TruTech Tools
TruTech Tools is a privately held e-commerce distributor that sells HVAC, building performance, combustion, and emissions diagnostic instruments from 90+ brands to HVAC/R technicians, energy auditors, home inspectors, and prosumer buyers across the U.S. and Canada.
- Company typePrivate
- Founded2007
- HeadquartersMogadore, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What TruTech Tools does
TruTech Tools, Ltd. is a privately held e-commerce distributor of HVAC, building performance, combustion, and emissions diagnostic equipment, founded in 2007 and headquartered in Mogadore, Ohio. The company curates products from approximately 90+ third-party manufacturers — including Testo, Fieldpiece, Klein Tools, NAVAC, JB Industries, Appion, Retrotec, and The Energy Conservatory — and resells them through a BigCommerce storefront targeted at HVAC/R technicians, building performance/energy auditors, home inspectors, instructors, and prosumer consumers. Core SKUs span smart Bluetooth probes, combustion analyzers, vacuum and recovery equipment, electrical clamp meters, blower doors and duct testers, thermal imaging cameras, A2L-compatible tools for next-generation refrigerants, and TruTech's own bundled custom kits. The technology stack is primarily commerce and content rather than proprietary IP: a BigCommerce storefront with an integrated TruTech EasySelect Part Center, a TruReward$ points-based loyalty program, and a strategic integration with the measureQuick multi-brand wireless diagnostics platform that streams data from Bluetooth-enabled instruments into a unified diagnostics and reporting app.
TruTech's business model is predominantly hardware sales with modest recurring elements (loyalty points engagement, financing through Affirm/PayPal Credit/CreditKey/Approve/Klarna for purchases over $1,000). It pursues a hybrid direct-to-consumer + community-led go-to-market: e-commerce plus an extensive content engine (Building HVAC Science and RESTalk podcasts, TruTech Resource Center, online courses, webinars, video tutorials), influencer partnerships with HVAC/R educators (Bryan Orr, Gary McCreadie, Zack Psioda), and event sponsorships including the ESCO Top 25 HVAC Instructors and the GRIT Foundation workforce initiative. The company ships from an Ohio warehouse into the United States and Canada, with phone, chat, and email support but no retail footprint beyond a single Akron, OH counter that originated with its 2015 acquisition of FieryChill.com assets. Leadership transitioned in October 2024, when Bill Spohn Sr. acquired full ownership and promoted Sue Bertsch to VP and General Manager as part of a stated long-term growth plan.
TruTech Tools firmographics
Firmographics- Name
- TruTech Tools
- Legal name
- TruTech Tools, Ltd.
- Website
- https://trutechtools.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- TruTech Tools is a privately held e-commerce distributor that sells HVAC, building performance, combustion, and emissions diagnostic instruments from 90+ brands to HVAC/R technicians, energy auditors, home inspectors, and prosumer buyers across the U.S. and Canada.
- Ownership category
- akta.pro rank
TruTech Tools industry classification
Industry- Product category
- HVAC Tools and Building Performance Equipment Distribution
- NAICS
- Warm Air Heating and Air-Conditioning Equipment and Supplies Merchant Wholesalers (42373), Refrigeration Equipment and Supplies Merchant Wholesalers (42374)
- SIC
- Steam & Air-Conditioning Supply (4961), Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070)
- akta.pro primary industry
- HVAC Parts & Supplies Retail (Thermostats, Filters, Ducting) (CRAIADAI)
- akta.pro secondary industries
- Air Quality & Filtration Equipment (IAQ) (IMAHAKAI), Dust Collection & Air Filtration Equipment (Industrial) (IMAHALAF)
Keywords
Where TruTech Tools is headquartered
LocationHeadquarters
- HQ city
- Mogadore
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
TruTech Tools business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Product Sales: Direct e-commerce sales of HVAC tools, testing instruments, and building performance equipment. Sells products from multiple branded manufacturers including Fieldpiece, Testo, Klein Tools, and over 90 other brands.
- TruReward$ Loyalty Program: Points-based loyalty program where customers earn points on purchases, generating repeat business and customer retention.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual product pricing with MSRP and promotional sale prices |
| Subscription | Monthly | TruReward$ points program for repeat customers |
| Other | Monthly | Financing options for purchases over $1,000 |
Go-to-market motion3 records
Distribution channels2 records
Marketing channels9 records
TruTech Tools product offering
Product offeringCore offering
TruTech Tools is an e-commerce distributor of HVAC and building performance diagnostic and testing equipment, sourcing products from approximately 90 third-party manufacturers including Testo, Fieldpiece, Klein Tools, NAVAC, JB Industries, The Energy Conservatory, and Retrotec. The company sells smart probes, combustion analyzers, vacuum and recovery equipment, electrical clamp meters, blower doors, duct testers, thermal imaging cameras, and custom bundled tool kits to HVAC technicians, building performance contractors, and inspectors, complemented by the TruReward$ loyalty program, a part finder (EasySelect), measureQuick-compatible tools, and educational resources.
Product overview
TruTech Tools is an e-commerce distributor of HVAC and building performance tools. The company operates primarily as a product aggregator, offering equipment from nearly 90 third-party manufacturer brands rather than manufacturing its own products. Core offerings include smart probes and wireless measurement tools (Testo Smart Probes, Fieldpiece instruments, JB Climate Class kits), combustion analyzers (Testo 310/320, Fieldpiece CAT45), vacuum and recovery equipment (Fieldpiece VPX7, NAVAC, Appion), electrical clamp meters, digital TrueFlow airflow measurement systems, and custom bundled tool kits. The company also provides measurementQuick-compatible tools for multi-brand wireless diagnostics integration. Educational resources include the TruTech Resource Center with technical guides, online courses, and a Part Center with EasySelect replacement finder. Notable brand partnerships include Klein Tools, Testo, Fieldpiece, NAVAC, Retrotec, The Energy Conservatory, and JB Industries.
Differentiator
Problem solved
Functional benefit
Products and services
- Smart Probes
Companies that use TruTech Tools
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
TruTech Tools technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability2 records
Feature3 records
TruTech Tools partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor and core.
- FieryChillminorTruTech Tools acquired the assets of FieryChill.com in July 2015, expanding their product offerings to include parts, components, and supplies for HVACR and building performance contractors. A counter location was opened in Akron, OH.
- measureQuickcoremeasureQuick is a multi-brand wireless tool platform that integrates with TruTech-sold tools for streaming diagnostics data. Jim Bergmann, formerly with TruTech, now leads measureQuick.
- GRIT FoundationcoreNonprofit organization introducing young people to careers in skilled trades through hands-on GRIT Camps. TruTech supports this workforce development initiative.
- ESCO InstitutecoreTruTech Tools sponsors the ESCO Top 25 HVAC Instructors awards program recognizing educators shaping the next generation of HVAC professionals.
- HVAC Influencers (Bryan Orr, Gary McCreadie, Zack Psioda, etc.)minorVarious coupon codes are associated with HVAC influencers including Bryan Orr (HVAC School), Gary McCreadie (HVAC Know It All), Zack Psioda (HVAC Shop Talk), Mike Mayberry, and others.
- ClickToast Digital AdvertisingminorCollaboration with ClickToast for digital advertising strategy content, helping HVAC professionals implement full-funnel marketing beyond search-only approaches.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
TruTech Tools competitors and assessment
Company assessmentRegional players
- Alpine Home Air Products: E-commerce retailer of HVAC equipment, parts, and tools primarily serving the U.S. residential HVAC market. Comparable to TruTech as a specialty HVAC e-tailer but more weighted toward whole-system equipment (mini-splits, ductless) than professional diagnostic instrumentation.
Broad incumbents
- Zoro: E-commerce industrial supply company (owned by Grainger) carrying HVAC tools and diagnostic instruments. Comparable as an online-first distributor targeting trades and SMBs, but with a much wider category footprint and lower specialization.
- MSC Industrial: Large industrial and metalworking distributor with HVAC tools offerings. Overlaps with TruTech on the professional trades buyer but is not a specialist and competes primarily on scale and breadth rather than category expertise.
- Grainger: Large industrial MRO distributor with a meaningful HVAC tools and instrumentation category. Competes with TruTech for the same professional buyer but operates at vastly greater scale with deeper inventory and faster shipping across a much broader product portfolio.
- Testo USA: Manufacturer of measurement instruments including the Smart Probes line that TruTech distributes. Comparable as both a supplier and a direct competitor selling combustion analyzers, thermal cameras, and smart probes to the same HVAC professional audience.
- Fieldpiece Direct: Manufacturer of HVAC instrumentation that also sells direct through its own e-commerce store. Comparable to TruTech as both a vendor and a competing channel; represents the disintermediation risk for TruTech's distribution business.
Direct peers
- Cool Tools HVAC: Specialty e-commerce retailer of HVAC service tools and instruments aimed at professional technicians. Competes with TruTech for the same horizontal HVAC tools buyer with comparable categories (smart probes, manifolds, recovery equipment).
- Inspection Depot: E-commerce distributor focused on building inspection, HVAC, and building performance diagnostic tools. Highly comparable to TruTech in target customer (home inspectors, building performance contractors, HVAC techs) and product mix (Testo, Fieldpiece, thermal imagers, combustion analyzers).
- Elite Tools: Online retailer specializing in HVAC tools, refrigerant recovery equipment, and vacuum pumps serving HVAC contractors. Direct competitor to TruTech for the same technician buyer, with overlapping brand portfolio including Fieldpiece, NAVAC, and Yellow Jacket.
Emerging players
- The Energy Conservatory: Manufacturer of building performance diagnostic equipment (blower doors, duct testers, TrueFlow grids) that TruTech distributes. Comparable as a building performance tooling specialist and a key vendor partner, with growing direct sales overlap into TruTech's customer base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
TruTech Tools social profiles
Digital presenceTruTech Tools financial estimates
Financial estimateRevenue estimate
Valuation estimate
TruTech Tools leadership team
Management profileNumber of profiles
Profiles2 records
TruTech Tools subsidiaries and ownership
Company hierarchySubsidiaries1 record
TruTech Tools funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TruTech Tools M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TruTech Tools
What does TruTech Tools do?
TruTech Tools is an e-commerce distributor of HVAC and building performance diagnostic and testing equipment, sourcing products from approximately 90 third-party manufacturers including Testo, Fieldpiece, Klein Tools, NAVAC, JB Industries, The Energy Conservatory, and Retrotec. The company sells smart probes, combustion analyzers, vacuum and recovery equipment, electrical clamp meters, blower doors, duct testers, thermal imaging cameras, and custom bundled tool kits to HVAC technicians, building performance contractors, and inspectors, complemented by the TruReward$ loyalty program, a part finder (EasySelect), measureQuick-compatible tools, and educational resources.
Is TruTech Tools a public or private company?
TruTech Tools is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was TruTech Tools founded?
TruTech Tools was founded in 2007. It employs 11 to 50 people.
Where is TruTech Tools based?
TruTech Tools is headquartered in Mogadore, United States, in the North America region.
How does TruTech Tools make money?
Two revenue lines are on record. Product Sales are the primary driver. The others are truReward$ Loyalty Program.
Who are TruTech Tools's main competitors?
Alpine Home Air Products is listed as a regional player. Broad incumbents are Zoro, MSC Industrial, Grainger, Testo USA and Fieldpiece Direct. Direct peers are Cool Tools HVAC, Inspection Depot and Elite Tools. The Energy Conservatory is listed as an emerging player.
Does TruTech Tools have an API?
No public API is recorded for TruTech Tools.
What industry is TruTech Tools in?
TruTech Tools's product category is HVAC Tools and Building Performance Equipment Distribution. Its primary akta.pro industry code is CRAIADAI, HVAC Parts & Supplies Retail (Thermostats, Filters, Ducting), with a secondary code of IMAHAKAI, Air Quality & Filtration Equipment (IAQ). Its NAICS code is 42373 and its SIC code is 4961.