NewStore
NewStore provides a modular, MACH-architecture omnichannel retail platform combining mobile POS, order management, clienteling, and real-time inventory for global retail brands. The Boston-based company serves 95+ brands across fashion, footwear, and apparel sectors.
- Company typePrivate
- Founded2015
- HeadquartersBoston, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What NewStore does
NewStore, founded in 2015 in Boston by Stephan Schambach (previously founder of Demandware and Intershop), provides a modular omnichannel retail platform for global retail brands. The company's offering combines mobile point-of-sale, order management, real-time inventory, clienteling, store fulfillment, and native shopping applications into a single cloud-based platform, serving 95+ brands across fashion, footwear, apparel, and outdoor retail segments. Distribution is enterprise-direct, with implementation delivered through certified system integrators including AbsoluteLabs, Deloitte Digital, and Syntax.
The platform is built on MACH architecture principles (Microservices, API-first, Cloud-native, Headless) and runs natively on iPhone hardware, including Tap to Pay on iPhone capability via Stripe integration. Retailers can adopt capabilities modularly, starting with mobile POS and expanding into additional modules without replatforming. The platform integrates with major enterprise systems including SAP S/4HANA (via SAP Store), NetSuite (via SuiteApp), commercetools, Adyen, Stripe, and AWS infrastructure. Implementation timelines are quoted in weeks for first POS deployment and approximately 90 days for full global rollout across store fleets.
Revenue is generated through three primary streams: SaaS subscription for the modular platform, transaction fees from embedded NewStore Payments processing, and professional services delivered through implementation partners. Pricing is quote-based and not publicly disclosed, with annual billing cycles. Distribution combines direct enterprise sales with a "Request a Demo" CTA, event marketing through proprietary Endless Aisle Live conferences and major retail trade shows (NRF, Shoptalk, EuroCIS), and marketplace distribution via SAP Store and NetSuite SuiteApp. As of December 2024, the company reported $43.7 million in ARR with a $2.8 billion valuation.
NewStore firmographics
Firmographics- Name
- NewStore
- Legal name
- NewStore, Inc.
- Website
- https://www.newstore.com/
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- NewStore provides a modular, MACH-architecture omnichannel retail platform combining mobile POS, order management, clienteling, and real-time inventory for global retail brands. The Boston-based company serves 95+ brands across fashion, footwear, and apparel sectors.
- Ownership category
- akta.pro rank
NewStore industry classification
Industry- Product category
- Unified Commerce / Omnichannel Retail Software
- NAICS
- Retail Trade (44-45)
- SIC
- Retail-Computer & Computer Software Stores (5734), Retail-Nonstore Retailers (5960)
- akta.pro primary industry
- Grocery, Food & Essentials Commerce Platforms (BPAMAGAF)
Keywords
Where NewStore is headquartered
LocationHeadquarters
- HQ city
- Boston
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
NewStore business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Platform Subscription (SaaS): Recurring subscription revenue from the modular omnichannel platform including Mobile POS, Order Management, Inventory, Clienteling, and Store Fulfillment modules. Retailers adopt capabilities at their own pace, expanding from core POS into full platform.
- NewStore Payments (Transaction): Embedded payments solution generating transaction-based revenue through Stripe payment processing integration. Supports Tap to Pay on iPhone and various payment terminals.
- Implementation Services: Professional services revenue through certified implementation partners (AbsoluteLabs, Deloitte Digital) who deploy and configure the platform for retail customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Modular platform with core Mobile POS and expandable capabilities |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
NewStore product offering
Product offeringCore offering
NewStore provides a modular, mobile-first omnichannel commerce platform for global retail brands. The platform unifies Mobile POS, Omnichannel Order Management, Real-time Inventory, Store Fulfillment, Clienteling, and native Shopping Apps on a single MACH-certified cloud platform, with embedded NewStore Payments enabling Tap to Pay on iPhone.
Product overview
NewStore offers a modular, mobile-first unified commerce platform built on MACH principles. The core platform combines Mobile POS, Omnichannel Order Management, Real-time Store Inventory, Store Fulfillment, Clienteling, and native Shopping Apps. Retailers can expand into additional capabilities including NewStore Payments (embedded payments with Tap to Pay), NewStore Studio CMS, Endless Aisle, and Integrations/APIs. All modules run on the same platform and shared data model. The platform is available on SAP Store and supports NetSuite integration. NewStore serves 95+ global brands across multiple retail sectors.
Differentiator
Problem solved
Functional benefit
Products and services
- NewStore Omnichannel Platform Cloud-based modular omnichannel platform unifying POS, order management, inventory, clienteling, fulfillment, and native shopping apps for global retail brands seeking digital transformation, built on MACH principles.
- Mobile POS Cloud-based mobile point-of-sale built natively on iPhone enabling store associates to complete transactions, mobile checkout, and endless aisle without leaving the customer's side, with Tap to Pay on iPhone integration.
- Omnichannel Order Management Cloud-based order management system providing a single source of truth for order, inventory, and customer data, enabling consistent brand experiences across all touchpoints.
- Real-time Store Inventory Complete store inventory management solution built from scratch providing real-time inventory visibility to support BOPIS, endless aisle, and modern omnichannel customer experiences.
- Store Fulfillment Omnichannel fulfillment capabilities including Ship from Store, BOPIS (Buy Online Pick-up in Store), and BORIS (Buy Online Return in Store) to improve customer convenience and maximize inventory sell-through.
- Clienteling Enables store associates to create personalized shopping experiences through a 360-degree customer view, with store and associate level data to demonstrate clienteling value through higher AOV, conversion, and store sales.
- NewStore Payments Embedded payments solution supporting Tap to Pay on iPhone via Stripe integration, available across US, UK, Netherlands, France, Australia, Canada, Germany, Ireland, Sweden, New Zealand, Austria, Italy, Denmark, Switzerland, Portugal, Czech Republic, Belgium, Spain, and Singapore.
- Endless Aisle Module enabling store associates and customers to view and order products not available in-store, extending the retail floor beyond physical inventory limitations.
- Shopping App Comprehensive native mobile application enhancing the online shopping experience for consumers, providing an engaging platform for browsing and purchasing products, available through App Portfolio templates.
- NewStore Studio CMS Mobile content management system for managing and customizing the shopping app experience.
- Associate App Mobile application for store associates to manage POS operations, inventory, clienteling, and customer interactions directly from their iPhones.
Quantifiable outcome
- Store sales increase from endless aisle module (Marine Layer case study)
- +6 more outcomes
Companies that use NewStore
Customer profileNamed customers21 records
Segments2 records
Ideal customer profiles1 record
NewStore technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature10 records
NewStore partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered supporting, core and flagship.
- SyntaxsupportingImplementation partner for VEJA deployment. SAP partner providing additional integration and consulting services for global unified commerce strategy.
- AbsoluteLabscoreImplementation partner serving as systems integrator for NewStore deployments. Implemented Jewells' launch across 7 UK retail stores and Clarks' digital transformation across 512 global stores. Provides technical deployment, integration, and project management services.
- Deloitte DigitalcoreGlobal partnership established to accelerate retail transformation. Deloitte Digital provides consulting and implementation services for NewStore deployments, combining their retail transformation expertise with NewStore's platform capabilities.
- SAPcoreNewStore unified commerce platform available on SAP Store, integrating with SAP Omnichannel Sales Transfer and Audit via SAP BTP. Enables real-time retail data sharing into SAP S/4HANA Cloud, accelerating implementation and enhancing data visibility for retail customers.
- NetSuitecoreAchieved 'Built for NetSuite' status with SuiteApp enabling retail brands to unify digital and in-store operations within NetSuite ERP. Available through NetSuite SuiteApp marketplace.
- AdyencorePayment technology partner providing payment processing and Tap to Pay on iPhone integration. Joint customers include Clarks, R.M. Williams, Lorna Jane, Footasylum. Supports multiple payment terminals and regions globally.
- StripecorePayment platform partner for NewStore Payments embedded payment solution. Stripe powers Tap to Pay on iPhone capability and payment processing across supported regions.
- ApplecoreTechnology partner for iPhone/iOS platform. NewStore POS built natively on iPhone. Co-hosting executive roundtable events at Apple NYC offices. Joint go-to-market activities including store tours and executive events.
- commercetoolsflagshipStrategic partnership for headless commerce integration. Co-publishing Omnichannel Leadership Report. Joint events including executive roundtables and Endless Aisle Live conferences. Shared customers include luxury and premium retail brands.
- AWSsupportingAWS Partner Network member providing cloud infrastructure. Solutions available through AWS Marketplace for retailers using AWS cloud services.
- MACH AllianceflagshipFounding/member of MACH Alliance, industry consortium promoting MACH architecture principles (Microservices, API-first, Cloud-native, Headless). Joint marketing and thought leadership with other members including Akeneo, Algolia, Contentful, Valtech.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
NewStore competitors and assessment
Company assessmentDirect peers
- Shopify: Shopify's Shopify POS product competes directly with NewStore's Mobile POS and unified commerce platform for retail brands. The Faherty migration to Shopify POS demonstrates the substitution risk NewStore faces against Shopify's bundled commerce-plus-payments offering.
- Manhattan Active: Manhattan Active OMNI is a cloud-native OMS and store fulfillment platform that overlaps with NewStore's order management, inventory, and store fulfillment modules. It is sold to similar enterprise retail brands seeking unified inventory and fulfillment.
- Aptos: Aptos provides unified commerce, POS, and OMS solutions for retail brands and competes directly with NewStore across mobile POS, order management, and clienteling for apparel and specialty retailers.
- Tulip: Tulip is a mobile-first retail platform focused on store associate-facing apps and clienteling, closely overlapping with NewStore's Mobile POS and clienteling modules. NewStore's former CRO Mark Steele joined from Tulip, underscoring the direct competitive overlap.
- BigCommerce: BigCommerce is a headless commerce platform used by retail brands, often paired with POS and OMS partners. It competes with NewStore's commerce and storefront capabilities for mid-market and enterprise retailers.
- Lightspeed Commerce: Lightspeed provides cloud POS, payments, and commerce solutions for retail and hospitality. Its retail POS offering competes with NewStore in the apparel and specialty retail segments.
Broad incumbents
- Salesforce Commerce Cloud: Salesforce Commerce Cloud is the broad incumbent enterprise commerce platform and the corporate successor to NewStore founder Stephan Schambach's Demandware. It competes head-to-head with NewStore for large retail brands and includes POS, OMS, and storefront capabilities as part of a wider CRM-led suite.
- Microsoft Dynamics 365 Commerce: Microsoft Dynamics 365 Commerce is a broad enterprise commerce and POS suite that competes with NewStore for unified commerce deals, often bundled with ERP and the broader Microsoft Cloud for retail customers.
Others
- commercetools: commercetools is a headless commerce platform and a NewStore technology partner (both are MACH Alliance members). It is thematically adjacent rather than directly competitive, often layered with NewStore for storefront and checkout capabilities.
- Adyen: Adyen is a NewStore payment technology partner that competes indirectly through its in-store and Tap to Pay on iPhone offerings. Joint deployments with Clarks, R.M. Williams, and Lorna Jane make Adyen both a partner and an ecosystem competitor in payments.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
NewStore social profiles
Digital presenceNewStore compliance and trust
Trust signalCompliance5 records
NewStore financial estimates
Financial estimateRevenue estimate
Valuation estimate
NewStore leadership team
Management profileNumber of profiles
Profiles11 records
NewStore funding detail
Funding detailFunding overview
Funding rounds6 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NewStore M&A and investment
M&A and investmentM&A3 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NewStore
What does NewStore do?
NewStore provides a modular, mobile-first omnichannel commerce platform for global retail brands. The platform unifies Mobile POS, Omnichannel Order Management, Real-time Inventory, Store Fulfillment, Clienteling, and native Shopping Apps on a single MACH-certified cloud platform, with embedded NewStore Payments enabling Tap to Pay on iPhone.
Is NewStore a public or private company?
NewStore is a private company. It is classified as venture growth investor backed and is currently operating.
When was NewStore founded?
NewStore was founded in 2015. It employs 101 to 250 people.
Where is NewStore based?
NewStore is headquartered in Boston, United States, in the North America region.
How does NewStore make money?
Three revenue lines are on record. Platform Subscription (SaaS) is the primary driver. The others are newStore Payments (Transaction) and implementation Services.
Who are NewStore's main competitors?
Direct peers on record are Shopify, Manhattan Active, Aptos, Tulip, BigCommerce and Lightspeed Commerce. Broad incumbents are Salesforce Commerce Cloud and Microsoft Dynamics 365 Commerce. Others are commercetools and Adyen.
Does NewStore have an API?
Yes. NewStore REST API architecture designed to seamlessly integrate with existing business systems while ensuring ease of future innovation. Enables key omnichannel customer journeys quickly and with minimal risk. The platform also supports event consumption and handling, and building custom integrations with the Associate App. Developer documentation is at docs.newstore.net/api.
What industry is NewStore in?
NewStore's product category is Unified Commerce / Omnichannel Retail Software. Its primary akta.pro industry code is BPAMAGAF, Grocery, Food & Essentials Commerce Platforms. Its NAICS code is 44-45 and its SIC code is 5734.