What big outdoors does

Big Outdoors LLC is a Minnesota-based, privately held direct-to-consumer e-commerce retailer that sells hunting apparel and camo clothing exclusively to a specialized niche: big and tall men (sizes 2XL through 6XL, plus tall variants 2XLT through 6XLT) who cannot source properly fitting hunting gear from mainstream outdoor brands. The founder, who describes himself as 6'8" and 300 pounds, formed the company after personally experiencing that gap; the storefront is positioned as the outfitter for that underserved persona. The business operates through a single Shopify-powered website (bigoutdoorsllc.com) and ships within the United States with free-shipping options, using only organic social (Facebook, Twitter, Pinterest) and an email newsletter as marketing channels.

The product assortment is curated rather than broad — approximately fifteen core catalog SKUs across hunting shirts (short and long sleeve tees), BDU pants, hoodies, hooded sweatshirts, Hunter Pro jackets, lightweight Revolution 300/Revolution Ultra shells, lined bib overalls, unlined coveralls, a Blaze Orange safety vest, and Hunter Supreme coats — offered primarily in Kanati and DRT Wet Land camouflage patterns under the company's owned "Clarkfield Outdoors" sub-brand. Products are manufactured in the USA and built on commodity outdoor-fabric technologies: 65/35 poly-cotton blends with DWR (Durable Water Repellent) treatments, and 100% polyester performance pique knits featuring silver-technology, antimicrobial, and moisture-wicking finishes. Pricing is unit-based, ranging from $18.99-$47.99 for tees, $44.99-$117.99 for pants, $79.99 for the safety vest, $114.99 for hooded sweatshirts, and $169.99-$269.99 for outerwear and bibs; the company uses bundle ($50 off coat/bib "COMBO") and first-order (10% off "NEW") promotions to drive AOV and conversion.

The revenue model is one-time direct product sales to individual consumers with no subscription, no wholesale, no retail locations, and no third-party marketplace presence. Big Outdoors does not disclose revenue, headcount, funding, or partnership data, and there is no evidence of institutional investment, acquisitions, executive hires, or geographic expansion. Returns and fulfillment are handled through a single address in Minneota, MN, operated by manufacturing partner Clarkfield Enterprises. The contact footprint (single email, [email protected]) and the absence of any app, API, integration, or AI capability indicate a small, founder-operated operation.

Name

big outdoors

Legal name

Big Outdoors LLC

Website

https://bigoutdoorsllc.com

Company type

Private

Operating status

Operating

Short description

Big Outdoors LLC is a Minnesota-based, privately held Shopify e-commerce retailer that sells American-made hunting apparel and camouflage clothing exclusively in big and tall sizes (2XL through 6XL, plus 2XLT-6XLT) to individual outdoor consumers who cannot find fitting gear from mainstream hunting brands.

Ownership category

akta.pro rank

Product category

Hunting Apparel

NAICS

Sporting Goods Retailers (45911)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Hunting Clothing, Footwear & Camouflage Retail (CRAMAKAD)

Keywords

• Big tall hunting apparel
• Camo hunting clothing
• Outdoor gear
• Made in USA hunting
• Large size hunting

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel

Revenue model

1. Direct Product Sales: Revenue generated from selling big & tall hunting apparel directly to consumers through their e-commerce website. Products include hunting shirts, pants, overalls, bibs, coats, jackets, hoodies, and vests. The company sells one-time purchases of physical goods with no subscription component.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Big Outdoors LLC is a direct-to-consumer e-commerce retailer specializing in big and tall camouflage hunting apparel, including hunting shirts, pants, bib overalls, coveralls, jackets, coats, hoodies, and vests in sizes up to 6XL and 6XL Tall. Products are sold under the Clarkfield Outdoors brand and are made in the United States.

Product overview

Big Outdoors LLC is an e-commerce company specializing in Big & Tall hunting clothes and camouflage apparel. The company sells a curated portfolio of hunting clothing under the Clarkfield Outdoors brand, featuring products across multiple camo patterns (Kanati, DRT Wet Land, and Superflauge) and color options. Their product line includes hunting shirts (t-shirts, long sleeve shirts, camp shirts), pants (BDU style), outerwear (jackets, coats, hoodies), bib overalls, coveralls, and hunter orange safety vests. All products are manufactured in the USA and available in extended sizes from XL through 6XL, including tall sizes. The company focuses on providing quality American-made apparel specifically designed for big and tall outdoorsmen, offering sizes that are difficult to find elsewhere.

Differentiator

Problem solved

Functional benefit

Brands

• Clarkfield Outdoors: A brand of hunting apparel sold by Big Outdoors LLC. Items are proudly made in the USA.

Products and services

• Big & Tall Kanati Camo Unlined Coveralls Unlined camouflage hunting coveralls in the Kanati camo pattern, sized for big and tall hunters up to 6XL/6XL Tall.
• Big & Tall BDU Kanati Camo Hunting Pants BDU-style camouflage hunting pants in the Kanati camo pattern, manufactured for big and tall hunters in extended sizes.
• Big & Tall Kanati Camo Long Sleeve Hunting T-Shirt Long sleeve hunting t-shirt in Kanati camo, featuring antimicrobial fabric treatment and Pique knit construction for big and tall hunters.
• Big & Tall Light Weight Lined Hooded Kanati Camo Jacket Lightweight lined hooded hunting jacket in Kanati camo, designed for big and tall hunters needing weather-resistant outerwear.
• Big & Tall Kanati Camo Lined Bib Overalls Lined camouflage bib overalls in the Kanati pattern, sized for big and tall hunters with extended inseams and girth.
• Big & Tall Kanati Camo Hunters Pro Jacket Professional-grade camouflaged hunting jacket in the Kanati pattern, sized for big and tall hunters.
• Big & Tall Blaze Orange Hunting Vest Blaze orange safety hunting vest sized for big and tall hunters, supporting state-mandated hunter orange requirements.
• Big & Tall Kanati Camo Hooded Sweatshirt Camouflage hooded sweatshirt in Kanati camo, designed for big and tall hunters as casual and field wear.
• Big & Tall Kanati Camo Hunter Supreme Coat Heavy-weight camouflage hunting coat in the Kanati pattern, sized for big and tall hunters needing extended outerwear.
• Big & Tall BDU DRT Wet Land Camo Hunting Pants BDU-style hunting pants in the DRT Wet Land camo pattern, manufactured for big and tall hunters.
• Big & Tall DRT Wet Land Camo Hunters Pro Jacket Professional-grade hunting jacket in the DRT Wet Land camo pattern, sized for big and tall hunters.
• Big & Tall DRT Wet Land Camo Long Sleeve Hunting T-Shirt Long sleeve hunting t-shirt in DRT Wet Land camo for big and tall hunters.
• Big & Tall Hunters Camo Long Sleeve Camp Shirt Long sleeve camouflage camp shirt for big and tall hunters, intended for field-camp wear.
• Big & Tall Light Weight Kanati Camo Jacket Revolution 300 Lightweight Kanati camo hunting jacket in the Revolution 300 line, sized for big and tall hunters.
• Big & Tall Kanati Camo Short Sleeve Hunting T-Shirt Short sleeve hunting t-shirt in Kanati camo, sized for big and tall hunters for warm-weather use.

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators1 record

Expansion highlights4 records

Direct peers

• Sitka Gear: Premium hunting apparel brand selling technical camo and outerwear direct-to-consumer and through specialty retailers. Comparable as a specialist hunting-apparel brand targeting performance-focused hunters, though Sitka competes on technical premium positioning rather than size inclusivity.
• KUIU: Direct-to-consumer premium hunting apparel brand focused on technical camo clothing for serious hunters. Comparable in DTC hunting apparel go-to-market, though positioned at a much higher price point and broader size range.
• First Lite: Hunting apparel brand specializing in merino and camo clothing sold direct to hunters. Comparable as a specialty hunting-apparel DTC brand targeting the same end customer activity.
• Mossy Oak: Camouflage pattern licensor and hunting apparel/footwear brand. Comparable because Big Outdoors sells apparel in Mossy Oak-style camo patterns to the same hunting consumer, though Mossy Oak operates as a pattern/brand licensor at much larger scale.
• Realtree: Major camouflage brand and hunting apparel licensor. Comparable customer base and product category (camo hunting apparel), though Realtree is primarily a pattern/media brand with licensed apparel rather than a vertically integrated retailer.
• Destination XL: Specialty retailer of big and tall men's clothing and accessories. Comparable because it serves the same big & tall customer, though its assortment skews to everyday and business apparel rather than technical hunting.

Broad incumbents

• Bass Pro Shops: Largest US specialty retailer of hunting, fishing, and outdoor gear with broad hunting apparel assortments. Comparable as the dominant hunting apparel retailer in the US, but operates at massive scale across many categories rather than specializing in big & tall sizing.
• Cabela's: Heritage hunting and outdoor retail chain (now under Bass Pro) carrying extensive hunting apparel. Comparable because it is a primary destination for the same hunting apparel customer, but at significantly larger scale and breadth.
• Duluth Trading: Workwear and outdoor apparel brand with extended sizing and a strong direct-to-consumer catalog. Comparable because it serves the same big & tall, outdoors-oriented customer with functional apparel, though it is broader in category and larger in scale.
• Academy Sports + Outdoors: Mid-market sporting goods chain carrying hunting apparel across major brands. Comparable as a multi-channel hunting apparel retailer serving the same US consumer, though without specialization in extended sizing.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/BigOutdoorsLLC
• Facebookfacebook.com/Bigoutdoorsllc
• LinkedInlinkedin.com/company/big-outdoors-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about big outdoors