What Sensory Interactive does

Sensory Interactive is a private B2B professional services firm headquartered in Washington DC, founded in 2004 by Randy Byrd to provide a single-source solution for integrating digital media and interactive technology into built environments. The company operates under a registered trademark called "Dynamic Real Estate," which consolidates five service modules — Experience Design, Activations and Events, Brand Participation, Technology, and Creative Content — into integrated platforms spanning digital displays, LED screens, kiosks, interactive wayfinding, projection systems, audio, and content management software.

The firm's revenue model blends professional services fees (strategic analysis, planning, entitlements, project management, procurement) with transaction-fee monetization administration (media brokerage, sponsorship and naming-rights programs) and recurring managed services delivered through a Dallas-based 24/7/365 Network Operations Center. The NOC is proficient in nearly 75 content management systems and provides proactive monitoring, content scheduling, and reporting for clients' platforms worldwide. The go-to-market is enterprise field sales: the firm is engaged at the executive development team level early in real estate projects and operates as owner's representative through construction and into ongoing platform operation, with engagements that often span years.

Sensory Interactive serves real estate owners, developers, and investors across retail shopping centers, sports and entertainment venues, mixed-use developments, transit infrastructure, corporate occupiers, and cultural institutions. Named enterprise clients include Salesforce (exclusive LED display partner since 2015 across 60 assets in 11 cities), Kroenke Sports & Entertainment and Wilson Meany (Hollywood Park / SoFi Stadium), Moynihan Train Hall, L&L Holdings and Maefield Development (TSX Times Square), Macerich (over a decade of national portfolio work), Miracle Mile Shops, Vinik Sports Group (Amalie Arena), SFMOMA, and Marathon Oil. The company reports over $6 billion in total capitalized value delivered for clients, 25% internal rates of return achieved for clients, and $680 million in contractually obligated income facilitated across client platforms in 2020.

Name

Sensory Interactive

Legal name

Sensory Interactive, Inc.

Website

https://sensoryinteractive.net

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

51–100 employees

Short description

Sensory Interactive is a Washington DC-based professional services firm that designs, deploys, and operates integrated "Dynamic Real Estate" platforms — combining digital displays, technology, and monetization strategy — for real estate owners, developers, and investors across commercial, sports, transit, and cultural venues globally.

Ownership category

akta.pro rank

Product category

Real Estate Consulting and Digital Platform Services

NAICS

Indoor and Outdoor Display Advertising (541850), Specialized Design Services (5414), Professional, Scientific, and Technical Services (54)

SIC

Services-Management Consulting Services (8742), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Exhibition, Retail & Experiential Design (BPAHAKAL)

akta.pro secondary industry

Event Strategy & Experience Design (BPAFAGAA)

Keywords

• Dynamic real estate consulting
• Digital signage integration
• Commercial real estate strategy
• Media brokerage services
• LED display deployment

Headquarters

HQ city

Washington

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Strategic Business Analysis and Valuation: Business case development for Dynamic Real Estate, evaluating all revenue opportunities to establish project exclusivity and dominance. Provides projections of platform potential and value.
2. Planning and Design Services: Translates strategy into built environment through architectural and engineering planning integration for Dynamic Real Estate platforms.
3. Project Management and Procurement: Owner representative services providing day-to-day oversight of construction, vendors, and project milestones to maintain development schedules and ensure projects meet partners' vision.
4. Monetization Administration and Media Brokerage: Revenue team executes partners' monetization strategies through media brokerage and partnership administration. Applies brand participation blending transactional, programmatic, and brand participation within the commercial real estate landscape. Includes naming rights opportunities, static signage, sponsorship programs, and community engagement content.
5. Operational Management Support: Asset management through 24/7/365 activities providing single point of contact for monitoring, content refreshes, content scheduling, and reporting. Ensures platforms' long-term health and value for clients worldwide.
6. Entitlements Support: Lobbying strategies, legal collaboration, technical documentation, expert testimonies, and regulatory navigation across multiple jurisdictions.
7. Contractually Obligated Income: Revenue streams from contracted income generated by Dynamic Real Estate platforms on behalf of clients. Sensory Interactive facilitated $680 million in contractually obligated income for 2020.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Sensory Interactive provides integrated "Dynamic Real Estate" consulting and management services that combine strategy, design, technology integration, content creation, monetization, and 24/7 operational management into a single-source solution for real estate developments. Their offerings span the entire project lifecycle — from strategic business analysis, valuation, and entitlements support, through planning and design, project management and procurement, to monetization administration, media brokerage, and ongoing operational management delivered through a Dallas-based Network Operations Center.

Product overview

Sensory Interactive offers Dynamic Real Estate®, an integrated platform combining five core service modules: Experience Design, Activations and Events, Brand Participation, Technology, and Creative Content. The company provides turnkey solutions spanning the entire project lifecycle—from Strategic Business Analysis and Valuation & Monetization through Entitlements Support, Planning & Design, Project Management & Procurement, Monetization Administration, to Operational Management Support via their 24/7 Network Operations Center in Dallas. Their multidisciplinary approach serves owners, developers, and investors across commercial real estate, sports venues, transit hubs, and retail environments, with over $6 billion in projects with total capitalized value for clients.

Differentiator

Problem solved

Functional benefit

Brands

• Dynamic Real Estate: The company's proprietary platform that integrates technology seamlessly into places to deliver creative content and maximize revenue for real estate developments.

Products and services

• Dynamic Real Estate Platform
• Strategic Business Analysis and Valuation
• Planning and Design Services
• Project Management and Procurement Services
• Monetization Administration and Media Brokerage
• Operational Management Support (Network Operations Center)
• Entitlements Support

Quantifiable outcome

• Over $6 billion in Total Capitalized Value delivered for clients across projects in the US and globally
• +8 more outcomes

Named customers20 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered flagship, strategic and core.

• SalesforceflagshipStrategic or Co-development Partner · 1 January 2015Since 2015, Sensory Interactive has served as Salesforce's exclusive partner for LED displays throughout their global real estate portfolio. Services include schematic design, conceptual design for all digital assets from immersive lobby displays to conference room and digital engagement center solutions, custom animated content creation, value engineering, vendor procurement, and ongoing asset management. Delivered over 19,000 square feet of digital displays across 60 assets in 11 cities across 7 countries on 4 continents.
• Euclid GroupstrategicStrategic or Co-development PartnerListed as a Strategic Partner on Sensory Interactive's team page. The nature and scope of the strategic partnership is not further detailed in available sources.
• Big OutdoorcoreChannel Partner/ Reseller/ DistributorSensory Interactive developed a monetization strategy for Manhattan Village's Dynamic Real Estate platform and negotiated a media sales agreement between ownership and Big Outdoor, an Out-of-Home Media company.
• JR (Artist)coreStrategic or Co-development PartnerSensory Interactive collaborated with artist JR and SFMOMA on 'The Chronicles of San Francisco' exhibit, defining and realizing the digital assets, software, and infrastructure (107-foot curved LED display) to turn the artist's digital content into an immersive public experience.

Scale indicators19 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sensory Interactive