What Kashoo does

Kashoo is a Vancouver, Canada-based cloud accounting software company that builds simplified double-entry bookkeeping tools for small business owners, sole proprietors, and self-employed individuals. Its product portfolio centers on the Kashoo platform alongside the TrulySmall sub-brand, which includes TrulySmall Accounting (AI-assisted bookkeeping with Smart Inbox, Auto Posting, and OCR receipt matching) and TrulySmall Invoices (a standalone invoicing tool). The technology stack connects to 5,000+ banks and credit unions for real-time transaction feeds, supports multi-currency operations, and integrates with Stripe and Square for payment acceptance on invoices.

Kashoo operates on a single-tier subscription model priced at $30/month per business with all features included and unlimited users, distributed entirely through product-led growth channels: a 14-day free trial via kashoo.com, iOS and Android apps, and a content/SEO-driven marketing motion. The company differentiates on simplicity (built for owners rather than bookkeepers), live telephone support, and automation that reduces monthly bookkeeping review to roughly five minutes. It is PCI-DSS Level 1 compliant via Stripe, GDPR-aware, and serves customers in 180+ countries.

The company was bootstrapped with no venture funding throughout its history, maintaining a small team of approximately 20 employees in Vancouver. In March 2024, Kashoo and the TrulySmall product family were acquired by DataTax, a parent organization that operates multiple financial service and software companies. Following the acquisition, Kashoo continues to operate as an active business with continuity of product, support, and feature development.

Name

Kashoo

Legal name

Kashoo

Website

https://kashoo.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Kashoo is a Vancouver-based cloud accounting software provider serving small businesses, sole proprietors, and self-employed individuals in 180+ countries through a single $30/month subscription with AI-assisted bookkeeping and invoicing tools.

Ownership category

akta.pro rank

Product category

Cloud Accounting Software

NAICS

Software Publishers (513210), Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Recurring Billing & AutoPay Management (FSAMAJAE)

Keywords

• Cloud accounting software
• Small business bookkeeping
• Automated invoicing
• Double-entry accounting
• Financial reporting tools

Headquarters

HQ city

Vancouver

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Subscription Revenue: Monthly subscription model at $30/month. Includes all features: invoicing, payment acceptance, income/expense tracking, sales tax tracking, double-entry ledger, multi-currency, payroll integration, and unlimited users. Annual billing available at discounted rate.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Kashoo provides simple, cloud-based double-entry accounting software designed specifically for small business owners and sole proprietors. The platform automates bookkeeping tasks such as bank transaction import from 5,000+ banks, transaction categorization, receipt matching via OCR, and invoice creation with integrated Stripe payment acceptance. All features are bundled into a single subscription tier with free unlimited users.

Product overview

Kashoo offers two accounting platforms: the core Kashoo product (traditional double-entry accounting software for small businesses with invoicing, expense tracking, and bank reconciliation) and the TrulySmall suite (AI-powered automated accounting with Smart Inbox, Auto Posting, and OCR receipt matching). TrulySmall includes two modules: TrulySmall Accounting (full bookkeeping automation) and TrulySmall Invoices (dedicated invoicing tool with Stripe payment integration). All products support multi-currency and are designed for simplicity, with the traditional Kashoo offering more manual control while TrulySmall provides AI-driven automation.

Differentiator

Problem solved

Functional benefit

Brands

• TrulySmall Accounting: AI-powered simplified accounting software for truly small businesses with automatic transaction categorization and reconciliation.
• TrulySmall Invoices

Products and services

• Kashoo Simple online double-entry accounting software for small businesses and sole proprietors, offering invoicing, payment acceptance, income and expense tracking, sales tax tracking, multi-currency support, payroll integration, and free unlimited users with real-time bank feed connections to 5,000+ banks and credit unions.
• TrulySmall Accounting AI-powered automated accounting software that uses machine learning to automatically categorize and reconcile transactions. Features include the Smart Inbox for transaction management, Auto Posting for fully automated bookkeeping, OCR receipt matching, and multi-currency support, designed for the smallest businesses with simplified workflows.
• TrulySmall Invoices Streamlined invoicing software that allows small business users to create and send professional invoices with customizable templates, integrate with Stripe for payment collection via credit card, ACH, Apple Pay, and Google Pay, and automate payment reminders and follow-ups.

Quantifiable outcome

• 5 minutes or less per month spent reviewing transactions after initial setup
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability5 records

Feature7 records

Partnerships

Three partnerships are on record, tiered flagship and core.

• DataTaxflagshipStrategic or Co-development Partner · 5 March 2024Kashoo and TrulySmall are now officially under the DataTax family as of March 2024. DataTax is a driving force behind several renowned financial service and software companies. This union enhances and streamlines products and services, providing customers access to more resources, diverse expertise, and services. The commitment to building world-class financial tools remains unwavering.
• StripecoreTechnology or Integration · 19 October 2023Kashoo and TrulySmall Accounting switched payment processing from WePay to Stripe in October 2023. Stripe is an all-in-one payment gateway supporting credit card, ACH, Apple Pay, Google Pay, and 135+ currencies. Provides seamless click-to-pay invoices for Kashoo users.
• PaymentEvolutioncoreStrategic or Co-development Partner · 9 February 2012Partnership announced February 2012 for Canadian small businesses. PaymentEvolution provides payroll services integrated with Kashoo's accounting software to address accounting and payroll needs for Canadian SMBs.

Scale indicators4 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• ZipBooks: Modern cloud accounting for SMBs with free and paid tiers, smart categorization, and invoicing. Targets a similar freelancer/small-business segment and competes on simplicity and price, much like Kashoo's positioning.
• Xero: Cloud accounting platform for small businesses with double-entry ledger, bank reconciliation, invoicing, and a 300+ app marketplace. Direct competitor in the SMB segment with similar target buyer and PLG-adjacent onboarding, though larger and more accountant-channel driven.
• AccountEdge: Desktop and cloud accounting software for small businesses with double-entry ledger, invoicing, and time billing. Comparable target market and feature set, though with a heavier desktop heritage and lower PLG orientation.
• Wave Financial: Free/low-cost cloud accounting, invoicing, and payments for small businesses and sole proprietors. Now owned by H&R Block; competes head-to-head with Kashoo on price-led positioning for very small businesses and freelancers.
• Bonsai (HelloBonsai): All-in-one platform for freelancers and very small businesses combining invoicing, expense tracking, contracts, and accounting. Closely comparable on target customer (solo/small business) and on bundling accounting with adjacent workflow tools.
• FreshBooks: Cloud accounting built specifically for service-based small businesses and freelancers. Closest direct peer given shared emphasis on simplicity, invoicing, automated expense capture, and a self-serve subscription model aimed at non-accountants.
• Zoho Books: Cloud accounting module within the Zoho suite, targeting SMBs with invoicing, bank feeds, expense tracking, and multi-currency. Comparable on feature scope and pricing, with broader cross-sell into CRM and operations apps.

Broad incumbents

• Sage Accounting: Established accounting and payroll vendor serving SMBs to mid-market globally. Sage Accounting (cloud) overlaps on invoicing, bank reconciliation, and tax tracking, but is part of a broader portfolio of ERP and HR products rather than a single SMB-focused experience.
• QuickBooks (Intuit): Dominant SMB/cloud accounting platform from Intuit. Overlaps heavily on invoicing, expense tracking, bank feeds, and multi-currency, but serves a much broader segment (self-employed to mid-market) with tiered pricing and a deep ecosystem of payroll, payments, and capital products.

Emerging players

• Manager.io: Cloud accounting software for small businesses with desktop and cloud editions, double-entry bookkeeping, invoicing, and multi-currency. Smaller and lower-profile than Kashoo but competes in the same SMB accounting niche, particularly with cost-conscious users.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/KashooOnline
• Facebookfacebook.com/kashoo.online.accounting
• LinkedInlinkedin.com/company/827645

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kashoo