Blueberry Pediatrics
Blueberry Pediatrics (SparkMD, Inc.) is a virtual-first pediatric telehealth platform providing families unlimited 24/7 access to board-certified pediatricians via chat, video, and phone, paired with an at-home diagnostic kit, serving 100,000+ families and health-plan, employer, and Medicaid partners across the United States.
- Company typePrivate
- Founded2017
- HeadquartersMountain View, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Blueberry Pediatrics does
Blueberry Pediatrics, operated by SparkMD, Inc. and headquartered in Mountain View, California, is a virtual-first pediatric telehealth platform that provides families with unlimited 24/7 access to a team of board-certified pediatricians via secure chat, video, and phone consultations. The service is differentiated by an at-home medical kit containing a smart otoscope (smart earscope), pulse oximeter, oral thermometer, and (for annual members) a forehead thermometer, which the company states enables roughly twice as many childhood illnesses to be treated remotely versus telehealth alone. The platform is HIPAA-compliant, holds SOC 2 Type 2 certification, and is LegitScript-certified, and supports Apple Sign-In with on-demand lab prescriptions routed to Quest Diagnostics.
The company operates a hybrid B2C and B2B2C commercial model. Direct-to-consumer families subscribe for $216/year ($18/month) or $29/month with no per-visit fees and no copays, with the medical kit sold separately for $100 (or $15 with promotional code). B2B2C revenue is generated through health-plan partnerships (Humana, Sunshine Health, SilverSummit Nevada Medicaid, Meridian, Salubris, Sana), hospital partnerships (Johns Hopkins All Children's Hospital), and benefits platforms (Carrot, Imagine Early Learning Centers), with economics structured around guaranteed ROI from reduced pediatric ER utilization. Effective January 1, 2026 the membership became HSA/FSA-eligible under the Direct Primary Care IRS classification. AI/ML is applied to de-identified patient data for business intelligence and population-health insight, and the platform uses automated behavioral and developmental screening.
Blueberry reports a base of 100,000+ parent customers, NPS scores in the 87-90+ range, 10x utilization versus typical telemedicine services, and 95% of visits triaged away from urgent care and emergency rooms. Founded in 2017, the company has raised approximately $7.65M in disclosed equity funding through 2022, is led as of August 2025 by CEO Rich Berner (former MDLive CEO) and Executive Chairman Mike Waters (former Teladoc Health COO), with co-founder Harrison Gordon serving as President. The company operates in the United States only and runs a 50+ pediatrician clinical staff.
Blueberry Pediatrics firmographics
Firmographics- Name
- Blueberry Pediatrics
- Legal name
- SparkMD, Inc.
- Website
- https://blueberrypediatrics.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Blueberry Pediatrics (SparkMD, Inc.) is a virtual-first pediatric telehealth platform providing families unlimited 24/7 access to board-certified pediatricians via chat, video, and phone, paired with an at-home diagnostic kit, serving 100,000+ families and health-plan, employer, and Medicaid partners across the United States.
- Ownership category
- akta.pro rank
Blueberry Pediatrics industry classification
Industry- Product category
- Pediatric Telehealth Services
- NAICS
- Child and Youth Services (62411), Individual and Family Services (6241)
- SIC
- Services-Health Services (8000)
- akta.pro primary industry
- Pediatric Urgent Care Telehealth Platforms (HLALAJAE)
- akta.pro secondary industries
- Pediatric Primary Care Telehealth (well-child, minor illness, developmental screening) (HLALAHAF), Family & Pediatric Direct-to-Consumer Virtual Care (HLALAAAI)
Keywords
Where Blueberry Pediatrics is headquartered
LocationHeadquarters
- HQ city
- Mountain View
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Blueberry Pediatrics business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Family Subscriptions: Monthly and annual subscription memberships for families covering all children in household with unlimited visits, at-home diagnostics, and 24/7 pediatrician access. Annual family subscription $216/year ($18/month); monthly $29/month. Additional one-time fee for medical kit.
- Medical Kit Hardware Sales: One-time sale of at-home medical diagnostic kit containing otoscope, pulse oximeter, and thermometers. Regular price $100, promotional pricing available.
- Health Plan Contracts: B2B contracts with health plans (Medicaid, commercial, marketplace) where Blueberry is offered as a benefit. Fees aligned to ER cost savings with guaranteed positive ROI for health plans.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Annual Family Subscription - $216/year ($18/month) |
| Subscription | Monthly | Monthly Family Subscription - $29/month |
| Unit Pricing | Pay-as-you-go | At-Home Medical Kit - One-time fee |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
Blueberry Pediatrics product offering
Product offeringCore offering
Blueberry Pediatrics operates a virtual-first pediatric care service that gives families unlimited 24/7 access to board-certified pediatricians via chat, video, and phone consultations for a flat monthly or annual subscription fee, with no copays or per-visit charges. The service is paired with an at-home medical diagnostics kit (smart otoscope, pulse oximeter, thermometers) that lets parents collect clinical-quality vitals and exam data so pediatricians can diagnose and treat roughly twice as many childhood illnesses remotely. The platform is offered directly to families and distributed through B2B partnerships with health plans, employers, and benefits platforms.
Product overview
Blueberry Pediatrics operates as a virtual-first pediatric telehealth platform offering 24/7 unlimited access to board-certified pediatricians via chat, video, and phone consultations. The core service is delivered alongside an at-home medical diagnostics kit (Smart Earscope, pulse oximeter, thermometers) that extends diagnostic capability. The company serves families directly (B2C subscription), health plans (Medicaid and commercial populations), and employers (employee benefits). A monthly developmental screening feature is included, with behavioral health screening capabilities. The platform is built and operated by SparkMD Inc. and contracts with Blueberry Medical PA for clinical services.
Differentiator
Problem solved
Functional benefit
Products and services
- Blueberry Pediatrics Family Membership
Quantifiable outcome
- 40% ER cost reduction for health plan partners
- +6 more outcomes
Companies that use Blueberry Pediatrics
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles4 records
Blueberry Pediatrics technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability7 records
Feature4 records
Blueberry Pediatrics partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and major.
- SilverSummit HealthplancoreStatewide partnership to provide Nevada Medicaid families with unlimited 24/7 access to board-certified pediatricians through secure chat, video, and phone visits at no additional cost. Enrolled families receive a free Blueberry Medical Kit containing diagnostic tools including a digital otoscope, pulse oximeter, and thermometer.
- CarrotcoreCarrot expanded its parenting benefits by adding on-demand pediatric telemedicine through Blueberry Pediatrics, available to families with children under 12. The service aims to reduce healthcare costs, improve workplace productivity, and decrease unnecessary emergency visits.
- ImaginecoreImagine partnered with Blueberry Pediatrics to provide families with 24/7 access to board-certified pediatricians through video calls and chat. The partnership includes at-home medical kits with thermometer, smart ear scope, and pulse oximeter, along with copay-free access to pediatric advice. Initiative extends Imagine's mission to support families beyond the classroom.
- MeridianmajorMeridian health plan partner offering Blueberry pediatric telemedicine as a benefit to members.
- SanamajorSana health benefits platform partner providing Blueberry as part of their benefits ecosystem for member families.
- HumanamajorHumana health insurance partner integrating Blueberry pediatric telemedicine as a member benefit.
- Johns Hopkins All Children's HospitalmajorJohns Hopkins All Children's Hospital partner offering Blueberry as a pediatric benefit to hospital-affiliated families.
- Sunshine HealthmajorFlorida-based health plan partner providing Blueberry pediatric telemedicine services to members statewide.
- Salubris HealthmajorHealth plan partner. Quote: 'Blueberry has helped us drive financial savings for health plan partners, while generating positive clinical outcomes for covered services.'
Scale indicators11 records
Recent moves7 records
Expansion highlights6 records
Blueberry Pediatrics competitors and assessment
Company assessmentBroad incumbents
- Teladoc Health: Largest publicly-traded telehealth company offering general and some specialty virtual care. Comparable as a broad telehealth incumbent serving health plans and employers with overlapping pediatric offerings, but lacks Blueberry's pediatric-only specialization. Notably, Blueberry's new Executive Chairman was Teladoc's former COO.
- MDLive: Major telehealth platform now owned by Cigna/Evernorth, offering virtual primary and urgent care including pediatrics. Comparable B2B2C model with health plan distribution; less specialized than Blueberry in pediatrics. Blueberry's new CEO previously led MDLive.
- Amwell: Enterprise telehealth platform serving health systems and health plans with broad virtual care including behavioral health and urgent care. Comparable in B2B health plan channel and technology approach; pediatric offering is not specialized.
- Doctor On Demand: Virtual care provider offering urgent, primary, and behavioral health services through health plan and employer channels. Comparable in B2B2C distribution and broad telehealth; pediatric offering is part of a wider portfolio.
- PlushCare: Virtual primary care platform acquired by Accolade, offering online doctor visits with health plan and direct-pay options. Comparable in virtual primary care and B2B2C distribution through benefits platforms; pediatric offering is part of general practice.
Direct peers
- K Health: AI-enabled virtual primary care platform with subscription model and health plan partnerships. Closely comparable in AI-enabled care delivery, B2C subscription plus B2B2C health plan motion, and consumer-facing pricing model.
- Anytime Pediatrics: Pure-play pediatric telehealth platform providing virtual pediatric care to practices and families. Most directly comparable peer given its pediatric-only specialization and similar on-demand consultation model, though smaller scale.
- Sesame Care: Direct-to-consumer healthcare marketplace offering affordable virtual visits across specialties including pediatrics. Comparable in subscription-adjacent D2C pricing model and emphasis on transparent cash pricing, though Sesame is multi-specialty.
Emerging players
- Hazel Health: School-based telehealth provider connecting K-12 students to physicians for in-school virtual visits. Comparable as a pediatric-focused virtual care player, but different delivery model (school-based vs. home-based) and primarily serves underserved populations via contracts with schools and Medicaid.
- Firefly Health: AI-augmented virtual primary care platform combining care teams with technology, serving employers and health plans. Comparable in AI-enabled care delivery and employer/B2B2C channel focus, though serving adult primary care rather than pediatrics.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Blueberry Pediatrics social profiles
Digital presenceBlueberry Pediatrics compliance and trust
Trust signalCompliance3 records
Blueberry Pediatrics financial estimates
Financial estimateRevenue estimate
Valuation estimate
Blueberry Pediatrics leadership team
Management profileNumber of profiles
Profiles11 records
Blueberry Pediatrics funding detail
Funding detailFunding overview
Funding rounds7 records
Investors12 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Blueberry Pediatrics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Blueberry Pediatrics
What does Blueberry Pediatrics do?
Blueberry Pediatrics operates a virtual-first pediatric care service that gives families unlimited 24/7 access to board-certified pediatricians via chat, video, and phone consultations for a flat monthly or annual subscription fee, with no copays or per-visit charges. The service is paired with an at-home medical diagnostics kit (smart otoscope, pulse oximeter, thermometers) that lets parents collect clinical-quality vitals and exam data so pediatricians can diagnose and treat roughly twice as many childhood illnesses remotely. The platform is offered directly to families and distributed through B2B partnerships with health plans, employers, and benefits platforms.
Is Blueberry Pediatrics a public or private company?
Blueberry Pediatrics is a private company. It is classified as venture growth investor backed and is currently operating.
When was Blueberry Pediatrics founded?
Blueberry Pediatrics was founded in 2017. It employs 11 to 50 people.
Where is Blueberry Pediatrics based?
Blueberry Pediatrics is headquartered in Mountain View, United States, in the North America region.
How does Blueberry Pediatrics make money?
Three revenue lines are on record. Family Subscriptions are the primary driver. The others are medical Kit Hardware Sales and health Plan Contracts.
Who are Blueberry Pediatrics's main competitors?
Broad incumbents on record are Teladoc Health, MDLive, Amwell, Doctor On Demand and PlushCare. Direct peers are K Health, Anytime Pediatrics and Sesame Care. Emerging players are Hazel Health and Firefly Health.
Does Blueberry Pediatrics have an API?
No public API is recorded for Blueberry Pediatrics.
What industry is Blueberry Pediatrics in?
Blueberry Pediatrics's product category is Pediatric Telehealth Services. Its primary akta.pro industry code is HLALAJAE, Pediatric Urgent Care Telehealth Platforms, with a secondary code of HLALAHAF, Pediatric Primary Care Telehealth (well-child, minor illness, developmental screening). Its NAICS code is 62411 and its SIC code is 8000.