What Julie Vos does

Julie Vos is an independently operated designer fashion jewelry brand selling handcrafted, hand-set pieces primarily finished in 24K gold plate over nickel-free brass, with select pieces in silver plate. The product line spans four core categories — earrings, bracelets, necklaces, and rings — organized into more than a dozen themed sub-collections including Cannes, Catalina, Classic, Butterfly, SoHo, Nature, Bridal, and seasonal drops such as Summer 2026, plus color-specific lines (Tanzanite Blue, Melon, Tourmaline Pink, Pearl, Clear Crystal). Imported glass, pearls, and gemstones are incorporated throughout, and each piece is sealed to resist tarnish. Design and craftsmanship are attributed to New York City artisans.

The company operates a multi-channel go-to-market: a primary direct-to-consumer e-commerce storefront at julievos.com with international shipping, free shipping and returns, and Shop Pay installments; a single physical retail location in Dallas, Texas; and a wholesale channel accessed via julievoswholesale.com for authorized retailers. Pricing spans $65 entry-level studs and stacking rings to $595+ statement necklaces, with sale tiers organized under $75, $100, and $200. Marketing relies on organic social (Instagram, Facebook, Pinterest, TikTok), email/SMS capture with a 10% first-purchase incentive, and content assets such as buying guides and a requestable print catalog.

Customer segmentation is horizontal, addressing brides and wedding parties, nature-inspired jewelry enthusiasts, gift buyers, and classic jewelry collectors. There is no disclosed venture capital or institutional ownership, no app, no API, and no AI/ML capability disclosed in the source material. The company appears privately held and founder-led, with operations supported by customer care reachable at [email protected] during EST business hours.

Name

Julie Vos

Legal name

Julie Vos

Website

https://julievos.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Julie Vos is an independently operated designer fashion jewelry brand selling handcrafted 24K gold-plated earrings, bracelets, necklaces, and rings through DTC e-commerce, a Dallas retail store, and a wholesale portal to consumers including brides, gift buyers, and classic jewelry collectors.

Ownership category

akta.pro rank

Product category

Fashion Jewelry

NAICS

Jewelry and Silverware Manufacturing (33991), Jewelry Retailers (458310), Jewelry Retailers (45831)

SIC

Jewelry, Silverware & Plated Ware (3910), Retail-Jewelry Stores (5944), Wholesale-Jewelry, Watches, Precious Stones & Metals (5094)

akta.pro primary industry

Designer/Artisan Fashion Jewelry (Independent Brands) (CRAKABAC)

Keywords

• Fashion designer jewelry
• Handcrafted gold jewelry
• Bridal jewelry
• Wholesale fashion jewelry
• Direct-to-consumer jewelry

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel

Revenue model

1. Direct Jewelry Sales: Julie Vos generates revenue through direct-to-consumer sales of handcrafted fashion jewelry including earrings, necklaces, bracelets, and rings. Products are sold at various price points ranging from $65 to $595+ for regular items, with sale sections offering items under $75, $100, and $200.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Julie Vos designs and sells handcrafted fashion jewelry finished in 24K gold plate over nickel-free brass, featuring imported glass, pearls, and gemstones. The product range spans earrings, bracelets, necklaces, and rings across themed collections including Cannes, Bridal, Butterfly, Nature, Classic, SoHo, Catalina, and color-themed lines such as Tanzanite Blue, Pearl, Clear Crystal, and Melon. Each piece is sealed to resist tarnish and crafted by NYC artisans.

Product overview

Julie Vos is a fashion designer jewelry brand offering handcrafted, hand-set designer jewelry primarily finished in 24k gold plate over nickel-free brass, with select pieces in silver plate. The core product portfolio spans four main categories: earrings (drop, hoops, studs, statement, clip-ons), bracelets (bangles, cuffs, link, delicate), necklaces (statement, pendants, delicate, link, station), and rings (statement, stacking). The brand organizes its offerings into themed sub-brand collections including Cannes (gold braided accents), Catalina (Spanish-inspired), Classic (timeless motifs like bees and ferns), Butterfly (nature-inspired), SoHo (mixed metal), Nature (floral and insect motifs), Bridal (wedding jewelry), and seasonal collections like Summer 2026. Color-specific collections feature Tanzanite Blue, Clear Crystal, Melon (pink), Pearl, and various other gemstone-inspired palettes. All pieces incorporate imported glass, pearls, and gemstones, sealed to prevent tarnish for long wear. The company also offers accessories (bobby pins, headbands) and gift cards as supplementary products.

Differentiator

Problem solved

Functional benefit

Products and services

• Earrings Designer earrings offered in drop, hoop, hoop-and-charm, statement, stud, and clip-on styles, handcrafted in 24K gold plate over nickel-free brass with gemstones, pearls, and imported glass. Targeted at women seeking versatile day-to-night jewelry.
• Bracelets Gold and silver plated bracelets including bangles, cuffs, link bracelets, and delicate bracelets, hand-set in 24K gold plate over nickel-free brass and sealed to prevent tarnish. Designed for stacking and layering.
• Necklaces Designer necklaces including statement, pendant, delicate, link, and station styles, handcrafted with 24K gold plate and featuring imported glass, pearls, and gemstones. Targeted at women seeking layered or solo statement pieces.
• Rings Statement and stacking rings crafted in 24K gold plate over nickel-free brass, featuring gemstones, pearls, and designer inclusions for stacking and personalized styling.
• Bridal Collection Wedding jewelry curated for brides and bridesmaids, featuring cubic zirconia stud earrings, pearl drop earrings, delicate necklaces, and bracelets with glistening accents and sparkling charms. Designed to highlight natural beauty on the wedding day.
• Butterfly Collection Nature-inspired butterfly jewelry featuring sculptural gold butterfly pieces and luminous papillon mother-of-pearl butterflies, crafted in 24K gold plate with dimensional detailing and organic curves.
• Nature Collection Nature-inspired pieces featuring ladybugs, dragonflies, butterflies, bees, and floral motifs, including delicate bracelets, necklaces, studs, and nature-themed accessories.
• Cannes Collection Sophisticated gold braided accents collection featuring doorknocker earrings, link necklaces, and hinge bangles distinguished by lightly hammered details and intricate gold braided accents.
• Classic Collection Timeless collection featuring hallmark design inclusions such as bees, fern leaves, peacock feathers, coins, cosmos, and fleur de lis, representing trademark styles spanning necklaces, rings, bracelets, and earrings.
• Hair Accessories Hair accessories including bobby pin sets, headbands, and combs featuring nature-inspired designs and matching Julie Vos jewelry aesthetics.
• Gift Cards Julie Vos gift cards available for purchase, allowing recipients to choose their own designer jewelry pieces from the full catalog.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Kendra Scott: Kendra Scott is a leading direct-to-consumer fashion jewelry brand offering earrings, necklaces, bracelets, and rings at similar price points, with a strong wholesale and retail store presence. It is the most directly comparable peer to Julie Vos in brand, product mix, and customer base.
• BaubleBar: BaubleBar is a digitally native fashion jewelry brand selling affordable earrings, necklaces, bracelets, and rings primarily through DTC e-commerce. It directly competes with Julie Vos on price ladder, gifting assortment, and trend-driven collections.
• Gorjana: Gorjana is a California-based designer fashion jewelry brand with a DTC-first model and a meaningful physical retail footprint. Its layering, stacking, and gold-plated designs directly overlap with Julie Vos's product positioning.
• Stella & Dot: Stella & Dot is a fashion jewelry brand known for statement necklaces, bracelets, and earrings sold through a hybrid DTC and stylist/channel partner model. Its gifting-driven assortment and occasion collections are conceptually aligned with Julie Vos.

Broad incumbents

• Kate Spade (Tapestry): Kate Spade is a broad fashion and accessories brand offering jewelry alongside handbags, apparel, and accessories. Its affordable-luxury jewelry positioning and gifting focus make it a scaled, recognized competitor in the same customer wallet.
• Tory Burch: Tory Burch is a global lifestyle brand offering jewelry within a broader apparel and accessories portfolio. Its gold-plated statement jewelry and accessible luxury positioning overlap with Julie Vos's premium tier.
• David Yurman: David Yurman is a designer jewelry brand with broader price range and retail depth. While typically at higher price points, its artisan cable and signature collections represent the kind of scaled designer jewelry brand Julie Vos aspires to compete alongside.
• Madewell (J.Crew): Madewell carries jewelry within its broader fashion assortment, competing for the same everyday-luxury customer. Its DTC and physical store footprint make it a scaled incumbent in the same shopping basket.
• J.Crew Jewelry: J.Crew offers fashion jewelry as part of its broader apparel assortment, including gold-plated earrings, necklaces, and bracelets. It competes with Julie Vos for the same customer's accessory spend within a larger retail context.

Regional players

• Spartina 449: Spartina 449 is a US-based lifestyle and jewelry brand with a distinctive coastal aesthetic. It overlaps with Julie Vos in nature-inspired motifs and gold-accented statement pieces, though its geographic core is more regional.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/julievos
• Instagraminstagram.com/julievos
• Pinterestpinterest.com/julievos
• TikToktiktok.com/@julievosofficial
• Xx.com/julie_vos

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Julie Vos