Cooper Hurley Injury Lawyers

What Cooper Hurley Injury Lawyers does

Cooper Hurley Injury Lawyers is a privately held Virginia personal injury law firm, founded by managing partners John M. Cooper and Jim Hurley, that exclusively represents injured plaintiffs — never insurance companies — on a contingency fee basis from nine offices across Hampton Roads and the Eastern Shore of Virginia (Virginia Beach Town Center, Virginia Beach Birdneck, Norfolk, Chesapeake, Hampton, Newport News, Suffolk, Portsmouth, and Exmore). The firm operates with approximately 50 employees, including 10 lawyers, and cites 120+ years of combined attorney experience; its practice spans car, truck, motorcycle, rideshare, pedestrian, bicycle, bus, boating, railroad (FELA), premises liability, wrongful death, and catastrophic injury matters including traumatic brain injury, spinal cord injury, burn, and amputation cases.

The core technology stack is human expertise supported by digital evidence-gathering: accident investigators, medical and accident reconstruction experts, expert witnesses, and private investigators, plus capability to extract vehicle black box data, dash cam footage, surveillance footage, police bodycam and 911 recordings, toxicology reports, and driver cell phone records. Legal research and case management rely on standard law firm workflows rather than proprietary software platforms. A dedicated Catastrophic Injury Team with membership in the Academy of Trucking Accident Attorneys handles complex trucking and catastrophic cases.

The firm generates revenue exclusively through contingency fees (no upfront cost, no hourly billing, firm advances all litigation costs) and through attorney referral fee-sharing under Virginia Ethics Rule 1.5(e), having paid over $7 million in referral fees to referring Virginia and out-of-state firms since 2018. Go-to-market combines direct-to-consumer intake (free consultations across nine offices plus phone and online forms), a sustained attorney referral/co-counsel program, and deep community-led engagement including Vote for a Cause, Vote for a School, Operation School Supplies with WAVY, billboard sponsorships, and a quarterly nonprofit billboard program launching in 2026. Notable results include Virginia's largest reported car accident recovery of 2020 ($6.5M), a $7M motorcycle settlement, 3 of the top 50 Virginia Lawyers Weekly million-dollar settlements in 2024, and CoVaBIZ Best Law Firm Overall (2023) and Best Law Firm (2024) recognition.

Name

Cooper Hurley Injury Lawyers

Legal name

Cooper Hurley Injury Lawyers

Website

https://cooperhurley.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

11–50 employees

Short description

Cooper Hurley Injury Lawyers is a Virginia personal injury law firm exclusively representing injured plaintiffs on contingency across nine Hampton Roads and Eastern Shore offices, with 10 lawyers and ~50 employees serving car, truck, motorcycle, catastrophic, wrongful death, and FELA cases, plus an active attorney referral network.

Ownership category

akta.pro rank

Product category

Personal Injury Legal Services

NAICS

Legal Services (5411), Offices of Lawyers (541110)

SIC

Services-Legal Services (8111)

akta.pro primary industry

Personal Injury & Insurance Defense (BPAHAAAM)

akta.pro secondary industry

Claims Advocacy & Loss Recovery Services (FSAEADAH)

Keywords

• Personal injury law
• Car accident attorney
• Truck accident lawyer
• Wrongful death claims
• Premises liability representation

Headquarters

HQ city

Norfolk

HQ country

United States

HQ region

North America

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Contingency fee personal injury representation: Primary revenue stream. Operates on a contingency fee basis: client pays no upfront fees or hourly billing, the firm advances all litigation costs (court filing fees, expert witnesses, medical records, investigation), and the firm takes a percentage of the settlement or verdict recovered. No fee is owed if the case is not won. Free initial consultations.
2. Attorney referral fee sharing: Secondary revenue stream from cases referred by other Virginia and out-of-state law firms under co-counsel arrangements. Cooper Hurley pays referring attorneys generous referral fees (over $7 million in referral fees paid since 2018) and carries all litigation costs. Complies with Virginia Ethics Rule 1.5(e).

Pricing tiers

Go-to-market motion4 records

Distribution channels3 records

Marketing channels8 records

Core offering

Cooper Hurley Injury Lawyers is a Virginia personal injury law firm that exclusively represents injured plaintiffs (never insurance companies) on a contingency-fee basis across Hampton Roads and statewide. It handles car, truck, motorcycle, pedestrian, rideshare, railroad/FELA, bus, bicycle, boating, child injury, premises liability, wrongful death, and catastrophic injury cases from nine physical offices, advancing all litigation costs and only collecting a percentage of any recovery. A formal attorney referral and co-counsel program with other Virginia and out-of-state firms supplements direct consumer intake.

Product overview

Cooper Hurley Injury Lawyers operates as a single, unified personal injury law practice rather than a software platform, offering a portfolio of named legal service "products" (practice areas) layered with community-outreach programs. The core offering is the firm's Virginia Personal Injury representation, anchored by the Car Crash Experts brand, which spans the practice areas listed above (car, truck, motorcycle, pedestrian, rideshare, railroad/FELA, wrongful death, premises liability, catastrophic injury, bus, bicycle, traumatic brain injury, spinal cord injury, burn, paralysis, boating, and child injury). Layered on top are recurring branded community programs—Vote for a Cause, Vote for a School, and the 2026 "Our Bill, Your Board" billboard sponsorship—plus a free-resources library (books, podcast, FAQs, Crash Card, videos, infographics, newsletters) and an attorney referral/co-counsel program for out-of-state and Virginia firms. All representation is delivered on a contingency-fee basis with no upfront cost to clients, from nine Hampton Roads offices.

Differentiator

Problem solved

Functional benefit

Products and services

• Virginia Personal Injury Legal Representation Foundational plaintiff-side personal injury representation across motor vehicle, slip and fall, premises liability, railroad, boating, and related negligence matters in Virginia; the firm exclusively represents injured people, never insurance companies, on a contingency-fee basis with no upfront cost.
• Virginia Car Accident Lawyer Plaintiff-side representation for victims of rear-end, T-bone, head-on, and rideshare car accidents in Virginia, including investigation, insurer negotiation, and trial work under Virginia's contributory negligence regime.
• Virginia Truck Accident Lawyer Representation in commercial tractor-trailer, 18-wheeler, and delivery truck cases, including FMCSA violations, multi-party liability (driver, carrier, loader, maintenance, manufacturer), and recovery of economic, non-economic, wrongful death, and punitive damages.
• Virginia Beach Motorcycle Accident Lawyer Representation for injured motorcyclists in Virginia Beach and across Virginia, covering helmet and lane-splitting compliance, contributory-negligence defenses, and damages for catastrophic injuries such as amputation, TBI, and spinal cord damage.
• Pedestrian Accident Legal Services Legal representation for pedestrians struck by cars, trucks, motorcycles, or bicycles, focused on proving driver negligence and recovering damages.
• Uber & Lyft / Rideshare Accident Legal Services Representation for drivers, passengers, and third parties injured in rideshare accidents, navigating layered rideshare insurance policies and liability rules.
• Railroad Accident & FELA Legal Services Representation of railroad workers and passengers injured in train accidents, including FELA (Federal Employers' Liability Act) claims against carriers such as Norfolk Southern and Amtrak.
• Wrongful Death Legal Services Wrongful death claims arising from vehicle, truck, premises liability, and other negligence-based fatal incidents, seeking funeral expenses, lost income, loss of companionship, and other damages allowed under Virginia law.
• Virginia Premises Liability Lawyer Claims for injuries on someone else's property, including trip and fall, dog bites, inadequate security, swimming pool accidents, falling objects, fires, and poorly maintained decks and stairs; pursues property owners, managers, contractors, and security firms.
• Catastrophic Injury Legal Services Representation for victims of life-altering injuries, including traumatic brain injury, spinal cord injury, paralysis, burn injury, and amputation, with a dedicated Catastrophic Injury Team.
• Bus Accident Legal Services Representation for injuries arising from tour, school, and transit bus collisions caused by driver error or poor safety standards.
• Bicycle Accident Legal Services Representation for injured bicyclists sharing the road with cars, trucks, and buses, including brain injury, amputation, and wrongful death claims.
• Boating Accident Legal Services Representation for victims of boating accidents on Hampton Roads waterways, including collisions, boater intoxication, marina incidents, and jet ski accidents.
• Child Injury Legal Services Personal injury representation for children injured through negligence, including auto, premises, and other accident cases.
• Attorney Referral & Co-Counsel Program Fee-sharing program for out-of-state and Virginia firms referring serious personal injury cases; Cooper Hurley advances all litigation costs and reports over $7 million in referral fees paid since 2018.

Quantifiable outcome

• Virginia's largest reported car accident recovery of $6.5 million in 2020
• +7 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered minor and core.

• Support Bikers by The Badgers (Wrecked Rider Fund)minorGTM or Marketing PartnerCooper Hurley Injury Lawyers is a proud partner of Support Bikers by The Badgers and their Wrecked Rider Fund, displayed prominently on the motorcycle accident page with the Support Bikers logo. The partnership aligns with the firm's motorcycle accident practice and connects the firm with the local biker community in Virginia Beach.
• WAVY TV (Operation School Supplies)minorGTM or Marketing PartnerCooper Hurley Injury Lawyers Partner Bill O'Mara collaborated with WAVY on their Operation School Supplies initiative to collect school supply donations. The firm quotes O’Mara saying, 'We really pride ourselves on giving back to the community we serve.' This is a recurring community-outreach partnership.
• Coastal Virginia MagazineminorGTM or Marketing PartnerCoastal Virginia Magazine recognized Cooper Hurley Injury Lawyers for outstanding community service and features the firm in Top Lawyers of Coastal Virginia. The publication serves as both an award-granting body and a media partner amplifying the firm's community initiatives.
• Morring Community FoundationminorGTM or Marketing PartnerSelected as the next recipient of the firm's 'Our Bill, Your Board' Billboard Initiative, gaining free billboard space across Hampton Roads to raise awareness of its food insecurity relief efforts under the firm's quarterly nonprofit billboard sponsorship program.
• CounselHer CircleminorOthersCooper Hurley supports CounselHer Circle, a women attorney organization that experienced continued growth. The partnership is highlighted in the firm's press section as part of its broader community involvement and professional affinity work.
• Other Virginia and out-of-state law firms (referral/co-counsel network)coreChannel Partner/ Reseller/ DistributorCooper Hurley maintains an attorney referral and co-counsel program with other Virginia and out-of-state firms. The firm has paid over $7 million in referral fees since 2018, advances all litigation costs, and complies with Virginia Ethics Rule 1.5(e). A substantial portion of the practice comes from these repeat referral relationships, including a recently featured Virginia immigration attorney Radlyn Mendoza who referred a catastrophic injury case.

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Allen & Allen: Virginia's largest personal injury firm with offices across Richmond, Norfolk, Virginia Beach and other cities; offers an identical plaintiff-side PI practice (car, truck, motorcycle, wrongful death, premises) and shares the multi-office, contingency-fee model with Cooper Hurley.
• Breit Biniazan: Virginia Beach-based personal injury and workers' compensation firm with deep Hampton Roots presence; directly comparable on practice areas, contingency model, and local marketing playbook.
• Tronfeld West & Associates: Hampton Roads personal injury firm serving Virginia Beach, Norfolk and surrounding cities; offers nearly identical car/truck/motorcycle/catastrophic injury practice on contingency, competing head-to-head for the same regional caseload.
• Geoff McDonald & Associates: Virginia Beach personal injury firm with similar plaintiff-only, contingency-fee model and comparable practice area mix including car and truck accidents in Hampton Roads.
• Shapiro, Appleton & Washburn: Virginia personal injury firm with offices in Hampton Roads and across the state; comparable on catastrophic injury, trucking, and wrongful death practice under contingency fee structure.
• Marks & Harrison: Long-standing Richmond-headquartered Virginia PI firm with statewide coverage; comparable plaintiff-side personal injury practice, contingency fees, and track record of multi-million-dollar verdicts.
• Ruloff, Swain, Haddad, Morecock & Barker: Hampton Roads personal injury and maritime law firm based in Norfolk; comparable on plaintiff-side contingency representation, trucking and catastrophic injury practice, and Virginia trial work.
• MichieHamlett: Charlottesville-based Virginia personal injury firm with statewide reach; comparable plaintiff-side practice, contingency fee model, and reputation for high-value verdicts in Virginia state and federal courts.

Emerging players

• Kalfas & Kalfas: Smaller Virginia personal injury firm with a more focused Hampton Roads presence; comparable practice mix but smaller scale and brand, making it a closer competitor on smaller cases.

Broad incumbents

• Morgan & Morgan: Largest U.S. personal injury marketing machine with national footprint and growing presence in Virginia; broader incumbent with overlapping plaintiff-side PI practice and large TV/billboard spend that competes for the same consumer leads.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/CooperHurley
• YouTubeyoutube.com/user/cooperhurleylaw
• Facebookfacebook.com/VirginiaBeachinjurylawyer
• LinkedInlinkedin.com/company/cooper-hurley-injury-lawyers
• Instagraminstagram.com/cooperhurleyinjurylawyers
• TikToktiktok.com/@cooperhurleylawyers

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cooper Hurley Injury Lawyers