Loyalty Lab
Loyalty Lab is a privately held San Francisco company founded in 2003 that helps businesses build customer loyalty programs and management systems; its disclosed funding activity ended in 2010 and current operating status is unverified.
- Company typePrivate
- Founded2003
- HeadquartersSan Francisco, United States
- Headcount5,001–10,000
- GTM typeB2B
- OfferingSoftware
Loyalty Lab firmographics
Firmographics- Name
- Loyalty Lab
- Website
- https://loyaltylab.com
- Company type
- Private
- Founded year
- 2003
- Headcount range
- 5,001–10,000 employees
- Short description
- Loyalty Lab is a privately held San Francisco company founded in 2003 that helps businesses build customer loyalty programs and management systems; its disclosed funding activity ended in 2010 and current operating status is unverified.
- Ownership category
- akta.pro rank
Loyalty Lab industry classification
Industry- Product category
- Customer Loyalty Software
- NAICS
- Management Consulting Services (54161), Management, Scientific, and Technical Consulting Services (5416)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Loyalty, Rewards & Retention Platforms (BPAFAFAH)
- akta.pro secondary industries
- Loyalty Program Strategy & Program Management (MPAAAIAF), Loyalty, Rewards & Incentive Programs (BPAFAMAE)
Keywords
Where Loyalty Lab is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Markets served
Loyalty Lab business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Loyalty Lab product offering
Product offeringCore offering
Loyalty Lab helps businesses build better customer relationships through the design, implementation, and management of loyalty programs and supporting management systems. The company delivers end-to-end loyalty program solutions that enable organizations to engage and retain customers, supported by management systems and related services.
Differentiator
Problem solved
Functional benefit
Products and services
- Customer Loyalty Programs
- Loyalty Management Systems
- Loyalty Program Solutions
Companies that use Loyalty Lab
Customer profileIdeal customer profiles1 record
Loyalty Lab technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Loyalty Lab competitors and assessment
Company assessmentDirect peers
- Antavo: Antavo is a SaaS loyalty program management platform for enterprise brands, offering a no-code rules engine, APIs, and member lifecycle tooling — directly comparable to Loyalty Lab's loyalty programs and management systems positioning.
- Smile.io: Smile.io provides loyalty, referral, and rewards programs for ecommerce merchants via an integrated platform — a direct competitor in the loyalty technology stack that Loyalty Lab serves.
- Kobie Marketing: Kobie Marketing is a loyalty strategy and program management agency combining consulting with technology implementation — closely comparable to Loyalty Lab's program + systems hybrid model.
- LoyaltyLion: LoyaltyLion offers a customer loyalty platform for Shopify and ecommerce retailers, focused on points, tiers, and rewards — directly comparable as a loyalty program management platform.
- Comarch Loyalty Management: Comarch offers an enterprise loyalty management platform with rules engines, member portals, and CRM integrations — a comparable loyalty technology offering for larger enterprises.
- Yotpo: Yotpo combines reviews, SMS marketing, and a loyalty product (Yotpo Loyalty) into a unified platform for DTC and retail brands, overlapping Loyalty Lab's customer engagement and rewards capability.
- Punchh: Punchh builds loyalty and digital engagement platforms for restaurant and retail chains, with mobile-first program management — directly comparable to Loyalty Lab's vertical-flavored loyalty solutions.
Broad incumbents
- SessionM (Mastercard): SessionM, now part of Mastercard, is an enterprise customer data and loyalty platform — a broad incumbent in the loyalty and customer engagement space competing for similar enterprise RFPs.
- Aimia: Aimia is a loyalty analytics and program management firm with heritage in the Aeroplan coalition program, offering loyalty technology and strategy services — a comparable broad incumbent.
- Epsilon (Publicis): Epsilon is a large data-driven marketing and loyalty services provider inside Publicis, offering loyalty strategy and platform capabilities — a broad incumbent that overlaps Loyalty Lab's customer engagement and rewards work.
Market position
Customer concentration
Loyalty Lab social profiles
Digital presenceLoyalty Lab financial estimates
Financial estimateRevenue estimate
Valuation estimate
Loyalty Lab leadership team
Management profileNumber of profiles
Loyalty Lab funding detail
Funding detailFunding overview
Funding rounds4 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Loyalty Lab M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Loyalty Lab
What does Loyalty Lab do?
Loyalty Lab helps businesses build better customer relationships through the design, implementation, and management of loyalty programs and supporting management systems. The company delivers end-to-end loyalty program solutions that enable organizations to engage and retain customers, supported by management systems and related services.
When was Loyalty Lab founded?
Loyalty Lab was founded in 2003. It employs 5,001 to 10,000 people.
Where is Loyalty Lab based?
Loyalty Lab is headquartered in San Francisco, United States, in the North America region.
Who are Loyalty Lab's main competitors?
Direct peers on record are Antavo, Smile.io, Kobie Marketing, LoyaltyLion, Comarch Loyalty Management, Yotpo and Punchh. Broad incumbents are SessionM (Mastercard), Aimia and Epsilon (Publicis).
Does Loyalty Lab have an API?
No public API is recorded for Loyalty Lab.
What industry is Loyalty Lab in?
Loyalty Lab's product category is Customer Loyalty Software. Its primary akta.pro industry code is BPAFAFAH, Loyalty, Rewards & Retention Platforms, with a secondary code of MPAAAIAF, Loyalty Program Strategy & Program Management. Its NAICS code is 54161 and its SIC code is 7370.