What NOLA.com does

NOLA.com is the primary digital news platform serving the New Orleans metropolitan area and broader Louisiana market. Founded in 1998, it operates as the digital home of The Times-Picayune newspaper and is owned by Capital City Press, LLC, a privately-held Louisiana media company. The platform provides comprehensive local coverage including breaking news, crime, courts, education, politics, sports (Saints, LSU, Pelicans, Tulane), and cultural content (Mardi Gras, festivals, music, dining). Beyond core news, the site functions as a platform-plus-modules ecosystem with integrated vertical services: E-Edition (digital newspaper), email newsletters, obituaries, job listings, real estate (Homes), merchandise (Store), and public notices.

The technology infrastructure is built on the TownNews Blox CMS platform, a standard digital publishing system used across the Capital City Press network. The site distributes content via web, mobile-optimized interfaces, social sharing (Facebook, Twitter, WhatsApp, SMS), and an E-Edition storefront. The company maintains 251-500 employees and operates from its headquarters at 840 St. Charles Avenue, New Orleans.

The business model is primarily subscription-based with digital advertising as a secondary revenue stream. "Subscribe" CTAs are prominent throughout the site, and a E-Edition storefront enables digital replica access. Additional revenue comes from sponsored content integrations (e.g., Community Coffee sponsorship), classifieds (jobs, homes, obituaries), and e-commerce merchandise. The platform serves a horizontal audience: general public readers in the New Orleans metro and Louisiana Gulf Coast residents, with affiliated publications (The Advocate, Gambit) extending reach into Baton Rouge, Acadiana, Shreveport, and Lake Charles markets.

Name

NOLA.com

Legal name

Capital City Press, LLC

Website

https://nola.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

251–500 employees

Short description

NOLA.com is a regional digital news platform serving the New Orleans metropolitan area and broader Louisiana market. Operating as the digital home of The Times-Picayune under Capital City Press, LLC, it delivers local news, sports, entertainment, and classifieds via a platform-plus-modules ecosystem spanning multiple Louisiana markets.

Ownership category

akta.pro rank

Product category

Digital News Media

NAICS

Broadcasting and Content Providers (516)

SIC

Newspapers: Publishing Or Publishing & Printing (2711)

akta.pro primary industry

White-Label/Hosted Publishing Platforms (MPACAIAJ)

Keywords

• Local news media
• Digital newspaper
• News publishing
• Digital subscriptions
• Breaking news coverage

Headquarters

HQ city

New Orleans

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Distribution channels3 records

Marketing channels4 records

Core offering

NOLA.com is a regional digital news platform serving the New Orleans metropolitan area and the state of Louisiana, providing breaking news, local and state politics coverage, sports reporting (Saints, LSU, Pelicans, Tulane, UNO, high schools), entertainment, opinion columns, obituaries, and community news. It operates as the digital home of The Times-Picayune newspaper and is integrated with the Capital City Press media network that also publishes The Advocate, Gambit, and regional Louisiana outlets. The platform generates revenue through digital subscriptions, advertising, and E-Edition access.

Product overview

NOLA.com is a news and media website operated by The Advocate/Times-Picayune, serving the New Orleans area and Louisiana with local news, sports, entertainment, and opinion content. The site functions as a unified platform offering a core news website alongside several integrated modules and services including E-Edition (digital newspaper), Newsletters, Obituaries, Jobs, Homes, Store, and Public Notices. The product portfolio operates as a platform-plus-modules architecture where the main news website serves as the primary offering, with specialized vertical services accessible through dedicated subdomains and sections.

Differentiator

Problem solved

Functional benefit

Products and services

• NOLA.com News Website Primary digital news website providing local news, breaking news, sports, entertainment, opinion content, and community information for the New Orleans metropolitan area and wider Louisiana market.
• E-Edition Digital edition of the Times-Picayune newspaper accessible through app.nola.com, providing a digital replica of the print publication for subscribers.
• Email Newsletters Email newsletter subscriptions delivering news updates, breaking news alerts, and featured content to subscribers.
• Obituaries Online obituary listings and submission services hosted at obituaries.nola.com for the New Orleans and Louisiana community.
• Jobs (Employment Classifieds) Online employment classifieds and job listings platform hosted at jobs.nola.com for the New Orleans and Louisiana job market.
• Homes (Real Estate Listings)
• Store (Merchandise) Online merchandise store at store.nola.com offering branded NOLA.com and Times-Picayune products to readers and subscribers.
• Public Notices Public notice listings for Louisiana including Jefferson Parish notices, accessible via the NOLA.com louisianapublicnotice.com platform.

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Three partnerships are on record, tiered core and minor.

• The AdvocatecoreOthersThe Advocate is NOLA.com's affiliated publication covering Baton Rouge and statewide Louisiana news. Both publications are owned by Capital City Press, LLC and share digital infrastructure and content partnerships.
• Gambit (Best of New Orleans)minorOthersGambit is a New Orleans entertainment weekly linked through NOLA.com's site navigation. Provides arts, dining, and entertainment coverage for the New Orleans area.
• Community CoffeeminorGTM or Marketing PartnerLouisiana-based coffee company advertising on NOLA.com, with logo displayed on the site as a marketing/sponsorship relationship.

Scale indicators1 record

Recent moves6 records

Expansion highlights3 records

Direct peers

• Gambit / Best of New Orleans: New Orleans alternative weekly (arts, dining, entertainment) linked through NOLA.com navigation. Owned within the same media network and serves overlapping New Orleans audiences with complementary editorial verticals.
• The Advocate (Baton Rouge): Sibling Louisiana statewide daily owned by the same Capital City Press LLC as NOLA.com. Uses the same TownNews CMS, shares content and digital infrastructure, and competes/adjoins for the same Louisiana advertising and subscription base.
• Shreveport-Bossier Advocate: Northwest Louisiana affiliate in the Capital City Press network, distributing via the same NOLA.com/TownNews platform. Directly comparable model — local digital news site for a specific Louisiana metro, served by the same parent.

Emerging players

• The Lens: New Orleans-based nonprofit investigative digital news outlet. Directly competes for high-quality local news readership and donor/sponsor attention in the same NOLA market, though supported by philanthropy rather than ads/subscriptions.
• The Athletic: Subscription-based digital sports news outlet now under The New York Times. Comparable in its digital-only subscription monetization and deep local-team coverage (NOLA.com features heavy Saints/LSU/Pelicans coverage that overlaps The Athletic's model).
• Block Club Chicago: Nonprofit digital local news site covering Chicago neighborhoods. Comparable community-rooted, digital-first local news model serving a single metro — a structural analog to NOLA.com's role in Greater New Orleans, despite the nonprofit funding model.

Broad incumbents

• Lee Enterprises: Major U.S. regional newspaper chain operating digital and print properties across small and mid-size markets. Comparable regional digital news model with subscription and advertising revenue mix, but geographically dispersed across many states.
• Tribune Publishing (now Alden Global): Major U.S. newspaper group owning regional digital news properties including the Chicago Tribune, Baltimore Sun, and others. Directly comparable regional digital subscription + advertising business model, though concentrated in larger metros.
• Gannett / USA TODAY Network: Largest U.S. newspaper chain operating hundreds of regional digital news sites across the country. Highly comparable business model (local digital news + subscriptions + display), but with vastly greater scale and geographic diversification.
• McClatchy: Regional newspaper chain (now private under Chatham Asset Management) operating digital and print news sites in markets across the U.S. Closely analogous regional digital news business model and monetization structure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/nolanews
• Xx.com/NOLAnews

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NOLA.com