Picup Media
- Company typePrivate
- Founded2014
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
Picup Media firmographics
Firmographics- Name
- Picup Media
- Legal name
- Picup Media
- Website
- https://picupmedia.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Picup Media industry classification
Industry- Product category
- Jewelry Photography Equipment
- NAICS
- Commercial Photography (541922), Photographic Services (54192), Photofinishing Laboratories (except One-Hour) (812921)
- SIC
- Photographic Equipment & Supplies (3861), Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Photography & Photo Production (BPAFAIAF)
- akta.pro secondary industries
- Fixed-Lens Cameras (Compact, Bridge & 360 Cameras) (CRACAPAB), Lenses & Optical Accessories (Lenses, Filters, Adapters, Teleconverters) (CRACAPAF)
Keywords
Where Picup Media is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Picup Media business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Marketing or Sales, Operations, Personnel, Infrastructure
Revenue model
- Hardware Sales: One-time purchase model for jewelry photography equipment including lightboxes, cameras, and accessories. Products are sold at various price points from entry-level to professional kits.
- Accessories and Consumables: Sale of accessories and replacement parts for the core photography equipment product lines.
- GemStudio Credits: Credit-based system for accessing GemStudio software services including retouching and image processing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | GemSparkle - Entry-level jewelry photography solution |
| One time/ perpetual license | Pay-as-you-go | GemLightbox Pro - Studio-quality photos and 360° videos |
| One time/ perpetual license | Pay-as-you-go | GemLightbox Max - Most powerful lightbox ever built |
| One time/ perpetual license | Pay-as-you-go | GemCam Pro - World's smartest jewelry camera |
| One time/ perpetual license | Pay-as-you-go | Elite Kit Pro - Complete professional kit |
| One time/ perpetual license | Pay-as-you-go | Elite Kit Max - Top-tier complete kit |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels9 records
Picup Media product offering
Product offeringCore offering
Picup Media, through its GemIQ brand, designs, manufactures, and sells specialized jewelry photography hardware — including the GemLightbox series (Max, Pro, Macro, Mini), GemCam Pro smart camera, and GemSparkle smartphone-based capture device — alongside AI-powered software (GemStudio) and a professional Order Retouching service. The integrated capture-create-sell solution enables jewelers globally to produce studio-quality stills, 360° videos, and listing-ready images without manual post-processing.
Product overview
Picup Media operates GemIQ as a unified platform-plus-hardware portfolio for professional jewelry photography. The core offering combines AI-powered photography hardware (GemLightbox series: Max, Pro, Macro, Mini; GemCam Pro) with software tools (GemStudio/GemIQ Software) and services (Order Retouching). Products serve the capture-create-sell workflow for jewelers, ranging from entry-level smartphone capture (GemSparkle) through professional studio solutions (Elite Kit Pro/Max bundles). The company serves 20,000+ jewelers across 100+ countries with a focus on eliminating the need for manual photo editing through AI-powered processing.
Differentiator
Problem solved
Functional benefit
Products and services
- GemSparkle Entry-level jewelry photography device that enables jewelers to capture true colors with a smartphone, designed as a starter solution for jewelers beginning their professional photography journey.
- GemLightbox Max Flagship professional-grade lightbox that captures jewelry photos ready to sell in minutes; positioned as the most powerful lightbox ever built, faster and brighter than previous models.
- GemLightbox Pro AI-powered professional lightbox that brings studio-quality capabilities home, enabling studio-quality photos and 360° videos of jewelry.
- GemCam Pro Professional-grade smart camera system designed for jewelry photography, with AI-powered features for automatic image enhancement and processing.
- GemLightbox Macro Specialized lightbox for macro photography of jewelry details and close-up shots.
- Elite Kit Pro Comprehensive professional bundle combining multiple GemIQ products into a complete jewelry photography workflow kit.
- Elite Kit Max Premium top-tier bundle offering everything needed for professional jewelry photography with larger capacity and faster capabilities than Elite Kit Pro.
- GemLightbox Accessories Collection of accessories and replacement parts for GemLightbox Max, GemLightbox Pro, and other GemLightbox models.
- GemStudio Software & Credits Software platform providing content creation, capture, and selling tools for jewelers, sold via a credit-based GemStudio Credits system for retouching and image processing services.
- Order Retouching Service Professional image retouching service for jewelry photography, accessed via dedicated portal for enhancing captured product images.
Quantifiable outcome
- Millions of jewelry photos captured daily with zero edits needed
- +2 more outcomes
Companies that use Picup Media
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
Picup Media technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature5 records
Picup Media partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Partner Logos (14 brands displayed)minor14 partner logos are displayed on the website footer but individual partner names are not explicitly listed or described. These appear to be jewelry brands or industry partners who may be using or endorsing GemIQ products.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
Picup Media competitors and assessment
Company assessmentDirect peers
- Orbitvu: Orbitvu builds automated product photography turntables and lightboxes for e-commerce. Directly comparable to Picup Media / GemIQ as a specialized product imaging hardware provider, though serving a broader set of product categories rather than jewelry-only.
- Ortery: Ortery manufactures automated product photography systems including lightboxes, turntables, and software for e-commerce imagery. Closely overlaps with GemIQ's GemLightbox and GemCam product positioning for sellers needing consistent product visuals.
- StyleShoots: StyleShoots produces automated photography and video studios for fashion, jewelry, and lifestyle products. Compares to GemIQ's GemLightbox Pro 360° video capture and AI-enabled imaging workflow for retail-ready product visuals.
- Foldio: Foldio makes smartphone-tethered lightbox studios targeted at small product and jewelry photography. Directly competes with GemIQ's entry-level GemSparkle product for first-time small-business users seeking affordable capture setups.
- Pixc: Pixc provides product photo editing and retouching services for e-commerce sellers. Overlaps with GemIQ's GemStudio retouching credits and Order Retouching Service offering for jewelers needing post-production support.
Broad incumbents
- Canva: Canva offers generalist photo editing and design tools used by SMB jewelers for marketing assets. While not jewelry-specialized, it competes for the same content-creation wallet as GemStudio and could substitute for simpler retouching needs.
- Shopify: Shopify is the dominant commerce platform that many of Picup Media's jewelry customers use to sell online. Shopify's expanding product imagery and AI tools provide both a distribution channel and a competitive substitute for in-house capture.
- Adobe Lightroom: Adobe Lightroom is a generalist photo editing standard used across product photography. It competes with GemStudio on the post-processing side, though GemIQ's zero-edit positioning aims to reduce the need for Lightroom-style edits.
- Squarespace: Squarespace powers many independent jewelry brand websites with built-in commerce, image tools, and templates. It competes indirectly by simplifying seller-side content creation workflows that GemIQ's hardware and software suite also targets.
Emerging players
- Claid.ai: Claid.ai delivers AI-driven product photo enhancement and background removal for e-commerce. Comparable to GemIQ's AI-powered 'zero-edit' imaging pipeline for product visuals, though applied as software rather than integrated hardware.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Picup Media social profiles
Digital presencePicup Media financial estimates
Financial estimateRevenue estimate
Valuation estimate
Picup Media leadership team
Management profileNumber of profiles
Picup Media funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Picup Media M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Picup Media
What does Picup Media do?
Picup Media, through its GemIQ brand, designs, manufactures, and sells specialized jewelry photography hardware — including the GemLightbox series (Max, Pro, Macro, Mini), GemCam Pro smart camera, and GemSparkle smartphone-based capture device — alongside AI-powered software (GemStudio) and a professional Order Retouching service. The integrated capture-create-sell solution enables jewelers globally to produce studio-quality stills, 360° videos, and listing-ready images without manual post-processing.
Is Picup Media a public or private company?
Picup Media is a private company. It is classified as unknown and is currently operating.
When was Picup Media founded?
Picup Media was founded in 2014. It employs 11 to 50 people.
Where is Picup Media based?
Picup Media is headquartered in New York, United States, in the North America region.
How does Picup Media make money?
Three revenue lines are on record. Hardware Sales are the primary driver. The others are accessories and Consumables and gemStudio Credits.
Who are Picup Media's main competitors?
Direct peers on record are Orbitvu, Ortery, StyleShoots, Foldio and Pixc. Broad incumbents are Canva, Shopify, Adobe Lightroom and Squarespace. Claid.ai is listed as an emerging player.
Does Picup Media have an API?
No public API is recorded for Picup Media.
What industry is Picup Media in?
Picup Media's product category is Jewelry Photography Equipment. Its primary akta.pro industry code is BPAFAIAF, Photography & Photo Production, with a secondary code of CRACAPAB, Fixed-Lens Cameras (Compact, Bridge & 360 Cameras). Its NAICS code is 541922 and its SIC code is 3861.