What FoR does

FoR Inc. is a Tokyo-based private company that operates Medimee, a Japanese cosmetic medical information and beauty clinic search platform. Medimee enables consumers to discover, compare, and book aesthetic medicine clinics across Japan using filters for area, treatment genre, body part, and specific procedure. The platform aggregates clinic listings, user reviews, before/after case studies, doctor profiles, and curated clinic recommendations, with content verticals covering dermatology, plastic surgery, medical slimming, supplements/IV drips, medical hair removal, and men's treatments. FoR supports gaps in the consumer discovery journey for aesthetic medicine — where procedure choice is complex and trust is scarce — by providing benchmarks, pricing context, and structured peer review.

The business operates as a two-sided marketplace monetizing primarily through clinic-side exposure (listing promotion, featured placements, and lead-generation via Web booking) and content marketing. The go-to-market is SEO-led: FoR publishes editorial articles and clinic recommendation rankings around high-intent procedures (e.g., シミ取り, HIFU, ダーマペン, ほうれい線 ヒアルロン酸) and distributes proprietary consumer-trend surveys on beauty medical behavior. The company also conducts original market research on segmented demographics — for example, a survey on aesthetic medicine adoption among people in their 20s, identifying medical hair removal as the dominant entry-point treatment and a typical price band of 10,000–100,000 yen. Its primary customer segments are Japanese consumers seeking aesthetic treatments (notably 20-somethings as the entry-persona) and the aesthetic clinics that rely on Medimee for discovery and bookings.

Name

FoR

Legal name

FoR Inc.

Website

https://medimee.com

Company type

Private

Operating status

Operating

Short description

FoR Inc. operates Medimee, a Japanese beauty clinic search and aesthetic-medicine review platform that helps consumers discover, compare, and book cosmetic treatment clinics across Japan.

Ownership category

akta.pro rank

Product category

Aesthetic Medicine Clinic Discovery Platform

NAICS

Health and Personal Care Retailers (456)

SIC

Services-Health Services (8000)

akta.pro primary industry

Medical & Clinical Reference (Physicians, Nursing, Allied Health) (EDAGAGAA)

Keywords

• Cosmetic clinic search
• Aesthetic medicine platform
• Beauty clinic directory
• Clinic review platform
• Medical aesthetic marketplace

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Distribution channels1 record

Marketing channels1 record

Core offering

FoR Inc. operates Medimee, a Japanese web platform that aggregates beauty clinic listings, user reviews, before/after case studies, doctor profiles, and appointment booking functionality across multiple aesthetic treatment categories including dermatology, plastic surgery, medical slimming, supplements/IV drips, medical hair removal, and men's treatments. The platform enables consumers to discover, compare, and book aesthetic medicine services through searchable filters and editorial clinic recommendations.

Product overview

Medimee is a comprehensive beauty clinic search and aesthetic medicine review platform operated by FoR Inc. The platform enables users to search and filter aesthetic clinics across Japan by area, treatment genre, body part, and specific treatment menu. Medimee aggregates clinic listings with reviews, before/after case studies, doctor profiles, and offers a clinic recommendation ranking system. The service covers multiple aesthetic treatment categories including dermatology, plastic surgery, medical slimming, supplements/IV drips, medical hair removal, and men's treatments.

Differentiator

Problem solved

Functional benefit

Products and services

• Medimee A beauty clinic search and aesthetic medicine review platform allowing users in Japan to search clinics by area, genre, body part, and treatment category. Features clinic listings, user reviews, before/after case studies, doctor profiles, a clinic recommendation ranking system, and web-based appointment booking. Covers dermatology, plastic surgery, medical slimming, supplements/IV drips, medical hair removal, and men's aesthetic treatments.

Quantifiable outcome

• Revealed that medical hair removal is the most common aesthetic treatment among people in their 20s
• +1 more outcomes

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• MedimeeminorStrategic or Co-development Partner · 31 March 2026FoR Inc. conducted a market research survey on beauty medical trends in the 20s which was disseminated through Medimee. Medimee is a beauty clinic search and aesthetic medicine review platform. The partnership involves FoR conducting consumer surveys while Medimee distributes the findings through its platform.

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• ZocDoc: US doctor search and online booking marketplace. Comparable business model to Medimee (search by specialty/location, reviews, online booking) but for general physician care rather than aesthetic medicine.
• RealSelf: US-based aesthetic treatment discovery and review platform with doctor/clinic listings, reviews, and before/after galleries. Same discovery-plus-reviews marketplace model as Medimee but operating in the US market at much larger scale.
• SBC湘南美容クリニック: One of Japan's largest aesthetic clinic chains with national footprint and proprietary direct booking. Comparable as both a clinic operator competing for patients and a vertically integrated alternative to discovery platforms like Medimee.
• TCB東京中央美容外科: Major Japanese aesthetic clinic chain with extensive marketing, direct booking, and membership programs. Represents the vertical-integration threat that aggregator platforms like Medimee must counter.

Direct peers

• キレイパス: Japanese aesthetic clinic comparison platform focused on treatments, pricing, and reviews. Closely comparable discovery-plus-comparison offering to Medimee in the Japanese aesthetic medicine space.
• KIREI Passport (KiraKira): Aesthetic clinic comparison and review platform in Japan. Directly competes with Medimee by helping users compare clinics and treatments with reviews and rankings.
• Hot Pepper Beauty (Recruit): Japan's largest beauty salon and aesthetic clinic search and booking marketplace, operated by Recruit. Directly competes with Medimee on clinic discovery, reviews, and online booking across the same aesthetic treatment categories.
• TRIBEAU: Japanese aesthetic medicine marketplace offering clinic search, reviews, and booking focused on cosmetic procedures such as double eyelid, nose, and skin treatments. Closely comparable in category coverage and target demographic to Medimee.

Regional players

• Booksy: Beauty and wellness appointment-booking marketplace active in Europe, the Americas, and other regions. Comparable booking and discovery technology stack to Medimee's web booking functionality but operates in non-Japan geographies.

Emerging players

• 美容医療相談室: Japanese aesthetic medicine information and consultation platform providing clinic search and treatment explanations. Adjacent to Medimee as a content-led consumer acquisition funnel for aesthetic clinics.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks4 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FoR