What Burung Indonesia does

Burung Indonesia (legal name: Perhimpunan Pelestarian Burung Liar Indonesia, or Indonesian Wild Bird Conservation Association) is a membership-based non-profit conservation organization founded on July 15, 2002, and headquartered in Bogor, West Java. The organization operates six regional conservation programs covering Flores, Gorontalo, Hutan Harapan (Sumatra), Jawa, Sumba, and Wallacea, with sub-programs in Banggai Kepulauan, Halmahera, and Sangihe. Its mandate centers on protecting Indonesia's 1,834 recorded bird species (including 538 endemic species) across 228 Important Bird and Biodiversity Areas and 23 Endemic Bird Areas. Burung Indonesia is the Indonesian partner of BirdLife International and serves as the Regional Implementation Team for the Critical Ecosystem Partnership Fund's Wallacea hotspot, administering small grants up to US$50,000 and large grants up to US$150,000 to civil society organizations.

The organization's product surface spans the Membership Program (Regular and Premium tiers, domestic and overseas), the CEPF Wallacea Partnership Program, community-based initiatives such as Birds Around Us (BArU) and Amati Sekitar (a citizen science observation platform), BurungShop merchandise, and a Bird Information Services portal hosting species databases, IBA mappings, and annual bird status reports. The underlying technology stack is conventional: a WordPress-based bilingual website (burung.org), Google Forms and the ConservationGrants portal for grant administration, Google Drive for proposal templates, and a separate Wallacea-dedicated site (wallacea.org). No AI, ML, or proprietary technical platforms are disclosed.

The business model is multi-stream and typical of a national conservation NGO: international grant funding (CEPF, The David and Lucile Packard Foundation), recurring membership fees (IDR 250,000-2,500,000 per multi-year term domestically; USD 25-50 annually overseas), public donations, and merchandise sales through BurungShop with member discounts. Distribution occurs via direct online and offline membership enrollment, a structured grant application process managed by Burung Indonesia as RIT, and channel partnerships with implementation organizations such as Manengkel Solidaritas and corporate partners including Pertamina and PT Schneider Indonesia. The organization is led by Executive Director Dian Agista and operates with a workforce of 93 employees.

Name

Burung Indonesia

Legal name

Perhimpunan Pelestarian Burung Liar Indonesia

Website

https://burung.org

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

51–100 employees

Short description

Burung Indonesia is a membership-based, non-profit bird conservation organization founded in 2002 and headquartered in Bogor, Indonesia, operating six regional conservation programs, administering CEPF and Packard Foundation grants in the Wallacea hotspot as BirdLife International's Indonesian partner.

Ownership category

akta.pro rank

Product category

Wildlife Conservation Services

NAICS

Environment, Conservation and Wildlife Organizations (813312), Nature Parks and Other Similar Institutions (71219)

SIC

Services-Membership Organizations (8600), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Biodiversity & Habitat Conservation (BPAGAGAA)

akta.pro secondary industries

Conservation & Human–Wildlife Conflict Mitigation (BPAGAIAI), Parks, Recreation & Protected Areas Administration (BPAIAMAH), Conservation Parks & Private Nature Reserves (Visitor Operations) (THAAAFAB)

Keywords

• Bird conservation
• Biodiversity protection
• Wildlife conservation
• Habitat preservation
• Conservation grants

Headquarters

HQ city

Bogor

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Fees: Annual membership fees collected from Regular and Premium members. Regular membership ranges from IDR 250,000 to IDR 1,250,000 depending on duration (1-5 years). Premium membership ranges from IDR 500,000 to IDR 2,500,000. Overseas members pay USD 25 (Regular) or USD 50 (Premium) annually.
2. Grant Funding: Funding from international donors including The David and Lucile Packard Foundation for the Wallacea Partnership Program. The Critical Ecosystem Partnership Fund (CEPF) provides grants for conservation projects. Burung Indonesia acts as Regional Implementation Team (RIT) for Wallacea.
3. Donations: Public donations and support for conservation activities. The organization accepts donations as part of membership registration and through dedicated support programs.
4. Merchandise Sales: Sales of field guidebooks, merchandise, and promotional items through BurungShop (burungshop.com), offering 10-15% discounts for members.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Burung Indonesia is a membership-based bird conservation organization that runs regional conservation programs across Indonesia (Flores, Gorontalo, Hutan Harapan, Jawa, Sumba, Wallacea), manages grant funding for civil society organizations as the Regional Implementation Team for the CEPF Wallacea Partnership Program, sells conservation-themed merchandise through BurungShop, and provides citizen science tools and bird species information services to the public.

Product overview

Burung Indonesia is a membership-based bird conservation organization (established July 15, 2002) that operates as a multi-program conservation organization with integrated services. The core offering consists of regional conservation programs across six areas (Flores, Gorontalo, Hutan Harapan, Jawa, Sumba, Wallacea), the CEPF Wallacea Partnership Program providing grant funding for civil society organizations, and membership programs with Regular and Premium tiers. Supporting services include the BurungShop merchandise store, Amati Sekitar citizen science observation platform, comprehensive bird information services (species databases, IBA mapping), and educational publications. The organization serves as the BirdLife International partner in Indonesia and Regional Implementation Team for CEPF's Critical Ecosystem Partnership Fund in Wallacea.

Differentiator

Problem solved

Functional benefit

Brands

• Program Kemitraan Wallacea (Wallacea Partnership Program): Conservation grant program supporting civil society organizations in the Wallacea region, funded by CEPF.
• BurungShop
• CEPF Wallacea Regional Implementation Team

Products and services

• Membership Program

Quantifiable outcome

• 1,834 bird species documented in Indonesia
• +4 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Eight partnerships are on record, tiered core, major and minor.

• CEPF (Critical Ecosystem Partnership Fund)coreStrategic or Co-development Partner · 1 January 2025CEPF is a global funding mechanism supporting civil society organizations in protecting biodiversity hotspots. Burung Indonesia serves as Regional Implementation Team (RIT) for the Wallacea hotspot, managing grant programs totaling up to US$150,000 per project for conservation activities.
• BirdLife InternationalcoreStrategic or Co-development PartnerBurung Indonesia is a member of BirdLife International, the world's largest nature conservation organization. This partnership provides global network access, international conservation standards, and collaborative opportunities with bird conservation organizations worldwide.
• Conservation InternationalcoreStrategic or Co-development PartnerConservation International acts as the Secretariat for CEPF, working closely with Burung Indonesia as RIT for Wallacea. They oversee large grant agreements with Conservation International for projects above US$50,000.
• Manengkel SolidaritasmajorChannel Partner/ Reseller/ DistributorPartner implementing the 'Marine Conservation Area Enhancement and Sustainable Fisheries Management in North Sulawesi' program under the Wallacea II Partnership Program. Run activities to improve coastal community welfare and marine conservation.
• PertaminaminorGTM or Marketing PartnerCorporate partner providing support in the form of fishing product processing equipment for coastal women in Lembeh Island, supporting sustainable livelihood projects.
• AP2HI (Indonesian Pole and Line and Handline Fisheries Association)minorStrategic or Co-development PartnerAssociation providing support to small-scale tuna fishermen on Lembeh Island, connecting them with tuna-buying companies and providing training on sustainable fishing and Good Handling Practices.
• PT Schneider IndonesiaminorGTM or Marketing PartnerCorporate partner that collaborated with Burung Indonesia to organize a seminar on 'Mainstreaming Biodiversity in Industrial Landscapes' at their Cikarang Plant.
• Wetlands InternationalminorStrategic or Co-development PartnerInternational organization coordinating the Asian Waterbird Census (AWC), an integral part of the International Waterbird Census global waterbird monitoring program. Burung Indonesia participates in this initiative.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Perhimpunan Pelestarian dan Konservasi Alam (PROFAUNA Indonesia): Indonesian wildlife and biodiversity conservation NGO focused on species protection and habitat preservation. Comparable as a domestic peer organization working on similar wildlife-conservation advocacy and community engagement themes in Indonesia.
• Fauna & Flora International: International species-conservation NGO with active Indonesia programs and similar member/donor-driven funding model. Comparable as a peer organization focused on threatened species and habitat protection in Southeast Asia, with overlapping donor and partnership networks.
• Yayasan Konservasi Alam Nusantara (YKAN): Indonesian conservation foundation (The Nature Conservancy's local affiliate) focused on marine, forest, and species protection across the archipelago. Comparable as a domestic peer organization pursuing similar grant funding and corporate ESG partnerships in overlapping Indonesian geographies.
• Wetlands International: Existing coordination partner through the Asian Waterbird Census. Comparable as a peer organization focused on waterbird and wetland conservation, with overlapping bird-monitoring programs and shared BirdLife network affiliations.

Broad incumbents

• The Nature Conservancy: Global conservation organization with active Indonesia programs on forest and marine protection. Comparable as a large peer NGO competing for corporate biodiversity partnerships and CEPF-aligned hotspot funding.
• Wildlife Conservation Society: Major international conservation organization with Indonesia field programs targeting species and habitat protection. Comparable as a peer NGO competing for biodiversity funding and operating IBA/Key Biodiversity Area conservation models in the region.
• Conservation International: Acts as CEPF Secretariat working directly with Burung Indonesia as RIT for Wallacea. Comparable as a peer funder-implementer of biodiversity hotspot conservation, overlapping on Wallacea/CEPF programming and large-grant oversight above US$50,000.
• WWF Indonesia: Largest international conservation NGO operating in Indonesia, with overlapping focus on habitat protection, species conservation, and community-based programs. Comparable as a peer conservation organization competing for similar grant funding and corporate partnerships in the same geographies.
• BirdLife International: Global parent partnership of which Burung Indonesia is the Indonesian national partner. Directly comparable as the apex bird-conservation network with shared species-protection mandate and IBAs framework; provides standards, advocacy, and funding coordination that Burung Indonesia implements locally.

Regional players

• Bird Conservation Nepal: BirdLife International partner in Nepal operating a similar membership-based model with analogous national bird-species database and IBA programs. Comparable as a regional peer organization with parallel structure, revenue mix, and BirdLife network affiliation in a different South/Southeast Asian geography.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC4Q1Y9EJcnOnuV4Ncpflk6w
• Facebookfacebook.com/ProfilEkosistemWallacea
• Instagraminstagram.com/hijaw_studio
• LinkedInlinkedin.com/company/burung-indonesia

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Burung Indonesia