GymMaster
GymMaster is a cloud-based SaaS gym management platform serving fitness facilities in 110+ countries with integrated billing, member management, point-of-sale, and built-in Bluetooth door access control, targeting SMB and mid-market gyms, boutique studios, and institutional fitness centers.
- Company typePrivate
- Founded2010
- HeadquartersChristchurch, New Zealand
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What GymMaster does
GymMaster is a cloud-based SaaS gym management platform operated by Treshna Enterprises Ltd., headquartered in Christchurch, New Zealand, and serving fitness facilities across 110+ countries. The platform consolidates membership management, recurring billing, point-of-sale, online booking, marketing automation, and a native member-facing mobile app into a single system, with a distinguishing native Bluetooth door access control capability that eliminates the need for third-party access control hardware. The platform also exposes Member Portal, Card Reader/Gatekeeper, and Reporting APIs for third-party integration. Customers include traditional gyms and health clubs, boutique studios (yoga, tanning, golf simulators), and institutional facilities such as university gyms, with thousands of clubs collectively managing over 3 million memberships and 180,000+ weekly active users.
The underlying technology stack is browser-based with native iOS and Android apps, network-based Bluetooth readers for access control, and integrations with payment infrastructure (including the GCash digital wallet in the Philippines), connected fitness platforms (EGYM, MyWellness/Technogym, FitMetrix, Spivi), CRM and marketing tools (Mailchimp, Twilio, GymSales, GymLeads), and analytics (Google Analytics, Google Tag Manager). Recent product development has emphasized AI-powered features, including ChatGPT-integrated communication generation for emails, newsletters, and contracts, alongside AI-driven business insights for KPI analysis and competitive benchmarking.
GymMaster operates a subscription-based SaaS revenue model with no contract lock-in and a 60-day money-back guarantee, supplemented by hardware sales (Bluetooth door readers and branded key fobs), custom branded member apps (one-time setup fee plus monthly maintenance), and transaction-related fees via payment integrations. Go-to-market is primarily self-serve and product-led through a free no-card trial, supplemented by inside sales and dedicated onboarding support based in Australia and New Zealand. The company is privately held and bootstrapped, with no external venture capital disclosed, and has received Deloitte Fast 500 APAC recognition alongside multiple software marketplace awards.
GymMaster firmographics
Firmographics- Name
- GymMaster
- Legal name
- Treshna Enterprises Ltd.
- Website
- https://gymmaster.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- GymMaster is a cloud-based SaaS gym management platform serving fitness facilities in 110+ countries with integrated billing, member management, point-of-sale, and built-in Bluetooth door access control, targeting SMB and mid-market gyms, boutique studios, and institutional fitness centers.
- Ownership category
- akta.pro rank
GymMaster industry classification
Industry- Product category
- Gym Management Software
- NAICS
- Fitness and Recreational Sports Centers (713940)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- General Personal Training (In-Person & Virtual) (HSADAAAA)
Keywords
Where GymMaster is headquartered
LocationHeadquarters
- HQ city
- Christchurch
- HQ country
- New Zealand
- HQ region
- Oceania
Offices3 records
Markets served
GymMaster business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription (Software Licensing): GymMaster operates as a subscription-based SaaS platform. Clubs pay a recurring subscription fee to access the full platform including member management, billing, access control, POS, bookings, and the member app. Pricing includes a free no-card trial and a 60-day money-back guarantee with no lock-in contracts or hidden fees.
- Hardware Sales (Access Control): Sale of physical hardware including Bluetooth door readers (GateKeeper, Bluetooth Sentinel), custom branded key fobs, card readers, and related access control equipment. Hardware is a complementary revenue stream to the core software subscription.
- Custom Branded App: Custom branded apps for member-facing mobile experience are available for a one-time fee plus ongoing monthly maintenance, as illustrated by the Bare Bronze Studios case study where a reasonable one-off fee was charged to rebrand the app.
- GCash Recurring Payments (via Ezypay/Xendit): Integration with GCash enables automated subscription-based payments for Philippine fitness clubs, with GymMaster among the first partners to enable recurring GCash payments targeting fitness, leisure, and SaaS industries.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Standard All-in-1 Platform |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
GymMaster product offering
Product offeringCore offering
GymMaster sells a cloud-based all-in-1 gym management SaaS platform that combines member management, recurring billing, point of sale, online class bookings, marketing automation, and a member-facing mobile app. It is differentiated as the only platform with built-in 24/7 Bluetooth door access control, removing the need for third-party access control integrations, and includes AI-powered communications (via ChatGPT), lead funnel management, KPI dashboards with AI business insights, and APIs for third-party integration.
Product overview
GymMaster is an all-in-1 gym management software platform designed for fitness clubs of all sizes. The core platform includes built-in 24/7 Bluetooth door access control (no third-party required), integrated billing, point of sale, member management, online booking/scheduling, and member communications. The product ecosystem consists of the core GymMaster platform plus the Member App (iOS/Android), Member Portal, and Staff Mobile access. Key modules include AI-powered communications (using ChatGPT), lead funnel management, club reporting with AI business insights, marketing automation, and social features (Friends, Awards, Leaderboards). The platform also offers APIs (Member Portal API, Gatekeeper/Card Reader API, Reporting API) for integrations, plus optional custom branded apps and custom development services. Hardware options include branded key fobs and access control readers.
Differentiator
Problem solved
Functional benefit
Products and services
- GymMaster Core Platform All-in-1 cloud-based gym management SaaS platform providing membership management, billing, bookings, point of sale, access control, and member communications in a unified system for fitness clubs of all sizes.
- 24/7 Bluetooth Door Access Control Proprietary built-in 24/7 Bluetooth door access control system with network-based readers, tailgating detection, and Bluetooth Sentinel readers supporting key fob and mobile Bluetooth check-in. Sold as a standalone native feature of the GymMaster platform.
- GymMaster Member App Native mobile app for gym members on Android and iOS enabling class bookings, profile management, check-in, workout viewing, visitation tracking, and Bluetooth door access from member devices.
- Custom Branded Key Fobs and Tags Custom branded physical key fobs and access tags personalized with club branding, sold as a standalone branded merchandise product for member door access control.
- GymMaster Access Control Hardware Physical access control hardware including network-based readers, Bluetooth door controllers, and key fobs sold as standalone add-on hardware products for 24/7 gym access.
- Custom Branded App Service White-label mobile app customization service that rebrands the GymMaster member app with the customer's own branding, sold for a one-time fee plus ongoing monthly maintenance.
- Custom Development Services Professional services for tailoring the GymMaster platform to specific business requirements beyond standard configuration options, sold as a standalone custom development engagement.
- GymMaster APIs (Member Portal, Gatekeeper, Reporting) Public REST APIs including Member Portal API, Card Reader/Gatekeeper API, and Reporting API, enabling third-party platforms to create and update members, sync bookings, control door access hardware, and retrieve business performance data.
Quantifiable outcome
- 180k+ active weekly users across 110+ countries managing 3M+ memberships
- +2 more outcomes
Companies that use GymMaster
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
GymMaster technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration16 records
AI capability4 records
Feature9 records
GymMaster partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- GCash (via Ezypay and Xendit)coreGymMaster is among the first partners to enable recurring GCash payments for fitness clubs in the Philippines. GCash has over 94 million users reaching 8 out of 10 Filipinos as of 2024. The integration enables automated subscription-based payments through the digital wallet, targeting fitness, leisure, and SaaS industries.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
GymMaster competitors and assessment
Company assessmentDirect peers
- Mindbody: Mindbody is one of the largest all-in-one fitness, beauty, and wellness business management platforms, offering member management, scheduling, payments, and marketing automation. It directly competes with GymMaster across the same SMB gym and studio segments and serves as the category benchmark for feature breadth.
- PushPress: PushPress is a gym management platform built for fitness businesses including CrossFit affiliates, strength gyms, and boutique studios, offering member management, billing, workouts, and branded apps. Direct competitor in the gym-specific vertical SaaS category.
- Zen Planner: Zen Planner offers gym, martial arts, and fitness studio management software with member management, billing, scheduling, and lead capture. It directly competes with GymMaster for the small-to-mid-market gym operator with similar feature scope.
- Glofox: Glofox provides all-in-one gym and studio management software focused on boutique fitness businesses, with member management, booking, billing, and branded apps. It targets the same SMB fitness customer as GymMaster with a comparable all-in-one positioning and overlapping feature set.
- Mariana Tek: Mariana Tek is an all-in-one platform for boutique fitness studios with branded apps, scheduling, billing, and member engagement. Competes with GymMaster specifically in the boutique fitness segment where GymMaster also has named customers.
- Vagaro: Vagaro is a SaaS platform for salons, spas, fitness studios, and gyms with appointment booking, payment processing, marketing, and branded apps. Directly comparable to GymMaster given GymMaster's own expansion into non-gym verticals such as tanning salons and beauty studios.
- ClubReady: ClubReady provides multi-location gym and fitness club management software with member billing, scheduling, access control, and lead management. It is one of the closest direct competitors to GymMaster, particularly in the multi-site and franchise gym segment.
- Wodify: Wodify is a gym management platform built specifically for CrossFit boxes and functional fitness gyms, with class scheduling, performance tracking, member management, and billing. Comparable to GymMaster in the fitness-vertical SaaS positioning and SMB target market.
- WellnessLiving: WellnessLiving provides business management software for fitness studios, gyms, salons, and wellness businesses with booking, billing, marketing, and branded apps. Directly comparable to GymMaster across both fitness and adjacent appointment-based verticals.
Broad incumbents
- Daxko (formerly Jonas Fitness): Daxko is a large, established fitness club management software provider serving YMCAs, JCCs, and multi-location health clubs with member management, billing, and access control. It is a broader incumbent serving enterprise and community-center customers rather than GymMaster's boutique SMB niche.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
GymMaster social profiles
Digital presenceGymMaster compliance and trust
Trust signalCompliance1 record
GymMaster financial estimates
Financial estimateRevenue estimate
Valuation estimate
GymMaster leadership team
Management profileNumber of profiles
GymMaster funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GymMaster M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GymMaster
What does GymMaster do?
GymMaster sells a cloud-based all-in-1 gym management SaaS platform that combines member management, recurring billing, point of sale, online class bookings, marketing automation, and a member-facing mobile app. It is differentiated as the only platform with built-in 24/7 Bluetooth door access control, removing the need for third-party access control integrations, and includes AI-powered communications (via ChatGPT), lead funnel management, KPI dashboards with AI business insights, and APIs for third-party integration.
Is GymMaster a public or private company?
GymMaster is a private company. It is classified as corporate owned and is currently operating.
When was GymMaster founded?
GymMaster was founded in 2010. It employs 51 to 100 people.
Where is GymMaster based?
GymMaster is headquartered in Christchurch, New Zealand, in the Oceania region.
How does GymMaster make money?
Four revenue lines are on record. SaaS Subscription (Software Licensing) is the primary driver. The others are hardware Sales (Access Control), custom Branded App and GCash Recurring Payments (via Ezypay/Xendit).
Who are GymMaster's main competitors?
Direct peers on record are Mindbody, PushPress, Zen Planner, Glofox, Mariana Tek, Vagaro, ClubReady, Wodify and WellnessLiving. Daxko (formerly Jonas Fitness) is listed as a broad incumbent.
Does GymMaster have an API?
Yes. GymMaster offers multiple API endpoints: Member Portal API (used for integrations like Spivi), Card Reader/Gatekeeper API, and Reporting API. The Member Portal API provides endpoints for member data sync, bookings, and access control. APIs enable third-party platforms to create/update members, sync bookings, and retrieve performance data. Documentation URLs available at /gymmaster-api/, /gymmaster-gatekeeper-api/, and /gymmaster-reporting-api/. Developer documentation is at www.gymmaster.com/gymmaster-api.
What industry is GymMaster in?
GymMaster's product category is Gym Management Software. Its primary akta.pro industry code is HSADAAAA, General Personal Training (In-Person & Virtual). Its NAICS code is 713940 and its SIC code is 7997.