Baulig Consulting

What Baulig Consulting does

Baulig Consulting GmbH is a privately held German business coaching and consulting firm headquartered in Koblenz, founded by Andreas Baulig in 2012 and co-led with his brothers Markus Baulig (managing director; Forbes 30 Under 30 Europe 2023) and David Baulig (CFO). The company targets German-speaking entrepreneurs, coaches, consultants, trainers, and agency owners, serving more than 9,800 alumni clients with a focus on helping expert-led solo practices scale to five- and six-figure monthly revenues.

The core product is the VIP Online Coaching program, which combines password-protected video e-learning content, worksheets, and live webinar integration with 1:1 expert consulting delivered via email, phone, and messenger apps, typically running 6-12 months. The offering is structured around a proprietary 6-Bereiche-System covering Offer & Positioning, Sales & Distribution, Fulfillment, AI & Digital Processes, Management, and Marketing, and is delivered through a custom member platform plus supporting sub-products (Sales-Accelerator, Coaching & Consulting Excellence, Agentur-Starter/Excellence, Digitaler Systemvertrieb, Geschäftsführer-Training, Marktführer-Training/Mastermind) and the BAULIG-Community alumni network. Complementary revenue lines include self-paced online courses (Ad-Creatives, KI-Mitarbeiter, Telesales, Onboarding, Pricing-Masterclass, Hochpreis-Branding, Business Coaching) priced at 10-97 EUR, a physical book (Wissen Macht Umsatz) distributed via sister publisher DCF Deutscher Coaching Fachverlag GmbH, group seminars, and a podcast and video series.

The business model is a sales-led and community-led hybrid: paid digital advertising (Facebook, Instagram, Google) and organic content (LinkedIn, YouTube, podcast) drive top-of-funnel interest, a free 45-minute strategy consultation serves as the primary conversion touchpoint, and qualified prospects are sold multi-month VIP coaching contracts at undisclosed premium price points (3,000-25,000 EUR per customer indicated in marketing copy). Reported revenue was 26 million EUR in 2021 and more than 38 million EUR in 2023, with a 33+ million EUR figure cited on the 2024 careers page (likely a partial-year print). The firm operates from a 2,200 m² Koblenz headquarters with 65+ employees and is part of the broader Baulig Unternehmensgruppe, which also includes Baulig Immobilien GmbH and the DCF publishing house. The company is triple TÜV Rheinland certified, twice IfDQ certified, and self-describes as the FOCUS-recognized fastest-growing management consultancy in Germany.

Name

Baulig Consulting

Legal name

Baulig Consulting GmbH

Website

https://andreasbaulig.de

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Baulig Consulting GmbH is a Koblenz-based business coaching and consulting firm that helps German-speaking coaches, consultants, and agency owners scale from solo practice to five- and six-figure monthly revenues via a proprietary 6-area system, premium VIP online coaching, and a 9,800+ alumni community.

Ownership category

akta.pro rank

Product category

Business Coaching and Consulting Services

NAICS

Other Management Consulting Services (541618), Marketing Consulting Services (541613), Professional and Management Development Training (611430), Management Consulting Services (54161), Professional, Scientific, and Technical Services (54)

SIC

Services-Management Consulting Services (8742), Services-Educational Services (8200)

akta.pro primary industry

Customer, Marketing & Sales Consulting (BPAHACAG)

akta.pro secondary industries

Learning, Training & Corporate Education Consulting (BPAHAGAE), Consultative Selling & Discovery (EDABABAC), Brand & Portfolio Strategy Consulting (MPAAAFAB), Marketing, Branding & Sales Skills (EDAMAHAG), Strategy, Decision-Making & Business Acumen Coaching (EDABANAH)

Keywords

• Business coaching services
• Management consulting
• Sales training programs
• Agency scaling consulting
• Premium pricing strategy

Headquarters

HQ city

Koblenz

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. VIP Online Coaching Programs: Premium coaching programs combining e-learning video content with 1:1 consulting via live webinars, email, phone, and messenger apps. The 50:50 mix of structured learning and direct expert guidance is the primary revenue driver. Programs are personalized to individual business situations and run 6-12 months typically.
2. Online Courses: Individual self-paced online courses covering specific topics: Ad-Creatives (97 EUR), KI-Mitarbeiter/AI Employee (49 EUR), Telesales Grundkurs (49 EUR), Onboarding-Training (49 EUR), Pricing Masterclass (49 EUR), Hochpreis-Branding (49 EUR), Geschäftsmodell Business Coaching (10 EUR). Offered at promotional discounted rates from original prices of 99-395 EUR.
3. Book Sales - Wissen Macht Umsatz: Physical book and audiobook sold via DCF Deutscher Coaching Fachverlag for 6.95 EUR plus shipping. No subscription or hidden costs. Positioned as introductory business education material.
4. Group Seminars & Events: Inhouse training sessions at Koblenz office and seminar weekends throughout Germany, complementing the online coaching programs.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

Baulig Consulting sells premium business coaching and consulting programs to German-speaking entrepreneurs, coaches, agencies, and service providers. The flagship VIP-Online-Coaching program combines structured e-learning video content with 1:1 expert consulting via live webinars, email, phone, and messenger apps. The offering is built around a proprietary six-area business system (positioning, sales, fulfillment, AI/digital processes, management, marketing) and is typically delivered over 6-12 months.

Product overview

Baulig Consulting offers a comprehensive coaching and consulting ecosystem centered around their VIP-Online-Coaching program, which combines e-learning content with 1:1 expert consultation. The core offering includes structured training programs (Sales-Accelerator, Coaching & Consulting Excellence, Agentur-Starter/Excellence, Digitaler Systemvertrieb, Geschäftsführer-Training, Marktführer-Training/Mastermind) and the BAULIG-Community for networking. The company also provides online courses (Ad-Creatives, KI-Mitarbeiter, Telesales, Onboarding-Training, Business Coaching, Pricing-Masterclass, Hochpreis-Branding) at various price points. Supplementary content includes books (Wissen Macht Umsatz), podcasts (Die Coaching-Revolution), and video training series (Kunden auf Knopfdruck). The portfolio targets coaches, consultants, trainers, experts, agencies, and service providers seeking to build and scale their businesses.

Differentiator

Problem solved

Functional benefit

Brands

• Baulig Consulting: The main business consulting brand offering coaching, consulting excellence, and training programs for consultants, coaches, agencies, and service providers.
• BUSINESS.DE
• BAULIG-Community
• DCF Deutscher Coaching Fachverlag

Products and services

• VIP-Online-Coaching
• Kostenloses Strategiegespräch (Free Initial Strategy Consultation)
• Sales-Accelerator
• Coaching & Consulting Excellence
• Agentur-Starter
• Agentur-Excellence
• Digitaler Systemvertrieb
• Geschäftsführer-Training (GFT)
• Marktführer-Training / Mastermind
• BAULIG-Community
• Ad-Creatives (Online-Kurs)
• KI-Mitarbeiter (Online-Kurs)
• Grundkurs: Telesales (Online-Kurs)
• Onboarding-Training (Online-Kurs)
• Geschäftsmodell: Business Coaching (Online-Kurs)
• Pricing-Masterclass für Agenturen (Online-Kurs)
• Hochpreis-Branding (Online-Kurs)
• Wissen Macht Umsatz (Buch)
• Die Coaching-Revolution (Podcast)
• Kunden auf Knopfdruck (Video-Training)

Quantifiable outcome

• 98% recommendation rate from initial consultation participants surveyed in September 2018
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• Baulig Immobilien GmbHcoreStrategic or Co-development PartnerPart of the broader Baulig Unternehmensgruppe (Baulig Group) alongside Baulig Consulting. Andreas and Markus Baulig serve as founders, shareholders, and managing directors of the entire group spanning real estate, publishing, consulting, and software businesses.
• DCF Deutscher Coaching Fachverlag GmbHcoreStrategic or Co-development PartnerPart of the Baulig Unternehmensgruppe. DCF (Deutscher Coaching Fachverlag) publishes books including 'Wissen Macht Umsatz' by Andreas Baulig. Located at the same Koblenz address as Baulig Consulting.

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Tony Robbins: Global leader in high-ticket personal and business coaching with mastermind groups, events, and content products. Comparable in business model (premium coaching, events, content) and target entrepreneur/expert customer base.
• Russell Brunson (ClickFunnels): US entrepreneur and software ecosystem (ClickFunnels) providing coaching, software, and content for consultants and experts to scale. Comparable in helping experts build sales funnels and high-ticket offers, with strong personal brand and productized frameworks.
• Mindvalley: Global online personal growth and coaching platform offering premium programs targeting entrepreneurs and experts. Directly comparable as a premium, content-driven coaching ecosystem with multi-language reach and a similar high-ticket positioning model.
• Roland Berger: Major European management consultancy headquartered in Munich. Comparable as a German-market premium business consultancy, though operating at a much larger scale and serving enterprise clients rather than individual experts.

Direct peers

• Strategic Coach: Dan Sullivan's coaching franchise focused on helping entrepreneurs and consultants scale their practices. Directly comparable in serving the same core customer (consultants, coaches, experts) with premium group coaching and proprietary frameworks.
• Christian Bischoff: German mindset and business coach with seminar-based business model serving entrepreneurs and executives. Comparable in business model, premium positioning, and German-speaking target market.
• Tobias Beck: German keynote speaker and business coach targeting entrepreneurs with personal development and business scaling content. Comparable as a German-market premium coaching business built on a strong personal brand.
• Dirk Kreuter: German sales trainer and coach serving B2B consultants and entrepreneurs with similar positioning and methodology focus. Directly comparable as a German-market premium sales/business coach targeting expert service providers.

Regional players

• OMR (Online Marketing Rockstars): German digital marketing education and events platform serving marketers and entrepreneurs. Comparable as a German-market education/community business for digital professionals, with overlapping customer segments in marketing agencies.

Emerging players

• Mindset Group: German coaching and consulting network focused on personal development and business scaling. Comparable as a DACH-region premium coaching provider with similar methodology-led positioning for expert clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCKvwk8hIRtEdEyjz4WDFdwQ
• Facebookfacebook.com/bauligconsulting
• LinkedInlinkedin.com/company/ab-online-marketing-gmbh
• Xx.com/baulig_consult

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Baulig Consulting