What Logo Yazilim does

Logo Yazılım Sanayi ve Ticaret A.Ş. is a Turkish enterprise software vendor headquartered in Gebze (Kocaeli) and operating in 4 countries across 13 locations, serving over 200,000 customers with a workforce of more than 900 employees. It provides both on-premise and cloud-based business applications spanning ERP (Logo Bulut ERP, Logo Netsis 3 Standard/Enterprise, Logo Netsis Wings, Logo Tiger 3, Logo j-Platform), HR and payroll (Logo j-HR, Logo Bordro Plus, Logo Bulut İK), retail and multi-channel commerce (Logo Diva RETAIL/SHOP/Channel), business intelligence (Logo Mind Insight built on Qlik Sense, Logo Mind Navigator), CRM, warehouse management, B2B, document management, workflow automation, and a deep suite of Turkish e-transformation compliance modules (e-Fatura, e-Arşiv, e-İrsaliye, e-Defter, e-Mutabakat, e-Müstahsil Makbuzu, e-Serbest Meslek Makbuzu, e-Dekont), plus integrations with government systems including GİB, e-Devlet, and the Ministry of Health's ÜTS.

The company's revenue mechanics combine three streams: cloud/SaaS subscriptions (monthly and annual, with 14-day free trials and self-service onboarding), on-premise software licenses (perpetual and term), and partner-driven professional services delivered through a network of more than 1,000 certified business partners that handle local sales, implementation, training, and support. GTM is multi-modal — direct enterprise sales for large accounts, channel partners for mid-market, and product-led growth/self-service for SMB cloud products. Pricing ranges from Logo Pera at 49 TL/month for the first month, to freemium cloud trials, to quote-based enterprise contracts. Customer segmentation is horizontal across micro (1–10), small (11–50), medium (50–250), and large (250+) businesses, with visible enterprise logos spanning retail (Boyner, Decathlon, Vestel, Groupe SEB), consumer goods (Unilever), banking (Garanti BBVA), and manufacturing/agriculture.

Strategically, Logo is broadening its recurring revenue base via cloud expansion, deepening its regulatory moat through continued e-transformation product releases, and extending into fintech-adjacent economics through the iyzico payments partnership on top of e-Tahsilat. The firm is privately held per source data with no parent company, public ticker, or external funding rounds disclosed; revenue, M&A activity, and detailed leadership composition are not provided in the source material.

Name

Logo Yazilim

Legal name

Logo Yazılım Sanayi ve Ticaret Anonim Şirketi

Website

https://logo.com.tr

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Logo Yazılım is a Turkish enterprise software company offering cloud and on-premise ERP, HR, retail, BI, and e-transformation compliance solutions to over 200,000 micro-to-enterprise customers across 4 countries, distributed via direct sales and a 1,000+ partner channel.

Ownership category

akta.pro rank

Product category

Enterprise Software / ERP Software

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Core ERP Suites (Financials, Procurement, Projects) (HDAEAEAA)

Keywords

• Enterprise software
• ERP software solutions
• Human resources management
• Electronic invoicing compliance
• Retail management software

Headquarters

HQ city

Gebze

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Cloud/SaaS Subscriptions: Monthly and annual subscription fees for cloud-based solutions including Logo Bulut ERP, Logo İşbaşı, Logo Diva, and other cloud products. Customers pay based on usage and selected features.
2. On-Premise Software Licenses: Perpetual or term licenses for on-premise ERP solutions including Logo Netsis, Logo Tiger, and other enterprise products.
3. Partner Services and Support: Revenue from the ecosystem of 1,000+ business partners who resell, implement, and provide ongoing support services to end customers.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels3 records

Core offering

Logo Yazılım is a Turkish enterprise software company that develops and sells both cloud-based (SaaS) and on-premise business management software, including ERP, HRM, CRM, e-Transformation (e-invoice, e-archive, e-waybill, e-ledger), retail management, and business intelligence solutions. The company serves more than 200,000 customers ranging from micro businesses to large enterprises across Turkey, distributed through a direct sales team and a network of more than 1,000 business partners.

Product overview

Logo Yazılım is a Turkish enterprise software company offering a comprehensive portfolio of on-premise and cloud-based business solutions. The core product portfolio includes ERP systems (Logo Bulut ERP, Logo Tiger 3, Logo Netsis 3, Logo Netsis Wings) for managing finance, production, supply chain, and operations across enterprises of all sizes. The company provides specialized solutions for retail management (Logo Diva RETAIL, Logo Diva SHOP), human resources and payroll (Logo j-HR, Logo Bordro Plus), business intelligence and analytics (Logo Mind Insight, Logo Mind Navigator), and e-transformation compliance (e-Fatura, e-Arşiv, e-İrsaliye, e-Defter). For smaller businesses, Logo offers cloud-based accounting solutions (Logo İşbaşı, Logo Start 3) with e-invoicing capabilities. Additional products cover CRM, document management, warehouse management, field sales, and integration solutions. The architecture supports both on-premise deployment and cloud subscription models, with products available for micro, small, medium, and large enterprises across multiple industries.

Differentiator

Problem solved

Functional benefit

Brands

• Logo Netsis: Enterprise Resource Planning solution line including Logo Netsis 3 Standard, Enterprise, and Wings variants for medium and large enterprises
• Logo Bulut
• Logo Diva
• Logo j-HR
• e-Çözümler
• Logo Mind Insight
• Logo CRM
• Logo Veri Toplama ve Entegrasyon

Products and services

• Logo Bulut ERP Cloud-based ERP solution for managing accounting, sales, production, purchasing, stock tracking, and budget analysis with real-time access from any location. Targeted at Turkish businesses seeking SaaS ERP with no hardware, installation, or maintenance requirements.
• Logo Netsis Wings Web-based ERP solution for managing production, finance, supply chain, and sales processes with a centralized, integrated structure and rich functions. Targeted at medium and large enterprises.
• Logo Netsis 3 Standard ERP solution for medium-sized enterprises addressing complex business processes and workflows including finance-accounting, production, supply chain, sales, and stock management.
• Logo Netsis 3 Enterprise Comprehensive ERP solution for large enterprises, holdings, and industrial businesses with complex production and detailed planning processes, supporting multi-branch and holding structures. Used by Gürsoy Tarımsal Ürünler to achieve 80% operational efficiency gain.
• Logo Netsis Wings Enterprise Web-based ERP solution for managing all corporate processes including finance, production, stock, foreign trade, and human resources from a single center with real-time data flow. Targeted at large enterprises.
• Logo Tiger 3 ERP solution for large-scale businesses with comprehensive business management capabilities.
• Logo Mind Insight On-premise business intelligence and analytics solution enabling data exploration, analysis, visualization, and reporting with self-service analytics and drag-drop report design. Used by Türkiye İş Bankası Kültür Yayınları to generate reports in seconds.
• Logo j-Platform Enterprise management solution for managing distribution channels, sales operations, and financial processes across organizational structures. Used by Unilever to manage 195 distributors and by Garanti BBVA to integrate financial processes.
• Logo j-HR Next-generation HR management product with web-based structure enabling access to HR processes anytime, anywhere, including payroll and end-to-end HR process management.
• Logo Diva RETAIL Cloud-based retail management solution for managing sales, inventory, purchasing, and front-office/back-office processes across single or multi-branch retail operations. Used by Boyner for mobile POS across stores and by Decathlon to increase customer satisfaction.
• Logo Diva SHOP Cloud-based retail solution for single or multi-branch retail businesses managing POS transactions, stock, purchasing, and accounting processes.
• Logo Diva Channel Multi-channel retail management solution for synchronizing sales across physical stores and e-commerce channels. Used by Vestel to fulfill its 24-hour delivery promise.
• Logo Start 3 On-premise accounting solution for micro and small businesses with easy pre-accounting operations and e-transformation integration.
• Logo İşbaşı Cloud-based accounting and invoicing solution for micro and small enterprises with e-Fatura, e-Arşiv, and voice command features.
• Logo CRM Customer relationship management solution with adaptive flexible infrastructure for effective sales process management and mobile application access.
• Logo B2B B2B e-commerce platform for managing business-to-business sales and procurement processes.
• Logo e-Fatura Electronic invoice solution for creating and managing Turkish government-compliant e-invoices with savings on payment recorder device costs and unlimited authorization.
• Logo e-Arşiv Electronic archive solution for archiving invoices with easy integration, quick querying, and secure usage.
• Logo e-İrsaliye Electronic waybill solution ensuring compliance with Turkish legal regulations and data security.
• Logo e-Defter Electronic ledger solution with easy reporting and secure recording capabilities.
• Logo WMS Warehouse Management System for inventory control, storage location management, and logistics optimization.
• Logo Pera Financial technology solution for payment and collection management with competitive pricing (starting at 49 TL per month).
• Logo Bordro Plus Payroll solution for comprehensive payroll processing and HR management.
• Logo Mali Müşavir 3 Accounting software for public accountants and tax consultants managing client books.

Quantifiable outcome

• Gürsoy Tarımsal Ürünler increased operational efficiency by 80% using Logo Netsis 3 Enterprise
• +1 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature5 records

Partnerships

One partnership is on record.

• iyzicocoreTechnology or IntegrationLogo and iyzico partnership enables e-Tahsilat customers to benefit from zero commission on virtual POS transactions, providing integrated payment solutions for Logo software users.

Scale indicators4 records

Recent moves6 records

Expansion highlights2 records

Broad incumbents

• Salesforce: Global CRM market leader whose Sales Cloud, Service Cloud, and platform compete with Logo CRM in Turkish enterprise and upper mid-market accounts evaluating cloud-first customer engagement stacks.
• Oracle: Oracle ERP Cloud and NetSuite compete with Logo across enterprise and upper mid-market, with NetSuite particularly relevant to fast-growing Turkish companies evaluating cloud-first ERP replacements.
• Sage: Global mid-market ERP and accounting vendor (Sage X3, Sage 100, Sage Intacct) competing with Logo in the SMB and lower mid-market, particularly where customers operate across multiple European geographies.
• Infor: Industry-specific cloud ERP provider (manufacturing, distribution, fashion) competing with Logo Netsis 3 Enterprise in Turkish industrial verticals such as Muratbey, Renkler Makina, and Vestel's supplier ecosystem.
• SAP: Global ERP market leader offering SAP S/4HANA and Business One, competing with Logo's enterprise ERP (Logo Tiger 3, Netsis 3 Enterprise) for large Turkish conglomerates and multinational subsidiaries operating in Turkey.
• Microsoft Dynamics 365: Microsoft's ERP and CRM suite competes across all of Logo's segments, leveraging deep integration with the Microsoft 365 stack that many Turkish enterprises already run — a structural threat to Logo's HRM and CRM cross-sell motion.

Emerging players

• Workday: Cloud-native HCM and financials platform increasingly chosen by large Turkish enterprises for HR transformation, competing with Logo j-HR and Logo Bordro Plus in the upper enterprise where Workday's modern UX and global benchmarks resonate.

Direct peers

• Odoo: Open-source modular ERP platform with strong global SMB and mid-market traction, including Turkey; competes with Logo Netsis and Logo Bulut on price, modern UX, and faster implementation for net-new ERP buyers.
• Uyumsoft: Turkish enterprise software provider offering ERP, accounting, e-invoicing, and integrated e-Transformation products — a domestic direct competitor with overlapping customer segments and comparable regulatory integrations.
• Mikro Yazılım: Turkish enterprise software competitor with a comparable on-premise and cloud portfolio of accounting, ERP, and e-Transformation products, directly contesting Logo in the SMB and mid-market with similar local regulatory depth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/LOGO_BS
• Facebookfacebook.com/logoyazilim
• LinkedInlinkedin.com/company/logo-business-solutions

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A7 records

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Logo Yazilim