What IMO Carwash does

IMO Carwash is the world's largest dedicated car wash company, operating 700+ automatic drive-through tunnel wash sites across 12-13 countries in Europe and Australia (UK, Germany, France, Spain, Portugal, Italy-adjacent markets, Czech Republic, Denmark, Hungary, Poland, Austria, Belgium, Luxembourg, and Australia). Founded in Germany in 1965 and now in its 60th year, the company has washed more than 800 million vehicles cumulatively and currently processes 25-34 million cars per year across the network. The UK operations are run through a wholly-owned subsidiary, Anduff Car Wash Ltd, with 243+ operating sites managed by independent operators under franchise-style contracts. The international headquarters is in High Wycombe, UK, and the company is privately held by Driven Brands (NASDAQ: DRVN) following an August 2020 acquisition. Headcount is reported at 501-1,000 employees.

Name

IMO Carwash

Legal name

IMO Car Wash Group Limited

Website

https://imocarwash.com

Company type

Private

Founded year

1965

Operating status

Operating

Headcount range

501–1,000 employees

Ownership category

akta.pro rank

Product category

Automated Car Wash Services

NAICS

Car Washes (811192)

akta.pro primary industry

Vehicle Washing, Cleaning & Detailing Services (TLAHACAF)

Keywords

• Drive-through car wash
• Automatic tunnel wash
• Vehicle paint protection
• Fleet wash services
• Car wash subscriptions

Headquarters

HQ city

Wycombe

HQ country

United Kingdom

HQ region

Europe

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Supply Chain, Marketing or Sales

Revenue model

1. Individual Car Wash Services: IMO generates primary revenue from individual car wash transactions at their drive-through automatic car wash sites. Customers pay per wash with prices ranging from approximately £4 for basic wash to £12 for premium Ultra HD wash. Revenue is transaction-based at each of the 700+ global locations.
2. App-Based Subscription and Bundle Programs: IMO offers bundle programs through their mobile app where customers can purchase multi-wash bundles (6x washes) at discounted rates, saving up to 50%. The company operates a Rewards program where customers collect stamps after each wash and earn free washes after completing loyalty thresholds (3 washes for £2 off, 6 washes for free Ultra HD).
3. Fleet and Business Accounts: IMO offers dedicated business accounts for companies with vehicle fleets. Services include affinity schemes, customer retention programs, employee reward schemes, and outsourcing of in-house car wash services. No contracts required with discounts tailored to individual business packages. Revenue generated through negotiated pricing and regular invoicing.
4. Dog Wash Services: IMO offers self-service dog wash facilities at select locations using iClean technology. Customers pay per session based on dog size (Toy: £8, Small/Medium: £10, Large: £16, Giant: £18) for use of shampoo, conditioner, flea/tick shampoo, dryer, and disinfectant.
5. EV Charging Services: Through partnership with Be.EV, IMO offers ultra-rapid EV charging at select locations with up to 150kW charging capacity. Revenue is shared through this partnership arrangement at charging hubs featuring 8x150kW bays.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels9 records

Core offering

IMO Carwash operates the world's largest network of automatic drive-through tunnel car wash sites, delivering tiered wash programmes (Triple Foam, Ultra HD, Ceramic XTR, Graphene G60) using German precision-engineered equipment, proprietary chemistry, and water-recycling systems across 700+ locations in 13 countries. It generates revenue from per-wash transactions, app-based bundle subscriptions, fleet/business accounts, dog wash sessions (iClean partnership), and EV charging fees (Be.EV partnership).

Product overview

IMO Car Wash is a multi-tiered automatic drive-through car wash platform operating a portfolio of eight distinct wash programmes alongside supplementary services and digital tools. The core wash portfolio spans from basic exterior washes to premium ceramic and graphene coatings: the entry-level Triple Foam uses a triple-action smart bubble formula and is IMO's most popular wash; Ultra HD builds on Triple Foam with crystal clear-coat technology for a 4K ultra-gloss finish; Ceramic XTR is IMO's first semi-permanent ceramic coating offering up to one month of protection per wash; and Graphene G60 (launched 2025) represents the flagship premium tier using carbon weave technology for up to 60 days of protection. Supporting wash programmes include Rain Guard (water-beading), Pro Shield (polymer wax sealant), Total Wax, Diamond Wax, and Eco Wash/Eco Plus. The company also operates a Dog Wash service (iClean partnership), provides EV charging infrastructure via Be.EV partnership, and offers fleet and business account programmes. Digital products include the IMO Car Wash app (iOS/Android) for wash purchasing, rewards, and Quick Pay; the dedicated Taxi Wash app with exclusive driver discounts; and the QR code-based Quick Pay payment system. The rewards programme provides automated stamp collection and free wash incentives.

Differentiator

Problem solved

Functional benefit

Brands

• Triple Foam: IMO's most popular wash featuring triple action smart bubbles that clean and polish the car to perfection.
• Ultra HD
• Ceramic XTR
• Graphene G60
• Quick Pay

Products and services

• Triple Foam IMO's most popular wash programme using a triple-action smart-bubble formula that dissolves built-up dirt and road grime, leaving paintwork clean; includes hand pre-wash and dry. Available to consumers and fleet customers across all IMO wash sites.
• Ultra HD Premium tier wash featuring crystal clear-coat technology for high-definition 4K shine, ultra-gloss finish, and includes Triple Foam, body wax, chassis wax and Alloy Spa — for individual consumers and fleet customers wanting the highest standard exterior shine.
• Ceramic XTR IMO's first semi-permanent ceramic coating wash providing a protective barrier against UV, road grime, salt, mud, pollen, acid rain, and bird droppings for up to one month. Suitable for all paint types including ceramic coatings, vinyl wraps, PPF, carbon fibre and powder-coated surfaces.
• Graphene G60 Flagship luxury wash combining graphene carbon weave technology with a self-cleaning finish to deliver up to 60 days of enhanced shine and protection, superior water repellency, higher heat resistance, and enhanced chemical resistance versus traditional washes and ceramic coatings. Available on limited UK trial.
• IMO Dog Wash Self-service dog wash facility built in partnership with iClean, with temperature-controlled water, non-slip tubs, shampoo, conditioner, flea and tick shampoo, low/high blow drying and disinfectant. Prices from £8 for Toy dogs (5 mins) to £18 for Giant dogs (18 mins). For dog owners seeking convenient, professional home-free grooming.
• EV Charging at IMO (Be.EV Partnership) Ultra-rapid (up to 150kW) and rapid EV charging at select IMO wash sites through partnership with Be.EV. Adds approximately 125 miles of range in 15 minutes. Contactless, app and RFID payment supported. Be.EV Members access discounted rates; IMO taxi drivers receive 20% off. For EV drivers and fleet operators using IMO sites.
• Business Accounts Bespoke car wash programmes for business fleets and corporate partners, offering negotiated discounts, no contracts, no upfront commitments, regular VAT invoicing, and use cases including affinity schemes, customer retention, employee rewards, and outsourced valeting. For fleet operators, corporate customers, and partner organisations.
• Fleet Bundles Pre-purchased multi-wash bundles (2x, 3x, 6x, 12x) offering savings up to 50%, designed for fleet and business customers to manage vehicle washing costs efficiently.
• Quick Pay App-free QR-based payment system at all UK locations: customer scans site code, selects wash, pays via preferred payment method, and displays the QR code to the attendant. Removes need to download the IMO app for a one-off wash.
• Rewards Programme Automated loyalty programme accessible via the IMO app. Stamps added automatically after qualifying washes; 3 stamps yield £2 off an Ultra HD wash and 6 stamps earn a free Ultra HD wash. Refer-a-friend scheme offers 50% off Triple Foam to both parties (up to 10 monthly referrals).
• IMO Car Wash App Mobile application (iOS and Android) for purchasing washes, accessing bundle deals, automatic rewards collection, Quick Pay functionality, locating nearest wash sites and managing account details (including vehicle registration). Supports multi-language usage across IMO's operating markets.
• IMO Taxi Wash App Dedicated mobile app for UK taxi and private-hire drivers offering exclusive single-wash discounts (e.g. £10 Ultra HD, £8 Rain Guard, £5 Triple Foam), bundle savings up to 50%, Taxi Rewards loyalty stamps, refer-a-friend benefits, and 20% off Be.EV EV charging.

Quantifiable outcome

• Up to 80% water recycling achieved through water recycling technologies
• +4 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature7 records

Partnerships

Two partnerships are on record, tiered core.

• Be.EVcoreStrategic or Co-development Partner · 29 September 2023IMO partnered with Be.EV, an electric vehicle charging network, to install ultra-rapid EV chargers at select UK IMO Car Wash locations. The partnership enables EV owners to wash and charge simultaneously. Be.EV chargers offer up to 150kW ultra-rapid charging, adding around 125 miles of range in 15 minutes. The first live location was Batley car wash, with subsequent launches at Carlisle featuring 8x150kW ultra-rapid charging bays. Be.EV members access cheaper charging rates. All electricity is 100% renewable, powered by Octopus Energy. Taxi drivers receive exclusive 20% off EV charging through this partnership.
• Driven BrandscoreOthers · 1 August 2020IMO Car Wash Group of companies is owned by Driven Brands, headquartered in Charlotte, NC. Driven Brands is the largest automotive aftermarket services company by location count in North America with more than 5,200 locations across 13 countries and approximately $6.5 billion in annual system-wide sales. IMO became part of Driven Brands in August 2020. The Car Wash division represents one of four aftercare segments within Driven Brands, which encompasses Take 5 Oil Change, Meineke Car Care Centres, Maaco, 1-800-Radiator & A/C, and CARSTAR. Driven Brands generates more than $1.7 billion in annual revenue from over $5.0 billion in system-wide sales across 4,500+ locations in 15 countries.

Scale indicators12 records

Recent moves11 records

Expansion highlights5 records

Direct peers

• ZIPS Car Wash: One of the largest US-based express tunnel car wash chains (~260+ locations). Direct comparable in single-bay drive-through tunnel operations, transaction-based pricing, and app/loyalty engagement.
• Tommy Car Wash: US-based express tunnel car wash chain with 180+ locations. Operates a near-identical drive-through express model with premium wash tiers, comparable to IMO's network of standalone tunnel sites in retail parks.
• AUTOBELL Car Wash: US-based chain operating tunnel car washes across multiple states. Comparable in automatic tunnel wash delivery, multi-tier product offerings, and direct-to-consumer transaction model.
• Mister Car Wash: Largest US car wash operator (NYSE: MCW) with 500+ tunnel express locations. Closest publicly traded benchmark for IMO's tunnel-wash unit economics, premium product ladder, and subscription/Unlimited-style programs.
• Quick Quack Car Wash: US express tunnel car wash chain with a growing multi-state footprint. Comparable in single-visit drive-through model, membership/loyalty mechanics, and focus on speed and convenience.
• Take 5 Car Wash: Sister company under Driven Brands operating express tunnel car washes across the US. Closest peer — same parent, same drive-through tunnel model, similar wash programs, but US-only footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@IMOCarWash
• Facebookfacebook.com/IMOcarwash
• Instagraminstagram.com/official_imo_carwash
• Xx.com/IMOcarwash
• LinkedInlinkedin.com/company/imo-car-wash-group-ltd-

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IMO Carwash