Homelink

What Homelink does

Homelink (operating as VGM HOMELINK) is a national provider network platform that coordinates ancillary healthcare services for the workers' compensation and group health insurance industries. Founded in 1993 and headquartered in Waterloo, Iowa, the company operates as a privately held, employee-owned division of VGM Group, Inc., with more than 500 employee owners. Homelink connects over 1,200 payer organizations to a network of more than 36,000 core providers and 72,000 community-based providers, serving over 30 million covered lives through two primary segments: Workers' Compensation Services and Group Health Solutions.

The company's core offering is a proprietary technology platform supporting referral management, provider credentialing, electronic billing through multiple clearinghouses (Data Dimensions, Availity, Jopari, and Smart Data Solutions), and provider payments via ModalPay WorkCompEDI and DataPath. Its product portfolio spans 16+ ancillary service categories including Complex Rehab Technology, Dental (powered by EZ Dental Care), Diagnostic Imaging, DME/O&P/Supplies, Hearing Health Care, Home Health, Home Sleep Testing, Home & Vehicle Modification, Physical Medicine, Post-Acute Care, Transportation & Language Services, Breast Pumps, Diabetic Supplies, Home Infusion & Nursing, and Respiratory Services. A clinical review process with four acuity-based oversight levels and the Care Connections Outcomes Program provide clinical governance using professional practice guidelines.

Homelink generates revenue through transaction-based take rates on coordinated services, retaining a margin between negotiated provider rates and payer reimbursements. Its go-to-market combines enterprise sales to insurance carriers, third-party administrators, and self-insured employers with a provider channel-partner model in which credentialed providers gain access to referral flow. The company markets to case managers, claims adjusters, hospital discharge planners, and providers via content marketing, CEU courses, and direct relationship management. Scale signals—30M covered lives, 1,200+ payers, 108,000+ providers in the network, and a 32-year operating history—position Homelink as an established mid-sized player in the fragmented ancillary healthcare coordination market.

Name

Homelink

Legal name

VGM Group Inc.

Website

https://vgmhomelink.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Homelink is an employee-owned national provider network connecting over 1,200 payers to 36,000+ providers of ancillary healthcare services across workers' compensation and group health, serving 30+ million covered lives.

Ownership category

akta.pro rank

Product category

Ancillary Healthcare Network Coordination

NAICS

Home Health Care Services (6216), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Home Health Care Services (8082), Services-Health Services (8000)

akta.pro primary industry

Home Services Coordination & Vendor Management (HSACAIAI)

akta.pro secondary industries

Home Health Therapy Services (PT/OT/SLP) Providers (HLAFAEAM), Personal Care / Non-Medical Home Care (Private Duty) (HLAFAEAB), Physical Therapy (PT) In-Home (HSABADAA)

Keywords

• Ancillary healthcare services
• Workers compensation network
• Provider network coordination
• Care coordination services
• Group health solutions

Headquarters

HQ city

Waterloo

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Provider Network Coordination: HOMELINK acts as a national provider network, coordinating ancillary healthcare services between payers and providers. Revenue is generated through negotiated rates with providers and payment from payers for coordinated services. The company pays providers when reimbursement is received from the payer, unless contract specifies otherwise.
2. Care Coordination Services: HOMELINK coordinates comprehensive ancillary care including DME, physical therapy, home health, diagnostic imaging, transportation, dental, hearing health, respiratory services, and home modifications for workers' compensation and group health payers.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

HOMELINK is a national provider network that coordinates ancillary healthcare services between payers and providers for the workers' compensation and group health insurance industries. The company connects over 1,200 payers to 36,000+ core providers and 72,000+ community-based providers, delivering integrated specialty services including DME, physical therapy, home health, diagnostic imaging, transportation, dental, hearing health, respiratory services, and home modifications. Revenue is generated through negotiated rates and transaction-based fees for coordinating these services across the care continuum.

Product overview

HOMELINK is a national provider network platform offering integrated ancillary healthcare services for both workers' compensation and group health insurance industries. The platform operates as a two-product structure: Workers' Compensation Services (Complex Rehab Technology, Dental, Diagnostic Imaging, DME/O&P/Supplies, Hearing Health Care, Home Health, Home Sleep Testing, Home & Vehicle Modification, Physical Medicine, Post-Acute Care, Transportation & Language) and Group Health Solutions (Breast Pumps, Complex Rehab Technology, Diabetic Supplies, DME/O&P/Supplies, Hearing Health Care, Home Infusion & Nursing, Home Sleep Testing, Respiratory). The platform is supported by core infrastructure including a Provider Network (36,000+ core providers, 72,000+ community providers), Electronic Billing System, Provider Portal, Provider Credentialing, and Clinical Review Process. The company connects over 1,200 payers to its provider network serving 30+ million covered lives, all delivered through proprietary technology and an employee-owned operational model.

Differentiator

Problem solved

Functional benefit

Products and services

• Workers' Compensation Services Comprehensive suite of ancillary healthcare services for workers' compensation claims including Complex Rehab Technology, Dental, Diagnostic Imaging, DME/O&P/Supplies, Hearing Health Care, Home Health, Home Sleep Testing, Home & Vehicle Modification, Physical Medicine, Post-Acute Care, and Transportation & Language services. Designed for insurance carriers, claims adjusters, case managers, and employers requiring ancillary services for injured workers.
• Group Health Solutions Ancillary healthcare services for group health insurance plans covering Breast Pumps, Complex Rehab Technology, Diabetic Supplies, DME/O&P/Supplies, Hearing Health Care, Home Infusion & Nursing, Home Sleep Testing, and Respiratory services. Targeted at health insurance plans, accountable care organizations, self-insured plans, unions, and multiple-employer trust plans requiring ancillary services with cost containment and clinical oversight.
• Provider Network National provider network connecting 36,000+ core providers and 72,000+ community-based providers for in-network ancillary services across all product categories. Providers join through credentialing and gain access to referrals from physicians, hospital discharge planners, insurance case managers, and patients. Serves over 1,200 payers and 30+ million covered lives.
• Complex Rehab Technology (CRT) Mobility equipment and individually configured wheelchairs for patients with complex rehabilitation needs, utilizing Assistive Technology Professional (ATP) licensed providers and Functional Mobility Assessment (FMA) protocols. Available for both workers' compensation and group health populations.
• Dental Program Workers' compensation dental claims management including injury assessment, treatment coordination, treatment plan audits, and dental peer review services. Powered by EZ Dental Care as a strategic partner.
• Diagnostic Imaging Advanced imaging services including MRI, CT, PET scans and electrodiagnostics (EMG & NCS) through ACR-accredited imaging centers with sub-specialty trained readers. Available for workers' compensation claims requiring diagnostic workup.
• DME/O&P/Supplies Durable medical equipment, orthotics and prosthetics, and medical supplies including manual and power wheelchairs, pneumatic compression devices, and bone growth stimulators with prosthetic management review processes. Available across workers' compensation and group health.
• Hearing Health Care Hearing healthcare services with network of 5,000+ providers, audiological review processes, repair vs. replace analysis, value bundle pricing, and dedicated patient care coordinators. Available for workers' compensation and group health populations.
• Home Health Home nursing and infusion services including catastrophic care coordination with single point of contact, access to 13,000+ infusion products, 250+ specialty providers, and 9,700+ network providers. Designed for workers' compensation claims requiring ongoing home-based care.
• Home Sleep Testing Portable home sleep testing for obstructive sleep apnea diagnosis at $325-350 compared to $1,600-$5,000 for traditional sleep lab studies, with 2-5 day turnaround from referral to treatment. Available for workers' compensation and group health populations.
• Home & Vehicle Modification Home, vehicle, and workplace accessibility modifications coordinated by Certified Environmental Access Consultants (C.E.A.C.), with 1,200+ credentialed providers across the nation. Targeted at workers' compensation claimants requiring accessibility accommodations.
• Physical Medicine National network of outpatient rehabilitation providers offering evidence-based treatment protocols with initial reports within 24 hours and CareConnections outcomes program for return-to-work optimization. Available for workers' compensation claims.
• Post-Acute Care Post-acute care coordination encompassing long-term care, inpatient rehab, skilled nursing facilities with 5,200+ providers and interdisciplinary clinical and administrative teams. Targeted at workers' compensation claims requiring post-acute recovery services.
• Transportation & Language Services Transportation logistics coordination for patients with high-touch workflows and language services including on-site and telephonic interpretation covering hundreds of languages plus ASL and legal document translation. Available for workers' compensation claims.
• Diabetic Supplies National solution for insulin pumps, continuous glucose monitors, and supplies from manufacturers including Medtronic Minimed, Tandem, Insulet, Dexcom, and Abbott with 24% savings. Available for group health populations.
• Home Infusion & Nursing Home infusion therapy services with access to 13,000+ infusion products, 250+ specialty providers, and 9,700+ network providers. Saves up to 60% compared to hospital settings ($150-200/day vs $1,500-2,500/day). Available for group health populations.
• Respiratory Services Home respiratory therapy including oxygen (gas, liquid, portable concentrators), CPAP, BiPAP, nebulizers, ventilators, and respiratory supplies with 24/7 provider availability. Average time to resolve respiratory issues is 42 minutes. Available for group health populations.
• Breast Pumps Breast pump provision under ACA mandates with access to Ameda, Medela, Hygeia, Spectra, Motif brands and direct-to-member home shipment. Available for group health plan members.
• Provider Credentialing Provider credentialing services with applications for multiple service types including DME, Physical Therapy, Transportation, Diagnostic Imaging, and others, reviewed every three years. Enables providers to join HOMELINK's national network and access referrals.

Quantifiable outcome

• 78% increase in patient satisfaction for Complex Rehab Technology
• +8 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature4 records

Partnerships

Nine partnerships are on record, tiered core and flagship.

• Home Care Alliance of Virginia (HCAV)coreStrategic or Co-development Partner · 1 December 2022Acquired by HOMELINK effective December 1, 2022. HCAV operations merged with HOMELINK to continue providing United Mining Workers of America (UMWA) beneficiaries and providers with quality service. Same phone, fax, and email addresses transitioned to HOMELINK.
• EZ Dental CarecoreStrategic or Co-development PartnerHOMELINK's Dental Program is powered by EZ Dental Care, which delivers comprehensive and cost-effective workers' compensation dental claims management at a national level. EZ Dental manages dental claims from start to finish, including injury assessment, treatment coordination, treatment plan audits, and dental peer review.
• Smart Data Solutions (SDS)coreTechnology or IntegrationApproved clearinghouse partner for electronic claims submission. HOMELINK Payer ID: 30750. SDS provides direct connection and/or access to SDS Provider Portal for claims submission.
• AvailitycoreTechnology or IntegrationApproved clearinghouse partner for Group Health claims. HOMELINK Payer ID: 50701. Provides multi-payer portal registration for electronic claims submission.
• JoparicoreTechnology or IntegrationApproved clearinghouse partner for electronic claims submission. HOMELINK Payer ID: J3932. Jopari eBill enrollment available for providers.
• Data DimensionscoreTechnology or IntegrationWork Comp clearinghouse partner for electronic claims submission. HOMELINK Payer ID: LU536. Provides WCEDI connectivity for work compensation claims.
• ModalPay WorkCompEDIcoreTechnology or IntegrationPartner for EFT (Electronic Funds Transfer) payment delivery. Experts in execution of provider payments. Providers can enroll for ACH via ModalPay WorkCompEDI for direct bank account deposits.
• DataPath Provider PaymentscoreTechnology or IntegrationSecure virtual payment solution delivering funds directly to provider accounts through merchant terminals. Providers receive unique 16-digit virtual card number and payment amount via email notification.
• VGM Group, Inc.flagshipOthersParent company. HOMELINK is a division of VGM Group, Inc., founded by Van G. Miller in 1986 as a buying group for HME providers. HOMELINK was launched in 1993 by Dave Kazynski and Brent Hanson.

Scale indicators15 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• CareCentrix: Manages home-based care and post-acute services for health plans and employers, including DME, home health, and home infusion. Comparable network coordination model for home-based ancillary services.
• Genex Services: Provider of medical case management, utilization review, and ancillary network services for workers' compensation insurers. Overlaps in payer-facing care coordination and clinical oversight.
• One Call Care Management: National ancillary care network for workers' compensation and group health, offering DME, PT, diagnostic imaging, home health, and transportation coordination. Highly comparable in business model, customer base (payers/TPAs), and service breadth.
• MedRisk: Managed physical medicine network for workers' compensation payers, coordinating PT, OT, and diagnostic services nationally. Closely comparable on the physical medicine and workers' comp specialization.
• Helios (formerly Stratose): Specialty managed care network offering ancillary provider access for workers' comp and auto injury markets. Comparable in payer-provider coordination model and workers' comp focus.

Regional players

• Aveanna Healthcare: Provider of home health, hospice, and private duty services with significant Medicaid and pediatric focus. Comparable home health and DME delivery capability, though operates as a direct provider rather than a network coordinator.

Broad incumbents

• eviCore (Evernorth): Large-scale specialty benefit management company providing utilization management and network access for payers across imaging, PT, and specialty services. Comparable in payer-facing care coordination but operates at much larger scale under Cigna/Evernorth.
• Magellan Health: Managed care company offering specialty health solutions including behavioral health, radiology, and pharmacy benefit management for payers. Overlaps in care coordination and payer services, but with much broader portfolio.
• Optum Care Solutions: UnitedHealth Group's care delivery and care management arm providing home and community-based services, complex care, and ancillary network solutions. Highly comparable service mix but embedded within a national payer-owner.

Emerging players

• myMatrixx: Workers' compensation pharmacy and ancillary benefits manager offering PBM and specialty network solutions. Comparable in workers' comp payer focus, though more concentrated on pharmacy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Homelink1993
• LinkedInlinkedin.com/company/homelink-the-vgm-group
• Xx.com/VGMHomelink

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Homelink