What Cleanprofs does

Cleanprofs B.V. is a Dutch environmental services company founded in 1998 and headquartered in Wateringen, Netherlands, that operates a subscription-based mobile container cleaning service across the entire Netherlands via eleven logistical service points. The company cleans household and commercial waste containers (GFT organic, REST residual, DUO dual-compartment, and PMD plastic/metal/drinks packaging) directly at the customer's curb on the day of municipal waste collection, eliminating the need for customers to transport containers. Its cleaning fleet is equipped with proprietary mobile washing units featuring high-pressure 360-degree rotating spray heads and a four-compartment water recycling filtration system that continuously filters and reuses process water, paired with a custom route planning system that registers all customer containers for daily route optimization.

The service is sold on a recurring subscription basis with three core tiers: a single-container plan at €8.99/month (12 cleanings per year), a multi-container plan at €7.99 per container/month with volume discount, and a Duo container plan at €15.98/month (24 cleanings per year). New customers receive a €1 first-month promotion, an annual prepay option provides a 10% discount, and the Vriendenkorting referral program awards two free cleanings per successful referral. The business segment (Zakelijke Containerreiniging) is sold via direct field-sales with account managers serving companies, schools, and municipalities with containers ranging from 240L to 1300L on customized schedules.

Go-to-market blends self-service residential online ordering through cleanprofs.nl with a field-sales business motion; marketing is multi-channel including organic social (TikTok, Instagram, Facebook, YouTube) and SEO-driven educational content (waste-separation and pest-prevention blog posts). Each cleaner operates 10:00 to 19:00 on optimized routes, handling 100-150 containers per day. The company is privately held with no disclosed institutional investors or external funding beyond a 2019 engagement with Committed Capital (undisclosed amount).

Name

Cleanprofs

Legal name

Cleanprofs B.V.

Website

https://cleanprofs.nl

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

101–250 employees

Short description

Cleanprofs B.V. is a Dutch environmental services company that operates a subscription-based mobile container cleaning service for residential and commercial waste containers (GFT, REST, DUO, PMD) nationwide across the Netherlands via eleven logistics service points.

Ownership category

akta.pro rank

Product category

Waste Container Cleaning Services

NAICS

Waste Collection (56211), Solid Waste Collection (562111)

SIC

Refuse Systems (4953), Sanitary Services (4950)

akta.pro primary industry

Commercial & Office Waste Collection (Non-hazardous) (EUAIAGAA)

Keywords

• Waste container cleaning
• Mobile cleaning services
• Subscription cleaning service
• Commercial waste cleaning
• Environmental sanitation services

Headquarters

HQ city

Wateringen

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Container Cleaning Subscription - Residential: Monthly subscription for residential container cleaning services. Single container subscription at €8.99/month (12 cleanings/year), dual container at €7.99/container/month (12 cleanings per container). Duo containers at €15.98/month (24 cleanings/year). Customers can add multiple containers with volume discounts. Annual payment option with 10% discount.
2. Container Cleaning Subscription - Business: Business customers (companies, schools, municipalities) can subscribe for container cleaning services at their business location. Service includes custom cleaning schedules, professional account management, and on-site cleaning. Flexible frequencies: monthly, bi-monthly, quarterly, semi-annually, annually, or on-demand.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Cleanprofs provides scheduled on-site cleaning of household and commercial waste containers (GFT, REST, DUO, PMD) through a subscription-based model. Service is delivered via mobile cleaning vehicles that visit the customer's location on the municipal waste collection day, using high-pressure water systems, 360-degree rotating spray heads, water recycling, and biodegradable cleaning agents. Coverage spans the Netherlands through eleven logistical service points, with over 160,000 containers in service.

Product overview

Cleanprofs offers a container cleaning subscription service operating throughout the Netherlands. The core offering consists of scheduled container cleaning (containerreiniging) for various container types including GFT (organic waste), REST (residual waste), DUO (dual-compartment), and PMD (plastic/metal/drinks packaging) containers. Services are delivered through three main subscription tiers: Single Container (€8.99/month, 12 cleanings/year), Multi-Container (€7.99/container/month with volume discount, 12 cleanings/year per container), and Duo Container (€15.98/month, 24 cleanings/year). The company also provides a business version (Zakelijke Containerreiniging), a referral program (Vriendenkorting), annual subscription discounts, sticker identification services, and a mobile app (Afvalkalender). All services are performed using eco-friendly cleaning agents and high-pressure water systems mounted on mobile cleaning vehicles, with water recycling technology.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Container Cleaning Subscription
• Business Container Cleaning Service

Quantifiable outcome

• Containers cleaned every 4 weeks (12x/year for standard, 24x/year for DUO)
• +3 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Renewi: Dutch-listed waste management major that collects and processes commercial, industrial, and municipal waste across the Netherlands and Belgium. Operates in the same geography and customer base as Cleanprofs but on the collection/processing side rather than container cleaning subscriptions, giving it natural adjacency and possible tuck-in appeal.
• SITA UK (now part of Veolia): UK waste collection and recycling provider serving municipal and commercial accounts. Comparable in customer type (residential and B2B) and waste-handling focus, though predominantly serving UK waste streams rather than the Dutch market Cleanprofs operates in.
• Veolia Environment: Global environmental services and waste management leader with operations across Europe. Comparable as a broad incumbent in waste management that could expand into consumer-facing container cleaning services, and as a potential strategic acquirer given its scale and ESG-aligned positioning.
• PreZero: European circular services and recycling arm of the Schwarz Group operating across Germany, Benelux, and broader Europe. Comparable as a sustainability-focused waste services company that could view container-cleaning subscriptions as an adjacent offering for its municipal and commercial customers.
• Suez Group: Major European water and waste management operator providing collection, treatment, and recycling services comparable to Cleanprofs' underlying theme of waste stream hygiene, though at much larger scale and with different geographic concentration in France/Benelux.

Direct peers

• The Wheelie Bin Cleaning Company (UK): UK-based mobile wheelie bin cleaning service using high-pressure washing and water recycling on customers' premises. Closest direct comparable to Cleanprofs' core service - subscription/mobile cleaning of residential bins - though it operates in a different geography.
• Bin Cleaning Services Ltd (UK): UK operator of scheduled wheelie bin cleaning rounds for residential customers, frequently synchronized with municipal collection days. Direct business model analog to Cleanprofs, demonstrating that the Dutch model has working precedents in other European markets.

Others

• Junk King: US-based eco-friendly junk removal and hauling franchise serving residential and commercial customers. Comparable as a recurring, subscription-capable cleanout/hauling service business, though operating in a different geography and with a removal (not cleaning) focus.
• 1-800-GOT-JUNK: North American franchise-based junk removal and cleanout service with a recurring residential/commercial customer base. Comparable in being a service-on-demand cleanout business targeting hygiene and convenience, though focused on removal rather than cleaning of stationary bins.

Regional players

• Milieu Service Nederland: Dutch environmental services provider offering container and waste-handling equipment services regionally. Comparable in targeting Dutch customers with container-related hygiene solutions, though operating at regional rather than national subscription scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@cleanprofs6439
• Facebookfacebook.com/CleanprofsBV
• Instagraminstagram.com/cleanprofs
• TikToktiktok.com/@cleanprofs

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cleanprofs