Freiberger Lebensmittel
Freiberger Lebensmittel GmbH is a B2B private label manufacturer of frozen and chilled pizza products, producing approximately 3.5 million pizzas daily across 11 facilities for retail chains and foodservice operators in more than 30 countries, headquartered in Berlin as a wholly-owned subsidiary of Südzucker AG.
- Company typePrivate
- Founded1976
- HeadquartersBerlin, Germany
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What Freiberger Lebensmittel does
Freiberger Lebensmittel GmbH is a B2B contract manufacturer of frozen and chilled pizza products, headquartered in Berlin, Germany, and operating as a wholly-owned subsidiary of Südzucker AG. The company develops and produces private label pizzas for supermarket chains and foodservice operators, supplying finished goods under retailer-owned brands rather than operating any consumer-facing branded labels. Its core technology base consists of 18 distinct pizza technologies and over 1,300 individual recipe formulations, supported by modern dough and processing know-how and adapted to regional taste preferences across the markets it serves. Operating from 11 production facilities across Europe, USA, and Canada, Freiberger produces approximately 3.5 million pizzas per day and serves end-markets in more than 30 countries with a workforce of roughly 3,800 employees worldwide.
The company's revenue model is structurally that of a private label co-manufacturer: Freiberger wins commercial contracts with retail chains and foodservice operators, customizes recipes and specifications per customer, produces the finished SKU in bulk at its own plants, and ships through retailer-controlled distribution into frozen and chilled aisles. Pricing is set via negotiated commercial contracts with each retail partner and is not publicly disclosed. Go-to-market is B2B only; marketing activity is limited to a corporate website and B2C-style social channels (Instagram, LinkedIn) that primarily serve employer branding and corporate communications rather than demand generation. Customer segments split between large supermarket private label programs (primary) and foodservice operators (secondary), with all named customers anonymized in the input as 'Various Retail Chains' and 'Foodservice Operators', indicating multi-customer exposure without disclosed account concentration.
Freiberger Lebensmittel firmographics
Firmographics- Name
- Freiberger Lebensmittel
- Legal name
- Freiberger Lebensmittel GmbH
- Website
- https://freiberger-pizza.com
- Company type
- Private
- Founded year
- 1976
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Freiberger Lebensmittel GmbH is a B2B private label manufacturer of frozen and chilled pizza products, producing approximately 3.5 million pizzas daily across 11 facilities for retail chains and foodservice operators in more than 30 countries, headquartered in Berlin as a wholly-owned subsidiary of Südzucker AG.
- Ownership category
- akta.pro rank
Freiberger Lebensmittel industry classification
Industry- Product category
- Private Label Frozen Pizza Manufacturing
- NAICS
- Frozen Cakes, Pies, and Other Pastries Manufacturing (311813), Commercial Bakeries (311812), Bread and Bakery Product Manufacturing (31181)
- SIC
- Bakery Products (2050), Food And Kindred Products (2000)
- akta.pro primary industry
- Frozen Pizza & Flatbreads (CRADADAB)
- akta.pro secondary industry
- Frozen & Par-Baked Bakery Production (THAFAFAK)
Keywords
Where Freiberger Lebensmittel is headquartered
LocationHeadquarters
- HQ city
- Berlin
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Freiberger Lebensmittel business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Technology or R&D, Infrastructure
Revenue model
- Private Label Pizza Manufacturing: Freiberger generates revenue by manufacturing pizza products under retailer private label brands. The company develops custom recipes and produces finished pizza products for supermarket chains and foodservice operators. Revenue is generated through bulk manufacturing contracts with retailers and foodservice companies.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Freiberger Lebensmittel product offering
Product offeringCore offering
Freiberger Lebensmittel GmbH is a B2B manufacturer that develops and produces customized chilled and frozen pizzas under retailer private label brands and for foodservice operators. Operating 11 production facilities across Europe, the USA and Canada, the company produces 3.5 million pizzas daily using 18 distinct pizza technologies and more than 1,300 individual recipes tailored to regional taste preferences in over 30 countries.
Product overview
Freiberger Lebensmittel is a B2B pizza manufacturer producing private label frozen and chilled pizzas. The company operates as a single unified manufacturing platform, producing over 3.5 million pizzas daily across 11 global locations using 18 distinct pizza technologies. Their core offering is customized private label pizza manufacturing with over 1,300 individual recipes, complemented by technology and manufacturing services for retail chains and foodservice operators across Europe, USA, and Canada.
Differentiator
Problem solved
Functional benefit
Products and services
- Private Label Pizza Manufacturing Custom-developed chilled and frozen pizzas produced under supermarket and retailer private label brands. The offering includes over 1,300 individual recipes tailored to regional taste preferences across Europe, USA, and Canada, manufactured at 11 global production facilities with daily output of 3.5 million pizzas.
- Pizza Technology and Manufacturing Services End-to-end pizza production services encompassing modern dough technology, processing techniques, and culinary development across 18 distinct pizza technologies. Supports recipe customization, scale-up, and production for retail private label and foodservice customers.
Quantifiable outcome
- 3.5 million pizzas produced daily
- +2 more outcomes
Companies that use Freiberger Lebensmittel
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Freiberger Lebensmittel technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Freiberger Lebensmittel partnerships and signals
Strategic signalScale indicators7 records
Recent moves4 records
Expansion highlights5 records
Freiberger Lebensmittel competitors and assessment
Company assessmentBroad incumbents
- Dr. Oetker: Germany-headquartered global food manufacturer with a flagship frozen pizza business (Ristorante, Pizza Tradizionale). Overlaps directly with Freiberger in European frozen pizza manufacturing, though Dr. Oetker is predominantly a branded player while Freiberger is private label — making it the most relevant benchmark for category scale.
- Nomad Foods: UK-listed European frozen food major (owns Iglo, Findus, Birds Eye, La Vallée). Operates large-scale frozen pizza and pizza-adjacent manufacturing across Europe, serving both branded and private label retail customers, making it the closest publicly-traded comparable for a private-label frozen pizza manufacturer of Freiberger's profile.
- Aryzta: Swiss-headquartered international bakery and frozen B2B food group producing frozen breads, patisserie, and pizza for retail and foodservice. Directly comparable as a large-scale B2B frozen bakery / pizza manufacturer serving supermarket private label and foodservice customers in Europe and North America.
- Schwan's Company: US-based, family-owned frozen food manufacturer (Red Baron, Tony's, Freschetta pizzas). Operates large-scale frozen pizza manufacturing and private label pizza supply in North America, making it a direct functional peer for Freiberger's North American footprint.
- Conagra Brands: Major North American frozen food manufacturer with frozen pizza brands (DiGiorno, Tombstone) and significant private label pizza manufacturing. Comparable scale, multi-plant footprint, and category overlap with Freiberger's North American operations.
Direct peers
- Europastry: Spanish family-owned frozen bakery group producing breads, pastry, and pizza for retail private label and foodservice globally. Comparable in scale, B2B private label model, and product breadth to Freiberger's pizza and dough technology focus.
- Bell Food Group: Swiss-listed convenience and protein producer (Hilcona brand) with growing frozen pizza and convenience food manufacturing serving European retail and foodservice. A more focused private label and convenience food peer, comparable in size category and customer type.
- Vandemoortele: Belgian family-owned manufacturer of frozen bakery products (including pizzas, paninis, and flatbreads) sold across Europe under retailer private labels and foodservice channels. A direct category peer with similar B2B model, geographic footprint, and customer base.
- Generale Traiteur: French private label frozen food specialist (now part of Euralis / traitenaional group), supplying pizzas, quiches and pastries to French and European retail chains. A focused private label frozen pizza peer with overlapping customer base in European supermarkets.
Regional players
- Orkla Foods (Frozen Pizza): Nordic-headquartered branded and private label food company (Grandiosa, among others) with frozen pizza operations primarily across Scandinavia and the Baltics. Comparable in private label model and frozen pizza category, with a more focused Nordic geographic concentration.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights6 records
Customer concentration
Freiberger Lebensmittel social profiles
Digital presenceFreiberger Lebensmittel financial estimates
Financial estimateRevenue estimate
Valuation estimate
Freiberger Lebensmittel leadership team
Management profileNumber of profiles
Profiles4 records
Freiberger Lebensmittel funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Freiberger Lebensmittel M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Freiberger Lebensmittel
What does Freiberger Lebensmittel do?
Freiberger Lebensmittel GmbH is a B2B manufacturer that develops and produces customized chilled and frozen pizzas under retailer private label brands and for foodservice operators. Operating 11 production facilities across Europe, the USA and Canada, the company produces 3.5 million pizzas daily using 18 distinct pizza technologies and more than 1,300 individual recipes tailored to regional taste preferences in over 30 countries.
Is Freiberger Lebensmittel a public or private company?
Freiberger Lebensmittel is a private company. It is classified as corporate owned and is currently operating.
When was Freiberger Lebensmittel founded?
Freiberger Lebensmittel was founded in 1976. It employs 51 to 100 people.
Where is Freiberger Lebensmittel based?
Freiberger Lebensmittel is headquartered in Berlin, Germany, in the Europe region.
How does Freiberger Lebensmittel make money?
One revenue line is on record: private Label Pizza Manufacturing.
Who are Freiberger Lebensmittel's main competitors?
Broad incumbents on record are Dr. Oetker, Nomad Foods, Aryzta, Schwan's Company and Conagra Brands. Direct peers are Europastry, Bell Food Group, Vandemoortele and Generale Traiteur. Orkla Foods (Frozen Pizza) is listed as a regional player.
Does Freiberger Lebensmittel have an API?
No public API is recorded for Freiberger Lebensmittel.
What industry is Freiberger Lebensmittel in?
Freiberger Lebensmittel's product category is Private Label Frozen Pizza Manufacturing. Its primary akta.pro industry code is CRADADAB, Frozen Pizza & Flatbreads, with a secondary code of THAFAFAK, Frozen & Par-Baked Bakery Production. Its NAICS code is 311813 and its SIC code is 2050.