Insightia
- Company typePrivate
- Founded2020
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Insightia does
Insightia, now operating as Diligent Market Intelligence following its acquisition by Diligent Corporation, provides a subscription-based market intelligence platform serving institutional investors, financial and legal advisors, and corporate issuers. The platform delivers four integrated data modules — Shareholder Activism, Proxy Voting, Governance, and Executive Compensation — supported by a proprietary live newswire that tracks global activism campaigns in real time. It also now includes ESG data alongside its core governance datasets. Under Diligent's ownership, the product is positioned as a governance data backbone within the broader Diligent One Platform ecosystem, which spans board management, entity management, risk, compliance, and audit functions. The platform serves customers across industries including Financial Services, Manufacturing, Energy, Healthcare, and Technology.
The underlying technology is a market intelligence dataset aggregation and analytics platform rather than a software product built on novel infrastructure; its core differentiators are longitudinal proprietary datasets (thousands of investor profiles with success-rate and return metrics), a proprietary real-time newswire for activism developments, and integrated cross-domain benchmarking across activism, proxy voting, governance, and compensation. No APIs, SDKs, or machine learning pipelines are disclosed for the Market Intelligence product. Diligent's broader portfolio includes agentic AI capabilities (Third-Party Risk Intel, AI Board Member, AI Risk Essentials), but these are positioned at the parent platform level and are not confirmed as features of Market Intelligence itself.
Commercially, Insightia operates as a subscription-based SaaS with enterprise direct sales targeting large investors, advisors, and corporate issuers, complemented by self-serve trial accounts for mid-market prospects. Following the acquisition and rebrand, distribution is now leveraged through Diligent Corporation's global enterprise sales infrastructure, content marketing assets (Resources Hub, Diligent Institute), and major events such as Elevate 2026. Specific pricing tiers, customer logos, ARR, and headcount details for the Market Intelligence product line are not disclosed. The co-founder and CEO, Kerry Pogue, is identified as leadership, though the current operating leadership structure post-acquisition is not detailed in the available data.
Insightia firmographics
Firmographics- Name
- Insightia
- Website
- https://insightia.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Acquired
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Where Insightia is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Insightia business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription-based SaaS Access: The platform operates as a subscription-based software service providing access to comprehensive market intelligence datasets including shareholder activism, proxy voting, governance, and executive compensation data. Users can access the platform via login or open trial accounts.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Insightia product offering
Product offeringCore offering
Insightia (now operating as Diligent Market Intelligence) provides a subscription-based SaaS platform delivering market intelligence on listed companies, covering shareholder activism, proxy voting, corporate governance, and executive compensation. The platform combines proprietary datasets, downloadable investor profiles with strategy and return metrics, and a proprietary live newswire for real-time global activism coverage, serving investors, advisors, and corporate issuers.
Product overview
Insightia is now Diligent Market Intelligence, a comprehensive market intelligence platform that consolidates shareholder activism, proxy voting, governance, and executive compensation data into a unified offering. The platform operates as a single product with multiple integrated modules (Activism, Proxy Voting, Governance, and Executive Compensation) that share common datasets and analytics infrastructure, enabling investors, advisors, and issuers to benchmark smarter, respond faster, and lead with clarity.
Differentiator
Problem solved
Functional benefit
Products and services
- Diligent Market Intelligence (formerly Insightia) A subscription-based market intelligence platform consolidating shareholder activism, proxy voting, governance, and executive compensation data with a proprietary live newswire and downloadable investor profiles, targeted at institutional investors, financial/legal advisors, and corporate issuers.
Companies that use Insightia
Customer profileSegments3 records
Ideal customer profiles3 records
Insightia technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Insightia partnerships and signals
Strategic signalRecent moves5 records
Expansion highlights5 records
Insightia competitors and assessment
Company assessmentDirect peers
- Institutional Shareholder Services (ISS): ISS is the largest proxy advisory and governance research firm globally, offering proxy voting analytics, governance benchmarking, and executive compensation data that directly overlap Insightia's core modules.
- Glass Lewis: Glass Lewis provides proxy advisory, governance research, and voting analytics to institutional investors, competing head-to-head with Insightia's proxy voting and governance offerings.
- Activist Insight: Activist Insight is a dedicated activism intelligence database tracking campaigns, activists, and outcomes—a near-direct competitor to Insightia's activism module and newswire.
- Egan-Jones Ratings Company: Egan-Jones provides proxy advisory, governance ratings, and ESG voting research to institutional investors, directly overlapping Insightia's proxy and governance modules.
Broad incumbents
- Bloomberg Terminal: Bloomberg offers governance, activism, and proxy data within its flagship Terminal, serving the same institutional investor and corporate issuer base with much broader financial data coverage.
- LSEG (Refinitiv): LSEG/Refinitiv provides corporate governance, ownership, and proxy data within Workspace and DataScope, serving overlapping investors and corporate clients with an extensive incumbent distribution.
- FactSet: FactSet delivers ownership, governance, and activism analytics to asset managers and investment bankers, competing with Insightia's investor profiling and proxy intelligence.
- S&P Global Market Intelligence: S&P Global Market Intelligence offers corporate governance, executive compensation, and shareholder activism datasets integrated into a broader financial intelligence platform for institutional clients.
Emerging players
- ProxyPreview: Proxy Preview is a niche research source tracking proxy voting trends and shareholder activism outcomes, providing content that intersects with Insightia's newswire and benchmarking use cases.
- Hindenburg Research: Hindenburg is an activist short-seller publishing investigative reports on public companies; while not a data platform, it operates in the same activism intelligence ecosystem that Insightia serves.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights5 records
Customer concentration
Insightia social profiles
Digital presenceInsightia financial estimates
Financial estimateRevenue estimate
Valuation estimate
Insightia leadership team
Management profileNumber of profiles
Profiles1 record
Insightia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Insightia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Insightia
What does Insightia do?
Insightia (now operating as Diligent Market Intelligence) provides a subscription-based SaaS platform delivering market intelligence on listed companies, covering shareholder activism, proxy voting, corporate governance, and executive compensation. The platform combines proprietary datasets, downloadable investor profiles with strategy and return metrics, and a proprietary live newswire for real-time global activism coverage, serving investors, advisors, and corporate issuers.
Is Insightia a public or private company?
Insightia is a private company. It is classified as corporate owned and is currently acquired.
When was Insightia founded?
Insightia was founded in 2020. It employs 11 to 50 people.
Where is Insightia based?
Insightia is headquartered in London, United Kingdom, in the Europe region.
How does Insightia make money?
One revenue line is on record: subscription-based SaaS Access.
Who are Insightia's main competitors?
Direct peers on record are Institutional Shareholder Services (ISS), Glass Lewis, Activist Insight and Egan-Jones Ratings Company. Broad incumbents are Bloomberg Terminal, LSEG (Refinitiv), FactSet and S&P Global Market Intelligence. Emerging players are ProxyPreview and Hindenburg Research.
Does Insightia have an API?
No public API is recorded for Insightia.