ClinicSense
ClinicSense is a Toronto-based, bootstrapped SaaS practice management platform serving 8,500+ solo and small-group wellness practitioners with online booking, SOAP notes, intake forms, reminders, payments, and client communication tools sold via self-serve monthly subscriptions.
- Company typePrivate
- Founded2013
- HeadquartersToronto, Canada
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What ClinicSense does
ClinicSense, operated by Rocket Thought Inc., is a Toronto-headquartered SaaS platform purpose-built for solo and small-group health and wellness practitioners. The product consolidates online booking, customizable SOAP notes, intake forms, electronic consent forms, appointment reminders, cancellation protection (No-Show Guard®), invoicing, and client communication tools into a single cloud-based practice management system. Discipline-specific SOAP templates and intake forms target massage therapists, physical therapists, occupational therapists, acupuncturists, chiropractors, osteopaths, medical spa operators, and holistic medicine practitioners, with integrations to Square (and Square Terminal) for in-person payments and TELUS Health eClaims for Canadian insurance billing. The platform is HIPAA and PIPEDA compliant, and has introduced optional AI-assisted note drafting and summarization built on third-party pre-trained models.
The business runs a product-led, self-serve go-to-market: practitioners sign up through the website, evaluate via a 14-day free trial with no credit card required, and convert into one of three flat monthly subscription tiers (Lite at $39, Standard at $69, Premium at $129) with additional practitioners billed at $20 per month per seat. There is no sales team or channel partner layer. Acquisition is driven by organic content marketing, SEO, community building among wellness practitioners, referral and affiliate programs, and sustained third-party review recognition including six consecutive years of Capterra Best Ease of Use (2021-2026) and three years of Capterra Best Value (2024-2026).
The company is privately held and bootstrapped, with 1-10 employees serving 8,500+ practitioners who have collectively booked over 31 million appointments through the platform, and reports a 99% customer satisfaction rate. Founder and co-founder Daniel Ruscigno is named in company materials. No external venture or private equity investment, no acquisitions, and no public listing signals are present in the available data.
ClinicSense firmographics
Firmographics- Name
- ClinicSense
- Legal name
- Rocket Thought Inc.
- Website
- https://clinicsense.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- ClinicSense is a Toronto-based, bootstrapped SaaS practice management platform serving 8,500+ solo and small-group wellness practitioners with online booking, SOAP notes, intake forms, reminders, payments, and client communication tools sold via self-serve monthly subscriptions.
- Ownership category
- akta.pro rank
ClinicSense industry classification
Industry- Product category
- Practice Management Software
- NAICS
- Offices of Other Health Practitioners (6213), Offices of Physicians (6211), Offices of All Other Health Practitioners (62139)
- SIC
- Services-Prepackaged Software (7372), Services-Health Services (8000)
- akta.pro primary industry
- Prescription-Based Digital Clinics (Condition-Specific Rx Programs) (HLALAAAD)
- akta.pro secondary industry
- Ambulatory & Physician Practice EHRs (HLACAAAB)
Keywords
Where ClinicSense is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
ClinicSense business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription Plans: ClinicSense generates revenue through tiered monthly subscription plans (Lite, Standard, Premium) with pricing based on features and number of practitioners. Additional practitioners can be added at $20/month per practitioner. Annual billing options may be available.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Lite Plan - $39/month - Basic practice management features |
| Subscription | Monthly | Standard Plan - $69/month - Enhanced features for growing practices |
| Subscription | Monthly | Premium Plan - $129/month - Full-featured solution for established practices |
| Per seat | Monthly | Additional Practitioner - $20/month per extra practitioner |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
ClinicSense product offering
Product offeringCore offering
ClinicSense is a cloud-based SaaS practice management platform designed for health and wellness practitioners. It combines online appointment booking, customizable SOAP notes and intake forms, appointment reminders, payment processing via Square, direct insurance billing via TELUS Health eClaims, financial reporting, and client communication tools into a single integrated solution. It serves solo practitioners and multi-practitioner wellness clinics including massage therapists, physical therapists, occupational therapists, osteopaths, acupuncturists, and chiropractors.
Product overview
ClinicSense is an all-in-one SaaS clinic management platform for health and wellness practitioners, offered as a single unified product with all features included at every pricing tier. The platform combines practice management tools including online booking, customizable SOAP notes and intake forms, appointment reminders, No-Show Guard cancellation protection, invoicing with Square payment integration, TELUS Health eClaims direct insurance billing, financial reporting, and client communication tools. The client communication suite includes email newsletters, automated Google review generation, client referral automation, birthday emails, wellness check-ins, and availability summary emails to drive retention and growth. The platform is purpose-built for massage therapists, physical therapists, occupational therapists, osteopaths, acupuncturists, and other allied health professionals. AI-assisted note drafting is available as an optional feature using pre-trained models. The platform is HIPAA and PIPEDA compliant, with 14-day free trial and flat-rate pricing structure.
Differentiator
Problem solved
Functional benefit
Products and services
- ClinicSense Practice Management Software All-in-one clinic management platform for health and wellness practitioners offering online booking, SOAP notes, customizable intake and consent forms, appointment reminders, invoicing with Square payment integration, TELUS Health eClaims direct insurance billing, financial reports, and client communication and marketing automation tools.
- Online Booking & Scheduling Enables clients to book appointments online via the practitioner's website or social media with practitioner availability settings, wait list management, and block list functionality.
- SOAP Notes & Charting Customizable SOAP note templates with 15 question types, point-and-click or free-form text options, and short codes for efficient clinical documentation.
- Invoicing & Payments Automatic invoice generation with Square payment integration and TELUS Health eClaims direct insurance billing for Canadian practitioners.
Quantifiable outcome
- 99% customer satisfaction rate
- +2 more outcomes
Companies that use ClinicSense
Customer profileSegments9 records
Ideal customer profiles2 records
ClinicSense technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability2 records
Feature5 records
ClinicSense partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- SquarecoreSquare Terminal integration allows ClinicSense users to process payments directly through the platform. This integration enables seamless checkout experiences for wellness practitioners, combining appointment scheduling with payment processing in a unified workflow.
- TELUS HealthcoreTELUS Health eClaims integration enables Canadian healthcare practitioners to submit electronic health claims directly through ClinicSense. This integration streamlines the billing and reimbursement process for practitioners and improves cash flow management.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
ClinicSense competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks2 records
Key highlights6 records
Customer concentration
ClinicSense social profiles
Digital presenceClinicSense compliance and trust
Trust signalCompliance4 records
ClinicSense financial estimates
Financial estimateRevenue estimate
Valuation estimate
ClinicSense leadership team
Management profileNumber of profiles
Profiles1 record
ClinicSense funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ClinicSense M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ClinicSense
What does ClinicSense do?
ClinicSense is a cloud-based SaaS practice management platform designed for health and wellness practitioners. It combines online appointment booking, customizable SOAP notes and intake forms, appointment reminders, payment processing via Square, direct insurance billing via TELUS Health eClaims, financial reporting, and client communication tools into a single integrated solution. It serves solo practitioners and multi-practitioner wellness clinics including massage therapists, physical therapists, occupational therapists, osteopaths, acupuncturists, and chiropractors.
Is ClinicSense a public or private company?
ClinicSense is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ClinicSense founded?
ClinicSense was founded in 2013. It employs 1 to 10 people.
Where is ClinicSense based?
ClinicSense is headquartered in Toronto, Canada, in the North America region.
How does ClinicSense make money?
One revenue line is on record: subscription Plans.
Does ClinicSense have an API?
No public API is recorded for ClinicSense.
What industry is ClinicSense in?
ClinicSense's product category is Practice Management Software. Its primary akta.pro industry code is HLALAAAD, Prescription-Based Digital Clinics (Condition-Specific Rx Programs), with a secondary code of HLACAAAB, Ambulatory & Physician Practice EHRs. Its NAICS code is 6213 and its SIC code is 7372.