TruTech Tools

What TruTech Tools does

TruTech Tools, Ltd. is a privately held e-commerce distributor of HVAC, building performance, combustion, and emissions diagnostic equipment, founded in 2007 and headquartered in Mogadore, Ohio. The company curates products from approximately 90+ third-party manufacturers — including Testo, Fieldpiece, Klein Tools, NAVAC, JB Industries, Appion, Retrotec, and The Energy Conservatory — and resells them through a BigCommerce storefront targeted at HVAC/R technicians, building performance/energy auditors, home inspectors, instructors, and prosumer consumers. Core SKUs span smart Bluetooth probes, combustion analyzers, vacuum and recovery equipment, electrical clamp meters, blower doors and duct testers, thermal imaging cameras, A2L-compatible tools for next-generation refrigerants, and TruTech's own bundled custom kits. The technology stack is primarily commerce and content rather than proprietary IP: a BigCommerce storefront with an integrated TruTech EasySelect Part Center, a TruReward$ points-based loyalty program, and a strategic integration with the measureQuick multi-brand wireless diagnostics platform that streams data from Bluetooth-enabled instruments into a unified diagnostics and reporting app.

TruTech's business model is predominantly hardware sales with modest recurring elements (loyalty points engagement, financing through Affirm/PayPal Credit/CreditKey/Approve/Klarna for purchases over $1,000). It pursues a hybrid direct-to-consumer + community-led go-to-market: e-commerce plus an extensive content engine (Building HVAC Science and RESTalk podcasts, TruTech Resource Center, online courses, webinars, video tutorials), influencer partnerships with HVAC/R educators (Bryan Orr, Gary McCreadie, Zack Psioda), and event sponsorships including the ESCO Top 25 HVAC Instructors and the GRIT Foundation workforce initiative. The company ships from an Ohio warehouse into the United States and Canada, with phone, chat, and email support but no retail footprint beyond a single Akron, OH counter that originated with its 2015 acquisition of FieryChill.com assets. Leadership transitioned in October 2024, when Bill Spohn Sr. acquired full ownership and promoted Sue Bertsch to VP and General Manager as part of a stated long-term growth plan.

Name

TruTech Tools

Legal name

TruTech Tools, Ltd.

Website

https://trutechtools.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

TruTech Tools is a privately held e-commerce distributor that sells HVAC, building performance, combustion, and emissions diagnostic instruments from 90+ brands to HVAC/R technicians, energy auditors, home inspectors, and prosumer buyers across the U.S. and Canada.

Ownership category

akta.pro rank

Product category

HVAC Tools and Building Performance Equipment Distribution

NAICS

Warm Air Heating and Air-Conditioning Equipment and Supplies Merchant Wholesalers (42373), Refrigeration Equipment and Supplies Merchant Wholesalers (42374)

SIC

Steam & Air-Conditioning Supply (4961), Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070)

akta.pro primary industry

HVAC Parts & Supplies Retail (Thermostats, Filters, Ducting) (CRAIADAI)

akta.pro secondary industries

Air Quality & Filtration Equipment (IAQ) (IMAHAKAI), Dust Collection & Air Filtration Equipment (Industrial) (IMAHALAF)

Keywords

• HVAC diagnostic tools
• Building performance equipment
• Combustion analyzers
• Refrigerant leak detectors
• Thermal imaging cameras

Headquarters

HQ city

Mogadore

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: Direct e-commerce sales of HVAC tools, testing instruments, and building performance equipment. Sells products from multiple branded manufacturers including Fieldpiece, Testo, Klein Tools, and over 90 other brands.
2. TruReward$ Loyalty Program: Points-based loyalty program where customers earn points on purchases, generating repeat business and customer retention.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels9 records

Core offering

TruTech Tools is an e-commerce distributor of HVAC and building performance diagnostic and testing equipment, sourcing products from approximately 90 third-party manufacturers including Testo, Fieldpiece, Klein Tools, NAVAC, JB Industries, The Energy Conservatory, and Retrotec. The company sells smart probes, combustion analyzers, vacuum and recovery equipment, electrical clamp meters, blower doors, duct testers, thermal imaging cameras, and custom bundled tool kits to HVAC technicians, building performance contractors, and inspectors, complemented by the TruReward$ loyalty program, a part finder (EasySelect), measureQuick-compatible tools, and educational resources.

Product overview

TruTech Tools is an e-commerce distributor of HVAC and building performance tools. The company operates primarily as a product aggregator, offering equipment from nearly 90 third-party manufacturer brands rather than manufacturing its own products. Core offerings include smart probes and wireless measurement tools (Testo Smart Probes, Fieldpiece instruments, JB Climate Class kits), combustion analyzers (Testo 310/320, Fieldpiece CAT45), vacuum and recovery equipment (Fieldpiece VPX7, NAVAC, Appion), electrical clamp meters, digital TrueFlow airflow measurement systems, and custom bundled tool kits. The company also provides measurementQuick-compatible tools for multi-brand wireless diagnostics integration. Educational resources include the TruTech Resource Center with technical guides, online courses, and a Part Center with EasySelect replacement finder. Notable brand partnerships include Klein Tools, Testo, Fieldpiece, NAVAC, Retrotec, The Energy Conservatory, and JB Industries.

Differentiator

Problem solved

Functional benefit

Products and services

• Smart Probes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability2 records

Feature3 records

Partnerships

Six partnerships are on record, tiered minor and core.

• FieryChillminorStrategic or Co-development Partner · 29 July 2015TruTech Tools acquired the assets of FieryChill.com in July 2015, expanding their product offerings to include parts, components, and supplies for HVACR and building performance contractors. A counter location was opened in Akron, OH.
• measureQuickcoreTechnology or IntegrationmeasureQuick is a multi-brand wireless tool platform that integrates with TruTech-sold tools for streaming diagnostics data. Jim Bergmann, formerly with TruTech, now leads measureQuick.
• GRIT FoundationcoreGTM or Marketing PartnerNonprofit organization introducing young people to careers in skilled trades through hands-on GRIT Camps. TruTech supports this workforce development initiative.
• ESCO InstitutecoreGTM or Marketing PartnerTruTech Tools sponsors the ESCO Top 25 HVAC Instructors awards program recognizing educators shaping the next generation of HVAC professionals.
• HVAC Influencers (Bryan Orr, Gary McCreadie, Zack Psioda, etc.)minorGTM or Marketing PartnerVarious coupon codes are associated with HVAC influencers including Bryan Orr (HVAC School), Gary McCreadie (HVAC Know It All), Zack Psioda (HVAC Shop Talk), Mike Mayberry, and others.
• ClickToast Digital AdvertisingminorGTM or Marketing PartnerCollaboration with ClickToast for digital advertising strategy content, helping HVAC professionals implement full-funnel marketing beyond search-only approaches.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Alpine Home Air Products: E-commerce retailer of HVAC equipment, parts, and tools primarily serving the U.S. residential HVAC market. Comparable to TruTech as a specialty HVAC e-tailer but more weighted toward whole-system equipment (mini-splits, ductless) than professional diagnostic instrumentation.

Broad incumbents

• Zoro: E-commerce industrial supply company (owned by Grainger) carrying HVAC tools and diagnostic instruments. Comparable as an online-first distributor targeting trades and SMBs, but with a much wider category footprint and lower specialization.
• MSC Industrial: Large industrial and metalworking distributor with HVAC tools offerings. Overlaps with TruTech on the professional trades buyer but is not a specialist and competes primarily on scale and breadth rather than category expertise.
• Grainger: Large industrial MRO distributor with a meaningful HVAC tools and instrumentation category. Competes with TruTech for the same professional buyer but operates at vastly greater scale with deeper inventory and faster shipping across a much broader product portfolio.
• Testo USA: Manufacturer of measurement instruments including the Smart Probes line that TruTech distributes. Comparable as both a supplier and a direct competitor selling combustion analyzers, thermal cameras, and smart probes to the same HVAC professional audience.
• Fieldpiece Direct: Manufacturer of HVAC instrumentation that also sells direct through its own e-commerce store. Comparable to TruTech as both a vendor and a competing channel; represents the disintermediation risk for TruTech's distribution business.

Direct peers

• Cool Tools HVAC: Specialty e-commerce retailer of HVAC service tools and instruments aimed at professional technicians. Competes with TruTech for the same horizontal HVAC tools buyer with comparable categories (smart probes, manifolds, recovery equipment).
• Inspection Depot: E-commerce distributor focused on building inspection, HVAC, and building performance diagnostic tools. Highly comparable to TruTech in target customer (home inspectors, building performance contractors, HVAC techs) and product mix (Testo, Fieldpiece, thermal imagers, combustion analyzers).
• Elite Tools: Online retailer specializing in HVAC tools, refrigerant recovery equipment, and vacuum pumps serving HVAC contractors. Direct competitor to TruTech for the same technician buyer, with overlapping brand portfolio including Fieldpiece, NAVAC, and Yellow Jacket.

Emerging players

• The Energy Conservatory: Manufacturer of building performance diagnostic equipment (blower doors, duct testers, TrueFlow grids) that TruTech distributes. Comparable as a building performance tooling specialist and a key vendor partner, with growing direct sales overlap into TruTech's customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/TruTechTools
• YouTubeyoutube.com/@TruTechTools
• Facebookfacebook.com/TruTechTools
• LinkedInlinkedin.com/company/trutech-tools-ltd
• Instagraminstagram.com/trutechtools

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TruTech Tools