HOLOS

What HOLOS does

HOLOS Foods Inc. is a privately held Canadian CPG company headquartered in Quebec City that designs, manufactures, and distributes organic plant-based overnight (Bircher) muesli and nutrition bars under the HOLOS brand. Its product portfolio spans 13+ single-serve muesli SKUs in 90g formats (each delivering 20g plant protein, Bacillus subtilis DE111 probiotic at 1 billion CFU, 11g+ fiber, and 13 fortified vitamins/minerals), a Bulk 1KG family format, three nutrition-bar SKUs, a Build-My-Box custom bundle, four curated bundles, and a Subscribe-and-Save subscription tier. The brand is differentiated by overnight-soak preparation, organic/gluten-free/vegan certifications, 100% recyclable packaging, and deep ties to the endurance-sports community (athlete ambassadors including Phil Gaimon, Lael Wilcox, Maghalie Rochette, David Laney, Abby Hall, plus a docu-film series).

HOLOS operates a direct-to-consumer, product-led growth model anchored on a Shopify-hosted storefront (liveholos.com in Canada, us.liveholos.com in the United States) with subscription as the core revenue mechanic. Subscription pricing offers 20% off the first box plus free shipping, a welcome kit, and a free branded jar; tiers scale from a 12-pack at CAD $52/month to a 50-pack at CAD $195/month, with nutrition-bar subscriptions at CAD $41.40/box and the bulk format at CAD $45.99/month. Customer segments span health-conscious active consumers (primary), endurance athletes, and families/households. Marketing is community-led across Facebook, Instagram, YouTube, email, a content blog, the Awin affiliate program, and a Refer-a-Friend program (15% give / 15% get). The company was founded circa 2017 by Sam, holistic health coach Chris Contant, and angel investor Charles Sansregret (now CEO), and has raised funding from Anges Quebec (2018) and Renewal Funds with Fondaction (2022).

Name

HOLOS

Legal name

Holos Foods Inc.

Website

https://liveholos.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

HOLOS is a Quebec City-based CPG company selling organic, plant-protein overnight muesli and nutrition bars direct-to-consumer via subscription e-commerce, serving health-conscious consumers, endurance athletes, and families in Canada and the United States.

Ownership category

akta.pro rank

Product category

Organic Breakfast Foods

NAICS

All Other Specialty Food Retailers (445298)

SIC

Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)

akta.pro primary industry

Probiotics & Digestive Health Supplements (CRADAGAF)

akta.pro secondary industry

Probiotics (Human & Animal Strains, Spore-Formers, Synbiotic Bases) (AFAJAJAE)

Keywords

• Organic breakfast foods
• Overnight muesli
• Plant protein bars
• Nutrition subscription
• Organic cereals

Headquarters

HQ city

Quebec

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Muesli Subscription: Recurring subscription revenue from overnight muesli products. Customers subscribe to auto-ship programs with 20% off and receive free shipping and welcome kit. Subscriptions can be customized for frequency (30 or 60 days) with flexibility to skip, swap, or cancel.
2. One-Time Product Purchases: Direct e-commerce purchases of overnight muesli, nutrition bars, and bulk formats without subscription commitment. One-time orders at full retail price.
3. Nutrition Bar Sales: Sales of organic nutrition bars (Cocoa + Hazelnut, Oatmeal + Chocolate Chip, Crunchy Peanut Butter) in variety boxes of 12 bars. Available via subscription (8% off) or one-time purchase.
4. Referral Program: Referral program where existing customers can refer friends for 15% discount on first purchase (minimum $39), and referrer receives 15% discount code after qualifying purchase.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

HOLOS manufactures and sells certified organic, plant-based overnight (Bircher) muesli and nutrition bars, formulated with 20g plant protein per serving, the Bacillus subtilis DE111 probiotic, and 13 vitamins and minerals. The company sells its own branded products direct-to-consumer primarily through a Shopify e-commerce storefront and subscription program, with selected Canadian retail distribution and a parallel US storefront.

Product overview

HOLOS is a proudly Canadian food company offering organic overnight/Bircher muesli and nutrition bars. The product portfolio centers on two core product lines: (1) the Organic Overnight Muesli family — including 13+ individual flavor SKUs (Vanilla, Cocoa, Maple + Almonds, Crunchy Peanut Butter, Cinnamon French Toast, Mocha, Caramel + Raisins, Banana + Cranberries, Peaches, Apple + Cinnamon, Matcha + Raspberries, Berries, Chai), a Bulk 1KG format, and a Build My Box custom bundle system with subscription options; and (2) the Organic Nutrition Bars line — comprising Cocoa + Hazelnut, Oatmeal + Chocolate Chip, and Crunchy Peanut Butter variants, sold individually or as a Variety Box. Supporting offerings include four curated product bundles (The Discovery, The Muesli Enthusiast, The Family Essentials, The Snacking), a Subscribe & Save recurring delivery program, and a Refer-a-Friend loyalty program. The company sells exclusively through its Shopify-powered e-commerce store (liveholos.com) and ships within Canada.

Differentiator

Problem solved

Functional benefit

Products and services

• Organic Overnight Muesli HOLOS's flagship certified organic, plant-based overnight (Bircher) muesli in 13+ flavors. Each 90g pack delivers 20g plant protein, 1 billion CFU probiotics, 11g+ fiber, and 13 vitamins and minerals. Designed to be soaked overnight in milk for a no-cook, grab-and-go breakfast.
• Bulk 1KG Overnight Muesli Family-size 1KG bulk format of HOLOS overnight muesli, formulated without protein powders and low in sugar, delivering 15g plant-based protein per serving with 1 billion CFU probiotics and 100% recyclable packaging.
• Organic Nutrition Bar Variety Box A 12-bar box containing the HOLOS Cocoa + Hazelnut and Oatmeal + Chocolate Chip nutrition bars. Each bar offers 15g plant protein with no artificial sweeteners or refined sugars.
• Cocoa + Hazelnut Nutrition Bar HOLOS organic nutrition bar blending hazelnut butter, cocoa, crunchy seeds, and dark chocolate, with 15g plant protein and 11g fiber per bar.
• Oatmeal + Chocolate Chip Nutrition Bar HOLOS organic nutrition bar with almond butter, hearty oats, seeds, dark chocolate chips, and Canadian maple syrup, offering 15g plant protein per bar.
• Crunchy Peanut Butter Nutrition Bar HOLOS organic nutrition bar featuring roasted peanuts and creamy peanut butter with wild blueberries and blackcurrant, providing 15g protein, 7g fiber, and 290 calories per 68g bar.
• Build My Box (Custom Bundle) Customizable muesli bundle letting customers mix and match 12, 30, or 50 packs across all available flavors, with subscription options offering up to 20% off.
• The Discovery Bundle Curated variety bundle offering a selection of HOLOS products and essential nutrients at $139.99 (save $23).
• The Muesli Enthusiast Bundle Larger-quantity bundle for muesli enthusiasts at $284.99 (save $30).
• The Family Essentials Bundle Family-sized bundle offering savings on a broad product selection at $254.99 (save $46).
• The Snacking Bundle Bundle focused on nutrition bars and snacking products at $152.99 (save $27).
• Subscribe & Save Program Recurring auto-ship subscription program offering up to 20% off, free shipping, a free welcome kit, and a free HOLOS jar for new subscribers, with flexible skip/swap/cancel options on 30 or 60-day cadences.
• Refer-a-Friend Program Referral program where existing customers give friends 15% off their first qualifying purchase (minimum $39 order) and receive a 15% discount code in return.

Quantifiable outcome

• 300,000+ satisfied customers and 10M+ products sold
• +3 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Seven Sundays: Seven Sundays is a DTC muesli and granola brand offering organic, gluten-free, and nut-free breakfast products with subscription options. It competes head-to-head with HOLOS in the premium muesli category via similar DTC, clean-label, and plant-based positioning.
• Oats Overnight: Oats Overnight is a leading DTC overnight oats brand with a subscription-heavy model and high protein content per serving. It is one of the closest direct competitors to HOLOS in the overnight breakfast category, sharing the convenience, subscription, and protein-forward positioning.
• Purely Elizabeth: Purely Elizabeth is a premium granola and muesli brand focused on organic, gluten-free, and better-for-you breakfast foods distributed through DTC and retail. Comparable to HOLOS in ingredient philosophy (organic, plant-based) and product category overlap.
• Made Good: Made Good produces organic, allergen-free granola bars and snacks distributed primarily through grocery retail. Comparable to HOLOS as a plant-based, organic snack brand, though HOLOS's primary footprint is DTC versus Made Good's retail-centric approach.
• Bobo's: Bobo's is a leading oat-based bar brand with a plant-based, whole-grain positioning sold via retail and DTC channels. Comparable to HOLOS as a complementary product line in better-for-you snacking and as a competitor for the same health-conscious consumer.

Emerging players

• Magic Spoon: Magic Spoon is a venture-backed DTC cereal brand positioned as a low-sugar, high-protein alternative to traditional cereal. It competes for the same health-conscious breakfast consumer with much larger funding and marketing firepower, representing a primary competitive threat to HOLOS.
• OffLimits: OffLimits is a venture-backed DTC brand extending from cereals into adjacent better-for-you foods with playful branding. Comparable as a newer, well-funded DTC challenger operating in the same breakfast/snacking white space as HOLOS.

Broad incumbents

• Bear Naked: Bear Naked is an established granola brand owned by Kashi (Kellogg's), distributed broadly in grocery retail. Comparable to HOLOS as a granola/muesli competitor with significantly greater retail scale, distribution, and parent-company backing.
• Kashi: Kashi is a long-established organic and natural CPG brand (owned by Kellanova) with a portfolio spanning cereals, bars, and waffles. Comparable to HOLOS as a broader organic breakfast incumbent with deep retail penetration against which HOLOS must compete for shelf space and consumer mindshare.
• Clif Bar: Clif Bar is a major sports and endurance nutrition brand (owned by Mondelez) producing energy bars, chews, and hydration products. Comparable to HOLOS as a relevant incumbent in the endurance athlete and active lifestyle nutrition category, where HOLOS's athlete-driven brand competes for credibility and distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@liveholos
• Facebookfacebook.com/liveholos
• Instagraminstagram.com/liveholos
• Xx.com/livingholos
• LinkedInlinkedin.com/company/liveholos

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HOLOS