Blue Fish Pediatrics

What Blue Fish Pediatrics does

Blue Fish Pediatrics, LLP is a private, physician-owned pediatric medical practice founded in 2005 and headquartered in Houston, Texas. It operates eight locations across the Houston metropolitan area — Memorial, Cypress, Fairfield, Greater Heights, Katy, Sienna, Woodlands, and Sugar Land — with the Memorial office co-located on the Memorial Hermann Memorial City Hospital campus. The practice delivers comprehensive pediatric care from birth through adolescence, including well-child check-ups, same-day sick visits, telemedicine consultations, immunization and vaccination services (with Saturday flu/COVID clinics), ADHD medication management, newborn care, same-day phone triage, after-hours telephone support staffed by Blue Fish physicians, and specialist referrals. Ancillary offerings include a Baby Boot Camp parenting-education program, a patient portal, online bill pay, school and health forms, and a content-rich health-topics resource library.

The practice is staffed by an 11–50 person team that includes roughly ten named board-certified pediatricians with affiliations to Baylor College of Medicine (one physician serves as a clinical assistant professor there). It operates as a Texas limited liability partnership and reports no external investors, parent company, or venture funding. Revenue is generated on a fee-for-service basis through insurance billing — Blue Cross Blue Shield of Texas network participation was restored in April 2026 via a new Memorial Hermann Health System / BCBS agreement covering the Memorial campus — with consumer pricing not publicly disclosed. Its go-to-market is direct-to-consumer: families can apply for care online, and the practice actively manages panel size to optimize access and continuity, with patients seeing their chosen pediatrician for both preventive and acute visits.

Strategically the firm is at a stable maturity point — it marked its 20th anniversary in 2025 and was nominated in the Houston Chronicle Best of the Best 2026 — but faces material physician-talent risk in 2026, with two pediatricians (Dr. Elizabeth Hall and Dr. Jenna Penland) departing to open independent competing clinics in Houston within a six-week window. Note: the upstream firmographics metadata lists a 1985 founding year, while the company-history detail, the 20-year anniversary in 2025, and direct physician testimony consistently establish 2005 as the founding date; this analysis uses 2005.

Name

Blue Fish Pediatrics

Legal name

Blue Fish Pediatrics, LLP

Website

https://bluefishmd.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Blue Fish Pediatrics is a private physician-owned pediatric practice operating eight Houston-metro locations, founded in 2005, delivering comprehensive pediatric care — well-child visits, sick visits, telemedicine, immunizations, ADHD management, and after-hours triage — to Houston-area families with children from birth through adolescence.

Ownership category

akta.pro rank

Product category

Pediatric Healthcare Services

NAICS

Offices of Physicians (6211)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Pediatrics & Adolescent Medicine Practices (HLAFAJAF)

akta.pro secondary industries

Pediatric Primary Care Telehealth (well-child, minor illness, developmental screening) (HLALAHAF), Family & Pediatric Direct-to-Consumer Virtual Care (HLALAAAI)

Keywords

• Pediatric medical care
• Well child checkups
• Childhood immunizations
• Pediatric telemedicine
• Sick visit appointments

Headquarters

HQ city

Houston

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Patient Care Services: Fee-for-service pediatric healthcare including well child check-ups, sick visits, immunizations, telemedicine consultations, and specialized services like ADHD management and referrals.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Blue Fish Pediatrics delivers comprehensive pediatric healthcare for children from birth through adolescence across eight Houston-area clinic locations. Core services include preventive well child check-ups, same-day sick visits, telemedicine consultations, childhood immunizations including Saturday flu and COVID-19 vaccine clinics, ADHD medication management, newborn care, specialist referrals, and after-hours physician call coverage. The practice also offers a Baby Boot Camp parenting education program and supporting tools such as an online patient portal and bill pay system.

Product overview

Blue Fish Pediatrics is a pediatric healthcare practice providing comprehensive medical services for children through a network of eight Houston-area locations. The core offering consists of preventive and acute pediatric care including well child check-ups, same-day sick visits, telemedicine appointments, vaccination services, ADHD management, and after-hours nurse triage. The practice also offers ancillary services including a Baby Boot Camp parenting education program, an online patient portal, health education resources, and online bill pay. All services are delivered by licensed pediatric physicians with an emphasis on evidence-based medical care, continuity of care, and parent education.

Differentiator

Problem solved

Functional benefit

Products and services

• Well Child Check-ups Regular preventive pediatric examinations to monitor child growth, development, and overall health from birth through adolescence.
• Same-day Sick Visits Acute illness care appointments available the same day for children experiencing sudden illness, designed to avoid unnecessary urgent care and ER visits.
• Telemedicine Visits Virtual healthcare appointments allowing remote consultation with pediatricians via video for established patients.
• ADHD Refill Services Medication management and refill services for pediatric patients diagnosed with ADHD, supported by an online refill request form.
• Vaccination and Immunization Services Childhood vaccinations and immunizations including flu shots, COVID-19 vaccines, and RSV vaccines, with dedicated Saturday clinics for flu and COVID-19 immunizations.
• Same-day Phone Triage Same-day telephone assessment service to help parents determine the appropriate level of care for their children's health concerns.
• Referral Services Coordination and referral of pediatric patients to medical specialists when additional expertise is required.
• After Hours Care After-hours telephone support delivered by Blue Fish pediatricians to help parents with urgent and non-urgent health questions when the office is closed.
• Newborn Care Specialized healthcare services for newborns including well newborn visits and management of specialized newborn conditions.
• Baby Boot Camp Educational program helping new parents build confidence, skills, and peace of mind from day one of caring for an infant, with structured boot camp sessions and registration.
• School and Health Forms Completion and processing of school-related and administrative health documentation on behalf of patients.

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Memorial Hermann Health SystemcoreStrategic or Co-development Partner · 11 April 2026Memorial Hermann Health System and Blue Cross Blue Shield of Texas reached a new agreement as of April 11, 2026, restoring Blue Cross Blue Shield network participation for Blue Fish Pediatrics patients at the Memorial location which is on the Memorial Hermann campus.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Texas Children's Pediatrics: The dominant pediatric primary care network in the Houston metro, operating dozens of locations across the same suburbs Blue Fish serves (Katy, Sugar Land, The Woodlands, Cypress). Directly comparable as a multi-site pediatric group practice serving Houston families.
• Pediatric Associates: One of the largest independent pediatric practice groups in the U.S., offering well-child visits, sick visits, immunizations, and after-hours care across multiple locations. Highly comparable multi-site pediatric primary care model with similar service menus.
• NightLight Pediatric Urgent Care: Houston-area pediatric urgent care provider offering after-hours sick visits, weekend hours, and immunizations. Directly competes with Blue Fish on same-day sick visits, Saturday clinics, and after-hours access.
• Memorial Hermann Medical Group Pediatrics: The hospital-employed pediatric practice network of Memorial Hermann Health System, which operates clinics on the same Memorial City campus where Blue Fish's flagship sits. Directly competes for Houston-area pediatric primary care patients and shares the Memorial Hermann referral pipeline.

Broad incumbents

• Children's Health Pediatric Group (Children's Health): The pediatric primary care arm of Children's Health in Dallas–Fort Worth, offering well-child checks, immunizations, and telehealth. Comparable as a hospital-affiliated pediatric primary care network in Texas with similar clinical services.
• Cook Children's Pediatrics: Fort Worth–based pediatric primary care network affiliated with the Cook Children's Health Care System. Comparable as a regional, multi-site pediatric group practice serving Texas families with well-child and acute care services.
• Pediatrix Medical Group: Large, publicly-traded specialty and pediatric medical group with significant Texas presence. Comparable as a multi-site, physician-led pediatric care provider, though Pediatrix skews more toward specialty and hospital-based services.

Emerging players

• After Hours Pediatrics: Pediatric urgent care and after-hours clinic chain serving multiple U.S. markets. Comparable in targeting the same convenience-driven, after-hours pediatric visit use case that Blue Fish addresses with its Saturday clinics and 24/7 physician phone line.
• Blueberry Pediatrics: Subscription-based pediatric telehealth and on-demand virtual care service for children. Comparable on the telemedicine visit product Blue Fish offers, and represents a digital-first competitive threat for routine sick visits.

Others

• Teldoc / Pediatric Telehealth Platforms: Direct-to-consumer virtual care platforms including pediatric offerings. Comparable on telemedicine visit modality that Blue Fish provides, and adjacent rather than directly overlapping on in-person well-child and immunization services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/bluefishpeds
• Xx.com/bluefishmd

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Blue Fish Pediatrics