What Manyone does

Manyone A/S is a privately held strategic design consultancy founded in 2019 and headquartered in Copenhagen, Denmark. The firm employs 250 designers, strategists, and technologists across 16 offices in 9 countries spanning Europe, North America, South America, and Israel, serving 250+ active enterprise clients globally including Volvo, Novo Nordisk, Lufthansa, Zurich, Nike, Microsoft, Meta, Samsung, Walmart, and PepsiCo. Manyone operates across seven core verticals (Healthcare & Pharma, Financial Services, Transportation & Aviation, Consumer & Retail, Communications & High-Tech, Energy & Industrial, and Public & Social Impact) with service offerings spanning strategic foresight, brand transformation, customer experience design, digital product engineering, industrial design, design systems, and launch/transformation programs.

The firm's core technology is its integrated strategy-design-technology methodology rather than a standalone software product. Proprietary IP includes the Go-To-Organization (GTO) strategy framework for organizational readiness during transformations, AI-Powered Design Leadership approaches, and AI-Powered Brand Amplification tools for content orchestration. In 2025, Manyone launched M1, an AI agent designed to unlock collective intelligence across teams, and maintains Mia, an AI-powered intelligent assistant for client-facing knowledge retrieval. These AI capabilities are applied rather than foundational: the firm integrates third-party AI models into its consultancy workflows and client deliverables rather than developing proprietary foundation models.

Manyone's business model is professional services engagement-based, generating revenue through project work, strategic workshops, design sprints, and ongoing transformation partnerships. Pricing is quote-based and not publicly disclosed, with engagement scope, duration, and team composition likely driving variability. The go-to-market is direct enterprise field sales through the firm's global office network, supported by content marketing via LinkedIn, the company website's insights section, webinars, and a portfolio of case studies. The firm is independently owned under the legal entity Manyone A/S (Reg. no. 38166514), with no disclosed institutional investors, parent company, or external funding rounds, and operates under a Co-CEO leadership model with Mads Riisager Gustafsen and Guillermo Callau.

Name

Manyone

Legal name

Manyone A/S

Website

https://manyone.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

51–100 employees

Short description

Manyone is a Copenhagen-based strategic design consultancy with 250 employees across 16 global offices, serving 250+ enterprise clients including Volvo, Novo Nordisk, Lufthansa, and Microsoft with integrated strategy, design, and technology services spanning brand transformation, customer experience, and digital product engineering.

Ownership category

akta.pro rank

Product category

Strategic Design Consulting Services

NAICS

Management, Scientific, and Technical Consulting Services (5416)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Enterprise Architecture & IT Operating Model (BPAHAEAB)

Keywords

• Strategic design consulting
• Brand transformation services
• Customer experience design
• Digital product design
• Design strategy consultancy

Headquarters

HQ city

Copenhagen

HQ country

Denmark

HQ region

Europe

Offices16 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Strategic Design Consulting Services: Manyone generates revenue through professional services engagements including strategic foresight, brand transformation, service/CX design, digital products and engineering, and launch and transformation programs. Engagements appear project-based with ongoing partnerships.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Manyone is a strategic design consultancy that blends strategy, design, and technology to help global enterprises transform and reimagine their businesses. Its core offerings span strategic foresight and research, business innovation, brand strategy and visual identity, service/product/cX design, industrial design and engineering, spatial experiences, digital products and engineering, design systems and team enablement, and launch and transformation programs, supported by AI tools (Mia assistant, M1 AI agent) and proprietary frameworks like the Go-To-Organization methodology.

Product overview

Manyone is a strategic design consultancy offering a suite of productized services that blend strategy, design, and technology. Their core offerings include AI-powered tools (Mia, their intelligent AI assistant, and M1, their AI agent for collective intelligence) alongside professional services spanning strategic foresight, research and insight, business innovation, brand, service/product/CX design, industrial design and engineering, spatial experiences, digital products and engineering, design systems and team enablement, and launch and transformation services. The company operates across multiple industries including healthcare, financial services, transportation, energy and industrial, communications and high-tech, consumer, and public and social impact sectors, with over 15 disciplines working seamlessly together.

Differentiator

Problem solved

Functional benefit

Products and services

• M1 — Manyone's AI Agent M1 is Manyone's AI agent designed to unlock collective intelligence, helping teams collaborate and access shared knowledge across the organization.
• Mia — Manyone's Intelligent Assistant Mia is Manyone's AI-powered intelligent assistant that helps website visitors find information, answers questions about Manyone's services, approach to branding, and how AI can improve customer experiences.
• Strategic Foresight and Research Strategic foresight and research services helping enterprises anticipate future market shifts, validate future concepts, and build long-term strategic readiness (e.g., PepsiCo foresight support, ALDI future retail strategy, Nordea future banking concepts).
• Brand Strategy and Transformation Brand strategy, visual identity, and global brand transformation services for enterprise clients (e.g., KONE global brand transformation, LEO Pharma visual identity, Biogen brand narrative and refresh, Gutkind publishing brand merger).
• Customer Experience (CX) and Service Design Customer experience and service design engagements across digital touchpoints (e.g., Zurich Insurance CX framework and life insurance journey, Deutsche Telekom Fiber Hub CX, Lufthansa Cargo digital sales journey, Ørsted global UX framework).
• Digital Product Design and Engineering Digital product design and engineering for wearables, apps, and digital experiences (e.g., Samsung wearable experience, Nike emerging-tech fan experience in 8 countries, Walmart AI-enabled CX prototype).
• Industrial Design and Engineering Industrial design and engineering of physical products and hardware (e.g., Red Dot-winning Bezeq BE fiber router, Giant premium cycling branded experiences).
• Employer Branding and Transformation Communications Employer brand strategy, talent attraction, and large-scale transformation communication programs (e.g., Austrian Airlines employer brand supporting 1,200+ hires in 18 months; Vestas transformation communication rollout).
• Launch and Transformation Programs Large-scale, multi-quarter organizational and customer-centric transformation programs using the proprietary Go-To-Organization (GTO) methodology (e.g., Vueling customer-centric transformation with 24-point engagement score lift and 170+ ideas submitted).
• Design Systems and Team Enablement (DesignOps) Design systems, DesignOps, and team enablement capabilities that allow enterprises to scale design across global teams and channels.
• Spatial Experiences Spatial and immersive experience design combining augmented reality, spatial sound, and physical installations (e.g., UNICEF immersive installation with AR and spatial sound; Microsoft immersive tech-driven experience).

Quantifiable outcome

• Vueling transformation: 24-point increase in employee engagement scores within one year, millions in cost savings and operational improvements
• +5 more outcomes

Named customers21 records

Segments8 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature3 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• IDEO: Pioneer of design thinking and human-centered design consulting. Directly comparable to Manyone as a strategic design consultancy serving enterprise clients across strategy, brand, and digital product.
• Landor & Fitch: Global brand and design consultancy, part of WPP, offering brand strategy, design, and transformation services. Direct competitor in brand-led transformation engagements.
• Wolff Olins: Global brand consultancy with similar scale and enterprise client base, focused on brand strategy and transformation. Operates in comparable accounts to Manyone (Volvo, Uber, etc.).
• Pentagram: Partner-led design firm specializing in brand identity, graphic design, and design strategy. Comparable to Manyone on the design craft dimension though more design-pure with less strategy/tech.
• frog (Capgemini Engineering): Global design and innovation consultancy now part of Capgemini, serving similar enterprise clients across strategy, design, and technology. Closely aligned with Manyone's integrated offering.
• R/GA: Global design and technology consultancy offering brand, experience, and product innovation. Closely comparable to Manyone's strategy-design-tech integration model.

Broad incumbents

• McKinsey Design (McKinsey & Company): Design practice within McKinsey offering design-led transformation. Represents a much larger incumbent that competes for the strategy-led end of Manyone's engagements.
• Accenture Song: The design, brand, and experience arm of Accenture, offering integrated strategy-design-technology services to global enterprises. A much larger incumbent competing for the same transformation RFPs.

Emerging players

• Method (GlobalLogic): Design and engineering consultancy now part of GlobalLogic/Hitachi. Comparable in offering, particularly for digital product and brand experience work.
• ustwo: Independent digital design studio with strategy, product, and engineering capabilities. Comparable in offering scope though smaller scale and more product/digital-product focused.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/wearemanyone

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles20 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Manyone