What Dogus Technology does

Doğuş Teknoloji (legal name Doğuş Bilgi İşlem ve Teknoloji Hizmetleri A.Ş.) is a Turkish enterprise IT services provider and a wholly-owned subsidiary of Doğuş Holding A.Ş., one of Turkey's largest diversified conglomerates. Headquartered in Istanbul's Maslak business district, the company delivers digital transformation services across five practice areas — AI solutions, data solutions, technology operations and cybersecurity, business solutions, and IT governance — to large enterprises primarily in Turkey with a growing footprint in EMEA banking markets.

The company's technology base comprises 15+ proprietary software products layered on top of its own Unity Data Center infrastructure (3.2 Tbps backbone capacity). The product portfolio spans an executive KPI/decision-support platform (X-Board), a generative AI platform with industry-specific assistants (GenAI, including Marketing and E-Commerce Assistants launched in 2025, and GenVideo for avatar-based video production), an AI-empowered IT operations suite (GovernX, launched 2026), computer vision (Vision Engine), chatbots (Lugado), employee engagement (BadgeForce), hybrid workplace management (Hybee), sustainable software analysis (GreenCodex), loyalty (Loyalty-4u), EV charging management (Powerlabz), maritime/berth logistics (Berthlog), database optimization (Solidbooster), HR (WelCalm), and logging (D-Logger). The company operates an R&D Center and Innovation Center, holds Microsoft Gold Certified Partner status, and maintains ISO/IEC 27001, ISO/IEC 20000-1, ISO 22301, and ISO 10002 certifications, plus E-Fatura Özel Entegratör authorization from the Turkish Revenue Administration.

Revenue is generated through enterprise software services, subscription/recurring licenses for proprietary products, managed data center services, and electronic-invoice integration services. Go-to-market is enterprise field sales, augmented by event-driven demand generation (AI Tomorrow Summit, Future AI Summit, AI Governance Day, C-Level Club) and a partner ecosystem anchored by Microsoft. Named customers include Garanti BBVA, Pasha Bank, Alinma Bank, Dubai Islamic Bank, Turkish Airlines, Migros, Samsung, Doğuş Otomotiv, Generali, LCW, Galataport, Memorial, Nusret, and Petlas — a 40+ enterprise logo base spanning banking, aviation, retail, automotive, insurance, healthcare, real estate, and food & beverage. Pricing is quote-based with annual billing cadence; no public price list exists.

Name

Dogus Technology

Legal name

Doğuş Bilgi İşlem ve Teknoloji Hizmetleri A.Ş.

Website

https://d-teknoloji.com.tr

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

251–500 employees

Short description

Doğuş Teknoloji is a Turkish enterprise IT services provider and Doğuş Holding subsidiary, offering AI, data, cybersecurity, business solutions, and IT governance alongside 15+ proprietary software products. It serves large enterprises across banking, aviation, retail, automotive, healthcare, and real estate in Turkey and EMEA.

Ownership category

akta.pro rank

Product category

Enterprise IT Services and Software

NAICS

Computer Systems Design and Related Services (5415), Custom Computer Programming Services (541511), Software Publishers (51321), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

ITSM Managed Services (Run/Operate/Optimize) (BPAEAJAN)

akta.pro secondary industries

IT Knowledge Management & Service Desk Platforms (HDAEALAH), ITSM Platform Implementation & Administration (ServiceNow/JSM/BMC/etc.) (BPAEAJAC), Service Catalog, Request Fulfillment & Self-Service Portals (BPAEAJAI), IT Service Desk & End-User Support (L1/L2) (BPAAACAA)

Keywords

• Enterprise software solutions
• Managed it services
• Cybersecurity services
• Generative ai platforms
• Data analytics solutions

Headquarters

HQ city

Istanbul

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Enterprise Software Services: Doğuş Teknoloji generates revenue through providing enterprise software solutions and digital transformation services to corporate clients across multiple industries including AI solutions, data solutions, cybersecurity, business solutions, and IT governance services.
2. Proprietary Software Products: Revenue from proprietary software products including X-Board, BadgeForce, Hybee, GreenCodex, Cookie Seal, Loyalty-4u, Powerlabz, CreaLoomX, Lugado, Berthlog, Solidbooster, Vision Engine, WelCalm, and D-Logger sold to enterprise customers.
3. Data Center and Hosting Services: Managed data center services providing secure infrastructure with 3.2 Tbps backbone capacity for enterprise customers requiring hosting and infrastructure services.
4. E-Fatura Integration Services: Electronic invoice integration services as an authorized special integrator (Özel Entegratör) providing electronic invoice creation, sending, receiving, and archiving services.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Dogus Technology sells proprietary enterprise software products and provides managed IT services to large corporations in Turkey and international markets. Its core offerings include 15+ proprietary software products (X-Board decision support, GenAI platform, Hybee office management, BadgeForce engagement, GreenCodex sustainable analytics, Vision Engine computer vision, Powerlabz EV charging, Loyalty-4u, Berthlog, WelCalm HR, D-Logger, Solidbooster, Cookie Seal, Lugado chatbot, CreaLoomX) and five service lines: AI Solutions, Data Solutions, Technology Operations & Cybersecurity, Business Solutions, and IT Governance, supported by the Unity Data Center with 3.2 Tbps backbone capacity.

Product overview

Doğuş Teknoloji offers a diverse portfolio of 15+ proprietary software products alongside managed IT services. The product lineup includes: X-Board (intelligent KPI decision support), BadgeForce (gamified employee engagement), Hybee (facility/office management), GreenCodex (sustainable software analysis), Powerlabz (EV charging management), Vision Engine (computer vision), Cookie Seal (consent management), Lugado (chatbot), Solidbooster (database optimization), WelCalm (digital HR), D-Logger (logging), Loyalty-4u (loyalty programs), Berthlog (port logistics), CreaLoomX, and GenAI (generative AI platform). Services include AI solutions, technology operations & cybersecurity, data solutions, business solutions, and IT governance. The company operates its own Unity Data Center with 3.2 Tbps capacity. The portfolio targets enterprise digital transformation needs across multiple verticals including retail, finance, automotive, healthcare, and logistics.

Differentiator

Problem solved

Functional benefit

Brands

• X-Board: Intelligent Decision Support Platform for executive-level real-time KPI management
• CreaLoomX
• BadgeForce
• Loyalty-4u
• Powerlabz
• Hybee
• Cookie Seal
• Lugado
• GreenCodex
• Berthlog
• Solidbooster
• Vision Engine
• WelCalm
• D-Logger
• GenAI
• GovernX
• GenVideo

Products and services

• X-Board Intelligent Decision Support Platform providing executive-level real-time KPI management with natural language data querying via D-Assist and AI-powered forecasting for enterprise customers.
• BadgeForce Gamified reward and engagement platform that increases in-house motivation, promotes healthy competition, and strengthens employee engagement for enterprise HR teams.
• Hybee Next-generation office management application providing flexible scheduling, resource optimization, and data-driven solutions for hybrid working environments.
• GreenCodex Sustainable software analysis platform that optimizes software processes while providing energy savings to support sustainability goals.
• Powerlabz Smart electric vehicle charging station management solution enabling data analytics and AI-powered management for EV charging infrastructure.
• Cookie Seal Cookie consent management solution for websites enabling compliance with privacy regulations through banner-based consent management.
• Lugado Chatbot application for automated customer communication and support.
• Solidbooster Database optimization solution for improving database server performance and reducing operational costs.
• Vision Engine Computer vision solution for visual recognition and analysis capabilities.
• WelCalm Digital HR application for human resources digitalization and HR automation solutions.
• D-Logger Data logging solution for enterprise data management.
• CreaLoomX Content creation and digital asset management platform.
• Loyalty-4u End-to-end digitalization platform for loyalty programs enhancing customer experience, improving operational efficiency, and enabling personalized interactions.
• Berthlog Berth management and port logistics solution.
• GenAI Platform Generative AI platform with creative, functional, and industry-specific AI assistants for business process automation, content creation, and enterprise productivity.
• Unity Data Center Secure and fully managed data center infrastructure with 3.2 Tbps backbone providing maximum reliability and performance for enterprise operations.
• GovernX AI-empowered IT operations management platform with three core programs: IT Service Management, Asset and Configuration Management, and License Management for smarter, measurable, and optimized IT operations.
• AI Solutions Services Service practice delivering AI assistants, chatbots, content creation, and AI-powered business process automation for enterprise customers.
• Data Solutions Services Service practice spanning data warehouse modernization, IoT integrations, big data analytics, and data lakehouse management for enterprise data-driven transformation.
• Technology Operations and Cybersecurity Services Service practice covering network security, data protection, penetration testing, continuous monitoring, threat analysis, vulnerability detection, and incident response alongside IT operations management.
• Business Solutions Services Service practice delivering custom software, mobile applications, and digitalization of business processes for enterprise customers.
• IT Governance Services Service practice providing customer-centric IT governance aligned with regulatory compliance and the company's ISO-certified frameworks.
• E-Fatura Special Integrator Services Authorized electronic invoice creation, sending, receiving, and archiving services delivered under the company's E-Fatura Special Integrator (Özel Entegratör) authorization.

Quantifiable outcome

• 3.2 Tbps data center backbone capacity

Named customers14 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability15 records

Feature17 records

Partnerships

Two partnerships are on record, tiered core.

• PASHA TechnologycoreStrategic or Co-development Partner · 15 June 2026Experience sharing meeting held at Cupra City Galataport where Doğuş Teknoloji shared technology vision, industry best practices, and experiences from its transformation journey with PASHA Technology teams. A highly productive day of mutual knowledge exchange and collaboration.
• MicrosoftcoreTechnology or IntegrationMicrosoft Gold Certified Partner status representing the highest level of Microsoft partnership. Doğuş Teknoloji has implemented critical projects with Microsoft and reflects experience and advantages to customers, increasing service quality. The partnership enables deployment of Microsoft solutions alongside proprietary offerings.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• KoçSistem: Turkey's largest private-sector IT services company, part of Koç Holding, providing digital transformation, cloud, cybersecurity, and enterprise software. Most direct comparable to Doğuş Teknoloji given similar conglomerate backing, enterprise focus, and managed services business model in Turkey.
• Havelsan: Turkish IT company with defense roots offering simulation, cybersecurity, and digital transformation solutions. Comparable to Doğuş Teknoloji in enterprise IT services scale and Turkish-market focus, with similar AI/data capabilities.
• Logo Yazılım: Turkey's leading enterprise software (ERP) vendor serving SMEs and large enterprises with packaged business software. Comparable to Doğuş Teknoloji as a Turkish-headquartered software publisher targeting enterprise digital transformation with proprietary products.
• NGN (Netsmart / NGN Bilgi Teknolojileri): Turkish managed IT services and consulting firm specializing in enterprise infrastructure, cloud, and IT operations. Closely comparable to Doğuş Teknoloji's managed services and IT operations business targeting enterprise customers in Turkey.

Broad incumbents

• Turkcell: Turkey's largest mobile operator with growing enterprise IT services, cloud, and digital solutions division. Comparable as a major Turkish enterprise technology provider with broader telecom operations overlaying IT services.
• Türk Telekom: Turkey's incumbent telecom operator with enterprise IT services, data center, and cloud offerings through TT Ventures and Türk Telekom International. Comparable to Doğuş Teknoloji's data center and managed services business, though with broader telecom portfolio.
• Accenture Turkey: Global consulting and IT services leader with major Turkish presence. Comparable to Doğuş Teknoloji in enterprise digital transformation, AI, and managed services, though with vastly larger scale and global delivery.
• IBM Turkey: Global enterprise technology vendor with significant Turkey operations across hybrid cloud, AI (watsonx), and IT services. Comparable to Doğuş Teknoloji's enterprise AI, data, and managed services offerings, but at significantly larger scale and broader portfolio.
• NTT Data: Global IT services provider with EMEA operations offering digital transformation, cloud, and managed services. Comparable to Doğuş Teknoloji in enterprise IT services delivery model, though with global delivery scale and broader vertical expertise.

Regional players

• Indra: Spanish-headquartered IT services and digital transformation company serving EMEA, comparable to Doğuş Teknoloji in scale, services portfolio, and enterprise customer profile, but operating in different geographic markets with limited direct Turkish competition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/DogusTeknoloji
• YouTubeyoutube.com/channel/UCqWUO6vpl-wa-vCR0tGZAXw
• Facebookfacebook.com/dogusteknoloji
• LinkedInlinkedin.com/company/dogus-teknoloji
• Instagraminstagram.com/dogusteknoloji

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments4 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dogus Technology