Nexer
- Company typePrivate
- Founded2012
- HeadquartersTokyo, Japan
- Headcount1,001–5,000
- GTM typeB2B
- OfferingServices
Nexer firmographics
Firmographics- Name
- Nexer
- Legal name
- 株式会社NEXER
- Website
- https://nexer.co.jp
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Ownership category
- akta.pro rank
Nexer industry classification
Industry- Product category
- Digital Marketing Services
- NAICS
- Advertising Agencies (541810), Media Buying Agencies (54183), Media Buying Agencies (541830)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Search Engine Marketing (SEM) / Paid Search (PPC) Management (MPAAACAB)
- akta.pro secondary industries
- Search Engine Marketing (SEM) Media Buying (MPAAABAC), Customer Experience (CX) & Digital Experience (BPAHAEAC)
Keywords
Where Nexer is headquartered
LocationHeadquarters
- HQ city
- Tokyo
- HQ country
- Japan
- HQ region
- Asia
Offices3 records
Markets served
Nexer business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- SEO Consulting Services: SEO optimization services with dedicated consultant assigned per client. Comprehensive coverage of content, external links, and internal optimization.
- Web Advertising Agency Services: Web ad operation agency with 20% commission on ad spend (minimum 30万円 ad spend). Initial fee of 15万円. Maintains 90%+ retention rate.
- LP/Web Site Production: Landing page and website production services. Pricing tiers: 600,000 yen (10,000px), 720,000 yen (15,000px), 840,000 yen (20,000px). Unlimited revisions, responsive design.
- Local Business Consulting (MEO): Local business consulting including MEO (Google My Business optimization), smartphone video ads, and mystery shopping services.
- Review Content (コエタス): Review acquisition through monitor site (100,000 members), distribution via blog/SNS (2M monthly PV), and review-based content conversion support.
- Internet Research (ボイスノート): Online survey platform with 140,000 monitors for market research.
- Web Media Operations: Company-operated web media across multiple genres (finance, personnel, education, health, pets, etc.)
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Web advertising agency service with 15万円 initial fee and 20% commission on ad spend (ad spend must be 30万円+) |
| One time/ perpetual license | Multi-year contract | LP Production Basic Plan - up to 10,000px, ~6-8 content sections |
| One time/ perpetual license | Multi-year contract | LP Production Standard Plan - up to 15,000px, ~9-12 content sections |
| One time/ perpetual license | Multi-year contract | LP Production Premium Plan - up to 20,000px, ~13-17 content sections |
| Other | Monthly | SEO Engineer salary - 月給25万円以上 (fixed overtime included) |
| Other | Monthly | Web Marketer salary - 月給25万円以上 |
| Other | Monthly | Sales position salary - 月給30万円以上 |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
Nexer product offering
Product offeringCore offering
Nexer is a Japanese digital marketing agency that delivers end-to-end web promotion services centered on SEO, with dedicated SEO consultants, web branding, web advertising operations (20% commission), website/landing page production, and company-operated web media. Services are fully produced in-house and sold through direct sales to Japanese SMEs, mid-market companies, and enterprises. The company also operates proprietary platforms for internet research (VoiceNote) and review-based content marketing (Coetas).
Product overview
Nexer is a digital marketing agency offering a suite of interconnected web marketing services centered on SEO (its primary business since 2005). The core portfolio consists of six main service lines: SEO事業 (organic search optimization), WEBブランディング事業 (digital branding), WEB広告事業 (paid digital advertising), WEBサイト制作事業 (web production), WEBメディア事業 (web media operations), and WEB制作サービス (landing page production). Supporting these are specialized verticals including ローカルビジネスコンサルティング事業 (MEO/local search consulting), レビューコンテンツ事業 (review-based content marketing), and インターネットリサーチ事業 (internet research). The company also operates proprietary media platforms including the survey platform ポイスノート (VoiceNote, 140,000 members) and the product monitoring site コエタス (Coetas, 100,000 members, ~2M monthly PV). Subsidiary brands include the pet media pepy/petandco and the consumer choice media WeChoice. Nexer's SEO services are delivered through its dedicated seo analyst consulting product, while advertising services are delivered through its 広告運用代行サービス staffed entirely by certified web analysts.
Differentiator
Problem solved
Functional benefit
Products and services
- SEO Services (SEO事業)
- SEO Analyst (seoanalyst)
- Web Branding (WEBブランディング事業)
- Web Advertising Operations (広告運用代行サービス)
- Website Production Service (WEBサイト制作サービス)
- Landing Page Production (LP制作サービス)
- Web Media Operations (WEBメディア事業)
- Local Business Consulting (ローカルビジネスコンサルティング事業)
- Review Content Services (口コミコンテンツ事業)
- Internet Research (インターネットリサーチ事業)
- SPO Service (SPOサービス)
Quantifiable outcome
- Some clients achieved 291% traffic increase, some 1,176%, some 176%, some 867% increase in site access after SEO implementation
- +3 more outcomes
Companies that use Nexer
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles3 records
Nexer technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature5 records
Nexer partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- 株式会社日本テレアポセンターcoreNEXER acquired 80% of shares of Japan Teleapo Center, a professional telemarketing staffing company. Based in Chiyoda-ku, Tokyo. Acquired September 30, 2025.
- 株式会社FoRminorNEXER's 100% subsidiary株式会社リジョイスパートナビ acquired the WeChoice web media business from株式会社FoR (Shibuya-ku, Tokyo), a media planning and platform development company.
- 株式会社アクシアカンパニーcoreNEXER acquired 100% of shares of AxiA Company, a company specializing in online defamation and reputation damage countermeasures, homepage production, and media/content production. Based in Minato-ku, Tokyo.
- 株式会社ユアルートminorNEXER acquired the article creation outsourcing business from Yual Route Co., Ltd. (Kanagawa-ku, Yokohama), a company engaged in logistics, IT solutions, and partnership businesses.
- pepy株式会社 (現: petandco株式会社)coreNEXER acquired 100% of pepy Co., Ltd. (renamed petandco in July 2023), operator of pet information media 'pepy.jp' with over 1M monthly PV. Based in Toshima-ku, Tokyo.
- 株式会社アクシアカンパニー (共同利用)minorPersonal information shared within group companies for service guidance and provision. Joint use covers company name, contact name, address, phone, email.
Scale indicators7 records
Recent moves7 records
Expansion highlights5 records
Nexer competitors and assessment
Company assessmentDirect peers
- Septeni Holdings: Japanese digital marketing agency group offering digital advertising, SEO, and creative services. Comparable in service breadth and target SMB/enterprise client mix, and as a publicly listed Japanese digital marketing peer.
- D.A. Consortium: Japanese digital advertising agency providing digital marketing, SEO, and media planning services. Comparable as a direct domestic competitor serving similar Japanese enterprise and SMB clients with a similar digital marketing services stack.
- Allied Architects: Japanese digital marketing company offering advertising agency, SEO, content, and influencer marketing services. Comparable in size, multi-service digital marketing focus, and Japanese SMB/mid-market customer base.
- Digital Garage: Japanese digital marketing and fintech group with digital agency, media, and platform businesses. Comparable in offering integrated digital marketing services and operating owned media/payment platforms alongside agency services.
- GMO AD Partners: Japanese digital advertising agency providing SEM, SEO, and digital marketing services primarily to Japanese enterprises. Comparable as a domestic SEO/SEM-focused agency peer with a similar client mix.
- Full Speed (FulSpeed): Japanese digital marketing agency specializing in SEO, affiliate, and web advertising. Comparable as a Japan-focused SEO/SEM agency competing for the same SMB and mid-market clients.
- AUN Consulting: Japanese SEO and ASO consulting firm. Highly comparable as a Japan-based SEO specialist firm with similar mid-market/SMB clientele and a similar service-led GTM.
Broad incumbents
- Hakuhodo (Broad Incumbent): Japan's second-largest advertising agency group with full-service digital marketing, branding, and media capabilities. Comparable as a broad incumbent competing for the same Japanese enterprise digital marketing spend, though much larger and broader in scope.
- Dentsu (Broad Incumbent): Japan's largest advertising agency group with extensive digital marketing and media services. Comparable as a broad incumbent in Japanese digital marketing, with significantly greater scale and full-service portfolio breadth.
Emerging players
- Basic Inc. (ベーシック): Japanese digital marketing firm with SEO, content marketing, and CRM services for SMBs. Comparable as a domestic SEO/content marketing peer targeting similar Japanese SMB and mid-market clients, though smaller in scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Nexer social profiles
Digital presenceNexer compliance and trust
Trust signalCompliance1 record
Nexer financial estimates
Financial estimateRevenue estimate
Valuation estimate
Nexer leadership team
Management profileNumber of profiles
Profiles5 records
Nexer subsidiaries and ownership
Company hierarchySubsidiaries4 records
Nexer funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Nexer M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Nexer
What does Nexer do?
Nexer is a Japanese digital marketing agency that delivers end-to-end web promotion services centered on SEO, with dedicated SEO consultants, web branding, web advertising operations (20% commission), website/landing page production, and company-operated web media. Services are fully produced in-house and sold through direct sales to Japanese SMEs, mid-market companies, and enterprises. The company also operates proprietary platforms for internet research (VoiceNote) and review-based content marketing (Coetas).
Is Nexer a public or private company?
Nexer is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Nexer founded?
Nexer was founded in 2012. It employs 1,001 to 5,000 people.
Where is Nexer based?
Nexer is headquartered in Tokyo, Japan, in the Asia region.
How does Nexer make money?
Seven revenue lines are on record. SEO Consulting Services are the primary driver. The others are web Advertising Agency Services, LP/Web Site Production, local Business Consulting (MEO), review Content (コエタス), internet Research (ボイスノート) and web Media Operations.
Who are Nexer's main competitors?
Direct peers on record are Septeni Holdings, D.A. Consortium, Allied Architects, Digital Garage, GMO AD Partners, Full Speed (FulSpeed) and AUN Consulting. Broad incumbents are Hakuhodo (Broad Incumbent) and Dentsu (Broad Incumbent). Basic Inc. (ベーシック) is listed as an emerging player.
Does Nexer have an API?
No public API is recorded for Nexer.
What industry is Nexer in?
Nexer's product category is Digital Marketing Services. Its primary akta.pro industry code is MPAAACAB, Search Engine Marketing (SEM) / Paid Search (PPC) Management, with a secondary code of MPAAABAC, Search Engine Marketing (SEM) Media Buying. Its NAICS code is 541810 and its SIC code is 7311.