Mananalu

What Mananalu does

Mananalu is a privately held, sustainable premium water brand founded by actor Jason Momoa with the stated mission of eliminating single-use plastic bottles. The company sells reusable aluminum and glass water bottles and operates an on-site closed-loop bottling model through an exclusive strategic partnership with Boomerang Water, a parent operating company; the relationship has been positioned since 2024 as 'A Boomerang Water company.' The firm was originally created in partnership with Ball Corporation and has evolved from a branded bottled-water offering into a hospitality-focused hydration platform. The headcount is reported at 11–50 employees and operations are concentrated in Hawaii through direct enterprise partnerships with hotels and resorts.

The core technical offering is the Boomerang Bottling System, an automated on-site bottling and sanitization platform that washes, sanitizes, ultra-filters local water, and caps up to 3,000 reusable aluminum or glass bottles per day. The system targets a bottle return rate above 90 percent and claims a 95 percent reduction in transportation emissions by sourcing water locally instead of shipping finished beverages. Its differentiators include the closed-loop recovery infrastructure at partner locations, ultra-filtration that removes toxins and microplastics, and flexible physical integration into existing hospitality operations.

Mananalu generates revenue through two main streams: leasing the Boomerang Bottling System to hospitality partners and recurring usage-based charges for consumables such as filtered water and maintenance, billed on a pay-as-you-go basis. Pricing is quote-based rather than publicly disclosed. Distribution is handled through direct enterprise sales to hotels, resorts, and hospitality venues in Hawaii, with Boomerang Water providing equipment, installation, and service support. Marketing is primarily digital, leveraging Mananalu's website, social channels, and the founder's celebrity profile to drive partnership inquiries from prospective hospitality customers.

Name

Mananalu

Legal name

Mananalu

Website

https://mananalu.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Mananalu is a privately held sustainable water brand founded by Jason Momoa that deploys Boomerang Water's on-site bottling system to serve hotels and resorts in Hawaii with reusable aluminum and glass bottles, eliminating single-use plastic.

Ownership category

akta.pro rank

Product category

Sustainable Bottled Water

NAICS

Bottled Water Manufacturing (312112), Beverage Manufacturing (3121)

SIC

Bottled & Canned Soft Drinks & Carbonated Waters (2086), Beverages (2080)

akta.pro primary industry

Purified/RO Bottled Water Production (AFAFACAC)

akta.pro secondary industries

Bottled Water (Still, Sparkling, Enhanced) (CRADAHAC), Non-Alcoholic Beverage Bottling/Canning & Packaging Operations (AFAFABAO), Private Label Bottled Water Manufacturing (AFAFACAI)

Keywords

• Sustainable bottled water
• Closed-loop bottling
• Reusable aluminum bottles
• Hospitality hydration solutions
• Eco-friendly water packaging

Headquarters

HQ city

Boone

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Bottling System Leasing: Mananalu generates revenue through leasing the Boomerang Bottling System to hospitality partners. The flexible leasing model allows businesses to deploy sustainable hydration solutions without large upfront capital investments. The system is operated on-site at partner locations.
2. Pay-as-you-go Water Supplies: Revenue is generated through consumable supplies including filtered water and maintenance services, billed on a usage basis as bottles are refilled and distributed.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Mananalu sells premium bottled water packaged in reusable aluminum or glass bottles under the Mananalu brand, paired with the Boomerang Bottling System — an on-site closed-loop bottling technology that washes, sanitizes, ultra-filters local water, fills, and caps up to 3,000 bottles per day. The system is leased to hospitality partners (primarily hotels and resorts in Hawaii) on flexible, pay-as-you-go terms, enabling them to replace single-use plastic bottles with a closed-loop hydration solution that achieves a 90%+ bottle return rate and cuts transportation emissions by 95%.

Product overview

Mananalu is a sustainable water brand founded by Jason Momoa with a mission to eliminate single-use plastic bottles. The company operates through an exclusive partnership with Boomerang Water, combining Mananalu Water as the branded product with the Boomerang Bottling System as the core technology platform. The Boomerang Bottling System is an on-site closed-loop bottling solution that sanitizes, fills, and caps up to 3,000 reusable bottles daily using locally sourced ultra-filtered water, achieving a 95% reduction in transportation emissions. Flexible leasing and pay-as-you-go supply options make the system accessible to hospitality partners.

Differentiator

Problem solved

Functional benefit

Products and services

• Mananalu Water Premium bottled water packaged in reusable aluminum or glass bottles, filled with ultra-filtered locally sourced water free of toxins and microplastics. Distributed to hospitality partners in Hawaii through the Boomerang Bottling System to replace single-use plastic bottles in hotels, resorts, conference areas, and dining facilities.
• Boomerang Bottling System On-site closed-loop bottling equipment that washes, sanitizes, ultra-filters local water, fills, and caps up to 3,000 reusable aluminum or glass bottles per day. Deployed at partner hospitality venues with bottle recovery stations achieving a 90%+ return rate, and is offered to partners through flexible leasing with pay-as-you-go supply billing.

Quantifiable outcome

• Reduces transportation emissions by 95%
• +2 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered flagship and core.

• Boomerang WaterflagshipStrategic or Co-development Partner · 1 January 2024Exclusive strategic partnership where Boomerang Water provides bottling technology, machines that sanitize and refill up to 3,000 bottles daily, while Mananalu provides the brand, customer relationships, and water sourcing partnerships with hospitality venues in Hawaii. Mananalu is described as 'A Boomerang Water company'.
• Ball CorporationcoreStrategic or Co-development PartnerBall Corporation partnered with Mananalu from day one to create the company with the mission to eliminate single-use plastic bottles. Ball Corporation is a major aluminum packaging company that provided initial manufacturing and distribution infrastructure support.

Scale indicators4 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Boomerang Water: Direct parent technology partner that builds and operates the same on-site closed-loop bottling system Mananalu deploys. Closest comparable given shared product, technology, and operating model — Boomerang is essentially the infrastructure layer beneath Mananalu's branded hospitality offering.
• Open Water: Sells reusable aluminum bottled water positioned against single-use plastic. Highly comparable as a direct sustainable water brand competing for the same sustainability-minded consumer and hospitality accounts, with similar aluminum-bottle packaging and ESG messaging.
• Pathwater: Reusable aluminum bottled water company with an explicit anti-single-use-plastic mission and aluminum packaging. Direct comparable to Mananalu in product format, sustainability positioning, and target customers (workplaces, events, hospitality).
• JUST Water: Plant-based carton packaged water brand with a sustainability-first value proposition. Direct comparable in mission (replacing single-use plastic) and target market, though Mananalu differentiates on aluminum/glass and on-site bottling.
• Boxed Water Is Better: Alternative sustainable water brand in carton packaging, targeting environmentally conscious consumers and hospitality. Comparable on mission and customer overlap, though uses different primary packaging.
• Flow Water: Premium spring water in carton-based sustainable packaging with a strong sustainability brand. Comparable in target customer (sustainability-focused consumer and institutional) and positioning, with broader retail distribution than Mananalu.

Broad incumbents

• SodaStream: At-home sparkling water maker enabling consumers to bottle their own water and avoid single-use plastic. Related through the reusable-bottle and at-home bottling technology concept, and now owned by PepsiCo, giving it significantly more scale and distribution.
• Primo Water Corporation: Large-scale water services company offering bottled water, water dispensers, and delivery to homes, offices, and businesses. Comparable as a broad incumbent in water-as-a-service to commercial customers, though with a different (delivery-based) operating model.
• BlueTriton (formerly Nestle Waters NA): One of the largest North American bottled water producers (Poland Spring, Deer Park, Arrowhead, etc.) with deep retail and foodservice distribution. Represents the traditional bottled water incumbent whose single-use plastic model Mananalu is positioned against.
• Brita (water filtration): Major water filtration brand (owned by Clorox) with broad consumer and workplace adoption. Comparable on the sustainability/reusable-container theme and corporate workplace hydration use case, though via filtration pitchers and dispensers rather than on-site bottling.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/mananaluwaterofficial
• LinkedInlinkedin.com/company/mananalu
• Instagraminstagram.com/mananalu
• Xx.com/MananaluWater

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mananalu