What The Body Shop does

The Body Shop is a British ethical beauty brand founded in 1976 by Anita Roddick, with operations in India managed by operating partner Quest Retail Pvt Ltd since 2006. The company manufactures and retails a comprehensive portfolio of cruelty-free, vegan beauty and personal care products organized across five categories — Face & Skincare, Bath & Body, Haircare, Makeup, and Fragrance — and 20+ ingredient-based ranges (British Rose, Tea Tree, Vitamin C, Shea Butter, Moringa, Edelweiss, Aloe, Camomile, etc.), with proprietary differentiation anchored in Community Fair Trade ingredients sourced globally (shea butter from Ghana, tea tree oil from Kenya, moringa from Rwanda, aloe vera from Mexico) and Vegan Society certification.

The technology backbone consists of a headless e-commerce infrastructure built by Appinventiv and integrated across web and native mobile apps (The Body Shop One), which delivered 10 million new users and ₹498 million in digital revenue post-transformation. Distribution is omni-channel: physical retail stores across major Indian cities, 7 airport stores targeting premium travelers with double-digit growth, an official e-commerce site and app, and a corporate gifting program. Go-to-market blends direct-to-consumer retail, event-driven experiential marketing (e.g., the Rebellious by Nature campaign and #BanTheGyaan activation), and community-led engagement via the Youth Collective Council 2.0.

The business model is primarily unit-priced direct-to-consumer retail across individual products (₹245–₹2,695), gift sets, gift cards (₹500–₹5,000), combo bundles (up to 25% off), and seasonal End of Season Sale promotions (up to 50% off). Customer segments span general beauty consumers, wedding/occasion gifters, premium travelers, and men's grooming buyers. Revenue streams include physical retail, digital sales, travel retail, co-branded partnership products (The Body Shop x indē wild wedding gifting range), and corporate gifting. The company has 101–250 employees, is privately held under The Body Shop International Limited (UK, Co. No. 1284170), and is celebrating its 50th global anniversary and 20 years in India in 2025/2026.

Name

The Body Shop

Legal name

The Body Shop International Limited

Website

https://thebodyshop.in

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

101–250 employees

Short description

The Body Shop is a 50-year-old British ethical beauty brand retailing vegan, cruelty-free skincare, bodycare, haircare, makeup, and fragrance products in India via operating partner Quest Retail across physical stores, a headless e-commerce platform, and 7 airport stores.

Ownership category

akta.pro rank

Product category

Ethical Beauty and Personal Care

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (45612)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Beauty & Personal Care Online Retailers (CRAFADAC)

akta.pro secondary industries

Hand & Body Care (Lotions, Creams, Body Oils) (CRADANAC), Body Skincare (Lotions, Creams, Body Oils) (CRABAAAD)

Keywords

• Ethical beauty products
• Vegan skincare range
• Cruelty-free cosmetics
• Natural personal care
• Bath and body care

Headquarters

HQ city

Gurugram

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Physical Retail Sales: Revenue from owned retail stores across India operated by Quest Retail, including flagship stores, regular retail locations, and 7 airport stores with double-digit growth
2. E-commerce/Digital Sales: Online sales through official website and mobile app, generating ₹498 million in digital revenue post-transformation with 10 million new users onboarded
3. Travel Retail: Airport retail operations across 7 locations contributing to travel retail revenue, with travel retail expected to contribute 8-20% of revenues for various brands in India
4. Co-branded/Partnership Products: Joint wedding-gifting range with indē wild featuring curated gift boxes themed around self-care, bridal routines and celebration-focused beauty

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

The Body Shop manufactures and retails a comprehensive portfolio of cruelty-free, vegan beauty and personal care products including skincare, bath and body care, haircare, makeup, and fragrances, organized into ingredient-based ranges. The brand's offering is built on Community Fair Trade ethically sourced natural ingredients (shea butter, tea tree oil, aloe vera, moringa, etc.) and is delivered through owned retail stores, e-commerce, mobile app, and airport retail in India via its operating partner Quest Retail. Gift cards, combo bundles, limited-edition collections, and corporate gifting programs complement the core product sales.

Product overview

The Body Shop is a British ethical beauty brand offering a comprehensive portfolio of cruelty-free and vegan beauty products. The product portfolio spans five core categories: Face & Skincare (cleansers, moisturisers, serums, toners, eye care, face masks, exfoliators, night care, lip care, and SPF products), Bath & Body (body butters, body lotions, body yogurts, shower gels, soaps, body scrubs, hand creams, foot care, and deodorants), Haircare (shampoos, conditioners, hair masks, hair oils, serums, and styling products), Makeup (lip products, foundations, concealers, eyeliners, makeup brushes and tools), and Fragrances (body mists, Eau de Toilette, Eau de Parfum, and gender-specific fragrances). The brand organizes products into ingredient-based ranges including British Rose, Strawberry, Tea Tree, White Musk, Vitamin C, Vitamin E, Ginger, Banana, Moringa, Shea Butter, Aloe, Camomile, Edelweiss, Seaweed, Peppermint, Olive, Almond Milk, and Satsuma, as well as limited edition collections like White Tea & Elderflower, Ajwa Date & Honey, The India Edit, and Sweet on You. All products are certified vegan and cruelty-free, with many featuring Community Fair Trade ingredients sourced from global communities.

Differentiator

Problem solved

Functional benefit

Products and services

• Coconut Hair Oil Hair oil designed for Indian hair, combining traditional and modern ingredients. Claims to deeply nourish hair, reduce hair fall, and improve hair health. Available in 50ml at ₹245.
• Vitamin C Glow Boosting Moisturiser Energising and hydrating moisturiser for dull, tired skin. Contains camu camu berry extract, one of nature's richest sources of vitamin C. Made with minimum 90% natural-origin ingredients. Priced at ₹2,695 for 50ml.
• Tea Tree Skin Clearing Facial Wash Purifying facial wash for oily and blemished skin. Formulated with Community Fair Trade tea tree oil from Kenya. Vegan and cruelty-free.
• British Rose Body Yogurt Light, non-greasy gel-cream that is fast-absorbing with 48-hour moisture. Made with at least 92% natural-origin ingredients. Vegan formula.
• British Rose Body Butter Rich body moisturiser enriched with Community Fair Trade shea butter from Ghana, providing up to 96-hour moisture. Vegan and cruelty-free.
• Strawberry Shower Gel Cleansing shower gel for all skin types, infused with real strawberry seed oil. Vegan and cruelty-free.
• British Rose Eau De Toilette Floral fragrance with rose petals, rose essence, and rosehip oil. Enriched with Community Fair Trade aloe vera from Mexico.
• Ginger Anti-Dandruff Shampoo Iconic shampoo for dry, flaky scalps. Blended with ginger essential oil, birch bark, white willow extracts, and Community Fair Trade organic aloe vera. Vegan.
• Eye Define Kajal Smudge-proof kajal for bold, defined eyes. Vegan and cruelty-free makeup.
• Vitamin E Skincare Range Iconic skincare range since 1977, enriched with vitamin E and upcycled raspberry seed oil. Includes moisturisers, serums, cleansers, and toners. The Vitamin E Intense Moisture Cream provides 72 hours of hydration.
• Edelweiss Skincare Range Skincare enriched with edelweiss extract, known to have 43% more antioxidant power than retinol. Helps protect skin against pollution.
• White Musk Fragrance Range Signature fragrance range launched in 1981. Fresh blend of clean aldehydes, jasmine absolute, lily of the valley and sensual musk. Now vegan with sustainable packaging.
• Tea Tree Skincare Range Skincare range for oily and blemished-prone skin enriched with Community Fair Trade tea tree oil from Kenya and salicylic acid.
• Banana Haircare Range Haircare range for normal to dry hair, enriched with organic banana puree from Ecuador. Includes shampoo, conditioner, and hair mask.
• Moringa Range Luxurious fragrance and body care range featuring moringa ingredients, including moringa seed oil from Rwanda. Includes shower gels, body butters, and body mists.
• Shea Butter Range Body care range enriched with Community Fair Trade shea butter from Ghana. Includes body butters, body lotions, and haircare products.
• Aloe Skincare Range Skincare range formulated for dry sensitive skin, enriched with Community Fair Trade organic aloe vera.
• The India Edit India-specific collection inspired by Lotus, Hibiscus, Pomegranate, and Black Grape. Vegan, paraben-free bath and bodycare products with IFRA-certified scents.
• White Tea & Elderflower Limited Edition Range Limited edition body care collection with delicate, refreshing and uplifting White Tea & Elderflower scent. Includes five products priced from INR 595 to INR 1,695.
• The Body Shop x indē Wild Wedding-Gifting Range Co-branded wedding-gifting range in partnership with indē wild featuring four curated gift boxes themed around self-care, bridal routines, and celebration-focused beauty.
• Blue Musk Range Modern genderless fragrance with notes of bergamot, lavender, geranium, sandalwood and cruelty-free musk, infused with natural vetiver oil from Haiti.
• Fresh Nude Foundation Vegan foundation available in 10 inclusive shades, delivering 24-hour moisturisation with a natural, dewy-looking finish.
• Vitamin C Concealer Concealer to brighten and perfect skin, designed to pair with Fresh Nude Foundation.
• Ajwa Date and Honey Range Fragrance and body care range featuring Ajwa Date and Honey ingredients, including shower gel, body butter, hand balm, and fragrance mist.
• Gift Cards and E-Gift Cards Gift Cards and E-Gift Cards available in denominations from ₹500 to ₹5,000, with volume-based discounts for corporate customers. Redeemable across all retail stores and online channels.

Quantifiable outcome

• Vitamin E Moisture Cream boosts skin's hydration by 38% for 8 hours
• +5 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Aakash RanisonminorStrategic or Co-development Partner · 16 January 2026Climate advocate collaborating with The Body Shop India's Youth Collective Council 2.0 initiative focused on sustainability and youth empowerment. The initiative aims to integrate youth insights into the company's decision-making to promote responsible consumption and long-term societal change.
• indē wildminorGTM or Marketing Partner · 12 December 2025Partnership to launch a co-branded wedding-gifting range featuring four curated gift boxes themed around self-care, bridal routines and celebration-focused beauty. Timed to India's wedding season, giving both brands dedicated presence in the wedding-gifting segment.
• AppinventivcoreTechnology or Integration · 1 October 2025Appinventiv partnered with The Body Shop India (Quest Retail Pvt Ltd) to deliver a comprehensive e-commerce platform overhaul, replacing fragmented digital workflows with a unified headless e-commerce infrastructure integrated across web and native mobile apps. The 12-month transformation resulted in onboarding 10 million new users and generating ₹498 million in digital revenue.
• Quest Retail Pvt LtdcoreChannel Partner/ Reseller/ Distributor · 1 January 2006Quest Retail is The Body Shop's operating partner in India since 2006, managing the brand's omni-channel retail operations including physical stores, online channels, and airport retail presence. Quest Retail executed a comprehensive e-commerce platform overhaul with Appinventiv, resulting in 10 million new users and ₹498 million in digital revenue.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Nykaa: India's largest beauty and personal care multi-brand retailer, operating both e-commerce and physical stores (Nykaa Luxe, Nykaa On Trend). Directly competes with The Body Shop for the same Indian consumer seeking premium beauty products across skincare, body care, haircare, makeup, and fragrance.
• Sephora India: Global multi-brand beauty retailer with physical stores and online presence in India. Targets the same premium beauty consumer as The Body Shop, offering comparable categories (skincare, makeup, fragrance) and overlapping brand assortment.
• Lush India: British ethical beauty brand specializing in handmade, vegetarian, and cruelty-free products with strong fresh ingredient positioning. Closest direct competitor on ethical beauty values, vegan formulations, and brand-led retail model.
• Forest Essentials: Indian luxury Ayurvedic beauty brand with premium positioning, physical retail stores, and online presence. Competes in the same premium ethical beauty segment as The Body Shop with comparable price points and natural ingredient positioning.
• Kama Ayurveda: Indian Ayurvedic beauty brand with physical retail, e-commerce, and hotel amenity presence. Overlaps with The Body Shop in natural-ingredient skincare, body care, and haircare targeting premium Indian consumers seeking ethical alternatives.
• Plum: Indian D2C beauty brand offering vegan, cruelty-free skincare, haircare, and body care at accessible price points. Directly competes with The Body Shop on the vegan/cruelty-free proposition, particularly targeting younger Indian consumers seeking value-priced ethical beauty.
• Sugar Cosmetics: Indian beauty brand with strong digital presence and offline retail expansion. Competes with The Body Shop in makeup and skincare for young Indian consumers, with vegan/cruelty-free positioning at lower price points.
• mCaffeine: Indian D2C beauty brand focused on caffeinated skincare, haircare, and body care with vegan and cruelty-free positioning. Targets the same digitally-engaged, ethically-conscious Indian consumer segment as The Body Shop at more accessible price points.
• Tira Beauty: Reliance Retail-owned omni-channel beauty platform with online storefront and physical Tira stores in India. Competes as a multi-brand beauty destination offering premium skincare, makeup, and fragrance comparable to The Body Shop's product range.
• Bath & Body Works India: Global body care and home fragrance retailer with Indian operations. Directly competes with The Body Shop's body butter, shower gel, body lotion, and fragrance categories for the same Indian consumer seeking premium bath and body products.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/TheBodyShopIND
• YouTubeyoutube.com/channel/UChdVYSGTX-mQTx-h5630wSA
• Facebookfacebook.com/TheBodyShopIndia
• Instagraminstagram.com/thebodyshopindia
• LinkedInlinkedin.com/company/the-body-shop-india-official

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Body Shop