Openbravo

What Openbravo does

Openbravo is a SaaS unified commerce platform provider serving mid-market and enterprise retailers, operating as a product line within Orisha Commerce — itself a business unit of the France-headquartered Orisha group following Openbravo's 2021 acquisition. The company's product is built on a modular, cloud-first, API-first architecture branded as Openbravo Commerce Cloud, which is extended by specialized store systems (POS, Mobile POS, Self-Checkout), inventory and order management modules (Commerce Central, SSMS, Web Order Preparation, WMS), specialty retail modules (Repair and Workshop, Second Hand for recommerce), and an analytics layer (Openbravo Reporting). The portfolio is further expanded by acquired brands Tweakwise Discovery Suite (AI-powered product discovery, search, and recommendations) and Vendre (digital commerce). The platform is deployed at 55,000+ retail touchpoints across 55+ countries.

The company generates revenue through annual enterprise SaaS subscriptions sold via direct field sales to retailers in fashion and accessories, sporting goods, home and DIY, general merchandising, and specialty retail verticals. Pricing is quote-based with no public tiers disclosed. Named enterprise customers include Decathlon, Adidas, SMCP, Toys"R"Us, Leroy Merlin, La Redoute, UNOde50, Deporvillage, Sport 2000, and Ekosport. The GTM motion combines enterprise field sales, demo-driven digital engagement, and a content marketing program spanning blogs, eBooks, webinars, podcasts, and case studies. AI capabilities are integrated across product discovery (via Tweakwise), predictive analytics for replenishment, and reporting, and the company was recognized in the 2025 Gartner Market Guide for Unified Commerce Platforms Anchored by AI-Enabled POS for Tier 2 Retailers.

Openbravo was founded in 2003 in Barcelona, Spain (firmographics cite Pamplona as the current location) and has raised prior funding from SODENA (2006), Adara Ventures/Amadeus Capital Partners/Gimv (2008), and Sabadell Venture Capital (2019). Leadership includes founder Moncho Aguinaga, vice chairman Manel Sarasa, co-founder Ismael Ciordia (VP Technology), chief product officer Matthijs Kneppers, and CFO Marco de Vries. The company has not disclosed revenue or ARR, and headcount figures conflict between sources (101–250 per firmographics vs 500 per Orisha Commerce's own claims across 10 offices globally).

Name

Openbravo

Legal name

Orisha

Website

https://openbravo.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

101–250 employees

Short description

Openbravo, operating under Orisha Commerce, provides a modular cloud-based SaaS unified commerce platform — POS, inventory, e-commerce, and analytics — to enterprise retailers across fashion, sporting goods, home/DIY, and specialty retail in 55+ countries.

Ownership category

akta.pro rank

Product category

Unified Commerce Platform

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Omnichannel Commerce & Click-and-Collect Platforms (BPAMAGAL)

Keywords

• Unified commerce platform
• Retail point-of-sale
• Inventory management software
• Warehouse management systems
• Omnichannel retail SaaS

Headquarters

HQ city

Pamplona

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. SaaS Subscription Services: Orisha Commerce offers B2B, B2C and D2C SaaS unified commerce solutions on a subscription basis. The platform is deployed as a cloud service, generating recurring revenue from retail customers who pay for access to the unified commerce platform including POS, inventory management, e-commerce, and analytics capabilities.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Openbravo provides a cloud-based SaaS unified commerce platform for retailers, comprising point-of-sale (POS, Mobile POS, Self-Checkout), inventory and order management (Commerce Central, SSMS, Web Order Preparation, WMS), and AI-powered e-commerce and analytics (Openbravo Commerce Cloud, Openbravo Reporting, Tweakwise Discovery Suite, Core-suite, Vendre). The solution is sold on a subscription basis to enterprise and mid-market retailers across fashion, sporting goods, home/DIY, and specialty retail verticals, deployed at 55,000+ retail touchpoints in 55+ countries.

Product overview

Openbravo, under Orisha Commerce, offers a modular SaaS unified commerce platform with a platform-plus-modules architecture. The core Openbravo Commerce Cloud platform provides the foundational infrastructure for unified commerce operations, which is extended by specialized store systems (POS, Mobile POS, Self-Checkout), inventory and order management modules (Commerce Central, SSMS, WMS, Web Order Preparation), and specialty modules (Repair and Workshop, Second Hand). Additional acquired brands including Tweakwise Discovery Suite (AI-powered discovery) and Vendre (digital commerce) complement the native Openbravo product portfolio. The platform also includes Openbravo Reporting for analytics. This architecture enables retailers to select and deploy components based on their specific needs while maintaining integration across all touchpoints.

Differentiator

Problem solved

Functional benefit

Brands

• Openbravo POS: Point-of-sale solution for unified commerce operations
• Openbravo Mobile POS
• Openbravo SCO
• Openbravo Repair and Workshop
• Openbravo Second Hand
• Openbravo Commerce Central
• Openbravo SSMS
• Openbravo Web Order Preparation
• Openbravo WMS
• Openbravo Commerce Cloud
• Openbravo Reporting

Products and services

• Openbravo Commerce Cloud Cloud-based SaaS unified commerce platform that eliminates on-site servers in stores, enabling rapid deployment, updates, and reduced infrastructure costs for retailers.
• Openbravo POS Point-of-sale solution enabling seamless unified shopping experiences for customers and associates at physical store terminals.
• Openbravo Mobile POS Mobile point-of-sale application allowing store associates to process transactions and serve customers anywhere in the store.
• Openbravo SCO (Self-Checkout) Self-checkout solution enabling customers to complete purchases independently, reducing queue times and improving store efficiency.
• Openbravo Commerce Central Central hub for unified commerce operations, connecting store systems, inventory, and order management across all touchpoints.
• Openbravo WMS Warehouse Management System designed to optimize warehouse operations and improve supply chain responsiveness for retailers.
• Openbravo Reporting Business intelligence and analytics solution providing data-driven insights for measuring AI ROI and operational performance across retail operations.
• Openbravo Repair and Workshop Specialized module for managing repair services and workshop operations, particularly suited for sporting goods and specialty retailers.
• Openbravo Second Hand Module enabling retailers to integrate second-hand product sales into their unified commerce offerings, supporting circular economy and recommerce initiatives.
• Openbravo SSMS Store inventory and stock management system enabling real-time visibility into inventory levels across store locations.
• Openbravo Web Order Preparation System for preparing and fulfilling online orders, enabling efficient order picking and fulfillment operations for retailers.
• Tweakwise Discovery Suite AI-powered product discovery, search, and merchandising suite including recommendation engines, search optimization, and personalization tools for online retail.
• Core-suite Digital commerce solution enabling seamless unified shopping experiences across physical and digital touchpoints.
• Vendre E-commerce platform for digital commerce operations within the Orisha Commerce unified commerce ecosystem.

Quantifiable outcome

• Eliminated need for servers on-site, reducing infrastructure costs and enabling faster deployment
• +3 more outcomes

Named customers14 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature8 records

Scale indicators4 records

Recent moves5 records

Expansion highlights6 records

Broad incumbents

• Oracle Commerce: Enterprise commerce platform from Oracle serving large retailers with deep backend integration. Comparable in competing for enterprise retail unified commerce deals.
• Shopify: Dominant commerce platform serving retailers of all sizes with POS, e-commerce, and unified commerce tools. Highly comparable as Openbravo's broader competitor in retail SaaS commerce, with greater brand recognition and scale.
• Microsoft Dynamics 365 Commerce: Enterprise commerce application from Microsoft integrated with ERP and CRM, serving retailers needing full-stack business applications. Comparable as a broad incumbent competing for unified commerce deals.
• Adobe Commerce (Magento): Open-source-derived commerce platform now owned by Adobe, serving mid-to-large retailers. Direct comparable in modular, customizable retail commerce with omnichannel focus.
• SAP Commerce Cloud: Enterprise commerce solution from SAP targeting large multi-channel retailers with deep ERP integration. Comparable in serving enterprise fashion, sporting goods, and specialty retail customers.
• Salesforce Commerce Cloud: Enterprise commerce platform from Salesforce serving large retailers with omnichannel capabilities. Direct comparable in the unified commerce category, particularly for mid-market and enterprise retail.

Direct peers

• NewStore: Mobile-first unified commerce platform with strong POS and omnichannel order management for specialty retailers. Comparable in targeting vertical-driven retail with modern cloud SaaS architecture.
• BigCommerce: SaaS e-commerce platform serving mid-market and enterprise merchants with headless commerce and omnichannel capabilities. Comparable in modular SaaS delivery model for retail brands.
• Manhattan Active Commerce: Cloud-native unified commerce platform purpose-built for retail with native POS, OMS, and inventory management. Strongly comparable to Openbravo's modular unified commerce approach for specialty and vertical retailers.

Regional players

• Centiro: Nordic-headquartered SaaS provider focused on delivery management, post-purchase, and retail commerce logistics. Comparable as a European regional player in adjacent retail commerce infrastructure.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/openbravo
• Facebookfacebook.com/Clutterpad
• LinkedInlinkedin.com/company/groups

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds3 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Openbravo