StyleShoots
StyleShoots designs and sells automated product photography systems for fashion e-commerce brands, offering integrated hardware-software solutions for on-model, mannequin, flat lay, and footwear imagery, distributed globally as a sub-brand of Profoto AB.
- Company typePrivate
- Founded2011
- HeadquartersBrooklyn, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What StyleShoots does
StyleShoots is a product photography automation brand operating as a sub-brand of Swedish professional photography equipment maker Profoto AB, founded in 2011 and headquartered in Brooklyn, United States. The company designs and sells integrated hardware-software systems that automate the capture of fashion e-commerce imagery across four core workflows: on-model (StyleShoots Live), on-mannequin (StyleShoots Vertical), flat lay (StyleShoots Horizontal), and footwear and accessories (Profoto Eclipse), with a hybrid system (Profoto Elevate) bridging full automation and full creative control. Underlying technology combines proprietary photography rigs with automated lighting, camera positioning, and background-removal pipelines that produce publish-ready images in minutes rather than the 3-10 day manual cycle, with claimed cost reductions of 70-85% versus $50-200 per SKU manual photography.
The business model is enterprise hardware-led: systems are sold via quote-based pricing through Profoto's global distribution network spanning more than 30 countries in North America, Europe, and Japan, targeting fashion and apparel e-commerce brands as the primary segment, with secondary use cases in furniture, jewelry, and consumer electronics. Pricing is not publicly disclosed and there is no SaaS or subscription revenue model in the data. StyleShoots claims 54% market share in the cloud-based automated product photography software segment, a market projected to grow from $78.75M in 2025 to $180M by 2032 at 12.7% CAGR. The company operates with 11-50 employees as a brand within Profoto's studio solutions division, with no independent funding, public listing, or separately reported financials.
StyleShoots firmographics
Firmographics- Name
- StyleShoots
- Legal name
- StyleShoots (brand of Profoto AB)
- Website
- https://styleshoots.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- StyleShoots designs and sells automated product photography systems for fashion e-commerce brands, offering integrated hardware-software solutions for on-model, mannequin, flat lay, and footwear imagery, distributed globally as a sub-brand of Profoto AB.
- Ownership category
- akta.pro rank
StyleShoots industry classification
Industry- Product category
- Product Photography Automation Systems
- NAICS
- Electric Lighting Equipment Manufacturing (33513)
- SIC
- Photographic Equipment & Supplies (3861)
- akta.pro primary industry
- Production Equipment & Technical Services (Camera/Lighting/Grip, Virtual Production) (MPAAAMAH)
Keywords
Where StyleShoots is headquartered
LocationHeadquarters
- HQ city
- Brooklyn
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
StyleShoots business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Marketing or Sales, Operations, Personnel
Revenue model
- Automated Photography Hardware and Software Systems: StyleShoots generates revenue through the sale of automated product photography equipment and associated software solutions. The products are sold as integrated systems combining hardware (photography rigs, lighting systems) with proprietary software for automated image capture and processing.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
StyleShoots product offering
Product offeringCore offering
StyleShoots designs and sells integrated hardware-software photography automation systems for fashion e-commerce, including on-model (Live, Elevate), on-mannequin (Vertical), flat lay (Horizontal), and footwear/accessories (Profoto Eclipse) rigs with automated lighting, camera control, and background removal. The systems are sold as turnkey studio solutions that integrate with Profoto's ProStudio workflow platform.
Product overview
StyleShoots is a product photography solution brand now owned by Profoto, offering a portfolio of automated and customizable photography systems for fashion e-commerce. The product line includes StyleShoots Live (fully automated on-model photo and video), StyleShoots Vertical (on-mannequin photography), and StyleShoots Horizontal (flat lay photography). These are complemented by Profoto Eclipse for footwear and accessories, Profoto Elevate as a hybrid option, and supporting LED lighting equipment including the L600C, L600D, L1600D, and ProPanel 3x2. The solutions range from full automation to complete creative flexibility, serving on-model, mannequin, flat lay, footwear, and accessories photography needs for fashion e-commerce content creation.
Differentiator
Problem solved
Functional benefit
Brands
- StyleShoots Live: Fully automated on-model photo and video production system for fashion e-commerce content creation.
- StyleShoots Vertical
- StyleShoots Horizontal
- Profoto Eclipse
Products and services
- StyleShoots Live Fully automated photo and video production system for on-model fashion content, designed to streamline workflow and boost efficiency for e-commerce content creation teams.
- StyleShoots Vertical On-mannequin photography system that delivers consistent, background-free images with automated speed and ease, intended for fashion e-commerce catalog production.
- StyleShoots Horizontal Flat lay photography solution designed for the dynamic demands of fashion e-commerce, capturing high-quality product images that drive conversions with efficiency and ease.
- Profoto Eclipse Fully automated photo and video production system for shoes and bags, enabling efficient content creation across multiple channels for fashion e-commerce.
- Profoto Elevate Hybrid photography system balancing efficiency and creativity for on-model content, combining streamlined automation with customizable creative controls.
Quantifiable outcome
- Reduces product photography costs by 70-85%
- +2 more outcomes
Companies that use StyleShoots
Customer profileSegments4 records
Ideal customer profiles2 records
StyleShoots technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
StyleShoots partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ProfotocoreStyleShoots is a product line owned and distributed by Profoto, a Swedish professional photography equipment company. StyleShoots solutions integrate with Profoto's ecosystem including ProStudio workflow platform, LED lighting products (L600C, L600D, L1600D, ProPanel 3x2), flashes, and light shapers. The integration streamlines e-commerce content creation workflows.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
StyleShoots competitors and assessment
Company assessmentBroad incumbents
- Rotolight: Rotolight makes LED lighting for photo and video production, directly comparable to the Profoto LED lights bundled with StyleShoots systems.
- Westcott: Westcott manufactures studio lighting, light modifiers, and LED panels for commercial product photography, overlapping with the Profoto lighting ecosystem StyleShoots integrates with.
- Profoto: Profoto is StyleShoots' parent company and global distributor; as the broader incumbent in professional photography lighting and studio solutions, Profoto sets the strategic and channel context for StyleShoots.
- Elinchrom: Elinchrom is a long-established Swiss maker of studio lighting and light shaping tools, comparable to Profoto's lighting line that anchors StyleShoots installations.
- Hensel-Visit: Hensel is a German manufacturer of professional studio flashes and continuous lighting, an established incumbent in the same product photography lighting category that StyleShoots bundles.
Direct peers
- Snap36: Snap36 is a direct competitor in cloud-based automated product photography for e-commerce, explicitly named alongside StyleShoots in the same market segment where StyleShoots holds 54% share.
- Orbitvu: Orbitvu makes automated product photography turntables and integrated studio systems used by e-commerce catalogs, directly competing with StyleShoots' automated flat-lay and on-mannequin rigs.
- PhotoRobot: PhotoRobot produces automated 360-degree and multi-angle product photography systems used by e-commerce retailers, overlapping with StyleShoots' automated catalog imaging solutions.
Others
- Capture One: Capture One provides professional tethered capture and image-editing software used in commercial product photography workflows, adjacent to StyleShoots' automation stack rather than directly competing on hardware rigs.
Emerging players
- Iconasys: Iconasys provides automated product photography software and turnkey solutions for e-commerce, intersecting with StyleShoots on automated background removal and catalog image workflows at a lower price point.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
StyleShoots social profiles
Digital presenceStyleShoots financial estimates
Financial estimateRevenue estimate
Valuation estimate
StyleShoots leadership team
Management profileNumber of profiles
Profiles1 record
StyleShoots funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
StyleShoots M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about StyleShoots
What does StyleShoots do?
StyleShoots designs and sells integrated hardware-software photography automation systems for fashion e-commerce, including on-model (Live, Elevate), on-mannequin (Vertical), flat lay (Horizontal), and footwear/accessories (Profoto Eclipse) rigs with automated lighting, camera control, and background removal. The systems are sold as turnkey studio solutions that integrate with Profoto's ProStudio workflow platform.
Is StyleShoots a public or private company?
StyleShoots is a private company. It is classified as corporate owned and is currently operating.
When was StyleShoots founded?
StyleShoots was founded in 2011. It employs 11 to 50 people.
Where is StyleShoots based?
StyleShoots is headquartered in Brooklyn, United States, in the North America region.
How does StyleShoots make money?
One revenue line is on record: automated Photography Hardware and Software Systems.
Who are StyleShoots's main competitors?
Broad incumbents on record are Rotolight, Westcott, Profoto, Elinchrom and Hensel-Visit. Direct peers are Snap36, Orbitvu and PhotoRobot. Capture One is listed as an others. Iconasys is listed as an emerging player.
Does StyleShoots have an API?
No public API is recorded for StyleShoots.
What industry is StyleShoots in?
StyleShoots's product category is Product Photography Automation Systems. Its primary akta.pro industry code is MPAAAMAH, Production Equipment & Technical Services (Camera/Lighting/Grip, Virtual Production). Its NAICS code is 33513 and its SIC code is 3861.