Lages & Associates

What Lages & Associates does

Lages & Associates Inc is a privately held, boutique public relations and communications agency founded in 1988 by Beverly J. Lages and headquartered in Irvine, California (Southern California). The firm specializes exclusively in high-technology clients, with documented vertical depth across semiconductors, AI, cloud, storage, AR/VR, security, biotech, and hardware. It serves clients ranging from venture-backed startups (MICLEDI, Lumai, AONDevices, Pliops, Finwave, SiLC, Numem, Micas) to billion-dollar enterprises (Toshiba America Electronic Components, KIOXIA America, Viking Enterprise Solutions, Cytek Biosciences, Calero), retaining long-tenured relationships with several logos spanning multiple years.

The agency's service catalog is organized around three core lines — Public Relations, Content Services, and Marketing Communications — supplemented by spotlight services in social media management, industry analyst relations, and messaging/positioning. In 2025 Lages productized portions of its offering through OnPoint Projects (modular project engagements), a Tradeshow Booster Package, and a Share of Voice Assessment & Report that benchmarks a client against three competitors across six months of media activity. The firm also operates a content marketing channel (blog, LinkedIn, email newsletter) demonstrating PR strategy thought leadership.

Revenue is generated on a professional services basis via two commercial formats: ongoing retainer relationships with enterprise clients and project-based engagements for startups and event-driven initiatives. Pricing is custom and quote-based with no public rate card; the Go-To-Market motion is direct sales through website inquiries, phone, and email ([email protected]) supplemented by event and industry network referrals. The team is described as 'small and highly effective' (1-10 employees), with senior staff including APR-accredited strategists, and the firm has remained founder/family-owned throughout its 35-plus-year history with no external funding, M&A, or parent organization.

Name

Lages & Associates

Legal name

Lages & Associates Inc

Website

https://lages.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

1–10 employees

Short description

Lages & Associates is a 1-10 employee, privately held boutique PR and communications agency founded in 1988 in Irvine, California, serving technology companies from venture-backed startups to billion-dollar enterprises across semiconductors, AI, cloud, storage, and security through retainer and project-based engagements.

Ownership category

akta.pro rank

Product category

Technology Public Relations Services

NAICS

Public Relations Agencies (541820), Public Relations Agencies (54182)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Media Relations & Press Office Services (MPAAADAI)

akta.pro secondary industries

Media Relations & Press Office Services (BPAFADAF), Reputation Management & Online PR (BPAFADAN)

Keywords

• Technology public relations
• High-tech communications
• Media relations services
• Marketing communications agency
• B2B tech PR

Headquarters

HQ city

Irvine

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. PR and Communications Services: Lages generates revenue through providing strategic public relations, content development, and marketing communications services to technology companies. They offer both project-based engagements (such as OnPoint Projects for targeted initiatives like product launches, tradeshow campaigns, and thought leadership programs) and ongoing retainer relationships for continuous PR support. Services include public relations, content creation, marketing communications, social media management, and industry analyst relations.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Lages & Associates is a specialized public relations and communications agency delivering strategic PR, content development, marketing communications, social media management, industry analyst relations, and brand messaging services exclusively to technology companies. The firm offers both ongoing retainer engagements and project-based packages including OnPoint Projects, Tradeshow Booster Package, and Share of Voice Assessment & Report, serving technology clients ranging from startups to billion-dollar enterprises.

Product overview

Lages & Associates is a specialized PR and communications agency for technology companies offering a unified suite of professional services rather than a software product platform. Their core offerings include Public Relations (media relations, thought leadership, analyst relations), Content Services (bylined articles, blogs, case studies, sponsored content), and Marketing Communications (integrated plans, creative services, social media, events). Additional spotlight services include Social Media Management, Industry Analyst Relations, and Messaging/Brand Positioning services. The agency also offers packaged service programs including OnPoint Projects (targeted PR initiatives), Tradeshow Booster Package (pre/during/post-show communications support), and Share of Voice Assessment & Report (competitive benchmarking analytics). These services are delivered as professional consulting engagements, not as software products or platforms.

Differentiator

Problem solved

Functional benefit

Products and services

• Public Relations Strategic public relations services that shape public opinion, create brand equity, and foster purchase predisposition through media relations, thought leadership, and influencer engagement for technology companies.
• Content Services
• Marketing Communications
• Social Media Services
• Industry Analyst Relations
• Messaging Services
• OnPoint Projects
• Tradeshow Booster Package
• Share of Voice Assessment & Report

Quantifiable outcome

• Client testimonials report coverage in major publications including TechCrunch, Forbes, and leading industry outlets
• +1 more outcomes

Named customers17 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Walker Sands Communications: Walker Sands is a B2B tech-focused PR and communications agency serving software, SaaS, and emerging technology companies. Like Lages, it specializes in tech PR with capabilities spanning media relations, content, and integrated marketing communications for startups through enterprise.
• March Communications: March Communications is a tech PR and integrated marketing agency working with B2B technology companies across cloud, SaaS, AI, and emerging tech. Its boutique positioning and tech specialization make it a direct comparable to Lages in client profile and service mix.
• Kulesa Faul: Kulesa Faul is a boutique PR agency specializing in technology and cleantech clients. It competes head-to-head with Lages for tech startup and mid-market PR engagements, with similar service offerings around media relations, content, and thought leadership.
• Shift Communications: Shift Communications is a technology-focused PR agency serving enterprise and emerging tech clients. It offers comparable media relations, analyst relations, and integrated marketing communications services targeting the same tech buyer as Lages.
• Ardent Communications: Ardent Communications is a boutique technology PR agency serving semiconductor, AI, and enterprise software companies. Its deep-tech specialization and mid-market client focus make it a close comparable to Lages in capability and customer profile.
• Buchanan Public Relations: Buchanan PR is a tech-focused PR firm serving B2B technology clients across cloud, AI, and enterprise software. Its service portfolio and client mix closely align with Lages' offering of media relations, analyst relations, and integrated marketing communications.
• RH Strategic: RH Strategic is a public affairs and PR firm with deep tech and B2B focus. It competes with Lages for enterprise tech PR mandates, particularly where policy, public affairs, and corporate communications intersect with technology marketing.
• Hotwire Global: Hotwire is a global tech and B2B communications agency serving technology, SaaS, and enterprise clients. Its mid-market tech PR focus and integrated marketing services make it a comparable boutique-to-mid-market peer to Lages.

Broad incumbents

• Edelman: Edelman is the world's largest independent PR firm with a dedicated technology practice serving global tech clients. It is a broad incumbent in the same tech PR space as Lages but operates at much larger scale with global reach and deeper resourcing.
• Weber Shandwick: Weber Shandwick is a global communications network with a substantial technology practice serving enterprise tech and consumer electronics clients. It overlaps with Lages on tech PR services but at a much broader portfolio and geographic scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/Lages_PR
• Facebookfacebook.com/lagesPR

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lages & Associates