What Screen Innovations does

Screen Innovations, founded in 2003 and headquartered in Austin, Texas, is a privately held manufacturer of projection screens, ambient-light-rejecting (ALR) screen materials, masking systems, motorized shades, and integrated control accessories for the residential custom-installation and commercial AV channels. The company's technology core is proprietary materials science (notably the Black Diamond line launched in 2008 and the award-winning Black Diamond Fusion), lenticular optics for ultra-short-throw projection, the Zero-G suspended/levitating motorized screen architecture, Whispertec quiet motors, and CNC tab-tensioning for flat image retention. Products are organized across motorized screens (Solo 3 Indoor, Short Throw Motorized/Lift, Zero-G, Zero-G Pro), fixed screens (Zero Edge, Fixed 2", 1 Fixed), masking screens (DT Dynamic 1/2S/2TB/4), screen materials (Black Diamond Fusion, Black Diamond, Slate, Pure, Short Throw, CarbonBlack, Maestro 2, FlexGlass, 360, Solar), and accessories (TRO.Y 2 gateway, Pegasus, Moab, Janus, KRATOS, Bond Bridge Pro). The Shade Innovations subsidiary extends the portfolio into KAOS hurricane-rated outdoor shades, Nino and Origami powered shades, with Wolf Drapery partnership adding premium drapery/Roman shades.

Screen Innovations sells exclusively through a three-tier dealer network — residential, commercial, and shade — with formal dealer application/onboarding, in-person and online training, design services, and dedicated rep-partner relationships both domestically and internationally. Pricing is largely quote-based through dealers, with the entry-level Solo 3 Indoor starting at $999 and premium installations reaching up to 300-inch diagonal Zero-G Pro systems. The company does not sell direct to consumers; end customers are reached exclusively via authorized integrators and AV specialists. The SI Ecosystem unifies screens and shades on a single platform with native integration into Control4, Crestron, Lutron, Savant, ELAN, URC, RTI, AMX, Loxone, and voice platforms (Alexa, Google Home, Josh.ai), creating switching costs for installers and homeowners.

Revenue is generated almost entirely through one-time hardware sales (screens, materials, shades, accessories) — there are no disclosed subscription or recurring-revenue streams. The company has received no venture capital or private equity investment per available sources, suggesting founder/family ownership and organic growth. Recent strategic emphasis is on commercial expansion (CarbonBlack Holographic for presentation/post-production), outdoor and adjacent shading categories (Shade Innovations), international channel build via ISE, and operational scaling (March 2026 COO, VP Sales, and Director of Procurement appointments plus Phoenix Marketing Group dealer-support partnership).

Name

Screen Innovations

Legal name

Screen Innovations

Website

https://screeninnovations.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

51–100 employees

Short description

Screen Innovations is a private Austin-based manufacturer (founded 2003) of proprietary projection screens, ALR screen materials, motorized masking systems, and integrated shading products, sold exclusively through a residential and commercial AV dealer network across the US and internationally.

Ownership category

akta.pro rank

Product category

Projection Screens

NAICS

Blind and Shade Manufacturing (33792), Blind and Shade Manufacturing (337920), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (3345)

SIC

Household Audio & Video Equipment (3651), Optical Instruments & Lenses (3827)

akta.pro primary industry

Window Treatments & Shading Systems (Blinds, Shades, Awnings) (IMADAIAN)

akta.pro secondary industry

Projectors & Projection Screens Retail (CRACAEAB)

Keywords

• Projection screen manufacturing
• Ambient light rejection
• Motorized projection screens
• Home theater displays
• Commercial AV solutions

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Screen Products Sales: Sale of projection screens including motorized, fixed, and masking screen models with various materials and sizes. Screens range from entry-level (1 Fixed at ~$999 for Solo 3) to large-scale commercial installations.
2. Screen Materials: Proprietary screen materials including Black Diamond Fusion, Black Diamond, Slate, Pure, Short Throw, and others sold as standalone products or with screens.
3. Accessories and Controls: Accessories including TRO.Y 2 control gateway, Pegasus RF transceiver, Moab motor controller, KRATOS power hub, smart home devices, mounting hardware, and other complementary products.
4. Shade and Outdoor Products: Window coverings, outdoor shading solutions (KAOS, Niño, Origami), and drapery products under Shade Innovations brand.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels13 records

Core offering

Screen Innovations designs, manufactures, and sells projection screens (motorized, fixed, and masking), proprietary screen materials, shading products, and related control accessories for residential and commercial applications. The company specializes in proprietary Ambient Light Rejection (ALR) screen technologies such as Black Diamond and innovative motorized solutions like the Zero-G levitating screen. All products are distributed exclusively through a network of trained dealers and AV integrators.

Product overview

Screen Innovations is a technology company specializing in projection screens, window coverings, outdoor shading, and integrated control solutions for residential and commercial markets. The product portfolio is organized into three main categories: Motorized Screens (Solo 3 Indoor, Short Throw Motorized, Short Throw Lift, Zero-G Pro, Zero-G), Fixed Screens (Zero Edge, Fixed 2", 1 Fixed), and Masking Screens (DT Dynamic 1, DT Dynamic 2S, DT Dynamic 2TB, DT Dynamic 4). Supporting the screen business are Shade Innovations products including KAOS Outdoor Shades, Nino Shades, and Origami Shades, plus a comprehensive ecosystem of accessories (TRO.Y 2, Pegasus, Janus, KRATOS, Moab, Bond Bridge Pro, Sidekick) and design tools (Screen Material Wizard, Screen Builder, Screen Size Calculator, Projector Wizard). The company integrates with major home automation platforms including Control4, Crestron, Savant, Lutron, ELAN, URC, RTI, and supports voice assistants Alexa, Google Home, and Josh.ai. SI Ecosystem provides a unified platform for controlling both shades and screens via wired, wireless, and app-based methods.

Differentiator

Problem solved

Functional benefit

Brands

• Shade Innovations: Window coverings, outdoor shading, and drapery solutions for residential and commercial markets, operating under the SI Ecosystem platform.
• Zero Edge
• Black Diamond
• Black Diamond Fusion
• CarbonBlack
• KAOS
• Niño
• Origami
• SI Ecosystem

Products and services

• Solo 3 Indoor Motorized projection screen with patent-pending design supporting wireless or wired power, multiple mounting configurations, CNC tab tensioning, and home automation integration. Supports sizes up to 200 inches diagonal.
• Short Throw Motorized Ultra-short throw compatible motorized projection screen using SI's short throw ALR material with lenticular optics. Supports up to 120-inch diagonal, 15-inch max drop, and 170-degree viewing angle.
• Short Throw Lift Bottom-up motorized ALR projection screen for ultra-short throw projectors with clamshell hide-away design, diffuse reflection black grid ALR technology, and 140-degree viewing angle.
• Zero-G Pro Large levitating motorized screen with suspended external mount allowing up to 16 feet of drop. Available in Pure White (unlimited viewing cone) or CarbonBlack Hybrid Pro (95% contrast preservation). Supports sizes up to 300 inches diagonal.
• Zero-G Levitating motorized screen that deploys a floating image acting as a rollable television alternative. Features Somfy RS485 motor, flush or external mount options, maximum drop of 7.9 feet, and sizes from 80 to 160 inches.
• Zero Edge Fixed projection screen with ultra-thin 0.5-inch bezel border featuring optional LED backlighting. Supports sizes up to 220 inches (16:9) or 250 inches (2.35:1) with seamless viewing surface. Patented by SI.
• Fixed 2" Hand-built fixed frame screen with 2-inch velvet-wrapped aluminum extrusion frame for distraction-free viewing. Ships unassembled for value-oriented customers.
• 1 Fixed Entry-level fixed screen series with traditional velvet-wrapped frame styling, available in standard sizes for quick production. Supports up to 133-inch diagonal (16:9) with Gamma material. Starting price $999.
• DT Dynamic 1 On-wall projector screen with 1-way motorized top masking supporting two aspect ratios. Features Whispertec motor at 30dB, 120v or 230v power options, and acoustically transparent materials.
• DT Dynamic 2S On-wall projector screen with 2-way motorized side masking for aspect ratios from 1.33 to 2.40:1. Features proprietary Mask Position Logic system and Whispertec motor technology.
• DT Dynamic 2TB On-wall projector screen with 2-way motorized top and bottom masking for aspect ratios from 1.78 to 2.70. Features Mask Position Logic and Whispertec quiet motor technology.
• DT Dynamic 4 On-wall projector screen with 4-way motorized masking for all aspect ratios from 1.33 to 2.40:1. Variable width and variable height masking for perfect content framing.
• Black Diamond Fusion ALR Screen Material Award-winning Ambient Light Rejection (ALR) screen material delivering high-contrast images in challenging lighting conditions. Result of 5 years of development to solve typical ALR problems of narrow viewing angle, texture, sparkle, hot-spotting, and high light requirements.
• Black Diamond ALR Screen Material ALR screen material introduced in 2008, still the highest performing ALR screen on the market. Available in 0.8, 1.4, and XL variants.
• KAOS Front Projection Screen High-wind rated outdoor motorized projection screen built for tough elements including hurricane conditions. Expandable to 24 feet with ZEN features integration.
• CarbonBlack Holographic Screen Interactive holographic screen technology featuring 3D realism and depth that emerges presenter, artist, or object center-stage. Designed for commercial and presentation applications.
• TRO.Y 2 Control Gateway Wired and wireless IP/PoE control gateway enabling network-based control and integration of SI screens and shades with home automation systems.
• Shade Innovations Shade Products (KAOS, Nino, Origami) Window coverings, outdoor shading solutions, and drapery products under the Shade Innovations brand, including KAOS high-wind outdoor shades, Nino powered shades with machined aluminum construction, and Origami geometric shade series.

Quantifiable outcome

• 95% contrast preserved in brightly lit environments with CarbonBlack material
• +3 more outcomes

Named customers17 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration16 records

Feature8 records

Partnerships

Six partnerships are on record, tiered core.

• Phoenix Marketing Group (PMG)coreGTM or Marketing Partner · 2 March 2026SI partnered with Phoenix Marketing Group to deliver world-class support, training, and in-field expertise to dealers nationwide—before, during, and long after every SI system is installed. PMG provides comprehensive dealer support services across the US.
• Wolf DraperycoreStrategic or Co-development Partner · 27 August 2024Wolf Drapery partnership adds a complete line of premium drapery and Roman shading solutions specifically designed for technology integrators with automation and control features. Complements SI's shade product portfolio.
• Control4coreTechnology or IntegrationControl4 home automation integration. SI screens integrate natively with Control4 systems via C4MI module and compatible gateways, enabling seamless control through Control4's home automation ecosystem.
• CrestroncoreTechnology or IntegrationCrestron home automation integration. SI products integrate with Crestron SIMPL, Crestron Home, and control systems via compatible gateways and modules.
• LutroncoreTechnology or IntegrationLutron lighting and shade control integration. SI products work with Lutron systems for coordinated lighting and screen/shade control.
• SomfycoreTechnology or IntegrationSomfy motor integration. Zero-G uses Somfy RS485 motors for reliable screen operation.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Da-Lite: One of the largest projection screen manufacturers globally, owned by Legrand. Overlaps directly with SI's motorized, fixed, and masking screen lines, and benefits from Legrand's broader AV portfolio and distribution leverage versus SI's standalone positioning.
• Chief (Legrand AV): AV mounting, racks, and display solutions brand owned by Legrand (Da-Lite's parent). Indirect peer competing for the same integrator wallet share on bundled AV installations, with the ability to cross-sell screens, mounts, and displays from a single vendor.
• Snap One: Distributor and manufacturer of smart-home/AV products (including Episode and Wirepath lines) serving the same custom-installer channel that buys SI screens. Comparable as a channel partner and adjacent competitor on bundles and integrator economics.

Direct peers

• Stewart Filmscreen: Direct peer in premium projection screen manufacturing serving residential custom-installation and commercial AV channels. Competes head-to-head with SI in ALR, masking, and large-format fixed/motorized screens through the same integrator dealer network.
• Draper: Long-established manufacturer of projection screens (fixed, motorized, portable) and AV mounting hardware. Comparable in serving the same AV integrator channel with overlapping product lines in motorized and fixed projection screens as well as shades.
• Elite Screens: Direct competitor in projection screens with broad product range across fixed, motorized, ALR, and portable screens at more value-oriented price points. Competes for the same integrator and consumer channels, often at lower ASPs than SI.
• Seymour Screen Excellence: Premium projection screen specialist focused on acoustically transparent and ambient-light-rejecting materials for high-end residential theaters. Directly comparable to SI's Black Diamond and Maestro ALR offerings in performance-tier and customer profile.
• Vutec: Manufacturer of projection screens, AV cabinetry, and video projection lifts serving residential and commercial channels. Overlaps with SI's motorized and fixed screen lines for the same integrator and pro-AV buyers.

Regional players

• Hunter Douglas: Large-scale manufacturer of window coverings and motorized shades. While not primarily a projection-screen peer, it overlaps with Shade Innovations' Niño/KAOS/Origami lines and competes in the same integrator/specifier channels for motorized shading.

Others

• Lutron: Not a competitor but a key technology integration partner for SI screens and shades via Lutron lighting/shade control. Comparable in serving the same high-end residential AV integrator channel and as part of the broader premium smart-home ecosystem SI plays in.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/SIScreens
• YouTubeyoutube.com/c/screeninnovations/playlists
• Facebookfacebook.com/screeninnovations
• LinkedInlinkedin.com/company/screen-innovations
• Instagraminstagram.com/siscreens

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Screen Innovations