Hailuo AI
- Company typePrivate
- Founded-
- HeadquartersShanghai, China
- Headcount—
- GTM typeB2C
- OfferingSoftware
Hailuo AI firmographics
Firmographics- Name
- Hailuo AI
- Legal name
- Hailuo AI
- Website
- https://hailuoai.net
- Company type
- Private
- Operating status
- Operating
- Ownership category
- akta.pro rank
Hailuo AI industry classification
Industry- Product category
- AI Video Generation
- NAICS
- Postproduction Services and Other Motion Picture and Video Industries (51219)
- SIC
- Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Model Serving, Inference & Deployment Platforms (APIs, Edge/On-Prem) (HDAEANAC)
- akta.pro secondary industries
- AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ), Enterprise Foundation Model Integration & APIs (Connectors, Governance, Deployment) (HDAAACAO)
Keywords
Where Hailuo AI is headquartered
LocationHeadquarters
- HQ city
- Shanghai
- HQ country
- China
- HQ region
- Asia
Offices1 record
Markets served
Hailuo AI business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations
Revenue model
- Subscription Plans: Freemium model with tiered subscription plans ranging from approximately $10 to $95 per month, offering different feature access and generation limits
- Free Tier: Free tier available with limited credits for users to try the platform before committing to paid plans
- API Access: Programmatic API access for developers and businesses, with pricing typically ranging from $0.01 to $0.50 per second depending on quality and volume requirements
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier with limited generation credits |
| Subscription | Monthly | Entry-level subscription plan |
| Subscription | Monthly | Premium subscription plan |
| Usage-based | Pay-as-you-go | API usage-based pricing |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
Hailuo AI product offering
Product offeringCore offering
Hailuo AI is a unified AI video and image generation platform that converts text prompts and still images into short cinematic video clips in minutes using proprietary generative AI models developed by parent company MiniMax. The platform supports multi-modal inputs (text, images, voice commands) and offers themed creative tools (Light Studio, LoveFrame, PetPal, BabyForm, PlayFun, SnapMorph, Style Switch, CineScope, ASMR) along with a Hailuo Agent for guided creation. It also provides programmatic API access and is embedded in enterprise platforms such as iQIYI's Nadou Pro for professional film and TV production workflows.
Product overview
Hailuo AI is a content-generation platform developed by Shanghai-based tech company MiniMax, offering a unified AI video and image generation platform. The core product provides text-to-video and image-to-video generation capabilities, supplemented by specialized creative tools (Light Studio, LoveFrame, PetPal, BabyForm, PlayFun, SnapMorph, Style Switch, CineScope, ASMR), a Hailuo Agent for enhanced creative experiences, and creator programs including an Affiliate Program and Creator Partnership Program (CPP). The platform also offers API access for developers and businesses requiring programmatic integration.
Differentiator
Problem solved
Functional benefit
Products and services
- Hailuo AI Video & Image Generator Core unified AI video and image generation platform enabling users to create short cinematic video clips in minutes using text prompts, image uploads, or voice commands. Available via freemium and tiered monthly subscriptions and targets individual content creators and short-form video producers.
- Hailuo AI Agent AI agent offering an enhanced conversational creative experience for video and image generation, providing guided workflows for creators beyond the standard text/image prompt interface.
- Hailuo AI API Programmatic API providing developers and businesses with usage-based access to Hailuo's AI video generation capabilities, priced per second (approximately $0.01 to $0.50) depending on quality and volume requirements.
Quantifiable outcome
- Near 500 global applications from 7 countries for AI BACKLOT program demonstrating strong market interest
- +2 more outcomes
Companies that use Hailuo AI
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Hailuo AI technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability7 records
Feature4 records
Hailuo AI partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered flagship and core.
- Shanghai International Film Festival (SIFF)flagshipCo-developed the 'AI BACKLOT' initiative with SIFF to integrate AI into professional filmmaking, attracting nearly 500 applicants from seven countries. Four international creative teams produced AI-assisted short films using a 1+1 model pairing professional filmmakers with AIGC creators. Films premiered at SIFF with the world's first Industry Observation Report on AI-Film Hybrid Creation.
- Communication University of ChinacoreThe School of Theatre, Film and Television at the Communication University of China compiled the world's first Industry Observation Report on AI-Film Hybrid Creation as part of the AI BACKLOT initiative, positioning the project as a Chinese case study for global AI-assisted filmmaking.
- iQIYIcoreHailuo AI is integrated as one of the third-party AI models (alongside SeeDance, Kling, Vidu, and WAN) in iQIYI's Nadou Pro platform, China's first AI agent built specifically for professional film and TV production. The platform combines iQIYI's proprietary QiZhi multimodal large models with third-party models.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Hailuo AI competitors and assessment
Company assessmentDirect peers
- Runway: Runway is a leading AI video generation platform offering text-to-video and image-to-video tools (Gen-4 / Gen-4.5) widely benchmarked against Hailuo. It serves overlapping creator and professional segments with a comparable subscription + API model.
- HeyGen: HeyGen is an AI video generation platform specializing in avatar-led and multilingual video for enterprise marketing and communications. It overlaps with Hailuo's enterprise segment and competes for the same programmatic video generation budgets.
- Synthesia: Synthesia is an AI avatar video generation platform widely used by enterprise L&D, marketing, and corporate communications teams. It overlaps with Hailuo's enterprise value proposition and is cited alongside it in competitor comparisons.
- Pika: Pika is an AI video generation platform targeting short-form video creators with text-to-video and image-to-video capabilities. It competes directly with Hailuo for the same individual creator and prosumer base.
- Luma AI: Luma develops generative video models (e.g., Dream Machine) and ships a creator-facing web product with API access. It is a direct peer in the AI video generation category, competing for prosumer and enterprise workflow budgets.
- Vidu: Vidu is a Chinese-developed AI video generation platform listed alongside Hailuo as one of the third-party models integrated into iQIYI's Nadou Pro. It is a direct peer competing in the same domestic creator and professional film/TV production segments.
- Kling AI: Kling AI is a Chinese-developed AI video generation platform (Kling 2.6) and is a direct domestic rival. It is bundled alongside Hailuo as an interchangeable model in iQIYI's Nadou Pro platform, competing for the same Chinese creator and enterprise customers.
- OpenAI Sora: OpenAI's Sora 2 is a frontier text-to-video model from a top-tier AI lab, directly listed alongside Hailuo in third-party comparison guides. Both target creators and developers via web and API.
Emerging players
- Stability AI: Stability AI develops open and commercial generative media models (including Stable Video Diffusion) and operates a developer/API platform. It competes in the broader generative video space and shares the API-first go-to-market posture with Hailuo.
Broad incumbents
- Google Veo: Google Veo (Veo 3.1) is a foundation-model-level AI video generation system from Google DeepMind, distributed via Vertex AI and integrated into Google's productivity surfaces. It is broadly benchmarked against Hailuo and benefits from Google's distribution and infrastructure scale.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Hailuo AI financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hailuo AI leadership team
Management profileNumber of profiles
Hailuo AI funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hailuo AI M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hailuo AI
What does Hailuo AI do?
Hailuo AI is a unified AI video and image generation platform that converts text prompts and still images into short cinematic video clips in minutes using proprietary generative AI models developed by parent company MiniMax. The platform supports multi-modal inputs (text, images, voice commands) and offers themed creative tools (Light Studio, LoveFrame, PetPal, BabyForm, PlayFun, SnapMorph, Style Switch, CineScope, ASMR) along with a Hailuo Agent for guided creation. It also provides programmatic API access and is embedded in enterprise platforms such as iQIYI's Nadou Pro for professional film and TV production workflows.
Is Hailuo AI a public or private company?
Hailuo AI is a private company. It is classified as corporate owned and is currently operating.
When was Hailuo AI founded?
Hailuo AI was founded in -1.
Where is Hailuo AI based?
Hailuo AI is headquartered in Shanghai, China, in the Asia region.
How does Hailuo AI make money?
Three revenue lines are on record. Subscription Plans are the primary driver. The others are free Tier and API Access.
Who are Hailuo AI's main competitors?
Direct peers on record are Runway, HeyGen, Synthesia, Pika, Luma AI, Vidu, Kling AI and OpenAI Sora. Stability AI is listed as an emerging player. Google Veo is listed as a broad incumbent.
Does Hailuo AI have an API?
Yes. Hailuo AI offers an API for programmatic access to its video generation capabilities. The API is referenced in comparison guides alongside other major AI video APIs (Sora 2, Veo 3.1, Runway Gen-4.5, Kling 2.6). WaveSpeedAI's 2026 API guide includes Hailuo among platforms evaluated for technical specifications including maximum video duration, resolution, generation speed, and pricing (ranging from $0.01 to $0.50 per second).
What industry is Hailuo AI in?
Hailuo AI's product category is AI Video Generation. Its primary akta.pro industry code is HDAEANAC, Model Serving, Inference & Deployment Platforms (APIs, Edge/On-Prem), with a secondary code of HDAEANAJ, AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs). Its NAICS code is 51219 and its SIC code is 7812.