revenue model involves test partnerships with retailers receiving apps/hardware in exchange for feedback.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels11 records

Core offering

Visualsoft is a UK-based unified retail agency that sells and supports its proprietary Visualsoft eCommerce platform alongside certified Shopify Plus implementation services. The platform combines storefront design, hosting, marketing tools, payments via VS Pay, and analytics in one solution with built-in compliance, while agency services cover Shopify builds, migrations, POS deployment, app development, CRO, SEO, design, digital marketing, and ongoing support.

Product overview

Visualsoft is a UK-based unified retail agency offering both a proprietary eCommerce platform and comprehensive Shopify agency services. The core offering consists of the Visualsoft eCommerce Platform (an all-in-one solution with storefront design, hosting, marketing tools, payments, and analytics built-in over 25 years) alongside Shopify implementation services (builds, migrations, POS, apps, CRO, design, SEO, and support). Key add-on modules include VS Pay (Stripe-powered payment solution with 40+ payment methods and 135+ currencies) and VS Labs (innovation studio for Shopify apps and in-store technology). Additional service lines cover digital marketing (affiliates, Amazon, CRO, email/SMS, paid search/social, SEO), website development and migrations, and eCommerce consultancy.

Differentiator

Problem solved

Functional benefit

Brands

• VS Labs: A product and innovation studio focused on building Shopify apps and in-store technology for unified commerce.
• VS Pay

Products and services

• Visualsoft eCommerce Platform Proprietary all-in-one eCommerce platform refined over 25 years, powering 800+ retailer sites; combines storefront design, hosting, marketing tools, analytics, and payments in a single solution with UK-based support (8am–8pm, 365 days), Google Lighthouse 92 site-speed score, built-in GDPR/PECR/PCI DSS Level 1 compliance, and 100% carbon-neutral hosting.
• VS Pay End-to-end payment solution powered by Stripe, supporting 40+ payment methods (Apple Pay, Google Pay, Klarna, Clearpay, etc.) and 135+ currencies, with local acquiring in 30+ countries, fraud protection via Stripe Radar, and PCI Level 1 compliance; available to retailers on the Optimum plan and claimed to deliver up to 37% conversion uplift with 97%+ authorisation rate.
• VS Labs Shopify Apps and In-Store Technology Innovation studio and suite of Shopify apps (plus in-store technology) for unified commerce launched by Visualsoft to bridge Shopify online storefronts and physical retail; distributed via the Shopify App Store and live-retailer test partnerships.
• Shopify Agency Services Full-service Shopify and Shopify Plus implementation including new builds, platform migrations, Shopify POS deployment (including cross-platform bridges to non-Shopify storefronts), custom app development, conversion rate optimisation, design, SEO, and ongoing support; delivered by an official Shopify Plus Partner and Premier Partner.
• Digital Marketing Services In-house digital marketing services spanning affiliates, Amazon Marketplace management, conversion rate optimisation, customer engagement, design, paid search (Google Ads, Microsoft Ads, Performance Max), paid social (Meta, TikTok), and SEO for retail clients.
• Website Development and Migrations Website design, build, migration, and ongoing support services for eCommerce businesses; covers replatforming onto the Visualsoft platform or Shopify, plus retainer-based support and development work.
• eCommerce and Digital Strategy Consultancy eCommerce and digital strategy consultancy for retailers, covering unified commerce strategy and broader digital transformation advisory across online and in-store channels.

Quantifiable outcome

• Sites on Visualsoft platform achieve Google Lighthouse scores of 92 for site speed - claimed as UK's fastest eCommerce platform
• +7 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration23 records

AI capability2 records

Feature7 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Shopify / Shopify PluscoreTechnology or IntegrationVisualsoft is an official Shopify Plus Partner and Premier Partner, the highest tier of Shopify partnership. They deliver Shopify builds, migrations, POS integration, and Shopify app development. One of the few agencies successfully connecting Shopify POS with non-Shopify online storefronts.
• StripecoreTechnology or IntegrationStripe powers VS Pay, Visualsoft's end-to-end payment solution. VS Pay includes fraud protection via Stripe Radar, machine learning detection, and PCI Level 1 compliance. Supports 40+ payment methods and 135+ currencies.
• KlaviyocoreTechnology or IntegrationKlaviyo integration for email marketing automation, customer segmentation, and personalized campaigns. Part of Visualsoft's curated ecosystem of integrated marketing tools.
• Checkout.comcoreTechnology or IntegrationCheckout.com integration available for international payment processing across 150+ currencies, 20 settlement currencies, and domestic processing in 50 countries. Offers fraud detection and local acquiring.
• PayPalcoreTechnology or IntegrationPayPal integration enables 54%+ shopper conversion increase. Pay in 3 allows instalment payments while merchants receive full payment upfront. 20 billion transactions processed annually.
• KlarnacoreTechnology or IntegrationKlarna integration offers pay now, pay later, or pay over time options interest-free. Available as primary gateway or add-on for VS Pay. Merchants always receive full payment upfront.
• ClearpaycoreTechnology or IntegrationClearpay Buy Now Pay Later integration enables customers to pay in four instalments across six weeks interest-free. Trusted by 24,000+ brands and 3 million UK shoppers. Can increase conversion, AOV, and decrease returns.
• GooglecoreTechnology or IntegrationGoogle Partner for Ads management including Performance Max, Shopping, and Dynamic Search Ads. Google Analytics 4 implementation and optimization services. Platform supports SEO best practices.
• Meta (Facebook/Instagram)coreGTM or Marketing PartnerMeta advertising partnership for social commerce and paid social campaigns. Visualsoft helps retailers leverage Meta's audience targeting and ad formats for retail growth.
• TikTokminorGTM or Marketing PartnerTikTok partnership for social commerce advertising, targeting younger demographics and emerging video-based shopping trends.
• PartnerizecoreGTM or Marketing PartnerPartnerize affiliate marketing platform enables flexible commission structures, CPA models, and partner management for affiliate programs.
• GFS (Global Freight Solutions)coreTechnology or IntegrationGFS is the largest one-stop shop for global managed multi-carrier solutions, integrating with Visualsoft for shipping and delivery. Supports 220+ countries and territories, multiple shipping terms (IOSS, DTP, DDP, DAP), and returns management with 320,000 drop-off locations.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Eastside Co: A UK-based Shopify Plus partner agency providing builds, migrations, CRO, and ongoing support to retail clients. Directly comparable to Visualsoft on target customer (UK retailers), service offering (Shopify Plus implementation), and go-to-market motion.
• Swanky: UK Shopify Plus agency offering storefront builds, migrations, and growth services for direct-to-consumer brands. Closely mirrors Visualsoft's Shopify agency arm in scale, vertical focus, and pricing structure.
• Bluefish: A UK Shopify Plus partner providing strategy, design, build, and CRO services to enterprise retailers. Comparable to Visualsoft on Shopify Plus specialism, enterprise retail focus, and London-based delivery model.
• Bold Commerce: Shopify-focused technology company building apps, checkout extensions, and subscription tooling on the Shopify platform. Comparable to Visualsoft's VS Labs innovation arm and its Shopify Plus agency services.
• ShopWired: UK-based proprietary eCommerce platform serving UK small and mid-market retailers with monthly subscription pricing. Directly competes with Visualsoft's proprietary platform offering on price, feature set, and UK merchant focus.
• EKM: Established UK eCommerce platform serving small and mid-market merchants with built-in payments, hosting, and integrations. Overlaps with Visualsoft's proprietary platform in vertical, geography, and integrated-payments positioning.

Broad incumbents

• BigCommerce: Global enterprise eCommerce platform used by brands including SportsShoes.com (a Visualsoft customer). Overlaps with Visualsoft's proprietary platform offering in feature set (storefront, payments, multi-channel) but operates at much greater scale.
• Dept Agency: Large global digital agency providing end-to-end commerce, marketing, and technology services to enterprise brands. Comparable to Visualsoft on agency service lines (builds, marketing, CRO) but operates at far larger scale and broader geographic footprint.
• Adobe Commerce: Enterprise-grade eCommerce platform (formerly Magento) serving large retailers globally with deep customisation and B2B capabilities. Competes with Visualsoft's proprietary platform at the upper enterprise end of the UK retail market.

Regional players

• OuterBox: US-based eCommerce agency delivering design, development, and marketing services across Shopify, Magento, and BigCommerce. Comparable to Visualsoft on service mix but primarily serves North American retailers rather than the UK market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Visualsoft
• LinkedInlinkedin.com/company/visualsoft-uk-ltd
• Facebookfacebook.com/31818905995

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Visualsoft