What Keepme does

KeepMe Ltd (operating as Keepme) is a London-based AI software company founded in 2018 that builds Antares, an AI agent orchestration platform purpose-built for multisite fitness and leisure operators. The company serves enterprise fitness chains, mid-market gym groups, and UK public-sector leisure trusts, with a cited footprint of 2,000+ sites across 27 countries spanning commercial gyms, boutique studios, GCC premium clubs, and council leisure estates. Disclosed customers include Virgin Active, Fitness First Singapore, Chicago Athletic Clubs, Genesis Health & Fitness, Gymbox, Serco Leisure, Coral Leisure, Inverclyde Leisure, Inspire Kuwait, Ezdihar Sports Company, Everlast Gyms, Fitness Cartel, and The Exercise Coach.

The Antares platform coordinates five specialized AI agents - Nova (sales), Beacon (answer-engine optimization), Ember (retention), Atlas (member services), and Clarion (voice) - on a proprietary Pulse conversational intelligence layer that aggregates member-operator interactions across channels. Keepme Score, launched in December 2024, delivers a 0-100 predictive score for lead and member conversion. The platform integrates with operators' existing membership management systems (MMS) and CRM stacks, with a 20-day adoption cycle cited in marketing materials. There is no disclosure of underlying foundation-model providers, in-house LLM training, or third-party benchmarks validating the agents' accuracy.

Keepme generates revenue through subscription contracts, priced per engagement rather than published, typically sold on multi-year terms. Implementation and optimization are delivered via add-on professional services. GTM is consultative direct enterprise sales, demo-led, with an in-progress buildout of North America sales and customer success leadership. No external funding rounds are disclosed, indicating a bootstrapped or near-bootstrapped profile, with an 11-50 employee headcount (estimated 30-40 based on a leadership team of 25+).

Name

Keepme

Legal name

KeepMe Ltd

Website

https://keepme.ai

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Keepme builds Antares, an AI agent orchestration platform for multisite fitness operators. Five agents (Nova sales, Beacon AEO, Ember retention, Atlas member services, Clarion voice) run on a proprietary Pulse conversational intelligence layer. London-based, subscription-funded, with 2,000+ sites across 27 countries.

Ownership category

akta.pro rank

Product category

Fitness AI Software

NAICS

Telemarketing Bureaus and Other Contact Centers (561422)

SIC

Services-Computer Programming Services (7371)

akta.pro primary industry

AI & Automation in Customer Service (Chatbots, Agent Assist) (EDABACAO)

akta.pro secondary industries

Contact Center Speech AI (agent assist, IVR automation) (HDAAAFAL), Workplace Automation & Self-Service (RPA for IT, Chatbots, Virtual Agents) (BPAEAIAI), End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management) (HDAEANAA)

Keywords

• AI sales automation
• Fitness member retention
• AI agent platform
• Gym lead management
• Membership lifecycle software

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Antares Platform Subscription: Keepme provides access to the Antares platform — including all AI agents (Nova, Beacon, Ember, Atlas, Clarion), Pulse conversational intelligence, and integrations — under a periodic subscription fee model. The Fee structure is specified in individual Order Confirmations, with annual or multi-year subscription terms. The platform is sold as one platform, one contract, with every agent included rather than separate point tools.
2. Professional Services and Onboarding: Keepme provides a structured 2-phase, 20-day adoption plan and customer success program as part of onboarding. The Terms & Conditions note that training is the responsibility of the Customer, and the Order Confirmation specifies Applications and associated fees. Support outside Business Hours is available at additional cost.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels10 records

Core offering

Keepme builds Antares, an AI agent orchestration platform that deploys five specialist AI agents (Nova sales, Beacon AEO, Ember retention, Atlas member services, Clarion voice) for multisite fitness and leisure operators on a single subscription contract. The agents share a foundation of Pulse conversational intelligence and the Keepme Score (0–100 predictive lifecycle scoring), integrate with operators' existing gym MMS and CRM systems, and automate inbound lead response, tour/trial booking, after-hours call handling, member Q&A, retention intervention, and AI answer-engine visibility.

Product overview

Keepme builds Antares, an AI agent orchestration platform for multisite fitness operators. The platform follows a platform-plus-agents architecture: Antares serves as the central orchestration platform, with Pulse as the conversational intelligence layer underneath, and Keepme Score as the predictive scoring metric. Five specialized AI agents operate on a shared foundation: Nova handles sales automation, Beacon handles AEO, Ember handles retention, Atlas handles member services, and Clarion handles voice. Operators start with Nova and unlock additional agents on the same foundation without re-setup.

Differentiator

Problem solved

Functional benefit

Brands

• Antares: AI agent orchestration platform for multisite fitness operators, featuring Nova (Sales Agent), Beacon (AEO Agent), Atlas (Member Agent), Ember (Retention Agent), and Clarion (Voice Agent), powered by Pulse conversational intelligence.
• Nova
• Beacon
• Atlas
• Ember
• Clarion
• Pulse
• Keepme Score

Products and services

• Antares

Quantifiable outcome

• 185% increase in lead-to-tour bookings; 16% uplift in tour attendance; 49% improvement in tour-to-sale conversions (Fitness First Singapore)
• +6 more outcomes

Named customers9 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature8 records

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Mindbody: Mindbody is a leading business management software platform for fitness, wellness, and beauty operators, offering scheduling, CRM, marketing, and member engagement. It is directly comparable to Keepme as a multi-site fitness software provider expanding into AI-driven member engagement and sales automation.
• Glofox: Glofox is a gym and studio management platform serving boutique and multi-location fitness operators with booking, billing, and member engagement. It competes head-to-head with Keepme's target segment of multi-site fitness operators and has been adding automation and engagement features similar to Antares' Nova and Ember agents.
• ClubReady: ClubReady is a club management platform built for multi-location fitness franchises, providing CRM, member management, billing, and lead management tools. It is a direct peer to Keepme in serving multi-site fitness operators with member lifecycle and sales workflows.
• GymMaster: GymMaster provides gym management software to multi-site fitness operators, including member management, access control, bookings, and marketing. It serves the same operator persona as Keepme and competes for the same multi-site fitness software budget.
• Active Network (Community Pass / Activity Cloud): Active Network provides activity and recreation management software to YMCAs, JCCs, and public leisure operators. It overlaps with Keepme's public leisure segment (Inverclyde, Burnley, Tees Active) and is a direct peer in serving multi-site leisure and fitness organisations.
• Perfect Gym (by PerfectGym): Perfect Gym is a club management software platform for mid-market and enterprise fitness chains, offering CRM, member engagement, and access control. It is a direct competitor to Keepme for multi-site fitness operator software spend, particularly outside North America.

Emerging players

• Conversica: Conversica provides AI-powered sales assistants that engage and qualify leads via two-way conversations, closely mirroring Keepme's Nova sales agent. It is an emerging competitor for AI-driven lead response in fitness and adjacent verticals, though it is not fitness-specialised.

Broad incumbents

• Salesforce (Agentforce / Service Cloud): Salesforce offers enterprise AI agents via Agentforce and service automation via Service Cloud that overlap with Nova, Clarion, and Atlas. It is a broad incumbent that could move down-market into fitness or partner with MMS vendors Keepme integrates with, threatening Keepme's AI agent moat.
• Intercom (Fin AI Agent):
• Zendesk (AI Agents): Zendesk provides AI-powered customer service and voice agents used by enterprises across verticals. It overlaps with Keepme's Atlas (member services) and Clarion (voice) capabilities and is a broad incumbent that could expand into vertical AI for fitness.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/keepme_ai
• Facebookfacebook.com/Keepmeai
• LinkedInlinkedin.com/company/keepme-ai

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Keepme