Dirk Kreuter

What Dirk Kreuter does

Dirk Kreuter (legal entity: BV Bestseller Verlag GmbH) is a German-speaking sales, marketing, and entrepreneurship coaching business founded in 1990 by Dirk Kreuter. The company targets German SME owners — predominantly tradespeople, coaches, agencies, and mid-market business owners generating 6-7 figure revenues — and delivers a multi-product curriculum covering sales process design, customer acquisition, leadership, recruiting, and entrepreneurial mindset. Its portfolio spans six core subscription and consulting programs (Bestseller Consulting, Akquisemaschine 2.0, Mentoring 2.0, Skalierungsconsulting, Das Mitarbeitersystem, and the Jetstream entrepreneur network), four flagship 4-day live seminars (Umsatz Extrem, Der Systemvertriebcode, Entscheidung Erfolg, Der Unternehmer Code 2.0 in Dubai), premium one-on-one engagements (Keynote/Beratung/Coaching at EUR 100,000), and a large content/physical product line (over 100 books, audiobooks, and online courses with 500,000+ copies sold).

The company operates a digitally-enabled, event-driven go-to-market motion. Content is produced at scale via a 360-degree digital studio and distributed through owned channels — YouTube (138K subscribers, 68M+ views), a podcast with 1,300+ episodes and 35M+ downloads, Instagram (204K followers), LinkedIn (38K), TikTok (48K), and a 2-4x weekly newsletter. Lead generation is anchored by Meta Pixel/Conversions API tracking and Dirk's own EUR-funded social advertising, which generated 87,000+ inquiries in 2024 alone. Conversion is driven through free webinars, in-person seminars in German cities and Dubai, and a Bochum-based inside-sales team ("Setter/Innendienst") that handles inbound leads and books individual consultation appointments for the higher-priced subscriptions and EUR 100,000 engagements. Delivery relies on Zoom for live coaching, Skool for community, and HubSpot/ActiveCampaign for CRM and email.

The business is operated as a privately-held German GmbH with no disclosed external investors. The headquarter is at Universitätsstr. 60, Bochum, Germany, with a secondary hub in Dubai (Burj Khalifa) where Dirk has resided since 2018 and where the premium Unternehmer Code 2.0 seminars are held at The St. Regis Dubai, The Palm. Management includes Managing Director Lisa Mösch, plus functional heads across HR, Technology, Events, Media, and Finance. The firm reports 70+ employees supporting 1,000+ entrepreneurs daily, with 16 open positions listed on its career page, indicating active hiring.

Name

Dirk Kreuter

Legal name

BV Bestseller Verlag GmbH

Website

https://dirkkreuter.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

Dirk Kreuter (BV Bestseller Verlag GmbH) is a German sales and entrepreneurship coaching business that delivers seminars, subscriptions, and 1:1 consulting to 6-7 figure SME owners across German-speaking markets and Dubai.

Ownership category

akta.pro rank

Product category

Business Consulting & Training

SIC

Services-Management Consulting Services (8742), Services-Educational Services (8200)

akta.pro primary industry

Marketing, Branding & Sales Skills (EDAMAHAG)

akta.pro secondary industries

Strategy, Decision-Making & Business Acumen Coaching (EDABANAH), Leadership, Management & Teamwork for Business (EDAMAHAI)

Keywords

• Sales training programs
• Entrepreneur mentoring services
• Business consulting workshops
• Leadership coaching programs
• Live seminar events

Headquarters

HQ city

Bochum

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Live Seminars and Events: Premium 4-day in-person seminars priced from €5,938.10, including Umsatz Extrem, Systemvertriebcode, Entscheidung Erfolg, and Der Unternehmer Code 2.0 (Dubai). Revenue is one-time per event, with high per-ticket margins. The Unternehmer Code 2.0 event in Dubai includes premium pricing with food and accommodation arrangements.
2. Exclusive Individual Engagements: Keynote speeches, individual consulting days, and individual coaching days priced at a flat 100,000 EUR plus travel costs. These are bespoke, high-ticket engagements targeting the most senior entrepreneurs.
3. Mentoring 2.0 Program: A subscription-based mentoring program providing weekly live calls with Dirk, bi-weekly Q&A sessions, video recordings, access to the private community, journals, and bundled access to Bestseller Consulting and Akquisemaschine 2.0. Minimum 12-month commitment implied by recurring billing cadence.
4. Akquisemaschine 2.0 Membership: A 90-day structured marketing and sales acceleration program with bi-weekly marketing sessions (Tuesdays), weekly implementation support (Thursdays), Skool community access (500+ active entrepreneurs), and bundled Bestseller Consulting. Runs at minimum 12 months with online delivery.
5. Bestseller Consulting: Telephone sales consulting with twice-weekly live Zoom coaching, professional phone script templates, a closed Skool community, and a monthly personal care call. Delivered over 12 months, position as an add-on within Akquisemaschine and Mentoring programs.
6. Books, Audiobooks, and Physical Products: Sale of physical and digital books through Amazon and Thalia, including titles such as Entscheidung Umfeld (Spiegel #1 Bestseller August 2025), Attacke, Unfaire digitale Dominanz, Entscheidung Erfolg, and Umsatz Extrem. Over 500,000 books sold worldwide.
7. Jetstream Entrepreneur Network: An exclusive paid membership network for entrepreneurs, accessible at jetstreammembers.com, providing ongoing peer networking and resource access beyond individual programs.

Pricing tiers

Go-to-market motion3 records

Distribution channels8 records

Marketing channels10 records

Core offering

Dirk Kreuter provides consulting, training, mentoring, and live seminars for entrepreneurs and business owners, helping them scale from 6-7 figure to 8-figure annual revenues through systematic sales, marketing, recruiting, and leadership programs. The core offering comprises six flagship programs (Bestseller Consulting, Akquisemaschine 2.0, Mentoring 2.0, Skalierungsconsulting, Das Mitarbeitersystem, Jetstream) plus four premium live seminars and high-ticket bespoke engagements.

Product overview

Dirk Kreuter offers a comprehensive portfolio of business consulting and training products. The core offering consists of six main programs: (1) Bestseller Consulting for sales excellence with live coaching and scripts, (2) Akquisemaschine 2.0 for marketing and customer acquisition, (3) Mentoring 2.0 for direct Dirk Kreuter mentorship with weekly sessions, (4) Skalierungsconsulting for strategic growth, (5) Das Mitarbeitersystem for leadership and recruiting, and (6) Jetstream for entrepreneur networking. These programs are complemented by four premium live seminar events (Umsatz Extrem, Der Systemvertriebcode, Entscheidung Erfolg, Der Unternehmer Code 2.0), a high-touch keynote/consulting service (100,000 EUR investment), a podcast with 1,300+ episodes and 35M+ downloads, and published books totaling over 100 titles. The products form a progression from tactical sales/marketing tools to strategic mentorship, designed for entrepreneurs scaling from 6-7 to 8-figure revenues.

Differentiator

Problem solved

Functional benefit

Brands

• Bestseller Consulting: Sales consulting program with live Zoom coaching calls, professional phone script templates, and a closed community for ongoing sales optimization over 12 months.
• Akquisemaschine 2.0
• Mentoring 2.0
• Skalierungsconsulting
• Das Mitarbeitersystem
• Jetstream
• Umsatz Extrem
• Der Systemvertriebcode
• Entscheidung Erfolg
• Der Unternehmer Code 2.0

Products and services

• Bestseller Consulting A sales consulting program providing phone script templates, twice-weekly live Zoom coaching calls with sales coaches, a closed Skool community, and monthly care calls. Designed for entrepreneurs seeking systematic revenue growth through professional customer communication and closing techniques.
• Akquisemaschine 2.0 A marketing accompaniment program featuring a 90-day sales process, marketing sessions on Tuesdays, implementation support on Thursdays, access to a Skool community with 500+ active entrepreneurs, and included Bestseller Consulting for sales optimization.
• Mentoring 2.0 An entrepreneur mentorship program with weekly Next Best Activity calls with Dirk Kreuter, bi-weekly live Q&A sessions, video recordings, impulse videos, access to exclusive network community, lifetime bestseller training access, and printed journals delivered by post.
• Skalierungsconsulting Strategic growth consulting covering leadership structures, process optimization, automation, sales, marketing, and recruiting. Includes a phased approach from onboarding through analysis, implementation, and monitoring.
• Das Mitarbeitersystem A leadership, recruiting, and employee development program providing structured systems for role clarification, a 4-stage application process with 30 sample job postings, a 3-pillar onboarding system, and a leadership framework covering goals, organizing, deciding, controlling, and development.
• Jetstream (Entrepreneur Network) An entrepreneur network providing peer networking, strategy sharing, and growth acceleration among business owners, accessible at jetstreammembers.com.
• Umsatz Extrem A four-day premium sales training seminar in Munich covering decision-maker outreach, objection handling, buying signal recognition, closing techniques, and follow-up business development. Priced from 5,938.10 EUR.
• Der Systemvertriebcode A four-day intensive seminar in Munich for executives and business owners on building systematic sales processes, utilizing the thermostat effect for revenue doubling, Management by Objectives leadership, and combining telesales, field sales, and online channels. Priced from 5,938.10 EUR.
• Entscheidung Erfolg A four-day mindset seminar in Düsseldorf covering success psychology, goal setting, energy and motivation, self-confidence, networking, and financial optimization. Priced from 5,938.10 EUR.
• Der Unternehmer Code 2.0 A four-day exclusive entrepreneur seminar in Dubai covering business mindset development, scalable business models, pricing strategy, leadership systems, and expansion planning. Held at The St. Regis Dubai, The Palm, priced from 5,938.10 EUR.
• Keynote, Beratung oder Coaching (Exclusive Engagements) A premium one-on-one engagement with Dirk Kreuter at 100,000 EUR flat fee plus travel costs. Includes custom keynotes for private events, individual consulting days on business model and bottlenecks, and personal coaching days focused on entrepreneurial mindset and leadership.
• Bücher und Hörbücher (Books and Audiobooks) Published books and audiobooks including 'Entscheidung Umfeld' (Spiegel #1 Bestseller August 2025), 'Attacke', 'Unfaire digitale Dominanz', 'Entscheidung Erfolg', and 'Umsatz Extrem'. Over 100 titles with 500,000+ copies sold worldwide via Amazon and Thalia.

Quantifiable outcome

• 983% revenue growth (726K to 7.8M EUR) in 4 years
• +14 more outcomes

Named customers12 records

Segments9 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• Jetstream (Entrepreneur Network)coreOthersJetstream is an exclusive paid entrepreneur network (jetstreammembers.com) operated by Dirk Kreuter. It serves as a peer networking and resource community for graduates of Dirks programs, creating an ongoing relationship beyond individual program engagements. It functions as a premium retention and upsell channel for Dirks ecosystem.

Scale indicators12 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Grant Cardone: US sales training and entrepreneur education company (Cardone Training Technologies, 10X Coach). Directly comparable in the sales-training domain with live events, online courses, books, and coaching programs; much larger scale and English-language focus.
• Dale Carnegie Training: Global leadership and sales training franchise established in 1912, operating in 100+ countries. Comparable as a broad incumbent in the same corporate training & professional development space with a longer-running, lower-velocity, more enterprise-focused model than Dirk Kreuter's personal-brand events.
• Tony Robbins: Global leader in personal/professional development and business coaching, operating live events (Date with Destiny, Business Mastery), books, and a multi-brand portfolio (Tony Robbins, Neurogym). Comparable as the category leader in high-ticket personal-brand entrepreneur coaching at global scale.
• Sandler Training: Global sales training franchise with 35+ years of history, methodology-driven curriculum, and worldwide franchise network. Comparable as an established sales training incumbent with a systematic methodology and corporate + individual customer segments overlapping Dirk Kreuter's sales-training niche.

Emerging players

• Tobias Beck: German business coach and bestselling author (Die DNA des Erfolgs, Menschenskinder). Comparable as a German-speaking personal-brand entrepreneur coach selling books, live seminars, and online programs to founders and SME owners.
• Stefan Hiene: German business coach focused on sales process optimization and leadership development. Comparable as a niche competitor in the German sales/leadership training market, with overlapping methodology but smaller scale and brand reach than Dirk Kreuter.

Direct peers

• Alex Fischer: German real estate entrepreneur, bestselling author, and business coach with a personal brand focused on financial freedom and scaling. Directly comparable as a German-language entrepreneur mentor with books, seminars, and a coaching ecosystem targeting similar SME audiences.
• Christian Bischoff: German mindset and peak performance coach, prominent speaker. Directly comparable to Dirk Kreuter as a German-speaking personal-brand coach who runs live seminars, premium programs, and motivational content at scale; both are listed as mutual endorsers on their respective websites.
• Bodo Schäfer: German financial and business coach, bestselling author (The Road to Financial Freedom). Directly comparable to Dirk Kreuter as a DACH-region personal-brand-driven business coach selling books, seminars, and coaching programs to entrepreneurs. Both operate premium-priced seminars and have celebrity endorsement networks.

Regional players

• Frank Thelen: German tech entrepreneur, investor (Die Höhle der Löwen / Dragons' Den Germany), and motivational speaker with a personal brand in entrepreneurship. Comparable as a German-language entrepreneur influencer with books and live events, though with a stronger tech/investor angle rather than pure sales focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@dirkkreuter
• LinkedInlinkedin.com/company/bv-bestseller-verlag-gmbh
• Instagraminstagram.com/dirkkreuter
• TikToktiktok.com/@kreuterdirk

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dirk Kreuter