What Insurance Journal does

Insurance Journal is a property and casualty insurance industry media company founded in 1923 and operated by Wells Media Group, Inc., a privately held holding entity headquartered in Carlsbad, California. The company operates as a multi-format B2B trade media platform serving independent insurance agents, brokers, carriers, managing general agents (MGAs), program administrators, and insurance technology vendors in the U.S. market. Its core technology is a content publishing platform (insurancejournal.com) that delivers news, features, research, rankings, and multimedia content across regional editions (East, Midwest, South Central, Southeast, West, National, International) and topical verticals (Cyber, Talent, Cannabis, Catastrophe, InsurTech, Risk Management, Carriers).

The company's product portfolio spans a digital news platform, five regional print/digital magazine editions, an email newsletter operation, Insurance Journal TV (video and podcasts), the Academy of Insurance (continuing education), an Insurance Markets Directory, an industry-specific job board, and the Insurance Giving Back charitable portal. Wholly-owned sister publications within Wells Media Group include MyNewMarkets.com (insurance market search engine), Claims Journal (claims-focused news), and Carrier Management (carrier-focused news and analysis). The platform hosts sponsored virtual Demo Days through its Risky Future partnership, featuring 15-20 minute presentations from insurtech vendors on AI-driven solutions for embedded platforms, homeowners data, billing/payments, MGA workflows, and aerial/geospatial intelligence.

Insurance Journal monetizes through six identifiable streams: magazine subscriptions, newsletter subscriptions, display and sponsored-content advertising, sale of research reports and whitepapers, promotional tools and award plaques sold through its Wright's Media partnership, and event sponsorships from virtual Demo Days. Pricing is not publicly disclosed; membership and magazine subscriptions are billed annually, while enterprise advertising and sponsorship packages are quoted directly. Headcount is reported at 11-50 employees, and no external funding rounds, M&A activity, or disclosed revenue figures appear in the source data.

Name

Insurance Journal

Legal name

Wells Media Group, Inc.

Website

https://insurancejournal.com

Company type

Private

Founded year

1923

Operating status

Operating

Headcount range

11–50 employees

Short description

Insurance Journal, founded 1923 and owned by Wells Media Group, is a U.S. property and casualty insurance trade media company publishing daily news, regional magazines, video content, and industry rankings for independent agents, brokers, carriers, MGAs, and insurtech vendors.

Ownership category

akta.pro rank

Product category

Insurance Trade Media

NAICS

Periodical Publishers (513120), Newspaper, Periodical, Book, and Directory Publishers (5131)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Business, Finance & Industry Trade Magazines (MPAJAEAM)

Keywords

• Property casualty insurance news
• Insurance trade publication
• Insurance market directory
• Insurance industry rankings
• Insurance education platform

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Magazine Subscriptions: Print and digital magazine subscriptions for Insurance Journal publications across regional editions (East, Midwest, South Central, Southeast, West). Includes access to current and archived issues.
2. Newsletter Subscriptions: Daily email newsletters delivering important headlines of the day to subscribers, providing recurring engagement and subscription revenue.
3. Advertising: Display advertising, sponsored content, and promotional placements across the website, magazines, newsletters, and events. The platform generates revenue from insurers, agencies, and insurance technology companies advertising to industry professionals.
4. Research and Reports: Publication and sale of industry research, reports, and whitepapers including the State of the Line Report and various industry surveys.
5. Rankings and Awards Programs: Sponsored ranking lists and award programs where agencies and companies can purchase promotional tools, reprints, plaques, and badges. Revenue generated through promotional tool sales via Wright's Media partnership.
6. Event Sponsorships: Virtual Demo Days and webinars featuring sponsored presentations from insurance technology companies, with each 15-20 minute demo sponsored by vendors.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels8 records

Core offering

Insurance Journal publishes daily property and casualty insurance industry news across regional, national, and international editions via its website, print and digital magazines, video and podcast channels (Insurance Journal TV), and email newsletters. It operates industry directories, an insurance job board, research reports, an Academy of Insurance education platform, annual rankings and awards programs, and the Risky Future Demo Days virtual event series showcasing insurtech solutions. All properties are operated under Wells Media Group, Inc.

Product overview

Insurance Journal operates as a comprehensive digital news and media platform for the property casualty insurance industry. The company publishes a main news platform with multiple regional and topical editions, along with print/digital magazines. The product portfolio includes industry-specific directories (Insurance Markets Directory), educational resources (Academy of Insurance), video content (Insurance Journal TV), and specialized sub-brands (MyNewMarkets.com, Claims Journal, Carrier Management). The company also publishes annual rankings and awards programs (Agents of the Year, Top 100 Agencies, Best Agencies to Work For), operates an insurance-focused job board, and hosts charity initiatives through its Insurance Giving Back program. All content operates under the Wells Media Group Network umbrella.

Differentiator

Problem solved

Functional benefit

Brands

• Risky Future: AI-focused webinar and Demo Day series covering insurance technology topics
• Insurance Journal TV
• Academy of Insurance

Quantifiable outcome

• Risky Future Demo Days feature 15-20 minute sponsored presentations from insurance technology companies
• +1 more outcomes

Named customers14 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature5 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Risky FuturecoreStrategic or Co-development Partner · 27 May 2026Co-hosting relationship with Risky Future for virtual Demo Days focused on AI tools for embedded insurance platforms. The partnership features presentations from AgentSync, Kayna, and other insurtech vendors targeting carriers, MGAs, program administrators, and tech platforms. Sessions are free virtual events with 15-20 minute sponsored demos.
• Risky FuturecoreStrategic or Co-development Partner · 13 May 2026Partnership for AI Tools for Homeowners Data Demo Day featuring property data platforms and AI tools for home insurers, including property attribute enrichment, wildfire/hail/wind modeling, roof condition analysis, and real-time property insights. Vendors include Home Factors and Eagleview.
• Risky FuturecoreStrategic or Co-development Partner · 25 March 2026Partnership for AI Tools for Better Billing & Payments Demo Day showcasing AI tools for insurance billing, premium finance, payment processing, and reconciliation. Three companies—InvoiceCloud, Epay Policy, and Input1—presented 15-20 minute demos. Event targets carriers, retail agencies, MGAs, and finance/operations leaders.
• Risky FuturecoreStrategic or Co-development Partner · 11 March 2026Partnership for AI Tools for MGAs Demo Day featuring AI technology demonstrations for managing general agencies covering workflow automation, policy administration, billing, claims, and other insurance operations. Four insurtech companies: Guidewire, Dyad, Joshu, and Vertafore presented AI-powered solutions.
• Risky FuturecoreStrategic or Co-development Partner · 11 February 2026Partnership for AI Tools for Aerial, Geospatial Intelligence Demo Day featuring AI-driven property insights, geospatial data, and risk assessment tools for carriers, MGAs, claims professionals, underwriters, and risk managers. Presentations from Eagleview, iGUIDE, Vexcel, and OvrWatch.
• WTWminorStrategic or Co-development PartnerKayna has a partnership with WTW (Willis Towers Watson), one of the major insurance brokers. Kayna presented at the Risky Future/Insurance Journal Demo Day for AI tools for embedded insurance platforms.
• JencapminorStrategic or Co-development PartnerCyber risk expert from Jencap participated in a Risky Future webinar panel addressing cloud outage risks and gaps in cyber insurance coverage for third-party cloud and vendor failures.
• AlvakaminorStrategic or Co-development PartnerCyber risk expert from Alvaka participated in a Risky Future webinar panel on cloud outage risks and cyber insurance coverage gaps.
• ResilienceminorStrategic or Co-development PartnerCyber risk expert from Resilience participated in a Risky Future webinar panel discussing how underwriting and claims practices are adapting to cloud outage risks.
• Wright's MediacoreChannel Partner/ Reseller/ DistributorOfficial partner for promotional materials for Insurance Journal rankings and awards programs. Wright's Media is the only authorized company that can provide Insurance Journal brand materials including digital reprints, physical reprints, award plaques, framing options, article mounting, tabletop easels, custom desk organizers, coffee mugs, and pint glasses.
• Insurance Industry Charitable Foundation (IICF)minorStrategic or Co-development PartnerIICF is the beneficiary of 10% of proceeds from Insurance Journal's monthly charity portal sponsorship. The Insurance Journal's Insurance Giving Back section highlights charitable stories in the insurance industry.

Scale indicators5 records

Direct peers

• Rough Notes Company: Long-running independent insurance publishing company producing Rough Notes magazine and digital resources for independent P/C agents. Highly comparable legacy trade-publication model with similar subscriber base and editorial coverage areas.
• Business Insurance: Trade publication from Crain Communications covering the commercial insurance and risk management industry for risk managers, brokers, and insurers. Directly comparable B2B trade media model (news, rankings, events) targeting overlapping P/C insurance professional audiences.
• Carrier Management: C-suite focused P/C insurance trade publication also under Wells Media Group. Comparable news, rankings (e.g., Super Regional P/C Insurers), and event products targeting insurance carrier executives, providing a near-direct comparable despite shared ownership.
• Insurance Business America: National insurance trade magazine delivering news, rankings, and awards to producers, brokers, and agency principals. Closely comparable content/monetization model with recurring magazines, Top Producer rankings, and event sponsorship revenue.
• Risk & Insurance: Risk management and commercial insurance trade magazine with a similar magazine-plus-digital-plus-awards offering (e.g., Risk All Stars) targeting risk managers, brokers, and carriers in commercial lines.
• PropertyCasualty360 (Informa): Informa-owned digital media brand providing P/C insurance news, features, and producer-focused content for agents and carriers. Comparable audience, content depth, and sponsored-content monetization approach in the same P/C vertical.
• Independent Agent (Big I): Magazine of the Independent Insurance Agents & Brokers of America, serving the same independent agent and broker customer base. Comparable B2B trade publication model with magazine, digital, and event monetization aimed at IA member agencies.
• National Underwriter (Arizent): Arizent-published trade title covering life, P&C, and financial services news, with comparable content, awards, and paid event products targeting insurance professionals.

Emerging players

• Digital Insurance (INN): SourceMedia/INN-owned digital-first insurance media brand targeting technology adoption and operational modernization at carriers, MGAs, and agencies. Overlaps with Insurance Journal's InsurTech coverage and Academy of Insurance educational content for a similar professional audience.

Broad incumbents

• AM Best: Insurance rating agency with a news, research, and data division serving insurers, regulators, and producers. Operates a broader financial-analytics offering that overlaps with Insurance Journal's market intelligence, rankings, and research products in the same P/C industry.

Market position

Strengths5 records

Weaknesses5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/ijournal
• Facebookfacebook.com/insurancejournal
• LinkedInlinkedin.com/company/insurancejournal

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Insurance Journal