Barry Bagels

What Barry Bagels does

Barry Bagels is a family-owned bagel and deli restaurant chain founded in 1972 in Sylvania, Ohio, originally operating as The Bagel Place. The company produces boiled-then-baked bagels and operates a hub-and-spoke distribution architecture in which centrally located 'hub' stores with full baking capabilities supply fresh bagels to smaller 'spoke' locations that require no on-site baking equipment. As of late 2025 it runs 24+ retail locations across Ohio, Michigan, Indiana, and Kentucky, with a stated 104 units under development including 30-unit and 20-unit multi-unit franchise agreements in Texas and Iowa respectively.

The company operates a hybrid corporate-and-franchise model. Franchisees pay an initial fee of $20,000-$25,000 (with single-unit investment ranging $99,000-$514,000), a 6% royalty on net sales, plus 1% to local marketing and 1% to a system-wide marketing fund, on a 10-year agreement term with one 10-year renewal. Revenue streams span retail (dine-in, carry-out, third-party delivery), catering (deli trays, sandwich trays, box lunches, lox platters, cookie trays via phone and ezCater), wholesale (fresh bagels to schools, hospitals, offices, coffee shops), franchise royalties, franchise fees, branded merchandise, and a community fundraising program. Technology infrastructure includes the Incentivio online ordering platform, a mobile app for iOS/Android with a points-based loyalty program (1,000-point signup bonus), and real-time franchise performance reporting.

The customer base spans individual consumers, corporate and event catering buyers, educational and healthcare institutions (both as wholesale accounts and as non-traditional express-location hosts), and multi-unit franchisees. Leadership includes founder Barry Greenblatt (deceased 2014), his son Mark Greenblatt (owner of corporate stores), and Jim Nusbaum (CEO heading the franchising group). The company remains privately held with no disclosed institutional investment, and no AI/ML capabilities are evident in the current technology stack.

Name

Barry Bagels

Legal name

Barry Bagels

Website

https://barrybagels.com

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

51–100 employees

Short description

Family-owned Midwest bagel chain founded in 1972, operating retail stores and a franchise program across Ohio, Michigan, Indiana, and Kentucky, with active expansion into Texas and Iowa via a capital-efficient hub-and-spoke bakery model.

Ownership category

akta.pro rank

Product category

Bagel Restaurant Chain

NAICS

Retail Bakeries (311811), Commercial Bakeries (311812)

SIC

Bakery Products (2050), Wholesale-Groceries & Related Products (5140)

akta.pro primary industry

Retail Bakeries (Bread & Daily Bakery) (THAFAFAA)

akta.pro secondary industry

Wholesale / Commercial Bakeries (B2B Supply) (THAFAFAF)

Keywords

• Fresh bagels
• Bagel restaurant
• Deli catering
• Franchise bakery
• Wholesale bagels

Headquarters

HQ city

Toledo

HQ country

United States

HQ region

North America

Offices24 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Retail Sales: Traditional dine-in, carry-out, and third-party delivery orders at physical locations. Customers purchase bagels, cream cheeses, deli sandwiches, soups, and salads directly from stores.
2. Catering Services: Deli and sandwich trays for tailgates, weddings, funerals, parties, corporate events, and other gatherings. Offers deli trays, sandwich trays, box lunches, bagel & cream cheese trays, dairy trays, lox platters, and cookie trays with 24-hour advance notice preferred.
3. Wholesale Distribution: Selling fresh bagels daily to schools, universities, hospitals, office complexes, and local coffee shops as a B2B revenue stream for franchisees.
4. Franchise Royalties: Franchisees pay royalties equal to 6 percent of net sales, providing recurring revenue for the franchisor. Additionally, franchisees contribute 1 percent to local marketing and 1 percent to the system-wide marketing fund.
5. Franchise Fees: Initial franchise fee of $20,000 to $25,000 depending on the number of franchised stores opened under an area development agreement. Projected initial investment range for a single start-up location is between $99,000 and $514,000.

Pricing tiers

Distribution channels5 records

Marketing channels6 records

Core offering

Barry Bagels sells fresh-baked bagels (boiled then baked in small batches throughout the day) along with flavored cream cheeses, deli sandwiches, soups, and salads through a network of company-owned and franchised retail stores in Ohio, Michigan, Indiana, and Kentucky. The company also provides deli and catering trays, wholesale bagel distribution to institutions, a franchise program using a hub-and-spoke production model, and a branded merchandise line.

Product overview

Barry Bagels is a Midwest bagel and deli restaurant chain founded in 1972, operating under a family-owned business model with a hub-and-spoke bakery distribution system. The core offering consists of fresh bagels boiled and baked daily throughout the day at central 'hub' locations, distributed to smaller 'spoke' locations without baking equipment. The product portfolio centers on fresh-baked bagels with flavored cream cheeses, complemented by a comprehensive catering service offering multiple tray formats (deli trays, sandwich trays, box lunches, bagel and cream cheese trays, dairy trays, lox platters, and cookie trays) for events of various sizes. Additional revenue streams include a loyalty/rewards program with mobile app integration, wholesale bagel sales to institutions, and a franchise program offering both traditional full-size locations and non-traditional express formats for hospitals, schools, and food courts. The company also operates a branded merchandise shop (Barry Gear) and community fundraising program.

Differentiator

Problem solved

Functional benefit

Products and services

• Fresh-Baked Bagels Boiled then baked bagels prepared in small batches throughout the day at central hub locations and served at all Barry Bagels retail locations, paired with flavored cream cheeses, deli sandwiches, soups, and salads for individual consumers seeking a daily fresh breakfast or lunch.
• Catering Services Event and group catering offerings including deli trays, sandwich trays, box lunches, bagel and cream cheese trays, dairy trays, lox platters, and cookie trays for tailgates, weddings, funerals, parties, corporate events, and other gatherings, with orders placed by phone or via the ezCater platform.
• Barry Bagels Franchise Program Franchise opportunity offering exclusive territorial rights and multi-unit development rights using the capital-efficient hub-and-spoke bakery model, with training, operations support, real estate assistance, marketing support, supply chain management, and real-time performance reporting for new franchisees.
• Non-Traditional Express Locations Compact-format Barry Bagels locations with slightly alternative menus positioned in non-traditional venues such as hospitals, schools, and food courts, requiring minimal infrastructure and providing flexible market entry for franchisees.
• Wholesale Bagel Program B2B program enabling Barry Bagels franchisees to sell fresh-baked bagels on a wholesale basis daily to schools, universities, hospitals, office complexes, and local coffee shops as an additional revenue stream.
• Barry Bagels Mobile App Official iOS and Android mobile application allowing customers to earn loyalty rewards points, place online orders for pickup, purchase and store gift cards, view order history, and access exclusive member offers.
• Barry Bagels Rewards Loyalty Program Points-based loyalty program in which members accumulate rewards on every purchase, receive a 1000-point signup bonus, and gain access to exclusive member-only offers through the mobile app and website.
• Barry Gear Branded Merchandise Barry Bagels-branded apparel and accessories sold directly to consumers through a dedicated online merchandise storefront, providing an additional brand and revenue channel outside of food sales.
• Fundraising and Donations Program Community fundraising and donation program through which local organizations partner with Barry Bagels retail locations to support their fundraising initiatives, with participation varying by market and coordinated at the local store level.

Quantifiable outcome

• Initial franchise investment range: $99,000-$514,000 (vs typical restaurant investment of $500K-$1M+)
• +3 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• FranchiseescoreChannel Partner/ Reseller/ Distributor · 1 January 2014Barry Bagels partners with franchisees who invest in exclusive territories and build multiple units. Franchisees pay royalties of 6% of net sales plus 1% local and 1% system-wide marketing contributions. The company provides training, operations support, real estate assistance, marketing support, and supply chain management to franchise partners.

Scale indicators6 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Noah's New York Bagels: West Coast-focused bagel chain owned by Einstein Noah Restaurant Group. Closely comparable in bagel-led retail cafe format and catering/wholesale programs serving institutional customers.
• Manhattan Bagel: East Coast bagel chain offering fresh-baked bagels, deli sandwiches, and catering trays. Directly comparable in product mix, single-category focus, and franchise structure.
• Einstein Bros. Bagels: Largest dedicated U.S. bagel chain with hundreds of franchised and company-owned locations. Directly competes with Barry Bagels on menu, customer occasion, and franchise model, though at far greater national scale and brand awareness.
• Bruegger's Bagels: National bagel and coffee chain owned by JAB Holding Co. Directly comparable in menu, cafe format, and franchise/corporate mix; competes with Barry Bagels in the same bagel category across multiple U.S. regions.

Broad incumbents

• Panera Bread: National bakery-cafe incumbent owned by JAB Holding Co. Overlaps with Barry Bagels on bagels, deli sandwiches, catering, and coffee, but operates at vastly greater scale with a broader bakery-focused menu.
• Dunkin' (Inspire Brands): Mass-market donut and coffee chain with a meaningful bagel program. Competes for the same breakfast and morning catering occasions as Barry Bagels, particularly through franchise-led national expansion.
• Auntie Anne's: Largest U.S. pretzel/baked-snack franchise, also owned by JAB. Compares on franchise-led baked-snack QSR economics, mall/foodcourt non-traditional locations, and similar corporate-store-plus-franchisee model.

Regional players

• Biggby Coffee: Fast-growing Midwest coffee chain offering bagels and bakery items. Compares to Barry Bagels on regional Midwest density, franchise model, and breakfast-daypart customer overlap.
• Bagel Boss: Long Island-based bagel chain with strong regional brand and catering/wholesale business. Compares to Barry Bagels on retail bakery format, catering trays, and franchise expansion ambitions.

Others

• La Colombe Coffee Roasters: Specialty coffee roaster and cafe operator with bakery partners. Relevant adjacent peer because it shares institutional/wholesale supply dynamics with Barry Bagels' B2B wholesale channel into offices, hospitals, and universities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/BarryBagels
• Facebookfacebook.com/BarryBagels
• Instagraminstagram.com/barrybagels
• LinkedInlinkedin.com/company/barry-bagels

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Barry Bagels