BirdLife International
BirdLife International is a registered UK charity and the global partnership of 124 national conservation NGOs that coordinates bird and biodiversity conservation across six continents through site protection, flyway conservation, policy advocacy, and the DataZone science platform.
- Company typePrivate
- Founded1922
- HeadquartersCambridge, United Kingdom
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What BirdLife International does
BirdLife International, founded in 1922 and headquartered in Cambridge, UK, is a registered charity (charity number 1042125) and the world's oldest international nature conservation partnership. It operates a federated global partnership of 124 national conservation NGOs across six continental regions (Africa, the Americas, Asia, Europe and Central Asia, the Middle East, and the Pacific), with a regional office in Tokyo established in April 2002. The organization coordinates site-based conservation, migratory bird flyway protection, and policy advocacy through national partners, supported by data platforms and tools including DataZone (an online species and IBA/KBA data platform integrating IUCN Red List assessments, eBird Status and Trend maps, and Conservation Evidence), the AVISTEP biodiversity mapping tool for renewable energy planning (developed with Asian Development Bank support), the Community Tree Stewards smartphone-based restoration monitoring system, and contribution to the IBAT Programme.
BirdLife generates revenue from a diversified base of individual donations, foundation and government grants (Ecological Restoration Fund, CEPF, EU, Asian Development Bank, Garfield Weston Foundation, Aage V. Jensen Charity Foundation, TerraFund for AFR100), recurring membership via the World Bird Club and Species Champions/Species Guardians sponsorship programs, merchandise sales through the BirdLife Online Store, and corporate partnerships (e.g., Zeiss as Species Champion for Spotted Greenshank). Its go-to-market combines community-led grassroots engagement through national partners with event-driven fundraising (Global Birdfair, Tokyo and Osaka Gala Dinners) and digital channels (website, email, social media). The organization engages governments and policymakers via formal relationships with international conventions (CMS, CITES, Ramsar) and holds regulatory status as the IUCN Red List Authority for birds.
BirdLife International firmographics
Firmographics- Name
- BirdLife International
- Legal name
- BirdLife International
- Website
- https://birdlife.org
- Company type
- Private
- Founded year
- 1922
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- BirdLife International is a registered UK charity and the global partnership of 124 national conservation NGOs that coordinates bird and biodiversity conservation across six continents through site protection, flyway conservation, policy advocacy, and the DataZone science platform.
- Ownership category
- akta.pro rank
BirdLife International industry classification
Industry- Product category
- Wildlife Conservation Services
- NAICS
- Environment, Conservation and Wildlife Organizations (813312)
- akta.pro primary industry
- Wildlife Conservation & Species Protection (BPAGAGAB)
- akta.pro secondary industries
- Conservation & Human–Wildlife Conflict Mitigation (BPAGAIAI), Wildlife, Biodiversity & Habitat Conservation Administration (BPAIAMAG)
Keywords
Where BirdLife International is headquartered
LocationHeadquarters
- HQ city
- Cambridge
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
BirdLife International business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations
Revenue model
- Donations and Fundraising: Individual donations, major gifts, and fundraising campaigns including the 'Give birds a lifeline' campaign with matching donations up to $20,000.
- Foundation and Government Grants: Major grants from organizations such as the Ecological Restoration Fund (£7.5 million for African-Eurasian Flyway), Critical Ecosystem Partnership Fund (CEPF), European Union, and various government agencies.
- Membership and Subscription: World Bird Club membership program and Species Champions/Species Guardians programs where individuals or organizations sponsor specific species.
- BirdLife Store: Online merchandise store selling sustainable products made from sustainable materials printed in renewable energy powered factories.
- Corporate Partnerships: Partnerships with corporations such as Zeiss (Species Champion for Spotted Greenshank), and corporate sponsors for events and campaigns.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Annual | Species Champions Program |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels9 records
BirdLife International product offering
Product offeringCore offering
BirdLife International is a global partnership of 124 national conservation NGOs that delivers bird and biodiversity conservation through site-based habitat protection, scientific research, policy advocacy (CMS, CITES, Ramsar), community engagement, and fundraising programmes. It maintains the DataZone platform as its primary scientific data asset and coordinates species-level interventions, flyway protection, and reforestation projects across all continents.
Product overview
BirdLife International operates as a global conservation partnership of 124 national Partners across all continents, functioning primarily as a membership organization and advocacy body rather than a technology product company. Its core offerings center on conservation programmes, scientific data platforms, and fundraising. The main products include: DataZone (a science data platform with species factsheets and IUCN Red List data), the AVISTEP Mapping Tool (bird/bat biodiversity mapping for renewable energy), Community Tree Stewards Monitoring System (smartphone-based tree growth verification), and the Global Birdfair (annual conservation event). Additional offerings include the BirdLife Online Store, Species Champions Programme, IBAT Programme contribution, and Impact4nature initiative. The organization does not offer commercial software products with integrations, APIs, or AI capabilities.
Differentiator
Problem solved
Functional benefit
Products and services
- BirdLife DataZone Online scientific data platform providing species factsheets, IUCN Red List assessments, Important Bird and Biodiversity Areas (IBA/KBA) data, integrated eBird status and trend maps, Conservation Evidence API integration, and downloadable datasets for non-commercial research use by conservation professionals, researchers, and government agencies.
- Species Champions Programme Sponsorship programme enabling corporations (e.g. Zeiss for Spotted Greenshank) and individuals to fund conservation of specific threatened bird species on an annual basis.
- World Bird Club Membership Annual individual membership programme that provides supporters with engagement, news, and conservation impact updates in exchange for recurring contributions.
- Global Birdfair Annual ticketed conservation event combining birdwatching, education, merchandise sales, and donor engagement.
- BirdLife Online Store E-commerce storefront selling BirdLife-branded merchandise made from sustainable materials and printed in a renewable energy powered factory.
- AVISTEP Mapping Tool Biodiversity mapping tool developed with Asian Development Bank support that maps bird and bat fatality risk to support renewable energy planning while protecting biodiversity.
Quantifiable outcome
- 300,000 trees planted on 504 hectares in Rwanda restoration project
- +4 more outcomes
Companies that use BirdLife International
Customer profileNamed customers6 records
Segments6 records
Ideal customer profiles5 records
BirdLife International technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
BirdLife International partnerships and signals
Strategic signalPartnerships
20 partnerships are on record, tiered core and major.
- Nature RwandacoreNature Rwanda partnered with BirdLife International to implement a TerraFund for AFR100-funded land restoration project in Rusizi District, Rwanda since 2022. Planted 300,000 trees on 504 hectares, mobilized 3,414 households, and created 394 jobs. The project has attracted scale-up funding for additional restoration.
- Asian Development BankcoreSupported the development of the AVISTEP mapping tool by BirdLife International, a biodiversity mapping tool for renewable energy planning that balances energy development with biodiversity protection.
- ZeisscoreZeiss became a BirdLife Species Champion for Spotted Greenshank, supporting vital research and conservation action to protect this endangered shorebird on its wintering grounds in Thailand.
- Centre for International Development and Training (CIDT)coreJointly hosted the Forest Governance Forum with BirdLife International, bringing together forest conservation science, capacity building, commercial sector, Indigenous communities, and government representatives.
- UN Convention on Migratory Species (CMS)majorBirdLife participates in CMS Energy Task Force facilitating multi-stakeholder collaboration to balance renewable energy development with biodiversity protection. Showcasing ETF Workplan 2025-2032.
- Charles Darwin UniversitycoreCo-published research in Oryx journal with BirdLife International warning of Timor Green Pigeon extinction. Study conducted over 1,400 survey days from 2002 to 2025.
- Burung IndonesiacoreBirdLife Partner in Indonesia working on sustainable teak timber production and forest governance in Mbeliling landscape. Supports communities through conservation education, economic development, and advocacy.
- Bird Conservation Society of Thailand (BCST)coreBirdLife Partner leading Spotted Greenshank conservation project in Thailand, managing Pak Thale Nature Reserve and Laem Phak Bia wetlands. Building local conservation groups and community awareness.
- Audubon (USA)coreNational BirdLife Partner in the United States with mission to conserve and restore natural ecosystems, focusing on birds, other wildlife, and their habitats for the benefit of humanity and earth's biological diversity.
- American Bird Conservancy (USA)coreNational BirdLife Partner in the United States working on bird conservation programs.
- Nature IraqcoreBirdLife Partner in Iraq monitoring bird hunting and sales in markets, working with local groups on alternative livelihoods and conservation awareness.
- Syrian Society for Conservation of Wildlife (SSCW)coreBirdLife Partner in Syria working to strengthen hunting laws and rescue endangered species like Egyptian Vulture despite political instability.
- MME - BirdLife HungarycoreBirdLife Partner in Hungary operating Carcass and Poison Detection Dog Unit for rapid response to mass poisoning events affecting protected birds.
- Ligue pour la Protection des Oiseaux (LPO) - FrancecoreBirdLife Partner in France that successfully campaigned to ban barbaric glue trap practices for songbird trapping following legal action at France's highest court.
- NatureLife CambodiacoreBirdLife Partner in Cambodia conducting research into bird hunting in coastal communities and wetlands, strengthening enforcement against hunting in key wetland areas.
- BANCA MyanmarcoreBirdLife Partner in Myanmar building local capacity for wetland protection, addressing illegal bird hunting in Mandalay region through conservation groups and government engagement.
- Haribon Foundation PhilippinescoreBirdLife Partner in Philippines committed to nature conservation through community empowerment and scientific excellence. Works on forest governance and Philippine Eagle protection.
- Malaysian Nature Society (MNS)coreBirdLife Partner in Malaysia working on forest governance, hornbill conservation, and sustainable forest management.
- Cornell Lab of OrnithologycoreProvided access to eBird Status and Trend maps integrated into BirdLife's DataZone platform for species factsheets.
- Conservation EvidencecoreEnabled integration of their API into BirdLife DataZone, allowing relevant studies and actions to be featured on species factsheets.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
BirdLife International competitors and assessment
Company assessmentBroad incumbents
- The Nature Conservancy: The Nature Conservancy is one of the world's largest environmental nonprofits with a multi-billion dollar budget focused on land and water conservation globally. Comparable to BirdLife in mission scope, science-driven approach, and global reach, but operates at significantly larger scale and with greater land-holding focus rather than species specialization.
Direct peers
- IUCN (International Union for Conservation of Nature): IUCN is the global authority on biodiversity conservation and the source of the IUCN Red List. BirdLife is the official Red List Authority for birds, making IUCN its closest institutional peer - both operate global conservation science networks, produce authoritative species data, and influence international environmental policy through member organizations.
- World Wildlife Fund (WWF): WWF is the largest global conservation NGO operating an international network of national offices focused on species and habitat protection. Directly comparable to BirdLife as both compete for the same pool of philanthropic biodiversity funding, operate multi-country conservation programs, and engage in global policy advocacy (CBD, CITES).
- Royal Society for the Protection of Birds (RSPB): RSPB is the UK's largest bird conservation charity with a multi-million member base and is itself a BirdLife Partner. Highly comparable in mission focus (birds specifically), UK origin, membership-driven funding model, and reserve management approach - though RSPB is more UK-domestic while BirdLife operates globally.
- National Audubon Society: Audubon is the BirdLife Partner for the USA and one of the oldest and largest bird-focused conservation organizations. Comparable to BirdLife in core bird conservation mission, IBA-network approach, and member-based funding model, while serving a primarily US geographic scope.
- Wildlife Conservation Society (WCS): WCS operates globally with a focus on wildlife conservation through field programs, especially in priority landscapes. Comparable to BirdLife in its species-and-habitat conservation focus, global geographic reach, and reliance on a combination of donations, grants, and zoo-based funding streams for conservation delivery.
- Fauna & Flora International (FFI): FFI is one of the world's oldest conservation organizations (founded 1903) focused on threatened species and ecosystems globally. Comparable to BirdLife in species-driven conservation, UK origin, science-based approach, and partner-supported program delivery model.
- Conservation International: Conservation International is a global NGO focused on protecting nature and biodiversity hotspots, with major corporate and government partnerships. Directly comparable to BirdLife in global conservation scope, policy advocacy, and reliance on foundation and corporate ESG funding, though with a stronger focus on corporate biodiversity credits.
- Wetlands International: Wetlands International is a global nonprofit dedicated to wetland conservation and migratory waterbird protection, closely aligned with BirdLife's flyway conservation work. Highly comparable in scope (migratory waterbirds, flyways, Ramsar engagement) and complementary in joint advocacy on shared flyway sites.
- American Bird Conservancy (ABC): ABC is the BirdLife Partner for the Americas and a direct peer in bird conservation focus, including Species Champions sponsorship programs. Comparable to BirdLife in habitat protection (IBA-style reserves), migratory bird conservation, and corporate partnership-driven funding models.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
BirdLife International social profiles
Digital presenceBirdLife International financial estimates
Financial estimateRevenue estimate
Valuation estimate
BirdLife International leadership team
Management profileNumber of profiles
Profiles10 records
BirdLife International funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BirdLife International M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BirdLife International
What does BirdLife International do?
BirdLife International is a global partnership of 124 national conservation NGOs that delivers bird and biodiversity conservation through site-based habitat protection, scientific research, policy advocacy (CMS, CITES, Ramsar), community engagement, and fundraising programmes. It maintains the DataZone platform as its primary scientific data asset and coordinates species-level interventions, flyway protection, and reforestation projects across all continents.
Is BirdLife International a public or private company?
BirdLife International is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was BirdLife International founded?
BirdLife International was founded in 1922. It employs 51 to 100 people.
Where is BirdLife International based?
BirdLife International is headquartered in Cambridge, United Kingdom, in the Europe region.
How does BirdLife International make money?
Five revenue lines are on record. Donations and Fundraising is the primary driver. The others are foundation and Government Grants, membership and Subscription, birdLife Store and corporate Partnerships.
Who are BirdLife International's main competitors?
The Nature Conservancy is listed as a broad incumbent. Direct peers are IUCN (International Union for Conservation of Nature), World Wildlife Fund (WWF), Royal Society for the Protection of Birds (RSPB), National Audubon Society, Wildlife Conservation Society (WCS), Fauna & Flora International (FFI), Conservation International, Wetlands International and American Bird Conservancy (ABC).
Does BirdLife International have an API?
No public API is recorded for BirdLife International.
What industry is BirdLife International in?
BirdLife International's product category is Wildlife Conservation Services. Its primary akta.pro industry code is BPAGAGAB, Wildlife Conservation & Species Protection, with a secondary code of BPAGAIAI, Conservation & Human–Wildlife Conflict Mitigation. Its NAICS code is 813312.